OzTam provides television audience measurement data from over 3,000 households that is critical for media planning and buying. The data shows viewership for programs and time slots to determine the most cost effective placements. Nielsen owns the infrastructure that collects this data through devices in households.
MOVE measures outdoor advertising visibility across 60,000 sites in major cities. It uses a travel modeling system and survey data to assign each site a "likelihood to see" score for different demographics based on predicted exposure. This allows analysis of reach and frequency for out of home campaigns.
Nielsen's radio diary method collects data on commercial radio listening from over 10,000 participants. Its online software allows analysis of reach and frequency against demographic profiles
1) The document discusses studies conducted in Indonesia from 2012-2013 that found most high school students and teachers neglected mathematical proofs in their instruction and assessments.
2) A key finding was that the national standardized exam, which is high-stakes, does not assess skills in mathematical reasoning and proof, so teachers do not focus on teaching these skills.
3) Diagnostic assessments with students found they lacked the ability to prove math statements and provide rigorous reasoning due to proofs not being adequately addressed in textbooks or classroom instruction. The document proposes ways to better teach and assess proof abilities.
Diagnosa Kesehatan Pendidikan Mat & IPAIwan Pranoto
Dokumen tersebut merangkum hasil evaluasi pendidikan matematika dan IPA Indonesia berdasarkan tes TIMSS dan PISA. Hasil tes menunjukkan bahwa siswa Indonesia lemah dalam penguasaan materi dan kemampuan berpikir tingkat rendah. Dokumen ini menganalisis kelemahan-kelemahan sistem pendidikan MIPA Indonesia dan memberikan rekomendasi perbaikan kurikulum serta pengembangan guru.
The National Consumer Agency conducted market research on shopping and pricing habits. Key findings include:
- Over 85% of consumers compare prices when shopping and price is the top influencing factor for most.
- Awareness of everyday good prices has risen to 78% and 93% of main grocery shoppers know food prices.
- For groceries, price is the main reason for choosing a supermarket for 73% and 65% visit their usual store for deals.
1) The document discusses studies conducted in Indonesia from 2012-2013 that found most high school students and teachers neglected mathematical proofs in their instruction and assessments.
2) A key finding was that the national standardized exam, which is high-stakes, does not assess skills in mathematical reasoning and proof, so teachers do not focus on teaching these skills.
3) Diagnostic assessments with students found they lacked the ability to prove math statements and provide rigorous reasoning due to proofs not being adequately addressed in textbooks or classroom instruction. The document proposes ways to better teach and assess proof abilities.
Diagnosa Kesehatan Pendidikan Mat & IPAIwan Pranoto
Dokumen tersebut merangkum hasil evaluasi pendidikan matematika dan IPA Indonesia berdasarkan tes TIMSS dan PISA. Hasil tes menunjukkan bahwa siswa Indonesia lemah dalam penguasaan materi dan kemampuan berpikir tingkat rendah. Dokumen ini menganalisis kelemahan-kelemahan sistem pendidikan MIPA Indonesia dan memberikan rekomendasi perbaikan kurikulum serta pengembangan guru.
The National Consumer Agency conducted market research on shopping and pricing habits. Key findings include:
- Over 85% of consumers compare prices when shopping and price is the top influencing factor for most.
- Awareness of everyday good prices has risen to 78% and 93% of main grocery shoppers know food prices.
- For groceries, price is the main reason for choosing a supermarket for 73% and 65% visit their usual store for deals.
Kalkulus 2A mata kuliah yang membahas materi integral dan aplikasinya. Mata kuliah ini diampu oleh Iwan Pranoto pada minggu ke-10B. Materi yang dibahas meliputi integral tak tentu, integral ganda, dan integral permukaan.
Kalkulus 2A membahas materi minggu ke-14. Materi yang dibahas meliputi integral tak tentu, integral tak terhingga, dan integral tak terhingga dari fungsi tak terhingga.
This week's schedule includes Kalkulus 1B, a mathematics course taught by Iwan Pranoto. The document provides a brief overview of the upcoming week's coursework without including any additional details about specific topics, assignments, or assessments. In just 3 sentences, the document announces the course, instructor, and time period covered but shares no other informative content.
31 March 2010: Research carried out by Behaviour & Attitudes on behalf of the National Consumer Agency has established a high incidence of scams among Irish consumers.
Picnik is a photo editing website that allows users to add 1960's camera effects and frames such as Polaroid to their pictures. The site also lets people customize their photos with stickers.
Homeschool Magazines.com is produced by one of the oldest, family-owned homeschooling companies in the country. We have been homeschoolers since 1993 and have been professionally serving the nationwide, non-religious and religious homeschooling community since 1995.
Access Granted Foundation Marketing ProposalJaddan Bruhn
The document describes a foundation called ACCESSGRANTED that aims to help teenage parents complete their secondary education and improve their career prospects through a structured work placement program. The 3-month program places candidates in jobs where they can demonstrate skills and receive an accreditation to help find employment. The foundation plans to partner with corporations, government agencies, and conduct various promotional activities to increase awareness and participation in the program.
Disajikan di Kelompok Keahlian Ilmu Kemanusiaan, ITB, 10 Desember 2012. Mungkin sekarang saya tak bicara karakter lagi, saat istilah "pendidikan karakter" sudah tak jelas maknanya lagi.
