Digital Marketing and campaign proposal for Al Ahli Hospital Qatar.

1. Al Ahli
Hospital
www.qdigitals.com
Taking Creativity To
The Next Level

2. 1. Introduction
2. The Proposal
3. About US
Our Agenda

3. Commissioned: ICT Qatar
Population studied: Online users in Qatar
Sample: 1,000 adults. 500 Qataris. 500 non-Qataris
Data Collection: CATI (Computer Assisted Telephonic Interviews)
Interview Length: 15 minutes
Understanding Digital Behavior in Qatar

4. Digital Media Usage in Qatar
97%
44% 46% 48%
39%
65%
7%
17%
92%
78%
38%
26%
13%
34%
1%
11%
82%
89%
30% 27%
10%
33%
10%
0%
0%
20%
40%
60%
80%
100%
120%
WhatsApp Facebook Twitter BBM SnapChat Instagram Path Forums
Qataris Arab Expats Non-Arab Expats

5. The Digital Audience- Qatar
Very high penetration of Facebook in Qatar
– Total population: 2.4 Million
– Total Facebook population: 1.5 Million
• Males: 1.1M
• Females: 0.3M
• Male to female skew is representative of the
entire Qatar population, which is 75% males

6. 1. Introduction
2. The Proposal
3. About US
Our Agenda

7. Understanding the Brand – Al Ahli
Al AHLI
HOSPITAL
What will make Al Ahli special on Social Media?
- Comprehensive
Extensive research results and useful health related
content
Expert advice in health information and diseases
Actively helping people by promoting better health and
wellbeing.
- Modern
Tips on food, diet and better hygiene
Early prevention of disease and cure formula
- Supportive
Dedicated social media support
Remedies and advice
Online booking and appointments
- Unique
Health Test
Full fledged medical solutions
Establish as prominent luxury hospital in
Qatar.
Dedicated to provide high quality medical care
services and healthcare advice with increases
emphasis on preventive medical care.

8. Medical Centres and Social Media in Qatar

9. Social objectives for Al Ahli
• Social needs to become a place of conversations around healthy lifestyle
• From history to quirky facts – social to encompass all aspects
• These elements will help the brand to:
– Educate customers on various treatment options at Al Ahli
– Spread awareness about the facilities at Al Ahli
– Engage the audience with remedies and easy cure for diseases and helping
them access information at Al Ahli

10. Communication Approach
 Building brand awareness about facilities at Al Ahli
 Building visibility for different segments across web
 Increase eyeballs , queries, appointments & website visits
 Engagement with audience on social media with healthcare tips.
 Establish market leader in Healthcare related information in Qatar on social
media.

11. Social Media Approach
Connect Collaborate Considerate Context Conversations
5 C's of Social Media Engagement
Humanizing the Brand
#AlAhliCare
Leveraging web categories, launching the “Engagement Channel” preaching opportunities, communicating while
branding medical centre facilities and highlights !

12. Community Building and Development
Primary channels - FB, Twitter and Instagram
 Aesthetic planning & design with interactive graphics
 User-base building in Qatar region
 Focus content & information seed on different medical care sections
 Create thought / knowledge leadership in related medical care related information
 Propagate marketing communication on optimized social channels
 Showcasing user experience/testimonials through multimedia content
 Activity management and monitoring
 Activity promotion via social ads (Fb and Instagram)

13. Content Buckets
• Being a source of health tips or medical news
• Answer a medical question in general terms, suggest an appointment
• Answer a patient billing complaint online
• Always thank patients for endorsements (it encourages more)
• Show benefits and answer questions about a therapy, treatment, surgery.
• Showcasing a specific medical expertise
• Showcasing a new or improved piece of technology
• Sharing educational video or inspirational contest on social media
• Introduce or recognize doctors and staff
• Make a seasonal or short-time offer
• Promoting your patient portal or blog
• Show community spirit — let your page be a neighborhood bulletin board

14. Social Media Management
Our ultimate goal is to achieve results from Social Media activities. However, in order to achieve these goals, we’ll make sure
that our activities are efficient and focused on specific goals.
Business Goals Social Media Goals
Social Media
Activities
BusinessGoals
Awareness
Grow following
Campaigns
Content
Boost engagement
Monitor and engage
Decision Win Sales Promote Sales
Retention Brand evangelism
Monitor for support
issues
Nurture relationships
with VIP customers
FB Fans
Twitter
Fans
Instagram
Fans

15. Community Engagement
While these are not the only social media goals, here are ones that we commonly target during engagements.
Grow social following and fan base
Growing a following and fan base will help increase the reach for social media activities. It will increase the potential for virality to occur on
popular posts, thus exponentially increases the audience for our messages.
•We will create posts, marketing call-to-actions, and other ways to encourage fans to follow and like you.
Increase engagement
A high quality, targeted fan base will be open to engage with you, but finding the right types of posts and carefully planning an appropriate mix
of promotional versus informative posts will critical to increasing engagement.
•We will create and curate content which is engaging to your fans and ask them to engage
Convert fans into leads
Sometimes fans aren’t ready to buy just yet, but moving them along in sales funnel is our goal. Encouraging fans to register for a blog, free
download, or event can grow leads and increase our options for contacting them later.
•We will promote your lead generation pages and links on social media.
Get sales
Converting a social fan to buying customer is your ultimate goal, and all of our activities are designed to move customers down that path.
•We will promote sales, discounts, special offers that lead to purchases, and where possible, track sales resulting from social activities.

