8. 1 SOLUTION ARRANGE ADDITIONAL DIGITAL PLATFORM ECOSYSTEM WITH PREMIUM POSITIONING OF PAMPERS : COMMUNITY ON VKONTAKTE, ODNOKLASSNIKI & FACEBOOK LONG-TERM CONTENT PARTHERSHIP WITH KROKHA.RU NICHE SITE FULFILL CREATED LANDSCAPE WITH RELEVANT PREMIUM CONTENT - CELEBRITY MUMS BLOGS, CONTEST SAND QUIZZES WITH PRIZES FROM PAMPERS PREMIUM , FAMOUS PEDIATRISTS CONSULTATIONS, ETC
13. THE MAIN CONCEPT OF THE APPLICATION IS THE QUIZ – “WHAT KIND OF MUM ARE YOU?”
14. ONE OF THE QUIZ QUESTION IS “WHAT KIND OF DIAPERS DO YOU PREFER? ” USERS WHO, CHOSE MERRIES DIAPERS, WERE PROPOSED TO FULFILL THE ADDITIONAL FORM WITH ADDRESS AND CONTACT DETAILS AT THE END OF QUIZ, AND OFFERED TO RECEIVE A FREE SAMPLE OF PAMPERS PREMIUM DIAPER, JUST TO FEEL THE DIFFERENCE
17. VIDEO CLICK TO PLAY VIDEO CLICK TO PLAY http://vimeo.com/26333550
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19. CHALLENGE NOW JOHNNIE WALKER EXPERIENCES THE MASS EFFECT PROBLEM IN RUSSIA AND CIS. IT BECAME THE TRULY FOR ALL BRAND AND THE DISTINCTION BETWEEN LABELS IN ITS PORTFOLIO IS NOT VISIBLE FOR THE AUDIENCE.
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21. SHOW THE GIANTS OF BUSINESS, ART AND CULTURE AND POINT ON THEIR WAY OF LIFE AND PROGRESS
28. CONTENT PROJECTS CONTENT PARTNERSHIP WITH THE TOP NICHE BLOGS AND NEWS AGREGGATORS WITH THE PREMIUM PRESENCE OF JOHNIE WALKER WITH TOP CELEBRITIES (ARKADIY NOVIKOV, JENSON BUTTON )
41. TARGET TO DEVELOP MECHANICS AND INSTRUMENTS, MAKING RELEVANT MASTERCARD PRESENCE ON GIFTING PERIOD
42. SOLUTION Wish list Any gift – is a mirror of your nature. Wish list is the unique service from Mastercard, making gifting process easier and more comfortable
50. CHALLENGE DR. DIESEL IS FACING THE STRONG COMPETITION WITHIN SOCIAL NETWORKING AND IS NOT ASSOCIATED AS TYPE OF BEVERAGE FOR YOUNG & MODERN PEOPLE. THE MOST RELEVANT ASSOCIATION IS “BORING”
51. TARGET TO CREATE COMMUNICATION CONCEPT, TRANSLATING THE YOUNG AND MODERN SPIRIT OF DR. DIESEL BEER
52. CREATIVE SOLUTION FRIDAY IS THE MOST DISERABLE & EXPECTING DAY OF THE WEEK FRIDAY IS PARTY TIME… DR. DIESEL MAKES FRIDAY COME FASTER
