- Whiskas cat food conducted market research to investigate attitudes towards environmental packaging innovations.
- A survey of 55 cat owners found that most had a positive attitude towards the environment and sustainability. However, many believed environmentally-friendly products would cost more.
- While most felt responsible for helping the environment, fewer said they actively sought environmentally-friendly products when shopping.
- The research supports pursuing packaging innovations, as most cat owners accepted reducing waste and environmental impact, even if products cost more. However, some were concerned innovations may increase prices.
This document provides an overview of Nestle Maggi noodles and Nestle's marketing strategy for the product in India. It discusses the origins of Nestle and Julius Maggi in the late 19th century. Nestle launched Maggi noodles in India in 1980, positioning it as a convenient snack. Through market research, Nestle discovered children were the main consumers and developed promotions targeting them. Nestle has maintained Maggi's popularity in India through constant innovation, including new variants, while positioning it as a quick and nutritious snack.
Nestle is a top global food company established in 1866 in Switzerland. It has over 2000 brands worldwide in categories like baby food, beverages, cereals, chocolate, coffee, and pet food. Nestle has strong brand equity built through consistent quality, trustworthy relationships with customers, and corporate social responsibility initiatives to reduce environmental impact.
The document discusses research conducted on consumer attitudes towards environmentally sustainable pet food packaging. A survey found that while most shoppers aspire to buy green products, only a small percentage actually purchase green pet food. The research also examined a Swedish pet food brand that uses more sustainable packaging, finding it requires less shelf space and transportation while maintaining quality and cost. It recommends major brand Whiskas pursue sustainable packaging to gain a first mover advantage and opportunity to reposition itself as a premium brand.
This document provides an overview of Nestle's business including their vision, mission, general environment, five forces model, SWOT analysis, business strategy, competitors, problems, solutions, stakeholders, and acquisition strategy. It discusses Nestle's aim to meet consumer needs with high quality foods. It also analyzes their strengths as a global leader, weaknesses in some markets, opportunities in health trends, and threats from competition. The document outlines Nestle's strategy of cost leadership and differentiation across product categories.
This document provides information about Kit Kat candy bars. It discusses the history of Kit Kat, which was first produced in the UK in 1935. Kit Kat is now owned by Nestle and is one of the most popular candy bars globally, with over 650 bars consumed every second. The document also outlines the different Kit Kat products available in various sizes, and provides marketing information like slogans and sales data. It analyzes the brand value, competitors, and opportunities and threats in the Indian market.
In this report you can study about Marketing Mix of Nestle Company
We are covering the following topics:
Nestlé’s History, Shape of the Nestlé Logo, NESTLÉ – An Introduction, Mission Statement, Vision and Values, NESTLÉ TODAY, Major Competitors, BCG Growth Matrix, Product Life Cycle, Our progress, The Nestlé Policy on Environmental Sustainability, Nestlé Environmental Management System, Product life-cycle approach, Nestlé – Four “Ps”, Products, Variety, Quality, Packaging,, Services & Brand name, Price, Industry overview and performance in FY09, Financial performance (FY04-10), Profitability, Liquidity, Asset management, Debt management, Market ratios, Future outlook, Place, Distribution Channel, Coverage, Inventory, Logistics, Promotion, Modes of advertising, Direct Mail/SMS to Users, Outdoor Advertisement, Transit Advertising, Segmentation, Targeting and Positioning Of Nestlé, Market Strategies, Marketing Strategy of Nestlé in Pakistan, Market Segmentation, Target Marketing, Differentiation, SWOT Analysis, Strengths, Weaknesses, Opportunities, Threats, PEST Analysis, Political analysis, Economical Environment, Social analysis, Technological, General Recommendations by the Public, Conclusion
This document provides an overview of Nestle Maggi noodles and Nestle's marketing strategy for the product in India. It discusses the origins of Nestle and Julius Maggi in the late 19th century. Nestle launched Maggi noodles in India in 1980, positioning it as a convenient snack. Through market research, Nestle discovered children were the main consumers and developed promotions targeting them. Nestle has maintained Maggi's popularity in India through constant innovation, including new variants, while positioning it as a quick and nutritious snack.
