Increasingly, travellers are moving to the internet as their principal source of information for planning and booking holidays. Ecotourism operators now need to trial and utilise internet-based technologies for their effectiveness in reaching target markets. A new eco-certified tour product in SE Queensland was launched last year with an internet service provider generating product inquiries so as to establish a substantial database of potential buyers from which key information has been extracted about potential customers, their demographics and their provenance. The �work in progress� case study will illustrate what outcomes have been achieved to date, and how the selected strategy can be used to customise product options for niche audiences, to link in with the marketing programs of RTOs, to measure marketing
BTO – Buy Tourism Online 2012
Day TWO, 30 Novembre
11.40, Main Hall
This land is your land…this land is my land
Rewind: http://www.buytourismonline.com/day_two/land/
Internet ha rivoluzionato il mercato turistico. E’ cosa nota. Ma in Italia la domanda è molto più avanti dell’offerta. L’Italia è sempre molto richiesta dai portali delle grandi OLTA. La Pubblica Amministrazione, partita con grande ritardo, come sta affrontando questa rivoluzione? Ed in particolare: come si rapporta con lo sviluppo esponenziale sui Social Media? Quali scelte sul tema della promo- commercializzazione? Quali le strategie per il futuro verso nuovi mercati e nuovi turismi?
Panel discussion
Coordina Roberta Milano, BTO Educational
Video introduttivo in esclusiva per BTO – Buy Tourism Online 2012:
Australia Turismo
Ne discutono:
Emanuele Burioni, Emilia Romagna
Sergio Cagol, Trentino
Gianpiero Perri, ApT Basilicata
Alberto Peruzzini, Toscana Promozione
Giovanni Tarpani, Regione Umbria
Flagstaff 2016 Annual Report and Marketing PlanHeather Ainardi
Program and results during fiscal year 2015 as well as goals and objectives for fiscal 2016. I oversaw the marketing, advertising, online marketing and public relations (pages 4-11) portions along with supporting travel trade, meetings, visitor services and community relations.
Program and results during fiscal year 2014 as well as goals and objectives for fiscal 2015. I oversaw the marketing, online marketing and social media (pages 4-9) along with public relations (pages 14-15) and film (page 18). Additionally my programs supported travel trade, meetings, visitor services and community relations.
Marketing Birmingham, the city’s strategic marketing partnership, held a joint event with the Public Relations Consultants Association (PRCA) on Thursday 11th April, designed to raise awareness of the organisation among local PR companies.
The event, entitled ‘Telling the city’s story’, provided an insight into the work of Marketing Birmingham, which aims to boost the profile of Birmingham, the Black Country and Solihull among national and international audiences.
Bournemouth Tourism focused on a viral marketing campaign, with their Bournemouth V California you tube video – the measurement and associated PR showed the need for careful planning, control and measurement of such activity in order to not miss any opportunity.
Actually it is not well-prepare, but just like to share with "E-slide friends" as I also benefit the notes from this website. Meanwhile, I 'd like to open to any suggestion to improve my PPT writing skills.
Increasingly, travellers are moving to the internet as their principal source of information for planning and booking holidays. Ecotourism operators now need to trial and utilise internet-based technologies for their effectiveness in reaching target markets. A new eco-certified tour product in SE Queensland was launched last year with an internet service provider generating product inquiries so as to establish a substantial database of potential buyers from which key information has been extracted about potential customers, their demographics and their provenance. The �work in progress� case study will illustrate what outcomes have been achieved to date, and how the selected strategy can be used to customise product options for niche audiences, to link in with the marketing programs of RTOs, to measure marketing
BTO – Buy Tourism Online 2012
Day TWO, 30 Novembre
11.40, Main Hall
This land is your land…this land is my land
Rewind: http://www.buytourismonline.com/day_two/land/
Internet ha rivoluzionato il mercato turistico. E’ cosa nota. Ma in Italia la domanda è molto più avanti dell’offerta. L’Italia è sempre molto richiesta dai portali delle grandi OLTA. La Pubblica Amministrazione, partita con grande ritardo, come sta affrontando questa rivoluzione? Ed in particolare: come si rapporta con lo sviluppo esponenziale sui Social Media? Quali scelte sul tema della promo- commercializzazione? Quali le strategie per il futuro verso nuovi mercati e nuovi turismi?
Panel discussion
Coordina Roberta Milano, BTO Educational
Video introduttivo in esclusiva per BTO – Buy Tourism Online 2012:
Australia Turismo
Ne discutono:
Emanuele Burioni, Emilia Romagna
Sergio Cagol, Trentino
Gianpiero Perri, ApT Basilicata
Alberto Peruzzini, Toscana Promozione
Giovanni Tarpani, Regione Umbria
Flagstaff 2016 Annual Report and Marketing PlanHeather Ainardi
Program and results during fiscal year 2015 as well as goals and objectives for fiscal 2016. I oversaw the marketing, advertising, online marketing and public relations (pages 4-11) portions along with supporting travel trade, meetings, visitor services and community relations.
Program and results during fiscal year 2014 as well as goals and objectives for fiscal 2015. I oversaw the marketing, online marketing and social media (pages 4-9) along with public relations (pages 14-15) and film (page 18). Additionally my programs supported travel trade, meetings, visitor services and community relations.
Marketing Birmingham, the city’s strategic marketing partnership, held a joint event with the Public Relations Consultants Association (PRCA) on Thursday 11th April, designed to raise awareness of the organisation among local PR companies.
The event, entitled ‘Telling the city’s story’, provided an insight into the work of Marketing Birmingham, which aims to boost the profile of Birmingham, the Black Country and Solihull among national and international audiences.
Bournemouth Tourism focused on a viral marketing campaign, with their Bournemouth V California you tube video – the measurement and associated PR showed the need for careful planning, control and measurement of such activity in order to not miss any opportunity.
Actually it is not well-prepare, but just like to share with "E-slide friends" as I also benefit the notes from this website. Meanwhile, I 'd like to open to any suggestion to improve my PPT writing skills.
Disajikan di Kelompok Keahlian Ilmu Kemanusiaan, ITB, 10 Desember 2012. Mungkin sekarang saya tak bicara karakter lagi, saat istilah "pendidikan karakter" sudah tak jelas maknanya lagi.
Menyemai Benih Budaya Ilmiah di Pembelajaran Matematika dan IPAIwan Pranoto
Naskah presentasi di Seminar “Pengembangan Budaya Ilmiah melalui Penyadaran Sains,” kerjasama Komisi Ilmu Pengetahuan Dasar-AIPI dan Universitas Negeri Malang, Malang, 9 Februari 2013.
We're helping the next generation of ageny talent by participating in an agency simulation for Solent University with a part real brief for isle of Wight Tourism.
We're helping the next generation of ageny talent by participating in an agency simulation for Solent University with a part real brief for isle of Wight Tourism.
We're helping the next generation of agency talent by participating in an agency simulation for Solent University with a part real brief for isle of Wight Tourism.
We're helping the next generation of agency talent by participating in an agency simulation for Solent University with a part real brief for isle of Wight Tourism.
We're helping the next generation of agency talent by participating in an agency simulation for Solent University with a part real brief for isle of Wight Tourism.
The Carter G. Woodson Committee is seeking corporate sponsorship for the upcoming Kuumba Festival of Florida 2010. Please review the interactive marketing and sponsorship package developed by Blacksonville Community Network.
ABOUT THE FESTIVAL: The Carter G. Woodson Committee for Positive Education of Jacksonville, Inc. (CGWC) is kicking off its 22nd Annual Kuumba Festival of Florida on Saturday, August 21st, 2010 in the historic African American district of Lavilla. Festivities will be centrally located directly across from the Lavilla School of the Arts, 501 N. Davis Street, adjacent to downtown Jacksonville, Springfield, and Riverside. The multicultural event is scheduled to start promptly at 11:00am to 8:00pm as thousands celebrate a family fun day of cultural and educational activities.