The document discusses the rise of 3D television technology. It outlines the history of 3D and how 3D movies in theaters helped popularize the technology. Major TV manufacturers like Samsung, Sony, and Panasonic are now releasing 3D TV models. Executives from these companies believe 3D will become mainstream as content increases, including 3D sports broadcasts, movies, games and shows. They aim to make 3D a regular home viewing experience.
El documento habla brevemente sobre dos deportes, el atletismo y el fútbol, mencionando las actividades de llegar e instalarse en la pista para practicar atletismo y jugar al fútbol de manera conjunta.
Russian Standard Vodka - Evaluate Campaign EffectivenessJaddan Bruhn
This document summarizes a marketing campaign for Russian Standard Vodka's new citrus RTD product aimed at 18-25 year olds. It outlines the target audience as thrill-seeking individuals focused on socializing and new experiences. While existing research provides some insights, more study is needed of this group's media consumption, social media influence, and factors impacting alcohol purchase. The document proposes conducting online surveys and a focus group to better understand lifestyle, attitudes, and influences in order to design an effective campaign through impactful digital placements that harness social sharing.
On the Stick and Rope Problem - Draft 1Iwan Pranoto
This document discusses the stick and rope problem of finding a smooth function that maximizes the area under the graph subject to the constraint that the length of the graph is a given fixed value.
The problem is analyzed for the case where both ends of the rope are fixed at zero. It is shown that when the fixed length is between 1 and π/2, the optimal solution is a segment of a circle with its center on the vertical line at t=1/2.
The proof uses Lagrange multipliers to derive an equation that the optimal function must satisfy, showing it is the equation of a circle. Boundary conditions then determine the circle's parameters. Special cases for longer rope lengths are also discussed
Este documento presenta un índice de un libro sobre sistemas operativos y formatos de archivos. El libro está licenciado bajo una licencia de código abierto que permite su copia y distribución sin fines de lucro, siempre que se respeten los derechos morales del autor. El índice incluye temas sobre historia de sistemas operativos como Windows y Linux, tipos de programas, formatos de archivos como imagen, sonido y video, y conceptos básicos de sistemas operativos.
The national consumer agency conducted market research on consumer switching behavior. Key findings include:
- 38% switched providers in the past year, most for car insurance (13%) and mobile phones (12%)
- 85% of switchers saved money, on average €102 for car insurance and €84 for home insurance
- 84% found switching easy, and 50% found their new service better than previous
- Top reasons for not switching were satisfaction with current provider and current provider offering best value
Media research includes the study of media development, achievements, and effects. It helps understand readership, viewership, and listener profiles to select the most effective media mix. Key organizations that conduct media research in India include Nielsen Clear Decisions, BARC India, ABC, IRS, and RAM. They provide data on viewership, readership, and media consumption to help advertisers, media owners, and planners make informed decisions.
This document discusses how Nielsen Media Research measures television ratings in the United States through the use of statistical sampling. Nielsen installs small meters in a sample of 5,000 households that record what channels are watched and when. This data is collected nightly and used to estimate viewership for programs across the entire US population of 99 million households. Advertisers and networks use Nielsen's ratings data to determine how popular shows are and how to price advertising.
This document discusses InsightExpress' cross media measurement methodology. It begins by outlining the need for cross media measurement to understand the impact of advertising across multiple channels. It then describes InsightExpress' approach which combines opportunity to see (OTS) measurement for offline media with experimental design for online/mobile exposure tracking. Key deliverables include analyses of campaign performance by media, cost per branding effect calculations, frequency optimization recommendations, and brand equity metrics. The methodology provides an comprehensive solution for evaluating cross channel advertising campaigns.
Kalkulus 2A mata kuliah yang membahas materi integral dan aplikasinya. Mata kuliah ini diampu oleh Iwan Pranoto pada minggu ke-10B. Materi yang dibahas meliputi integral tak tentu, integral ganda, dan integral permukaan.
Kalkulus 2A membahas materi minggu ke-14. Materi yang dibahas meliputi integral tak tentu, integral tak terhingga, dan integral tak terhingga dari fungsi tak terhingga.
This week's schedule includes Kalkulus 1B, a mathematics course taught by Iwan Pranoto. The document provides a brief overview of the upcoming week's coursework without including any additional details about specific topics, assignments, or assessments. In just 3 sentences, the document announces the course, instructor, and time period covered but shares no other informative content.
31 March 2010: Research carried out by Behaviour & Attitudes on behalf of the National Consumer Agency has established a high incidence of scams among Irish consumers.
Picnik is a photo editing website that allows users to add 1960's camera effects and frames such as Polaroid to their pictures. The site also lets people customize their photos with stickers.
Homeschool Magazines.com is produced by one of the oldest, family-owned homeschooling companies in the country. We have been homeschoolers since 1993 and have been professionally serving the nationwide, non-religious and religious homeschooling community since 1995.
Access Granted Foundation Marketing ProposalJaddan Bruhn
The document describes a foundation called ACCESSGRANTED that aims to help teenage parents complete their secondary education and improve their career prospects through a structured work placement program. The 3-month program places candidates in jobs where they can demonstrate skills and receive an accreditation to help find employment. The foundation plans to partner with corporations, government agencies, and conduct various promotional activities to increase awareness and participation in the program.
Disajikan di Kelompok Keahlian Ilmu Kemanusiaan, ITB, 10 Desember 2012. Mungkin sekarang saya tak bicara karakter lagi, saat istilah "pendidikan karakter" sudah tak jelas maknanya lagi.
