Brands are increasingly integrating social commerce features directly into social media platforms, allowing consumers to browse, purchase, and checkout without leaving the platform. Some examples mentioned include Facebook's shopping ads and checkout on Instagram. As this trend grows, content will increasingly lead directly to purchases in a natural way. Advancements in technologies like augmented reality are also blurring the lines between online and offline commerce experiences. Looking ahead, personalized recommendations and a more seamless omnichannel experience across devices are areas that will continue to develop.
The Power of Integrated Marketing Campaignscristinalepore
The Power of Integrated Marketing Campaigns: How consumer product goods, consumer retail, hospitality and quick service restaurant companies
use integrated marketing campaigns to increase brand awareness, engage customers and drive revenue
This is the presentation current trends of marketing is given like we have green marketing , social marketing , relationship marketing. In new scenario of marketing.
Online Marketing - eCommerce - InnovationLeanne Ross
Innovation paper for bringing Products to Market - the rise of eCommerce, it's benefits and challenges, impact on the economy and how it is fuelling innovation in the retail industry.
The Power of Integrated Marketing Campaignscristinalepore
The Power of Integrated Marketing Campaigns: How consumer product goods, consumer retail, hospitality and quick service restaurant companies
use integrated marketing campaigns to increase brand awareness, engage customers and drive revenue
This is the presentation current trends of marketing is given like we have green marketing , social marketing , relationship marketing. In new scenario of marketing.
Online Marketing - eCommerce - InnovationLeanne Ross
Innovation paper for bringing Products to Market - the rise of eCommerce, it's benefits and challenges, impact on the economy and how it is fuelling innovation in the retail industry.
360-degree Marketing vs. Integrated Marketing Communications.Julia Scherbakova
In this presentation you will find basic descriptions, competent overviews and brief comparative analisys of the two approaches to marketing communications. You may take it as a basic foundation for the further study on this question.
A forecast of what's shaping the digital era with insight from marketing executives. Interested in learning more? Check out our website at www.Mondo.com.
There will always be a debate whether businesses should focus their budget on traditional or digital marketing and some are even saying that digital is the new traditional. We think each has its own benefits and you can learn about them here.
Marketing Concepts - 360 degree of marketing strategy Moses Gomes
This presentation highlights the different concepts of marketing excluding the 4P's. Also, along with the presentation I have highlighted some case studies for ease of understanding of the concepts. Concepts explained are as follows
Affiliate Marketing
Referral Marketing
Loyalty Marketing
Visual Marketing
Viral Marketing
Word – Of – Mouth Marketing
Relationship Marketing
Multi – Level Marketing
Peripheral Marketing
Umbrella marketing
Sample marketing
POS Marketing
Online marketing
Up-sale marketing
Direct marketing
Event marketing
Cross marketing
Inbound Marketing
Permission Marketing
Guerrilla marketing
Accenture Social Media PoV - 55m conversations in 55 days Mac Karlekar
While it should come as no surprise that many major CPG brands and retailers are among the top 50 most active social media brands, this new point of view finds different brands are at varying levels of maturity in having a two-way dialogue with consumers. According to Accenture research, consumers want to engage more with CPG brands than with retailers. The success of consumer engagement is making sure fans feel part of the overall brand voice.
Covid-19 and Marketing - A Briefing to Marketing LeadersHarry Guild
Covid-19 represents a humanitarian challenge that is unprecedented in recent times. How can brands stay trading, stay helpful and emerge stronger?
Hopefully, this will help. Will Lion, Managing Partner at BBH, shares the key principles, thinking and data points on marketing in the time of COVID-19 - and encourages you to steal as much of it as you need.
STRATEGIC CONCEPTS IN FESTIVE AND TẾT SEASON - 2021Perry Cao
Busy business owners, marketers and advertisers are loading more than 200% efforts in THIS periods of time. Diversified reports, researches and complex information are overloading their minds to be outstanding in the competitive season. I hope you guys are managing things well.
In the recent uncertainty, I believe that we have better assumptions to what should be done, from Strategies to Implementations, for the Festive & TET.
In March, you guys planned for the whole year of circumstances and next pages of business in 2021. However, the spacing blank in your strategies with top-line ideas might be confusing you at the moment because the changing behaviours and uncertainties are still right in front of us, daily.
I am having in depth observation, talks, questions & seeing my connections as well as their connections in the daily life. I would love to share again what is basically described in TET & Festive Season in Vietnam. Hope the Strategic Concepts, ( I assume you might known them before, but in differently situational thoughts) help your business someways.
Enjoy the Read and please feel free to contact me for further relevant discussion if any.
