The media plan aims to reach senior executives at large companies and government departments in Sydney and Melbourne with an advertising campaign for Optus Business. It will utilize radio, magazines, newspapers, online display ads and email sponsorships over December 2010 to January 2011. The plan aims to reach 80% of the target audience with an average frequency of 3 exposures to maximize awareness of Optus Business services. A budget and schedule is provided outlining the various media placements.