The document discusses the rise of 3D television technology. It outlines the history of 3D and how 3D movies in theaters helped popularize the technology. Major TV manufacturers like Samsung, Sony, and Panasonic are now releasing 3D TV models. Executives from these companies believe 3D will become mainstream as content increases, including 3D sports broadcasts, movies, games and shows. They aim to make 3D a regular home viewing experience.
El documento habla brevemente sobre dos deportes, el atletismo y el fútbol, mencionando las actividades de llegar e instalarse en la pista para practicar atletismo y jugar al fútbol de manera conjunta.
Russian Standard Vodka - Evaluate Campaign EffectivenessJaddan Bruhn
This document summarizes a marketing campaign for Russian Standard Vodka's new citrus RTD product aimed at 18-25 year olds. It outlines the target audience as thrill-seeking individuals focused on socializing and new experiences. While existing research provides some insights, more study is needed of this group's media consumption, social media influence, and factors impacting alcohol purchase. The document proposes conducting online surveys and a focus group to better understand lifestyle, attitudes, and influences in order to design an effective campaign through impactful digital placements that harness social sharing.
On the Stick and Rope Problem - Draft 1Iwan Pranoto
This document discusses the stick and rope problem of finding a smooth function that maximizes the area under the graph subject to the constraint that the length of the graph is a given fixed value.
The problem is analyzed for the case where both ends of the rope are fixed at zero. It is shown that when the fixed length is between 1 and π/2, the optimal solution is a segment of a circle with its center on the vertical line at t=1/2.
The proof uses Lagrange multipliers to derive an equation that the optimal function must satisfy, showing it is the equation of a circle. Boundary conditions then determine the circle's parameters. Special cases for longer rope lengths are also discussed
Este documento presenta un índice de un libro sobre sistemas operativos y formatos de archivos. El libro está licenciado bajo una licencia de código abierto que permite su copia y distribución sin fines de lucro, siempre que se respeten los derechos morales del autor. El índice incluye temas sobre historia de sistemas operativos como Windows y Linux, tipos de programas, formatos de archivos como imagen, sonido y video, y conceptos básicos de sistemas operativos.
The national consumer agency conducted market research on consumer switching behavior. Key findings include:
- 38% switched providers in the past year, most for car insurance (13%) and mobile phones (12%)
- 85% of switchers saved money, on average €102 for car insurance and €84 for home insurance
- 84% found switching easy, and 50% found their new service better than previous
- Top reasons for not switching were satisfaction with current provider and current provider offering best value
Media research includes the study of media development, achievements, and effects. It helps understand readership, viewership, and listener profiles to select the most effective media mix. Key organizations that conduct media research in India include Nielsen Clear Decisions, BARC India, ABC, IRS, and RAM. They provide data on viewership, readership, and media consumption to help advertisers, media owners, and planners make informed decisions.
This document discusses how Nielsen Media Research measures television ratings in the United States through the use of statistical sampling. Nielsen installs small meters in a sample of 5,000 households that record what channels are watched and when. This data is collected nightly and used to estimate viewership for programs across the entire US population of 99 million households. Advertisers and networks use Nielsen's ratings data to determine how popular shows are and how to price advertising.
This document discusses InsightExpress' cross media measurement methodology. It begins by outlining the need for cross media measurement to understand the impact of advertising across multiple channels. It then describes InsightExpress' approach which combines opportunity to see (OTS) measurement for offline media with experimental design for online/mobile exposure tracking. Key deliverables include analyses of campaign performance by media, cost per branding effect calculations, frequency optimization recommendations, and brand equity metrics. The methodology provides an comprehensive solution for evaluating cross channel advertising campaigns.
Medialets Servo is a mobile ad serving platform that delivers all types of mobile ads across various mobile environments. This case study analyzed data from Q2-Q3 2015 to compare performance of B2B versus B2C mobile campaigns on the platform. Key findings include: B2B campaigns had higher click-through rates on tablets than phones, yielded twice as many tablet impressions as B2C campaigns, and had 70% less invalid traffic than B2C benchmarks. B2B campaigns also showed consistent performance across days of the week with peaks in impressions and clicks occurring at night. The case study demonstrates how analyzing mobile campaign performance can help strategically plan media buys.
The document proposes a customer satisfaction monitoring solution called WAYO. It allows businesses to monitor customer satisfaction across all service points in real-time. The solution captures customer feedback through various channels and provides analytics and dashboards to identify trends, compare locations and service points, and measure satisfaction. It offers basic, standard, and enterprise pricing plans tailored to business size with customizable features and integrations.
This document provides a user guide for a database designed to capture monitoring and reporting data for USAID's HIV/AIDS Reduction and Prevention Program in Guyana. The database includes modules to record data on community outreach, materials distributed, multi-session programs, orphans and vulnerable children, and client maintenance. It is meant to streamline data entry, improve data quality, meet auditor requirements, and provide comprehensive reporting capabilities. The user guide explains how to use each module and feature of the database.
IRJET- A Survey on Systems using Beacon TechnologyIRJET Journal
This document summarizes several papers on indoor positioning systems using beacon technology. It discusses how beacons can be used to deliver customized notifications and advertisements to users based on their indoor location. Some key points discussed include:
1) Beacons send out Bluetooth signals that can be detected by smartphones to determine a user's location within a building. This allows targeted content like deals to be pushed to users' phones.