Best Regards,
Perry Cao
360-degree Marketing vs. Integrated Marketing Communications.Julia Scherbakova
In this presentation you will find basic descriptions, competent overviews and brief comparative analisys of the two approaches to marketing communications. You may take it as a basic foundation for the further study on this question.
A forecast of what's shaping the digital era with insight from marketing executives. Interested in learning more? Check out our website at www.Mondo.com.
There will always be a debate whether businesses should focus their budget on traditional or digital marketing and some are even saying that digital is the new traditional. We think each has its own benefits and you can learn about them here.
Marketing Concepts - 360 degree of marketing strategy Moses Gomes
This presentation highlights the different concepts of marketing excluding the 4P's. Also, along with the presentation I have highlighted some case studies for ease of understanding of the concepts. Concepts explained are as follows
Affiliate Marketing
Referral Marketing
Loyalty Marketing
Visual Marketing
Viral Marketing
Word – Of – Mouth Marketing
Relationship Marketing
Multi – Level Marketing
Peripheral Marketing
Umbrella marketing
Sample marketing
POS Marketing
Online marketing
Up-sale marketing
Direct marketing
Event marketing
Cross marketing
Inbound Marketing
Permission Marketing
Guerrilla marketing
Accenture Social Media PoV - 55m conversations in 55 days Mac Karlekar
While it should come as no surprise that many major CPG brands and retailers are among the top 50 most active social media brands, this new point of view finds different brands are at varying levels of maturity in having a two-way dialogue with consumers. According to Accenture research, consumers want to engage more with CPG brands than with retailers. The success of consumer engagement is making sure fans feel part of the overall brand voice.
Covid-19 and Marketing - A Briefing to Marketing LeadersHarry Guild
Covid-19 represents a humanitarian challenge that is unprecedented in recent times. How can brands stay trading, stay helpful and emerge stronger?
Hopefully, this will help. Will Lion, Managing Partner at BBH, shares the key principles, thinking and data points on marketing in the time of COVID-19 - and encourages you to steal as much of it as you need.
STRATEGIC CONCEPTS IN FESTIVE AND TẾT SEASON - 2021Perry Cao
Busy business owners, marketers and advertisers are loading more than 200% efforts in THIS periods of time. Diversified reports, researches and complex information are overloading their minds to be outstanding in the competitive season. I hope you guys are managing things well.
In the recent uncertainty, I believe that we have better assumptions to what should be done, from Strategies to Implementations, for the Festive & TET.
In March, you guys planned for the whole year of circumstances and next pages of business in 2021. However, the spacing blank in your strategies with top-line ideas might be confusing you at the moment because the changing behaviours and uncertainties are still right in front of us, daily.
I am having in depth observation, talks, questions & seeing my connections as well as their connections in the daily life. I would love to share again what is basically described in TET & Festive Season in Vietnam. Hope the Strategic Concepts, ( I assume you might known them before, but in differently situational thoughts) help your business someways.
Enjoy the Read and please feel free to contact me for further relevant discussion if any.
Best Regards,
Perry Cao
Companies are making the best of social technologies. In issue 09, we examine what value social technologies add to the identity of brands and the growing enthusiasm for measuring their social value.
In this article, we will gain a better understanding of this mode of Social Commerce: 1. The Continuous Rise 2. How It Works? 3. The Role of Influencers 4. Benefits for Consumers and Businesses 5. The Rise of the Entrepreneur 6. Future and Challenges 7. What It Means for You? 8. The Role of AR, VR, and AI
Benefits of SOCIAL MEDIA MARKETINGYou may want to use .docxjasoninnes20
Benefits of
SOCIAL MEDIA MARKETING
You may want to use this slide presentation over two days, with the social media slides (up to slide number 15) presented the first day, and the second half of the slide deck presented the second day.
Where does Social Media fit in the Marketing Mix?
https://www.youtube.com/watch?v=21cKRwC_h38&t=5s
https://www.youtube.com/watch?time_continue=2&v=wa0OXpdihmQ
Results from the February 2018 CMO Survey indicate that companies currently spend 12% of their marketing budgets on social media. This is up from 3.5% in 2009 when this question was first asked. This increase is expected to accelerate with social media spending predicted to reach 20.5% of marketing budgets in the next five years!
https://www.youtube.com/watch?v=sOfHtANrmbI
Create a holistic strategy focused on all three media types.