Barbara Haines | Portfolio | Marketing CommunicationsBarbara Haines
A snapshot of some of my experience from roles in professional services, not-for-profit and consultancy. Includes corporate comms, internal comms, publications, copywriting, social media, brand, advertising.
Kentucky Museum Heritage Alliance 2013: Professional Development and Networki...Berea College
This file summarizes the Entrepreneurship for the Public Good Program social media and tourism efforts to showcase community assets in Berea and Eastern Kentucky. This presentation was presented at the 2013 KMHA Conference on June 9th-11th in Lexington, KY.
Russian Standard Vodka - Advertising Research, Proposal, Media Plan, Sample C...Jaddan Bruhn
Advertising proposal, including research, promotional strategy, media plan, sample creative and evaluation metrics for Russian Standard Vodka 300ml ready to drink (premixed) product.
Russian Standard Vodka Campaign Proposal Jaddan Bruhn
Advertising proposal, including research, promotional strategy, media plan, sample creative and evaluation metrics for Russian Standard Vodka 300ml ready to drink (premixed) product.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
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Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Attending a job Interview for B1 and B2 Englsih learners
TOURISM VICTORIA - MEDIA PLAN
1. Schedule Advertisements BSBADV404B
JADDAN BRUHN Page 1
TOURISM VICTORIA - MEDIA PLAN
Marketing Objective
Tourism Victoria is a State government authority tasked with promoting visitation to Victoria
domestically (intrastate and interstate) and overseas. Their success is measured by inbound
overnight visitation, duration of visitation and average daily spending of visitors to Victoria.
Following a surge of tourism to Melbourne for the Commonwealth Games, domestic backpacker
visitor nights declined by 33% between 2007 and 2008.
The marketing objective for this campaign is to reverse the slide and generate an increase in
overnight Sydney backpacker visitation to Melbourne during spring / summer 2010/11 by 15%.
Competitive Considerations
Competing for the Sydney backpacker is Tourism QLD, Tourism WA, Tourism NT and Tourism New
Zealand.
Competitor Pattern Spend
Tourism QLD JAN - APR 1.2m
Tourism WA MAY -SEPT 800k
Tourism NT JAN - APR 500k
Tourism NZ MAY -SEPT 2m
$4,500,000
The budget for this campaign of $800k, gives a share of voice of 15%.
Advertising Objective
Generation Y does not currently see domestic travel as “travel”. The advertising objective is to lift
the profile, cachet and events of Melbourne, highlight the attractions and opportunities as
achievable goals and simplify the process of coming to Melbourne by driving the target to the
correct sources of information to action travel to Melbourne in the spring/summer period of
2010/11.
Target Audience
Male and female Sydney metropolitan backpackers, 18 to 29 years old, earning under $45,000 a year;
identified as Socially Aware in the Roy Morgan Values Segment – tech savvy, family-centric, flexible,
non-conforming, attention-getting, information vacuum cleaners.
Geographic Areas to be considered
The draw area is metropolitan Sydney
2. Schedule Advertisements BSBADV404B
JADDAN BRUHN Page 2
When do we talk to them
The campaign is geared to action travel for the spring / summer period. Domestic travel is usually
booked and planned no more than three months in advance, with this demographic favouring last
minute action. The media plan is designed to start communicating to the target audience in May
before they have considered plans for their spring/summer, familiarising them with the advertising
objective, increasing that dialogue just before and during spring when they are more likely to have
money (tax return), school holidays / annual leave that they want to utilise without too much hassle.
Creative requirements
Utilising existing Tourism Victoria campaign material.
Leveraging awareness of Melbourne through previous campaigns, directing the target to Tourism
Victoria online presence.
Budget
Budget is a function of competitor investment and anticipated increase in visitor nights resulting
from the campaign.