2) Various positioning algorithms like nearest beacon, weighted beacon pairs, and particle filtering can be used to calculate a user's location from beacon signal strength.
3) Beacon technology provides advantages over GPS for indoor use as it has better accuracy, lower costs, and less power
The MOST Team developed a new Mobile Optimized Survey Tool (MOST) to allow the collection of survey data via mobile devices. MOST allows enumerators to download survey samples to their devices to complete interviews without an internet connection. Completed surveys are automatically uploaded when a connection is available. The team also implemented a mobile device management solution to remotely manage the large number of devices in use. These innovations have improved data collection efficiency and quality while meeting security requirements. The MOST solution represents significant collaboration and innovation to meet the evolving needs of survey data collection.
Prognosis - An Approach to Predictive Analytics- Impetus White PaperImpetus Technologies
For Impetus’ White Papers archive, visit- http://www.impetus.com/whitepaper
The paper talks about implementation of Behavioral Targeting for the ad world. This is a statistical machine learning algorithm that helps select most relevant ads to be displayed to a web user based on their historical data.
This document analyzes Oxfam Vietnam's Participatory Poverty Mapping Analysis project using Porter's Value Chain Analysis. It examines the project as a three-stage process: activity analysis to identify data collection, analysis and utilization activities; value analysis to identify processes behind each activity and their impact; and evaluation and planning to determine interventions for process innovations and efficiencies. The analysis aims to systematically capture how qualitative community-level data is translated into national advocacy and policy campaigns.
The document discusses various methods used for audience research and measurement. It describes diary and electronic methods, such as Nielsen boxes, for measuring television viewership. It also discusses ratings points, face-to-face interviews, focus groups, questionnaires, the Broadcasters Audience Research Board (BARB), advertising agencies, primary and secondary research, quantitative and qualitative research, rates cards, and advertisers information packs. All of these methods are used to gather data on audiences in order to help broadcasters, advertisers and other companies better understand their target demographics.
This document provides an overview of various marketing technology platforms and how they could be integrated as part of an analytics framework. It reviews platforms for digital advertising, audience profiling, conversion tracking, social media management, mobile optimization, and business intelligence dashboards. The frameworks aims to optimize campaigns, audiences, and budgets by tracking user journeys across channels and leveraging machine learning. Dashboards would provide real-time data insights to stakeholders for continually improving performance.
Machine learning for customer classificationAndrew Barnes
Machine learning can be used to classify customers into segments based on their behavior patterns and perceptions. This allows companies to better target customers. Traditional approaches provide a narrow view of customers due to limited data sources. Machine learning uses both internal customer data and market research to understand customers. Case studies showed how machine learning was used to segment customers for a telecommunications provider to improve bundle fit and satisfaction, segment physicians for a pharmaceutical company to target sales, and predict potential purchasers for a retailer.
Dynamic segmentation: a step by step guideYouGov UK
YouGov’s connected data solutions allow you to keep track of your ever-changing audiences,meaning you can strategically plan and track your brand communications based on the latest insight. This guide shows exactly how it works.
Crystal Light PDRF Paper FINAL with cover 02-06-2017Phillip Keefe
This document describes a study conducted by Time Inc. and Nielsen Catalina Solutions to develop a new methodology for measuring the sales impact of cross-platform advertising campaigns. The objectives were to create a holistic approach to quantifying cross-media impact, understand how consumers respond to different media platforms, quantify synergistic effects, and directly measure the impact of print advertising on secondary audiences. Key findings included that a combined print and online campaign generated higher response than TV alone, and that synergistic effects resulted in $1.6 million in additional sales. The methodology combined multiple data sets to measure individual media impacts and calibrate results to accurately measure cross-media effects.
Using content-based filtering in a system of recommendation in the context of...Elaine Cecília Gatto
This document discusses content-based filtering for recommendation systems in the context of digital mobile interactive television (IDTV). It presents studies on applying content-based filtering techniques to recommend TV programs and advertisements in digital TV. The recommendation system analyzes a user's viewing history to determine their preferences and profile, then filters content like programs and ads in the electronic programming guide (EPG) to find items that match the user's profile and suggest them. The system aims to help users more easily find content they are interested in on digital TV and mobile devices.
260119 a digital approach towards market research uploadSyed Yeasef Akbar
Mindscape provides a digital platform for market research using mobile apps. Their app, PayPoll, allows users to participate in surveys and earn incentives. This provides access to respondents' mobile behaviors and precise targeting of groups. It can capture timely, accurate data without relying on recall. Mindscape's solutions include analyzing mobile usage data, conducting customized surveys on hard-to-reach groups, and measuring effectiveness of digital advertising campaigns. Their goal is to give businesses real-time insights into consumer behaviors and perceptions through an engaging mobile research experience.
The document discusses how big data from Over-the-Top TV (OTT) applications can be used for predictive buyer analytics. OTT delivers audio and video over the internet without involving cable/satellite providers. It provides large amounts of user data from devices, social media, and interactions. This data, combined with metadata, can be analyzed in real-time to understand viewer profiles and predict buying behaviors. Advanced techniques are needed to store, manage, and analyze this large, diverse unstructured data. The goal is to use correlations between viewer interests and product/content metadata to target personalized advertisements and recommendations. Understanding how real people incorporate brands into their identities and self-narratives is key to making emotional connections and predicting purchases.
