SlideShare a Scribd company logo
SOCIAL ADVERTISING & MOBILE
VAN BUREAUBLAD NAAR BROEKZAK
INCREASE IN TIME
SPENT
MORE INFLUENCE IN
CUSTOMER JOURNEY
EXPERIENCE DETERMINES
OUTCOME
6.8 million unique monthly
mobile Facebook users in the
Netherlands
90%
2hrs
40mins
spent on
average
From search…
…to discovery
65% of people access their mobile
whilst shopping
50% of people access their mobile
whilst watching TV
MOBILE FIRST MOBILE ONLY
THE CHANGING SOCIAL PLATFORM LANDSCAPE
>2010 2012 - 2014 2015<
MOBILE
SUPPORTED
From 1/8th of revenues being
mobile in 2012…
…to 80% in 2015!
Yet brands are slow to catch up…
Only 4 out of 10 brands have a
mobile strategy…
…and only 61% have a mobile
ready website
49% of people would buy more on
mobile if it was easier
Yet only 24% are currently happy
with the mobile experience from
brands
THINK MOBILE FIRST, NOT MOBILE
SUPPORTED
THINK VIDEO & MOVING IMAGES
CINEMAGRAPHS STOP MOTION
THINK SILENT MOVIE
THUMB
STOPPING
CONTENT
THINK USER EXPERIENCE
THINK USER EXPERIENCE
THINK PLATFORM NATIVE
VERTICAL VIDEO NATIVE VIDEO
THINK PLATFORM NATIVE
SPONSORED FILTER CAROUSEL AD
THINK CROSS DEVICE TRACKING
1.CONSUMER
2.PLATFORMS
3.BRANDS
Daan Jansonius
Advertising Director
Isobar | Social Embassy
Marc Koopmanschap
Sr Social Advertising Specialist
Isobar | Social Embassy
Sources
Slide 5 – Facebook, internal data (market snapshot NL Q1 2016)
Slide 7 – Facebook IQ – “From One Screen to Five”
Slide 9 - http://adage.com/article/digital/facebook-q4-2016-earnings/302378/
Slide 11 - http://www.marketingonline.nl/nieuws/merken-zijn-niet-klaar-voor-de-mobiele-consument
Slide 12 - http://www.emerce.nl/wire/674100

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