Market Intelligence
Research conducted by Tourism Australia suggests that Generation Y Australians do not like to travel
domestically; it lacks the status of an overseas holiday (and with cheaper airfares can be a
comparable cost), can be confusing to source reliable objective information, they are reluctant to
fund it on credit, outside of boring attractions is not seen as relevant, lacks a destinational goal, they
do not see themselves / cannot identify with the images used to promote domestic travel
destinations, have difficulty justifying the long-term planning and spend on domestic travel
(especially when a comparable volume of planning energy and financial discipline can lead to an
overseas holiday), and when short term gratification can be readily achieved by in-home
entertainment that can be easily funded on credit (i.e. technology purchases: computers, game
consoles, sound systems, home theatre). The perception is that domestic travel is not valued, that it
is not really “travel”, and when it is undertaken it is “endured” under pressure to visit friends or
relatives. Research by Tourism Australia suggests that the furthest in advance of an actual domestic
travel journey that Generation Y will make an actual booking is 3 months, and that it is most likely to
be only weeks or days in advance as a reward, to satisfy an impulse or to achieve a specific time
sensitive goal (i.e. attend an event / festival / concert).
The research also indicates that backpackers are inclined to drive to their destination interstate, but
this is currently communicated in a separate campaign promoting the driving options / routes /
possibilities and detours between Sydney and Melbourne, targeted at Sydney backpackers by
Tourism Victoria’s regional promotions.
Building on previous Melbourne campaigns that have promoted the mystery and benefits of self-
discovery in visiting Melbourne, this campaign is focused on building awareness of specific events in
Melbourne during spring and summer and driving traffic to www.backpackmelbourne.com (which
now defaults to www.backpackvictoria.com) where the target can ease themselves into becoming
more familiar with the options and travelling possibilities of visiting Melbourne, presented in a
3. Schedule Advertisements BSBADV404B
JADDAN BRUHN Page 3
manner that is perceived as objective, and find the information to tailor a trip to their interests or
contact the site for further information.
Events to be highlighted:
Spring
Sept: AFL Grand Final (inclusion of additional Sydney team), Melbourne Fringe Festival
Oct: Melbourne International Arts Festival, Australian Motorcycle Grand Prix, Spring Racing Carnival
Summer
Dec: Melbourne Boxing Day Test Cricket
Jan: Australian Open Tennis, Big Day Out (Melbourne is a preferred second choice for Sydneysiders
when the Sydney BDO sells out), Midsumma
Media Objectives
The Media Plan is designed to reach the majority of the target audience with a frequency of at least
four times during the campaign period. Utilising Radio, Direct, Magazine, Newspaper and Online,
the campaign flight pattern is continuous with bursts of activity at key points during the campaign;
familiarising the target with the campaign message and inspiring a call to action as key events during
the spring/summer period approach.
Varying the media utilised and shaping the communication around the target’s media and lifestyle
habits, acting on the target’s creative instincts and interest in finding out more, reducing wastage
and acting to ensure the target is exposed to the campaign message many times over the campaign
period is best achieved through the media selected, avoiding heavily pushing the backpacker
message in traditional media where it may negatively impact the perception of Melbourne in older
or more affluent target audiences reached in concurrent Melbourne campaigns.
Media Selection
Historically, Tourism Victoria has relied on TV/Cinema, Magazine & Press, and Online Digital
Marketing to communicate its Melbourne campaign, centring on its “Signature Experiences”
framework. As indicated earlier, the recent decline in backpacker visitation to Melbourne and the
research conducted by Tourism Australia would suggest this has missed the target.
Removing TV and Cinema and introducing Radio and a more consistent roll out of Avant Card post
cards and mini-mags (noted by Tourism Victoria as a successful means of reaching this target
audience in previous campaigns), in addition to print and online outlets popular with this
demographic, will keep the campaign message consistent, engaging, unexpected, intriguing and
inspire action, whilst drastically reducing wastage. Generation Y needs to be constantly reminded
and given a good reason to do something.