1) The document discusses how Avelo, a UK financial software vendor, can leverage big data to provide additional value to its clients in the financial services sector.
2) It examines potential big data projects Avelo could implement related to performance management, data exploration, social analytics, and decision science.
3) It also discusses how Avelo has begun constructing a big data capability by developing a common enterprise data model to unify its applications and data.
Imperfect look at possible applications of Web Based Sentiment Engine MECB 2012.
Sentiment analysis involves classifying opinions from text as "positive", "negative" or “neutral. Its purpose and benefit is to assist in extracting valuable information and insight from copious amounts of unstructured data. This proposed system will have the capability to determine online sentiment on current affairs for the purpose of analysis and prediction. For the sentiment analysis a cluster-method approach is recommended, which is a recent advancement in this area. Various APIs will assist in extracting other data such as location and time. Evaluation of system through the use of the Pang et al movie review data sets is recommended to validate basic functionality and real life data in the form of the 2008 US presidential race data to evaluate all functionality of the system. Multiple industries are identified as potential users of this system from marketing companies to hotels adding to our benefit in the commercialisation potential of the system.
Similar to Apply Media Analysis & Processing Tools (20)
Russian Standard Vodka - Advertising Research, Proposal, Media Plan, Sample C...Jaddan Bruhn
Advertising proposal, including research, promotional strategy, media plan, sample creative and evaluation metrics for Russian Standard Vodka 300ml ready to drink (premixed) product.
This document outlines a promotional plan for Zafino Laptop Bags. It identifies the target audience as stylish professional women and sets goals of repositioning the brand, building brand recognition, and driving sales growth. The plan proposes a variety of promotional activities from April to July 2010, including direct mail, social media, print and TV advertisements, sales promotions, and public relations events partnering with David Jones and a charity movie screening. The overall aim is to increase awareness of Zafino as a premium laptop bag brand for women through multiple touchpoints that align with customers' lifestyles and career aspirations.
Direct Marketing Plan: ZAFINO Laptop BagsJaddan Bruhn
This document outlines a direct marketing plan for Zafino Laptop Bags. The plan aims to increase brand recognition and sales by 200% during the fourth quarter through a coordinated promotional campaign using various tactics from April to July 2010. These include direct mail, social media, print advertisements, sales promotions, television commercials, and public relations events to raise awareness of Zafino's brand and position it as a premium laptop bag brand for women. The effectiveness of the direct marketing activities can be measured by website traffic, database signups, event attendance and direct sales generated.
The media plan aims to reach senior executives at large companies and government departments in Sydney and Melbourne with an advertising campaign for Optus Business. It will utilize radio, magazines, newspapers, online display ads and email sponsorships over December 2010 to January 2011. The plan aims to reach 80% of the target audience with an average frequency of 3 exposures to maximize awareness of Optus Business services. A budget and schedule is provided outlining the various media placements.
Australian Seniors Insurance Media EvaluationJaddan Bruhn
The document evaluates media options to promote an Australian Seniors Insurance funeral plan product. It identifies newspapers, magazines, radio, television, internet and cinema as effective ways to reach the target audience of retired Australians aged 60-75. It recommends a combination of options including newspaper, magazine and radio advertisements along with television commercials and branded content to raise awareness of the funeral plan product.
Television allows advertisers to reach a mass market through emotionally impactful 15-30 second ads, but requires large budgets. It is effective for brand awareness and FMCG products. Radio provides low-cost broadcast ads with short lead times but messages must quickly grab attention. Magazines allow detailed, colorful ads aligned with content and samples, reaching broad demographics. Newspapers still reach many Australians daily through large ads but readership is declining. Out of home advertising uses large visuals to keep products top of mind through billboards and posters. Internet advertising uses banners and websites cost-effectively but messages cannot slow browsing. Mobile advertising sends location-based offers and coupons but not all have phones on. Viral videos spread authentic brand messages if
Tourism Victoria aims to increase overnight visits from Sydney backpackers aged 18-29 to Melbourne in spring/summer 2010-11 by 15%. Competing destinations include Queensland, Western Australia, Northern Territory, and New Zealand. The $800k campaign budget gives Tourism Victoria a 15% share of the voice. Advertising will highlight events in Melbourne like the AFL Grand Final, arts festivals, and tennis, and drive traffic to the Backpack Melbourne website. The media plan utilizes radio, print, and online outlets popular with Sydney backpackers to reach them with the campaign message at least four times throughout the campaign period.
- Whiskas cat food conducted market research to investigate attitudes towards environmental packaging innovations.
- A survey of 55 cat owners found that most had a positive attitude towards the environment and sustainability. However, many believed environmentally-friendly products would cost more.
- While most felt responsible for helping the environment, fewer said they actively sought environmentally-friendly products when shopping.
- The research supports pursuing packaging innovations, as most cat owners accepted reducing waste and environmental impact, even if products cost more. However, some were concerned innovations may increase prices.
The document discusses plans to launch a new cat food product called Kitty's Catch Mouse Mousse. It would be a 100g can of processed mouse meat sold for $1 through supermarkets. Testing found that while many owners recognize cats hunt mice, over half disagreed with commercially processed mouse meat. The product launch plans were not supported. However, the testing revealed opportunities in products that address cats' aggressive behaviors.