Owned Media: the channels a company owns (Company website, blog, YouTube channel, social media accounts)
Earned Media: the content and conversations around a brand that have been created and published by someone else (Press coverage, social media mentions, product/company reviews, blog posts)
The most valuable type of media, as it increases brand awareness with additional effort on the part of the marketer
Paid Media: marketing activity that is paid for (TV advertising, radio spots, print advertising, Google Adwords, Pay Per Click [PPC] campaigns,
search and display advertising, social media advertising)
Earned Media
Blogger decides to review your product or service.
Social Media followers share an influencer or brand’s post.
Press mentions
Organic searches results in higher rankings on Google, Bing and Yahoo!
Continuous Engagement =
Consistent Message dissemination
11
11
BENEFITS OF SOCIAL MEDIA MARKETING
• Brand awareness
Increased Exposure / Brand Awareness
Social media allows message sharing to a wide audience, making brands more accessible
for new customers and more recognizable for existing customers
The cell phone case industry is extremely competitive. Pretty much anyone can buy cases in bulk from Alibaba and resell them for a markup. So when a company is able to stand out and establish a brand, you can’t help but take notice.
Peel sells thin phone cases, with the major selling point being they’re both functional and stylish. So naturally, social media is a great avenue to showcase their products.
They use Facebook video ads to help tell the story of what separates their products from everyone else.
BENEFITS OF SOCIAL MEDIA MARKETING
• Increased traffic
Improved Conversions!
Increased Traffic
Every like, comment, share or reaction may lead to a click and eventually a conversion
78% of businesses said social media has increased website traffic
Without social media, your inbound traffic is limited to people already familiar with your brand and individuals searching for keywords you currently rank for. E ...
Digital in 2016: The Year of Consumer-Led Communications MarketingEdelman
Edelman’s digital marketing forecast predicts that consumers will become the priority central marketing function in 2016. This year marks the rise of the Consumer Marketing Director.
The On-Demand Brand by Rick Mathieson provides readers with information on the right combination of digital channels and interaction to increase visibility for any brand in today’s digital marketplace.
Social Media as a Force Multiplier for the Travel IndustryMarc Lefton
This is a modified version of the keynote presentation I gave at the ATCA travel conference in Aruba, 4/2011. Includes more bullet points on visual slides and I removed case studies which need explanation.
This slideshare highlights 40 mini case studies of businesses in Singapore that have stood out by implementing creative social media marketing campaigns.
The costomer behaviour is evolving and changing and brands should understand those changes.
Those digital trends will help brands adapt their digital marketing strategies and meet the customer's new needs.
Another year with several thought-leaders indulging in crystal ball gazing about the future and trends expected in the world of technology, marketing communications and media. I will simply decipher a few observations on the dynamic changes the marketing world might witness as a result of this volatile economic environment.
We have tried to compile some data insights for the digital space as of 2020. And also what will be the case during and after COVID-19. The presentation is meant for advertisers , and digital media planners
ADVERTISING AND PROMOTION OF MEDICINES, MEDICAL PRODUCTS, AND BIOLOGICALLY ACTIVE PRODUCTS IN MONGOLIA Manufacturing, import, export, storage, sale, monitoring, distribution and use of medicine for human and veterinary use, including conventional medicine, bio preparations, diagnostics (hereinafter the “Medicine”), medical devices, and biologically active products are regulated by the Law of Mongolia on Medicines and Medical Devices. The Law also provides a few broad limitations on the advertising of medicines and biologically active products. In addition to this regulation, the Law of Mongolia on Advertisement governs advertising in health sector. With the regulations being too general, there have been a number of instances of illegal advertising in the health sector, as well as cases where consumers have incurred damage. Recently, a law on the revision of the Law on Medicines and Medical Devices that outlines provisions such as updating the legal framework for the state regulation and inspection system of human and animal medicine and medical supplies is said to be in the course of developing by the competent authority. GENERAL MEDICINAL PRODUCT AND ITS ADVERTISING Medicine means a preparation of synthetic or animal plant, or mineral substances in a specific form, used in appropriate dosages and quantities, for the prevention, diagnosis, treatment, and immunization of human, animal, and animal diseases (Art.3.1.1 of Law on Medicines and Medical Devices). Biologically active products means products that support human body functions, supplement with necessary minerals, and prevent any diseases (Art.3.1.25 of Law on Medicines and Medical Devices). Advertisement means information distributed through public media or in other ways by individual, business entity or organization in order to increase market demand of