The creative element of the postcards and mini-mags will provide information and further sources
and act as a tangible visual reminder, placed in 400 locations across Sydney, including cafes, bars,
restaurants, cinemas, theatres, venues, universities and colleges.
Nova Radio will provide the consistent backbone of the campaign, communicating the campaign
message throughout the campaign period.
Time Out Sydney is a popular source of entertainment guidance for this demographic, and will reach
them in a time and a place when they are considering their leisure options. The placement of the
bellyband in September will generate interest leading into spring and the long weekend.
4. Schedule Advertisements BSBADV404B
JADDAN BRUHN Page 4
MX is a popular print source for this demographic. Advertising in bursts throughout the campaign
will remind and inspire the target audience and inspire them to action once they arrive home at the
end of the day.
Good Weekend is a popular weekend insert and maybe the only section of the weekend paper this
demographic will read cover to cover. Good Weekend is also more likely to be kept in the house
once the rest of the paper has been disposed of. Advertising in September and October to generate
interest in spring events.
Timeout.com/Sydney is a popular online source of entertainment and leisure guidance for
Sydneysiders in this demographic. In August it had a unique audience of 140,956. The Time Out e-
mail newsletter is sent weekly to 26,000 online subscribers. Sponsoring the newsletter (only one
advertiser sponsors the newsletter per week) at monthly intervals will provide an online platform to
generate traffic to Tourism Victoria’s online presence, consistently reminding the target audience in
an environment where there is reduced clutter and access to the backpackmelbourne website and
additional information is just one click away. Advertising on the main website during August to
November will give the campaign a strong online visible presence and similarly engage the target
audience and drive traffic to the backpackmelbourne website.
Media Strategy
Nova breakfast radio, 4x30sec ad mon-fri. Morning commercial radio is the best time to reinforce a
campaign message to a captive, loyal audience. These will run during the entire campaign period.
Nova’s format facilitates high impact, low clutter advertising, with less advertising clients competing
for attention in smaller blocks of ads (recall of a radio advertisement is 2.58 times stronger in the
Nova environment).
Avant Card post cards and 20 page mini-mags distributed on stands in 400 locations throughout
Sydney at intervals throughout the campaign. Post cards are 101mm x 151mm, mini-mags are
100mm x 150mm.
Time Out bellyband is a custom strip band on the exterior of the magazine, generating maximum
interest and attention. This is used once during the September burst of the campaign to draw
attention to Spring events. The full page advertisements are 215mm x 285mm and are located
anywhere within the magazine (it’s cheaper), and feature at the very beginning and then in the latter
stages of the campaign.
MX Wrap coats the entire exterior of the newspaper in a custom advertisement and is utilised during
the September burst of the campaign once. During the initial 6 months of the campaign horizontal
half page advertisements, 6 columns x 200mm deep, will be used at intervals to generate awareness
and exposure for the campaign. It would be preferable for these advertisements to feature earlier in
the paper, or adjacent to popular sections Goss & Glam, Brainwave (horoscopes), Talk or TV /
Cinema listings.
Good Weekend full page advertisement to appear during September and October burst of the
campaign to generate interest and reach a broader volume of people who may not as yet have been
touched by the campaign. Final position within the magazine has yet to be decided on, so no
specific space potential loading has been added to the budget.
5. Schedule Advertisements BSBADV404B
JADDAN BRUHN Page 5
Time Out Sydney website advertising is via a Leaderboard (728x90pixels), across the top for
maximum exposure & to be at eye level as page loads (being the first thing to be seen). This will be
active during the Aug – Nov period of the campaign and acts as a platform to the
backpackmelbourne.com website generating traffic at the time there is most likely to be more
interest generated in making bookings and finding out more information.
Sponsoring the Time Out email newsletter delivers the campaign message directly to 26,000 people
in an uncluttered manner (only one advertiser per weekly email newsletter) and provides the
springboard for them to launch directly to the backpackmelbourne.com website. Advertising in the
newsletter is via 1 Leaderboard (728x90 pixels) and 1 MPU (300 x 250 pixels).