SAFCOL Canned Tuna - Advertising, Media & Creative BriefJaddan Bruhn
SAFCOL is an Australian seafood company seeking to increase sales and market share of its canned tuna products. It has a long history in Australia and controls its entire supply chain. SAFCOL's tuna is canned fresh and never frozen using a unique single-cook process that results in a superior product. The target audience is female grocery buyers aged 25-45 in Sydney. The objectives are to increase perceptions of SAFCOL tuna as the healthiest and highest quality option. A $2 million media plan utilizes radio, magazines, online and television advertising between January and March 2011 to reach the target audience.
Nescafe Blend 43 - Advertising, Media & Creative BriefJaddan Bruhn
Nescafe Blend 43 is aiming to increase its market share and perception as the best quality and value instant coffee. The advertising campaign will target female grocery buyers aged 25-45 in Sydney. The campaign aims to increase perceptions of Nescafe Blend 43 as a coffee that can be enjoyed anytime while also communicating its low calorie content. A $4 million multi-channel campaign including TV, print, radio and online will launch from January to March 2011 to reach the target audience.
Maserati GranCabrio - Advertising, Media & Creative BriefJaddan Bruhn
The advertising brief is for the Maserati GranCabrio luxury convertible. The target audience is wealthy females aged 30-40 in Sydney seeking a luxury high-performance vehicle. The media plan allocates $400,000 across print magazines, local newspapers, and online ads promoting the GranCabrio's customization options and performance. The goal is to increase Maserati's market share and GranCabrio sales by highlighting its combination of power, speed, and vast color/material combinations available through Maserati's configurator.
Dick Smith Electronics Ltd - Advertising, Media & Creative BriefJaddan Bruhn
Dick Smith Electronics is an Australian electronics retailer seeking to increase sales and customer spend through a new advertising campaign. The campaign will target males aged 25-45 in suburban Sydney. The objectives are to increase perceptions of Dick Smith as the retailer friends and family recommend, and that staff are friendly and knowledgeable. The $6 million campaign will run from September to December 2011 across television, print, radio and online media. It will position Dick Smith as the place to get reliable electronics advice without pressure to buy.
The document discusses research conducted on consumer attitudes towards environmentally sustainable pet food packaging. A survey found that while most shoppers aspire to buy green products, only a small percentage actually purchase green pet food. The research also examined a Swedish pet food brand that uses more sustainable packaging, finding it requires less shelf space and transportation while maintaining quality and cost. It recommends major brand Whiskas pursue sustainable packaging to gain a first mover advantage and opportunity to reposition itself as a premium brand.
Russian Standard Vodka Campaign Proposal Jaddan Bruhn
Advertising proposal, including research, promotional strategy, media plan, sample creative and evaluation metrics for Russian Standard Vodka 300ml ready to drink (premixed) product.
Australian Open / Optus Campaign Proposal Jaddan Bruhn
The document outlines an advertising campaign for Optus targeting senior business executives. It details the target audience, Brian, a 47-year-old executive who spends his free time engaging with various media. The campaign budget and proposed media placements are also summarized, including placements in magazines, newspapers, radio, online and via email from December 2010 to January 2011. Negotiations resulted in securing the desired placements for 56.6% less than the original quoted maximum rates.
General Pants Co Digital Advertising Proposal Jaddan Bruhn
General Pants is launching a summer catalogue app to increase online sales and foot traffic. The app allows users to try on clothes virtually and save looks. A competition at stores rewards users who check in multiple locations and share looks online for discounts and prizes. Influencers will demo the app to promote the new technology and campaign.
The document outlines Foxtel's launch of their download service in 2009 and their target audience and advertising strategies. It discusses competitors in the IPTV space and profiles "Peter", a target consumer - a married man in his 30s with kids who works long hours and needs convenience and control over his TV viewing. The document proposes two advertising concepts - the first emphasizing Foxtel Download allows sport and entertainment anywhere, and the second emphasizing the lifestyle benefits of being able to watch TV anywhere to make the most of time.
Zafino Laptop Bag Marketing & Promotion Proposal Jaddan Bruhn
The document outlines a promotional plan for the women's laptop bag brand Zafino. It identifies target audiences as young professional women in Sydney and sets promotional goals to increase brand recognition, market share, and sales. Three main promotional vehicles are proposed: 1) A charity event screening of Sex and the City 2 to promote brand awareness. 2) Television commercials featuring Meagan Gale to build desire for the brand. 3) A fashion event at David Jones to mark the launch of new retail concessions.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Call8328958814 satta matka Kalyan result satta guessing➑➌➋➑➒➎➑➑➊➍
Satta Matka Kalyan Main Mumbai Fastest Results
Satta Matka ❋ Sattamatka ❋ New Mumbai Ratan Satta Matka ❋ Fast Matka ❋ Milan Market ❋ Kalyan Matka Results ❋ Satta Game ❋ Matka Game ❋ Satta Matka ❋ Kalyan Satta Matka ❋ Mumbai Main ❋ Online Matka Results ❋ Satta Matka Tips ❋ Milan Chart ❋ Satta Matka Boss❋ New Star Day ❋ Satta King ❋ Live Satta Matka Results ❋ Satta Matka Company ❋ Indian Matka ❋ Satta Matka 143❋ Kalyan Night Matka..
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Income Tax exemption for Start up : Section 80 IAC
Apply Media Analysis & Processing Tools
1. Apply Media Analysis & Processing Tools BSBADV407A
Table of Contents
Table of Contents...................................................................................................................................1
OzTam / Nielsen Television Audience Measurement............................................................................2
Out of Home - MOVE.............................................................................................................................3
Commercial Radio - Nielsen On-Line Radio Companion........................................................................4
Consumer Survey Data - Roy Morgan - Asteroid...................................................................................5
BCC AdSystems - Media Desktop...........................................................................................................6
Bibliography...........................................................................................................................................7
Jaddan Bruhn Page 1
2. Apply Media Analysis & Processing Tools BSBADV407A
OzTam / Nielsen Television Audience Measurement
What is it
OzTam provides television audience measurement data on free to air television viewing in the metropolitan
markets (Sydney, Brisbane, Melbourne, Adelaide & Perth); and for all subscription television channels across
Australia.
How does it impact the media process
The data generated by OzTam provides the media industry with audience share and program performance
figures, that, from an advertising perspective, facilitates the construction of relevant costing models for
advertising slots for all day-parts, and the data that underpins the target audience ratings point (TARP) critical
to the media buying process (in expected viewing projections, and to reconcile variances in actual viewing
figures).
How does it function
OzTam data is processed in the early hours of the morning following each day surveyed, and is available to end
users the same day.
The data is collected from a set of households (FTA data comes from 3035 homes: Sydney 765, Melbourne
705, Brisbane 615, Adelaide 475 and Perth 475; Subscription TV data comes from 1,200 homes across the
metro and regional market) deemed statistically most representative (within two percentage points) of the
Australian television viewing population. Households are selected following participation in the Establishment
Survey, with approximately 10% of survey participants being selected. The Establishment survey provides the
demographic and psychographic context through which the ratings information is subsequently analysed.
OzTam audience measurement data is broken up into 10 survey periods during the year, covering a period of
40 weeks.
Whilst the television audience measurement data is owned by OzTam, the process of household selection, the
hardware to capture and send data and the requisite software required for this is owned and operated by
Nielsen TV Audience Measurement Australia (formerly AGB Nielsen Media Research). The infrastructure
required to collect the relevant data from the large number of devices participating individuals use to view
television (including devices that facilitate delayed viewing), is equipment Nielsen uses called “Peoplemeters”,
and it manages the ongoing data collection and data matching and authentication functions through their
“Pollux” proprietary software.
Benefits, Advantages & Disadvantages
OzTam data is critical to the media planning and buying process by providing the information to determine
media consumption habits of target audience segments, facilitating the most cost effective media placement
and allocation of a media budget.
Though the OzTam data is able to pinpoint what participants had their television (or associated PVR device)
turned onto (tuned into) at a given moment in time, it is unable to measure a level of audience engagement
with what is being watched, does not record whether participants are “multitasking” (i.e. on the internet, on
the phone, talking, cooking etc), and cannot determine whether a device has been turned on, with no-one
watching at all.
Jaddan Bruhn Page 2
3. Apply Media Analysis & Processing Tools BSBADV407A
Out of Home - MOVE
What is it
MOVE (Measurement of Outdoor Visibility and Exposure) is an audience measurement system for out of home
advertising sites, accessible to media buyers and outdoor media operators via the internet. It is the only
outdoor measurement system that is endorsed by the Outdoor Media Association, the Media Federation of
Australia and the Australian Association of National Advertisers. The MOVE system currently contains
approximately 60,000 individual advertising “faces” in roadside, transport and retail/lifestyle locations. MOVE
covers the five metropolitan markets of Sydney, Brisbane, Melbourne, Adelaide and Perth, with the geographic
“Primary Coverage Areas” measured are the same as the areas measured for television ratings (metropolitan
markets). The media companies with inventory in the MOVE system are currently: Adshel, APN Outdoor,
Bailey Outdoor Advertising, Bishopp Outdoor Advertising, EYE, GOA Billboards, iOM, JCDecaux, Metrospace
Outdoor Advertising, oOh!media, Outdoor Systems, Savage Signs and TorchMedia.
How does it function
The MOVE measurement system is built on “The Zenith Travel Modelling System”, a traffic simulation / travel
demand tool comprising a four step process (Trip Generator, Trip Distribution, Travel Mode & Trip Assignment)
to predict a defined set of behaviours based on a set of variables. In the context of MOVE, Zenith models the
likelihood specific demographics will have an “Opportunity to See” an out of home advertisement. In addition
to this information, MOVE contains specifically commissioned survey data and applies a “Visibility Index” score
to rate the individual characteristics of the advertising space.
How does it impact the media process
The value MOVE assigns as the “Opportunity to See” an out of home advertisement, multiplied by the
advertising space’s location and visibility factors defined “Visibility Index”, assign each “face” in MOVE’s
inventory a “Likelihood to See” value. As the software models differing behavioural patterns defined by
demographic sets, the same advertising space may attract a different “Likelihood to See” score in different
demographic sets, reflecting differing viewing and behavioural patterns in different locations tracked between
the demographic sets.
Benefits, Advantages & Disadvantages
Splicing the data contained in the MOVE system, users can generate reports to project the reach and
frequency anticipated outcomes for their advertising campaign against 100 different demographic profiles,
making effective outdoor media buying decisions for “faces” contained in the MOVE inventory of sites.
The effectiveness and comprehensiveness of this system is limited by its inclusion of only a defined set of
media operators’ “faces”, and only within 5 cities (excluding smaller cities and all regional areas). MOVE has
also undertaken to only update the data it uses for modelling a minimum of once per year.