goods, works, services, project or operation and to attract attention of potential customers (Art.3.1.1 of the Law on Advertising). Under the previous Law on Licensing (2001), advertising of medicines and biologically active products was not necessarily regulated. On the other hand, under the new Law on Permits (2022), which is passed by the Parliament of Mongolia and has come into force from 1 January, 2023, prior to advertising of medicines and biologically active products in the health sector a regular permit shall be obtained in advance. The central state administrative organization in charges of medicines shall issue the regular permit on this matter. MEDICINE’S REGISTRATION: Medicines registration has started in Mongolia since 1994, in order to provide the population and health organizations with qualitative, safe and effective medicines. The registration of medicine, its raw materials and biologically active products is regulated by the “Procedure for registration of medicines, raw materials and biologically active products”, approved by the order № A/295 of 2019 by the Minister of Health of Mongolia. As of 2021, out of total of 4175
Засгийн газрын хэрэгжүүлэгч агентлаг Эм, эмнэлгийн хэрэгслийн хяналт, зохицуулалтын газраас “Эм зүйн салбарын үзүүлэлт-2021” эмхэтгэлийг та бүхэндээ хүргэж байна. Энэ удаагийн эмхэтгэлд эм зүйн салбарын эрх зүй, бодлогын баримт бичиг, эм хангамжийн байгууллагын тогтолцоо, хүний нөөцийн болон эдийн засгийн үзүүлэлт, эмийн бүртгэл, импорт, үйлдвэрлэл, худалдаа, эмийн чанар аюулгүй байдал, зохистой хэрэглээ, эмнэлгийн тоног төхөөрөмжийн шалгалт тохируулгатай холбоотой статистик үзүүлэлтүүдийг өмнөх онуудтай харьцуулан тусгаж, Монгол- Англи хэлээр хэвлүүлэн та бүхэнд толилуулж байна. ADVERTISING AND PROMOTION OF MEDICINES, MEDICAL PRODUCTS, AND BIOLOGICALLY ACTIVE PRODUCTS IN MONGOLIA Manufacturing, import, export, storage, sale, monitoring, distribution and use of medicine for human and veterinary use, including conventional medicine, bio preparations, diagnostics (hereinafter the “Medicine”), medical devices, and biologically active products are regulated by the Law of Mongolia on Medicines and Medical Devices. The Law also provides a few broad limitations on the advertising of medicines and biologically active products. In addition to this regulation, the Law of Mongolia on Advertisement governs advertising in health sector. With the regulations being too general, there have been a number of instances of illegal advertising in the health sector, as well as cases where consumers have incurred damage. Recently, a law on the revision of the Law on Medicines and Medical Devices that outlines provisions such as updating the legal framework for the state regulation and inspection system of human and animal medicine and medical supplies is said to be in the course of developing by the competent authority. GENERAL MEDICINAL PRODUCT AND ITS ADVERTISING Medicine means a preparation of synthetic or animal plant, or mineral substances in a specific form, used in appropriate dosages and quantities, for the prevention, diagnosis, treatment, and immunization of human, animal, and animal diseases (Art.3.1.1 of Law on Medicines and Medical Devices). Biologically active products means products that support human body functions, supplement with necessary minerals, and prevent any diseases (Art.3.1.25 of Law on Medicines and Medical Devices). Advertisement means information distributed through public media or in other ways by individual, business entity or organization in order to increase market demand of goods, works, services, project or operation and to attract attention of potential customers (Art.3.1.1 of the Law on Advertising). Under the previous Law on Licensing (2001), advertising of medicines and biologically active products was not necessarily regulated. On the other hand, under the new Law on Permits (2022), which is passed by the Parliament of Mongolia and has come into force from 1 January, 2023, prior to advertising of medicines and biologically active products in the health sector a regular permit shall be obtained in advance. The central state admin
▪ The development of the tourism sector has long been viewed as integral to Mongolia’s efforts to diversify the economy and create more jobs
outside the mining sector.
▪ Mongolia has a unique value proposition from a tourism endowment perspective, with strong niche products for leisure tourism linked to the
country’s diverse nature and stunning sceneries; the nomadic lifestyle and Mongolian culture and festivals; the historical legacy of Genghis
Khan; and sports and adventure tourism that thrive during a relatively short tourism season mainly between May and September.
▪ The business travel sub-sector is associated with Mongolia’s vibrant mining industry. The spectacular growth of the mining industry has
brought rapid economic growth. It has captured the attention of both politicians and business leaders and helped shape the Government of
Mongolia’s (GoM) policy agenda. It has also absorbed much workforce talent and led to persistent macroeconomic turbulence.
▪ The leisure tourism sub-sector has struggled to expand for most of the past two decades, underperforming its potential, but began to gather
growth momentum in 2016, achieving arguably its best year on record in 2019. However, this was followed by the worst year on record in
2020 when the COVID-19 pandemic led to the to closure of international borders, cancelled flights and reduced domestic mobility.
