The marketing plan outlines strategies for launching a mobile app called "CLOSETO" that allows customers to purchase street fashion items from their homes. The app aims to target customers looking for the latest trends at affordable prices without the hassle of shopping in markets. It will connect fashion retailers directly to consumers. The plan details tactics like using social media marketing and offering competitive prices, incentives and fast delivery to attract customers and build a customer base on a limited initial budget. It recognizes challenges in gaining customer trust and competing with similar apps but sees opportunities in fulfilling the needs of fashion-conscious customers.

1. THE MARKETING
PLAN

2. Haven’t u ever dreamed of a perfect
wardrobe but u always have to think
twice before u enter a shopping mall or
any store to shop.

3. Those hip-hop styles or the latest
trends that u see ever bloger put up on
the internet.

4. Don’t u fell bad when your friends brag
about all the street shopping they did
and got the amazing style trends at low
costs.

5. But when u reach there all u see are
the heavily priced items and suck at
bargaining.

6. All you ever want are the latest styles
without creating a hole in your pocket.
Without suffering the scoching heat of
the sun and the hassels of a getting a
perfect bargain.

7. Worry no long! Your desired closet
is just an app away. Now u can get
all the street style and latest trends
just at your fingertip.

8. CLOSETO

9. OUTLINE
 Executive Summary
Situation Annalysis
a) Company Overview
b) Market overview
c) Target customers
 Goals
 Strategy
a) SWOT analysis
b) Needs and wants
c) Competitors
 Tactics
a) Name and Logo
b) Slogan
c) Price
d) Incentives
e) Distribution
 Implementation

10. EXECUTIVE
SUMMARY

11. EXECUTIVE SUMMARY
oEnables people to buy the street
stuff sitting at home.
oAn app that peovides various
fashion styles at their doorteps at
easy and afforable prices.
oConnects the fashion market to
every individual.

12. EXECUTIVE SUMMARY
People can order:
The styles that are shoen on the
app.
They can also send pictures of any
specific style they liked and they
would want the same
All styles including accessories,
clothes, footwear, handbags,
sunglasses, belts etc everything can
be bought.

13. SITUATION
ANALYSIS

14. COMPANY OVERVIEW
“CLOSETO” is a unique app which
allows customers to buy the street
style products from home, without
the hassels of travelling and
bargaining in the markets to find
the desired product at a catchy
price.

15. COMPANY OVERVIEW
This is a different concept and will
attract customers from across the
country.
This app provides classic and
premium version at reasonable
prices like most of the other apps.

16. COMPANY OVERVIEW
“CLOSETO” acts as a intermediate
between the markets and the
customers with nominal charges. It
assures customer satisfaction and
product quality at affordable
prices. It allows customers to send
the picture of product they want to
buy and it will be delivered on their
doorstep.

17. MARKET OVERVIEW
Keeping the marketing budget
minium, the app can be promoted
through social networking sites
and later on earning the profits the
app can be promoted through pop
up adds and posting advertisments
in newspapers and organising
evnts to promote the appn through
flash mobs etc.

18.  Social media marketing is the use of social
media to market a product or service.
 Social networking websites allow individuals
and businesses to interact with one another and
build relationships and communities online.
 When companies join these social channels,
consumers can interact with them directly. That
interaction can be more personal to users than
traditional methods of outbound marketing and
advertising.
SOCIAL MEDIA
MARKETING

19. TARGET CUSTOMERS
The app will target all financial
backgrounds but, is mainly for
those students and people who like
to try out the newest trends but are
reluctant to spend a lot of money
on buying such items. This is also
beneficial for those who love street
stuff but aren’t good at bargaining
and searching for the right product.

21. GOALS
Its main goal is to create a good
customer market by satisfying their
desires of the products they wish to
buy. However, a great revenue pool is
not expected at the beginning months
as it takes time to build customer trust,
and brand equity.
So the main focus would lie on
providing attractive deals to customers
and increase the number of users.

22. STRATEGY

23. STRENGTHS
1.Completely original and new.
2.Products available at
affordable prices.
3.From apparel to accessories
and footwear, handbags and
eyewear everything is available
at rock bottom prices.

24. WEAKNESSES
1.New in the market.
2.People will not trust the app
readily.
3.Not enough budget.
4.Unavalability of products.
5.Inability to get the best price
from the markets.

25. OPPORTUNITIES
It is the need for the ones who
love fashion, but always fall
short of the funds to fulfill their
desires.
This app provides latest fashion
at minimum cost for the ones
who wish to buy more for less.

26. THREATS
1. Difficulty to prove
authentication of the app.
2. Rekinza.com and other apps
providing fashion at low prices.
3. Not getting the same product
for the exact same rate at which
it was bought earlier.
4. Return and replacement
drawbacks.

27. NEEDS AND WANTS
With the constant inflation and
unavailability of funds to spend
on luxuries at the cost of the
basic necesities. This app lets you
fulfill those desires of the dream
closet by making fare deals. This
app lets you buy anything and
everything a fashion enthusiast
can think of.

28. COMPETITORS
“CLOSETO” has major competition
with app such as :
Elanic and spoylapp which allows
selling of pre owned products at low
costs.
Rekinza.com which sells branded
clothes at a discount upto 80%.

29. TACTICS

30. NAME AND LOGO
CLOSETO

31. SLOGAN
THE DREAM
CLOSET NOW
A REALITY

32. PRICE
Ordering a specific product through
pictures 50rs extra will be charged.
100 rs shipping charges for order
less than 500rs.
Premium version is available for $2
which gives free delivery on minium
purchase value.

33. INCENTIVES
The first 500 customers will be
upgraded to the premium version of
the app for free.
On purchases of 1000 and above
free goodies will be sent to the
customers
Free delivery above 500rs
Cashback facility for online
payements.

34. DISTRIBUTUION
The app will be available on

35. IMPLEMENTATION

36. IMPLEMENTATION
For proper implementation :
1.All strategies have to be followed.
2.Contionous Research & Development is
mandatory.
3.Budget analysis is very crucial.
4.Innovations in the app from time to time is
important to bind the customers.
5.Credibility to the collaborators (service
providers) should be top priority.

37. THANK YOU
CREATED BY :
ASHIMA SAWHNEY, GURU NANAK DEV UNIVERSITYAMRITSAR
DURING MARKETING INTERNSHIP UNDER PROF. SAMEER MATHUR
See: www.IIMinternship.com