Jaddan Bruhn Page 3
4. Apply Media Analysis & Processing Tools BSBADV407A
Commercial Radio - Nielsen On-Line Radio Companion
What is it
The Nielsen Company uses the Sticker Diary Method to collect radio ratings data from a minimum sample size
of the metropolitan radio market comprising a participant set distributed approximately: Sydney and
Melbourne 2,400; Brisbane 2,000; Adelaide 1,750; Perth 1,850.
How does it function
Survey participants are categorised according to their responses to a Lifestyle Questionnaire. The sample
selected to participate is representative of the radio listening population, and the data Nielsen records from
this process, matched against responses from the Lifestyle Questionnaire, comprise the predictive modelling
data sets contained in Nielsen’s On-Line Radio Companion software.
Benefits, Advantages & Disadvantages
The Radio Advisor feature of the software allows users to run query analysis against a predefined set of
demographic categories, across single, multiple or a combination of markets, to determine reach and
frequency values across station schedules to test and propose effective placements for a media buyer’s client’s
advertising campaign.
Although regional radio markets are purported to be surveyed on an ad-hoc basis, the functionality of the
analysis software is focused almost exclusively on demographics and data sets from the 5 metropolitan
markets of Sydney, Melbourne, Brisbane, Adelaide and Perth.
This software is useful for analysis only and cannot be used by media buyers to book media placements
directly.
Jaddan Bruhn Page 4
5. Apply Media Analysis & Processing Tools BSBADV407A
Consumer Survey Data - Roy Morgan - Asteroid
What is it
Asteroid is an integrated software system for querying large consumer survey data responses (either from Roy
Morgan Research or a licensed service provider) at high speed.
How does it function
The value of the database is in the strength in the quality of data contained within it – in Asteroid there is no
aggregation of data; every answer to every question by every respondent is held within it, allowing for multiple
query types to be run (with the ability to run subsequent filter queries on data sets already extracted for
analysis), using complete variables, individual groups or using ad-hoc definitions. Asteroid also supports
statistical querying and supports export of data reports to other programs including Excel (though, as a
database, Asteroid functions in a similar manner to Access).
How does it impact the media process
The speed of analysis and the very large capacity of the database makes Asteroid a useful tool in testing
hypotheses against the data set’s demographic and psychographic variables, providing the user with a rich vein
of data to mine, to find out more detailed information on a proposed target audience, providing an enhanced
picture of their lifestyle and behaviour and for results to be compared against data sets for the whole
population.
Benefits, Advantages & Disadvantages
With the inclusion of the media consumption section of the data set, Asteroid is a tool for media buyers to
select the most accurate media vehicles to reach their target audience, and to detect alternative target
audiences for their client, based on the data available for analysis in Asteroid.
The results of data queries can be presented in a variety of formats (data reports, charts).
It is not clear how representative the “Regions” covered are, whether this data pertains mainly to respondents
in capital city areas, or if it covers regional and rural centres also, and it is not clear how refined the data on
regions can be drilled into (whether it is by city, suburb, postcode). It is also not clear how often this data is
updated / refreshed (resurveyed), and when the data that is included in Asteroid was actually captured.
Jaddan Bruhn Page 5
6. Apply Media Analysis & Processing Tools BSBADV407A
BCC AdSystems - Media Desktop
What is it
Media Desktop is an integrated media software program that facilitates the uploading, querying, booking,
tracking, client invoicing and media buying for television, with tv schedules, ratings and advertising booking
slots (it is primarily used for television, but there is functionality for other media types to be included in this
system).
How does it function
Media Desktop contains data loaded from external sources (though data sets may also be manually uploaded),
that includes day-part schedules, survey ratings data and booking rates. How this data is uploaded and viewed
is all customisable by the end user to suit their requirements and client needs (i.e. certain clients may have
legal restrictions on when they may advertise during the day, so data covering inappropriate day-parts may be
“Masked” to restrict access to its content in planning and buying their media).
How does it impact the media process
The media planning process is driven by the need to meet campaign reach and frequency targets. The
combination of scheduling and costing data, with ratings survey data and demographic data (from sources
such as OzTam, and Nielsen’s Arianna), allows the user to put together client media booking proposals that
highlight TARP (target audience rating point) and CPT (cost per tarp) for a campaign, over a defined time
period. The strength of Media Desktop is that then facilitates the media buying process, tracking of bookings,
and client invoicing. The associated finance module facilitates the actual payment, and covers the actions of
the transaction through to the general ledger. Media Desktop also provides data on trend analysis and
comparison analysis to concurrently test projected outcome variables against a set of available criteria, to
determine alternative booking options and how they will impact your cost and target audience objectives.
Benefits, Advantages & Disadvantages
Media Desktop integrates all aspects of media planning and buying, for television, and meets the needs and
expectations of all users involved in the process. Its long-term functionality is based solely on the software’s
ability to interface seamlessly with all associated data providers and their requisite data sets, and it is not clear
whether this is ensured by contractual arrangement, or other arrangement (a material issue, as failure to
interface with critical data sets would limit the relevance of Media Desktop).
Although it appears possible for Media Desktop to integrate all facets of all media planning and buying for all
media types, it appears that it is mainly used for television. Harnessing the capabilities of the software across
all media types would provide a strengthened ability to effectively propose and book advertising campaigns in
a faster, more effective and more comparable environment.
Jaddan Bruhn Page 6