▪ As of the publication date of this study (June 30, 2021), it remains unclear how much longer the COVID-19 pandemic will constrain global
tourism activity. Fortunately, Mongolia has reported one of the fastest roll-outs of vaccines in the world. By May 10, 2021, Mongolia had
inoculated more than 50% of its population with at least one dose of vaccine – the world’s second highest rate at the time.*
▪ This study is presented in a visual PowerPoint format to allow readers to more readily access key data, analytical findings and policy
conclusions. It is a follow up to the previous World Bank-commissioned study of Mongolia’s tourism sector nearly a decade ago (World Bank
(2012), “Mongolia: Economic Contribution of Mongolia’s Tourism Markets”, Discussion Paper, February 2012) that was prepared by a team of
sector association and business leaders in Mongolia’s tourism sector—many of whom the authors of this new study consulted and whose
insights greatly benefited this work.
mongolian cultural and behavioral study 2022Mr Nyak
In order to develop better understanding of Mongolia and its culture, SICA LLC with the support of Hofstede Insights endeavored to score Mongolia according to Hofstede’s Six Dimensions of national cultures. Building on SICA’s prior study of Mongolian Generational Values conducted in 2020, The 2021 Cultural Generations study surveyed 1,500 Mongolians segmented according to sex, age, geography, and residential conditions.
Based on the calculations conducted by Hofstede Insights, Mongolia was assessed according to Hofstede’s five original dimensions and thanks to Dr. Michael Minkov, the sixth-dimension score was also determined. Due to the high quality of data collected, Dr. Minkov was also able to calculate Mongolia’s Five Personality Traits, to be released in academic publications and through a future SICA report.
Attached is the 6-dimension analysis with comparison to Mongolia`s five key strategic partners. Over the next few months, we will be releasing further analysis of Mongolia's internal cultural variations to better understand this amazing country.
https://www.linkedin.com/feed/update/urn:li:activity:6917125619533160448/
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
6. WHAT IS IT?
With consumers demanding a more seamless and cohesive buying journey, brands explored integrating the new commerce
options being developed by the social networks. As a result, social media is shifting from merely being an inspiration or
education channel to a full storefront experience.
60%
Percentage of people who are influenced
by digital content when shopping
Percentage of people bought a
product online after discovering it
on social media
Percentage of merchants who use
social medial to generate sales
55% 40%
Deloitte; Kleiner Perkins; Big Commerce.
8. PLATFORM OPPORTUNITIES
In app purchases
#Hashtag Challenge Plus
Shop by brand
Personalised recommendations
Catalogs
Shopping ads
Shopping search
In game direct purchase
10. INTERACTIVE COMMERCE: ADIDAS
Adidas teamed up with Snapchat to launch its limited-
edition baseball cleats.
Adidas created a game that you can play in Snapchat
called "Baseball's Next Level," where customers can play
as famous MLB athletes. Users can also shop for the new
Adidas cleats through a shopping functionality built right
into the game.
Creative content will take a front seat as social
commerce features become increasingly popular. It is
more important than ever to add value and put customer
experience first through content which leads to purchase
in a natural, non-invasive way.
11. OMNICHANNEL COMMERCE: OASIS
Oasis has built a complete omni-channel experience that
extends through their social channels.
On Instagram, they feature tagged products that link
directly to optimised product pages and their profile
features a link to their mobile optimised Instagram store.
Most impressively, when users login, the product stays in
their cart, regardless of what device they use. Customers
even have the option to "Find in Store," allowing
customers to find the product they've identified online in
their nearest store to try on or pick up.
To complete the experience, in-store shop assistants will
offer advice based on user’s online preferences and
history with the brand.
12. AR COMMERCE: LEGO
LEGO Wear and Snapchat launched a clothing
store with no clothes in it allowing them to swap a
traditional shopping experience for AR pop-up.
The physical store was empty of everything
except a plinth-posted Snapcode which once
scanned allowed shoppers to enter a virtual shop
that an featured an interactive DJ booth, LEGO
bouncer, arcade machine, and most importantly,
exclusive products for purchase.
It’s a fantastic example of how brands are blurring
real world and virtual spaces and enabling people
who can’t make it in person access to their
products.
13. WHAT’S GOING TO HAPPEN NEXT?
• The platform's walled ecosystems will get even higher as social content becomes shoppable microsites. This could lead to the
proliferation of 'dark websites' that are just a warehouse of items available for purchase through APIs.
• There will be a boom in influencer affiliate marketing through social as their sales figures become more trackable and transparent.