Nestle is a top global food company established in 1866 in Switzerland. It has over 2000 brands worldwide in categories like baby food, beverages, cereals, chocolate, coffee, and pet food. Nestle has strong brand equity built through consistent quality, trustworthy relationships with customers, and corporate social responsibility initiatives to reduce environmental impact.
The document discusses research conducted on consumer attitudes towards environmentally sustainable pet food packaging. A survey found that while most shoppers aspire to buy green products, only a small percentage actually purchase green pet food. The research also examined a Swedish pet food brand that uses more sustainable packaging, finding it requires less shelf space and transportation while maintaining quality and cost. It recommends major brand Whiskas pursue sustainable packaging to gain a first mover advantage and opportunity to reposition itself as a premium brand.
This document provides an overview of Nestle's business including their vision, mission, general environment, five forces model, SWOT analysis, business strategy, competitors, problems, solutions, stakeholders, and acquisition strategy. It discusses Nestle's aim to meet consumer needs with high quality foods. It also analyzes their strengths as a global leader, weaknesses in some markets, opportunities in health trends, and threats from competition. The document outlines Nestle's strategy of cost leadership and differentiation across product categories.
This document provides information about Kit Kat candy bars. It discusses the history of Kit Kat, which was first produced in the UK in 1935. Kit Kat is now owned by Nestle and is one of the most popular candy bars globally, with over 650 bars consumed every second. The document also outlines the different Kit Kat products available in various sizes, and provides marketing information like slogans and sales data. It analyzes the brand value, competitors, and opportunities and threats in the Indian market.
In this report you can study about Marketing Mix of Nestle Company
We are covering the following topics:
Nestlé’s History, Shape of the Nestlé Logo, NESTLÉ – An Introduction, Mission Statement, Vision and Values, NESTLÉ TODAY, Major Competitors, BCG Growth Matrix, Product Life Cycle, Our progress, The Nestlé Policy on Environmental Sustainability, Nestlé Environmental Management System, Product life-cycle approach, Nestlé – Four “Ps”, Products, Variety, Quality, Packaging,, Services & Brand name, Price, Industry overview and performance in FY09, Financial performance (FY04-10), Profitability, Liquidity, Asset management, Debt management, Market ratios, Future outlook, Place, Distribution Channel, Coverage, Inventory, Logistics, Promotion, Modes of advertising, Direct Mail/SMS to Users, Outdoor Advertisement, Transit Advertising, Segmentation, Targeting and Positioning Of Nestlé, Market Strategies, Marketing Strategy of Nestlé in Pakistan, Market Segmentation, Target Marketing, Differentiation, SWOT Analysis, Strengths, Weaknesses, Opportunities, Threats, PEST Analysis, Political analysis, Economical Environment, Social analysis, Technological, General Recommendations by the Public, Conclusion
This marketing plan analyzes Maggi Noodles' current marketing mix in India. It studies the popularity of two new healthy variants - Vegetable Atta and Dal Atta Noodles. The plan makes suggestions for introducing a new "Cup O Maggi" brand in the cup noodles segment. Various tools like surveys and secondary research were used. Nestle India leads the instant noodles market in India with Maggi having a 79.3% market share. The plan evaluates introducing improvements to the Dal Atta variant and a new Cup O Maggi product along with packaging changes to further market share.
This document summarizes a marketing project submitted to Sir Mailik Husain about Nestle Pakistan. It discusses that Nestle was founded in 1866 and is now the world's largest food company operating in 86 countries. It presents an analysis of Nestle Pure Life water in Pakistan, covering its 1998 launch, strengths as a premium mineral water brand, and opportunities and threats in the market. Demographic segmentation of Nestle's products is described based on age, gender and family. The marketing mix implemented by Nestle including its wide product range, affordable pricing, distribution across Pakistan, and promotional strategies through various media channels.
1) Maggi Tomato Ketchup is a product of Nestle India Ltd. that dominates 47% of the Indian ketchup market, competing with other brands like Kissan.
2) The document analyzes the 4 P's of Maggi Tomato Ketchup's marketing mix - Product, Price, