The document defines SOLOMO (social, local, mobile) marketing as using a combination of mega-trends that add value to products and services. It emerged in 2010-2011 with the rise of smartphones and location-based technologies. SOLOMO involves using social media, local search directories, and mobile ads/check-ins to engage customers. Examples provided include Walgreens offering mobile coupons for checking in on Foursquare and startups like Kapture and Sidewalk Ad that help small businesses with mobile marketing using photos and location-based deals. The effects on e-commerce are enabling local deals and advertising with lower costs. Future trends may include increased QR codes, mobile payments, and augmented reality through technologies like Google

1. NIÑA V.
GUNO
ECOMM
ER K31
THE SOLOMO
MOVEMENT

2. DEFINITION
The next big marketing tool(s)
 Combination of “mega-trends” that add new value to
products and services

3. RISING TREND
 Trend emerged in 2010 to
2011
 Arose with popularity of
smartphones and tablets
that integrate geo-location
technology
 FB - Open Graph in 2010 for
users to carry social identity
 Apple with App Store
 Google with Google Play
= more Internet
activities on the go

4. HOW TO USE SOLOMO
 Social Media
 use accounts such as Facebook,
Twitter, etc. to engage target
audience
 Cheap and effect way to build
relationship and brand
 Local Visibility
 use local search directories, actively
target local customers
 Mobile Marketing
 use mobile ads, check-in deals with
Facebook or Foursquare
(taken from
http://socialmappmedia.com/solomo/)

5. EXAMPLES
Walgreens
Check in with
Foursquare and
receive mobile
coupons
First grocery to
use SOLOMO

6. EFFECTS TO E-COMMERCE
 Gives local businesses tools and products to
connect with customers
 Enable merchants to deliver permission-based
deals to connected customers within immediate
vicinity
 Less cost in advertising to small-to-medium
businesses while reaching target market

7.  Kapture
EXAMPLES
 Free iPhone app that
helps small business use
mobile marketing without
own app or website
 Claim rewards by taking
photos from nearby
businesses
 Sidewalk Ad
 Reinvented concept of
sandwich board
 Start-up company with
free apps that shows user
deals within immediate
radius
 Claim virtual coupons or
save in virtual wallet
 Local businesses come
together and have events
in line with SidewalkAd

8. WHAT’S NEXT?
 Continued
popularity of texts
– still cheapest,
simplest, and has
widest reach
 Increased use of
QR codes to
complement
SOLOMO strategy
 Rise in use of
mobile payment

9. WHAT’S NEXT?
 Firms will rise
to support
businesses in
going
SOLOMO
 Google Glass -
adds additional
feature to
SOLOMO
wherein apps
and services
can
predetermine
user's need

10.  Content
REFERENCES
 http://www.techopedia.com/definition/28492/solomo
 http://www.entrepreneur.com/article/226408
 http://socialmappmedia.com/solomo/
 http://mashable.com/2013/04/30/solomo/
 Graphics
 http://www.olafurandri.com/?p=2020
 http://socialmeep.com/solomo-social-local-and-mobile/
 http://visual.ly/solomo-%E2%80%93-marketing-advantage-
%E2%80%93-social-local-mobile
 http://justcreative.com/wp-content/uploads/2014/06/social-network-design-
4-640x800.png
 http://engage.synecoretech.com/Portals/141995/images/how-to-use-
facebook-deals-to-boots-your-brands-GSO.jpg