• Fuelled by improvements in augmented reality and camera detection technologies the distance between inspiration and
purchase will continue to shorten upending the path to purchase funnel. Everything we see will be instantly shoppable both on
and offline wherever we are in the world.
• Personalised marketing will get more personal as social media platforms track previous purchases and begin to recommend the
perfect accompaniments.
• Social platform's digital wallets will open the internet up to the 'unbanked’.
15. WHAT IS IT?
Users have had enough of staged morning routines and transactional endorsements. Influencer culture isn’t ‘niche’ anymore and
the authenticity of ‘influencers’ is being called into question.
In 2019, we saw the rise of ‘shitposting’, a documentary about the Fyre Festival, the rise of ‘vlogpologies’, as well as audiences
starting to fight back by calling out faked and photoshopped content.
In the Gartner Hype Cycle influencer marketing appears to have reached the Trough of Disillusionment.
To help get to the Plateau of Productivity brands need to work with influencers to ensure there's a clear value exchange for both
the influencers and their followers.
10bn USD
The predicted size of the influencer
marketing industry by 2020
Percentage of consumers aged 18-
34 have been swayed in their
decision-making process by digital
influencers
61% +22% YoY
Consultancy, Influence 2020
Influencer marketing was the fastest
growing online customer acquisition
channel in 2018.
18. INFLUENCER TIERS: REVOLVE
Revolve has remained authentic, relatable and influential
to Millennials and Gen Z’s by carefully selecting the right
influencers since 2003.
An early adopter in the influencer marketing space, they
are a perfect example of how-to successful blend
influencer strategy across campaign objectives.
Revolve carefully selects a range of influencers from
celebrities to a large mix of micro and mid-tier influencers
allow them to gain both reach as well as authentic
endorsement and engagement.
They’ve now accrued a roster of over 3,500 influencers
who collectively drive an estimated 70% of sales for the
company despite only making up 25% of their annual
marketing budget.
19. There’s a new niche of 'good influencer' content
emerging like Study Tube - an online community of young
people who revise and encourage each other in their
scholastic endeavours.
These ‘good influencers’ revolve around helping Gen Z
better themselves - a sort of online study buddy or
influential role model.
One in five UK teenagers are now using “Study Tubers” to
help them revise for their GCSEs, a survey has found.
In a recent survey 29% per cent of UK children said that
the videos give them social support and reassurance
while they studied.
GOOD INFLUENCE: STUDY TUBE
20. VIRTUAL INFLUENCE: LIL MIQUELA
Samsung partnered with well-known virtual influencer, Miquela
Sousa (Lil Miquela), bringing her onboard for the new Galaxy
S10 launch. They also featured her alongside, Steve Aoki, Millie
Bobby Brown and Ninja for a video in their #DoWhatYouCant
campaign.
Miquela, who has 1.6 million followers on IG, shared her
Instagram secrets through a written interview on the Samsung
site. She also posted product endorsements with the Galaxy S10
images on her Instagram.
Virtual influencers represent a need for people to express
themselves and are a unique representation their true selves. As
they gain popularity more brands will likely jump on board to
leverage their lower risk round the clock efficiencies.
21. WHAT’S GOING TO HAPPEN NEXT?
• Authenticity and creativity will be the biggest factors in whether a campaign resonates with consumers.
• Brands will strike up more longer-term partnerships with smaller influencers so they can grow their followings together.
• Advancements in CGI and AI technology will allow brands to embrace the weird and wonderful world of virtual influencers
through branded storytelling.
• Influence will become more closely associated with purpose through the rise of 'good influencers'
• Whilst Instagram will remain the preferred platform for influencer marketing, platforms like TikTok will go mainstream with more
brands using the platform and its influencers.
• Brands will realise that they have influencers within their walls that they have yet to discover leading to new influencer employee
advocacy programs.
• Whilst video in all its forms (Live, IGTV, YouTube, etc) will continue to grow, audio enabled influencer content like podcasts will
become the powerful medium in a marketer's toolkit.
23. Pew Research; Sprout Social; The Atlantic
WHAT IS IT?
Data privacy concerns, combating disinformation and a rising awareness of mental health has led to users to take more control
of their social media usage. Consumers are starting to lock down their accounts and explore new closed communities. The
knock-on effect for brands has been equally as stark as they respond to new regulations like GDPR and are required to re-
examine their paid media strategies due to reduced retargeting capabilities.
80%
Percentage of social media users
are concerned about businesses
accessing the data they share on
social media platforms.
Percentage of consumers say
they’re likely to buy from brands that
are transparent on social.