16. Content Strategy- Social Media Networks
Twitter
Instagram
Facebook
Content mix to keep the audience interested & engaged
Engaging people in conversations and establishing a connect with them

17. Facebook advertising and sponsored stories
Facebook Ads

18. Instagram advertising and sponsored stories

19. Reporting and Metrics
Quantitative monitoring report
• Facebook analytics: Fans, interactions, comments, shares, likes, reach etc.
• Application analytics: Number of times it was played
• Twitter analytics: Number of tweets, RTs, followers, links on Twitter, participation in the
contests
• Instagram and YouTube analytics: Views, subscribers, comments, ratings
Qualitative monitoring report
• Facebook and seeding: Snapshots of conversations generated
• Facebook analytics: Post quality, viral and organic reach
• YouTube and Instagram analytics: Comments snapshots and ratings
• Track comments and discussions
• Discussions and conversations in forums, groups, Q&As, communities etc.
• Feedback from people and influencers about the Al Ahli Hospital.

20. Optimized Marketing on Social Channels
• Business Cards and letterheads
• Marketing on Websites and Ads
• Tell patients and peers
• Newsletters and Emails
• Brochures and Flyers
• Patient Portal
• Encourage staff participation
• Create engagement and interaction with local businesses .

21. Email IconsNewslettersBroachers and FlyersPatient Portal

22. Commercials Social Media Marketing
SCOPE OF WORK ACTIVITIES INCLUDED
Social Media Management • Content Design and Development
• Graphic design and Creative
development
• Content buckets and strategy
• Community engagement and fan
follow
• Facebook, Twitter, Instagram,
LinkedIn and YouTube
• Campaign, events and contests
• Tabs and Applications
• Customer service on social media
• Monthly reports and analytics
Social Media ads Facebook and Instagram ads (Photo,
Videos and Carousal ads)
Web mention tool Tracks Al Ahli on internet(English and
Arabic) with weekly and monthly report
Yearly Package

23. Commercials Website Development and Content
Item Activities
Website Upgrade Fully Dynamic dual language CMS
Website (Joomla or WordPress) with
features: Booking Application
Seo friendly and mobile responsive
Hack/Virus/Malware Protection.
1 year free technical support
Photography Professional Photography- Full one day
Content and Copyright Professional Content writing
Payment Gateways Banks and Cards ( Booking
Appointments)

24. 1. Introduction
2. The Proposal
3. About Us
Our Agenda

25. What do we do?
We do Digital Marketing for medium
to large sized businesses in Qatar.
Founded in 2011 by an Indian, and backed by Jaidah Group.
Our company is based in Doha, Qatar, so that we can provide a
high quality service and more value for money in the region.

26. About Us
Wearea digital communicationsfirmfocusedondigitalbusinessandsocialmedia.
We help our clients, businesses and organizations, leverage the power of social media by
embedding social technologies into all their processes through a 4 pillars approach:
CommunicationEfficiency
Customer Experience
Connected Enterprise
CommunityEngagement
We provide services related to:
DigitalMedia Marketing | Website&MobileApps | AugmentedReality
| so·cial force |
[ attrib. ] your social business accelerator
QDigitals 4CE

27. Account
Manager
SEO Specialist
Community
Specialist
Content
Manager
Artist/Designers
Application
Developers
Reporting
Specialist
You.
Us.
Our relationship doesn’t need to be complicated.
Let’s meet weekly
Via Skype or GoToMeeting
Our Team

28. Social Media Report
Includes:
• Impressions, Interactions
and Followers
• Follower demographics and
locations
• Performance of social
advertising campaigns
• Advertising spend report
Social Listening
Report
Includes:
• Brand mentions
• Competitor mentions
• Crisis and brand
sentiment monitoring
• Industry insights
Website Report
Includes:
• Traffic and Conversions per
Channel
• SEO and CRO Issues and
Actions
• Heatmap Report to identify
usability opportunities
There is a lot to keep track of in online marketing.
Client Dashboard
Includes:
• Work tracking
• Editorial Calendar
• Website metrics & KPIs
• Social metrics &KPIs
• Contacts &Leads
• Campaign Approvals
Reporting
Our Secret Sauce

29. Our Works and References

30. WEHELPBRANDS SUCCEEDIN
THE“SOCIAL” WORLD

31. Presented by
GETIN TOUCH
robin@qdigitals.com
Qatar
+974 3352 7908