This is the porposal I made for Ampang Bowling on how to advertise in Kluang Mall.

1. kluang
ADVERTISING
PROPOSAL
NOVEMBER 2014

2. Location : 3F On the rooftop there is space for a large signboard that could attrack people while they are passing by the mall
3F

3. Location : GF at the entrance to 2F. There are many existing signboards that could be modified or replaced to show the entrance to 3F.
GF

4. Location : GF When entering the mall to 2F there is a large open area to put a signboard. This would be the perfect eyecatcher
GF

5. Location : GF When driving up to the 2F the beams would be a possible place to promote the Ampang Superbowl also.
GF

6. Location : 2F at the carpark area all the signboards point out where are extra parkings, it would be good to add on signboards for bowling.
2F

7. Location : 3F on the rooftop. It would be good to give the building a total branding package. So it is easy to recognize for people (entrance).
3F

8. Location : 3F on the rooftop. Main entrance should be shown very clear on the signage. Extra option for enlighted logo possible on roof.
3F

9. Location : 3F on the rooftop. Next to the main entrance they have a very ugly wall which could be fully used to promote the bowling entrance.
3F

10. Location : 2F Travelator directing you to the 3F is totally inbranded. It would be very handy to put it in complete bowling branding.
2F

11. Location : After leaving the travelator up to 3F this is what you will see directly. This to point all crowd to the main entrance.
3F

12. Location : 2F Window outside the main hall to the travelator. This window could draw the attention of all drivers and crowd passing by.
2F

13. Location : 2F Signboard “entrance to mall” Could be updated with an added signboard on top, to enhance awareness.
2F

14. Location : All elevator signboards should be updated and display the bowling on it. (please see example)
2F

15. Location : At GF most of our people are going up from there. We could use all the empty walls to create a huge attention inside the mall
GF

16. Location : At GF most of our people are going up from there. We could use all the empty walls to create a huge attention inside the mall
GF

17. Location : At GF most of our people are going up from there. We could use all the empty walls to create a huge attention inside the mall
GF

18. Location : The concept for the walls at the GF also could be repeated at the travelator going from 1F to 2F. To catch the crowd attention.
3F

19. Location : At the LG parking area we could inform people of the bowling by using the windows at one of the entrances.
LG

20. Location : Our lifts at the 2F also are the perfect place to put a subtile banner to inform people.
2F

21. Location : When exiting the lift at the 3F a wall signage to direct the crowd would come in handy.
3F

22. Location : When exiting the lift area outside a wall signage would be the best option to direct the crowd.
3F

23. Location : Main entrance at the 3F. The sliding doors are perfect to put stickers to welcome people into the Ampang Superbowl.
3F