Percentage of users surveyed by the
Atlantic who said they changed their
behaviour after learning about the
Cambridge Analytica scandal
53% 41.9%
.
24. PLATFORM ADJUSTMENTS
Facebook Ad Library
Why Am I seeing This
Ad Targeting Transparency
Removal of suggestions
Clear Activity
Facebook News
Restricted Targeting
Fake account crackdowns
Third party fact checking and labelling
25. ALT PLATFORMS: PRIVATE NETWORKS
People are starting to explore more private social
networks like Minds, MeWe, Telegram and WT:Social.
Minds is an open source networking platform with
familiar features like the newsfeed, groups and
discovery, but all its code is open source and all
messenger services are encrypted along with options
for anonymity.
Similarly, Telegram with over 200 million MAU's has
become the social media of choice in some areas of
APAC. Telegram offers complete anonymity of users,
multiple sessions , secret chats, and a public API have
been gaining traction.
Features that prioritise user privacy, anonymity and
public contribution to the source code have gained
trust and popularity and large platforms are starting to
take notice.
Twitter has announced it will be funding a research
project for a decentralised version of its platform.
26. FACT CHECKING GOES SOCIAL: SNOPES & AFP
The number of fact-checking outlets around the world
has grown to 188 in more than 60 countries amid
concerns about the spread of misinformation.
While politics has been a major driver, many outlets are
also concentrating on viral hoaxes or other forms of
misinformation such as fake health claims.
Interestingly, the fact-checkers are starting to deploy
more in-depth social media strategies to ensure their
content gets shared rather than just referenced.
Snopes for example has started an Instagram handle
which creates bold, succinct, social media ready posts
and AFP Factcheck Twitter is focusing on making fact
checking accessible to the normal user.
27. CLOSED BRAND COMMUNITITIES: STARBUCKS
Starbucks' "Pumpkin Spice Latte" or "PSL" is one of the
brands most loved and followed products. To capitalize
on this, the coffee brand started an exclusive Facebook
Group called the Leaf Rakers Society. PSL lovers can
to apply to be part of the group.
Starbucks posts exclusive content in the community,
members share images with their PSL's, comment with
suggestions that might help the brand inform product
decisions, and even donate to charitable causes.
28. WHAT’S GOING TO HAPPEN NEXT?
• Engagement rates will continue fall as more conversations and sharing shifts to private social networks. As a result the measures
for what success looks likes will need to change.
• Amidst privacy concerns (and potentially new regulations) social media targeting will become less personalised and CPMs will
increase as there more competition for inventory.
• There will be a rebirth of human curated, fact checked, slow content.
• Transparency and provenance will become key components of branded communications.
• New privacy first social networks will start to gain traction, but most if not all will fail as the major networks copy their key USPs.
• Consumers will start demanding direct control of their data, becoming gatekeepers of their own digital lives, so they can start to
design and control their own digital ecosystem to servers up content based on how they’ve set their personal algorithms.
30. Markets and markets; Oracle; Deeptrace.
WHAT IS IT?
'How to best utilise AI?' is quickly becoming a key question for business so it’s of little surprise that it could have a huge impact on
the marketing department as well as agencies. One of the most exciting areas of AI is how it can be used to bolster humanity
creativity. AI is already being used to power customer experience through chat bots, but it’s quickly expanding into other areas such
as video and copy creation.
While AI has the potential to make a huge positive impact, there are also real concerns around its misuse. Brands and agencies will
need to tread very carefully when using AI to avoid creating even more distrust and disillusionment amongst consumers.
2.1 bn
USD
The predicted size of the AI for
social media market
The predicted percentage of brands
who will be using chatbots for
consumer interactions by the end of
2020
80% 2X
The increase in the amount
of deepfake videos compared to the
previous year
32. CAMPAIGN DEEPFAKES: MALARIA NO MORE
Like most technologies, deepfakes aren't inherently
bad, they can be used to entertain affect as on TikTok,
or to help deliver a more global reach.
Malaria No More A launched a “Malaria Must Die”
campaign, where David Beckham appears to speak
nine languages using deep fake technology.
After watching the video viewers were encouraged to
sign a “voice petition” by recording their own voices
saying, “Malaria Must Die.”
As the technology continues to develop brands will
need to weigh the utility and efficiency benefits against
consumer sentiment. Creative execution and obvious
transparency will likely be key to avoiding any backlash.
33. BIG DATA AI: KFC
E-sports is a growing global phenomenon with over 25.7
million viewers in the US and over 200 million people
engaging with it in China.
KFC realized that there wasn’t a way to predict who’d win
these highly watched matches, so they created a prediction
model that leveraged big data to solve the problem.
