The document proposes an advertising campaign for Find It, a digital directory app in Malaysia. Currently, Find It has low brand awareness and a limited online presence. The campaign aims to build brand equity and awareness, increase app downloads, and grow Find It's online presence. It will target digitally savvy 18-35 year olds through on-ground activations featuring balloons and Applings mascots. A TVC will showcase Applings helping people find locations. Print and Facebook ads will direct people to download the Find It app. The goal is to position Find It as Malaysia's most comprehensive mobile directory.