KFC built the Colonel KI into their mobile app giving fans
access to the predictions along with exclusive KFC coupons
leading to 203 million views and 70 minutes of brand
exposure per day (4x more than planning).
More importantly, KFC inserted itself in the e-sports arena,
by becoming an invaluable part of their
customer's everyday lives.
34. AI COPYWRITING: ALIBABA AI COPYWRITER
Venturing into the realms of transitional creativity, Tech
giant Alibaba has created an AI copywriter
that produces up to 20,000 lines of e-commerce copy
per second.
The AI copywriter continuously improves its craft by
analysing lines of copy on Alibaba's T-mall and Taobao
eCommerce platforms to understand what types of
copy perform best.
Brand wanting to use the platform simply need to insert
a link to their product page and click a button to have
the system generate AI copy.
The biggest benefit to brands utilising this tool is
increased efficiencies through the removal of repetitive
tasks allowing creatives to spend more time on big
ideas and content for their audiences.
35. WHAT’S GOING TO HAPPEN NEXT?
• Organizations will need new, systematic approaches for unlocking the full potential of human collaboration with AI. People will
soon need to learn how to work with the machines and how to better communicate with them.
• Big data will unlock previously incomprehensible insights for brands meaning they can narrow the gap between what brands think
consumers want and what they actually want.
• First touch customers service will become increasingly automated and most consumers won't be able to tell the difference.
Humans will only become involved in outlier cases.
• AI will become a go-to resource for iterative creative executions especially if multiple languages are involved. Programmatic
media buying solutions will port into social content as turnkey SAAS solutions for personalised messaging campaigns.
• People will begin to demand proof of digital provenance in the content they're consuming.
37. WHAT IS IT?
People are consuming more content than ever before. In fact, we spend more than 142 minutes just on social media a day.
As people’s content consumption continues to rise, they are finding new ways to engage with content throughout their lives.
Last year saw the explosion of new content types such as podcast, longer captions, and micro blogs. Most importantly, total
brand immersion through experiences and technology are becoming mainstream.
175%
Percentage growth from last year
of Spotify’s monthly users listening
to podcasts
Percentage of predicted online
searches in 2020 will be voice
searches
Percentage of respondents who believe
that by the year 2025, immersive
technologies like augmented reality, will
be as ubiquitous as mobile devices.
50% 90%
Spotify for Brands; Comscore; Perkins Coie.
40. PERSONALISED AUDIO: MICHELOB
Michelob partnered with Spotify to build a custom,
experience for runners.
To make the experience as personalised as possible,
content was delivered to runners based on their location,
local time and weather with the follow-up messages
during exercise and recovery.
Each ad then invited Spotify free users to visit the ‘Miles
of Michelob Ultra’ microsite where they can listen to their
personalised Spotify playlist based on the running
distance, intensity and location.
On finishing the playlist, listeners were invited to post
their run on the Michelob Ultra Marathon site to receive
rewards.
41. INTERACTIVE STORYTELLING: TINDER
Tinder created an interactive adventure that
represents a whole new way to match on the app.
The "Swipe Night" story is an adventure that allows
you to decide what happens next at key turning
points. Importantly, the choices not only impact the
story, but also who you match with.
Swipe Night takes place live, inside the app and as
the story unfolds users face moral dilemmas and
practical choices. With 7 seconds to choose, there's
no going back.
After Swipe Night, the choices are added to your
profile showing what decisions you did or didn't make
to your potential matches.
Storytelling through immersive experiences is a great
way to keep customers engaged with attention
spans continuing to decrease.
42. AR FILTER: WHICH CHARACTER ARE YOU?
Instagram and Facebook Stories were taken over by
filters in December as users raced to find out which
Disney, Pokemon, or Harry Potter charter they were.
Although created by users and not brands in this
instance, this phenomena clearly outlines the potential
of augmented reality lens in brand campaigns as a way
of getting consumers to further engage with
branded content.
There is a huge opportunity for clever brands to couple
AI and personal data to create highly personalised
experiences that people will want to share.
43. WHAT’S GOING TO HAPPEN NEXT?
• Audio and voice will becoming an increasingly important part of the marketing mix as brands explore audio driven content
narratives.
• Interactive storytelling will unlock more personalised content experiences based on user choices. The opt-in nature of the
experience will lead a greater acceptance of future personalised content from the brand.
• Immersive content will blur the lines between offline and online allowing brands to increase engagement and build affinity through
interactive experiences.
• Event driven cultural moments will become integrated viewing experiences that see audience participation on a level playing field
with the content itself.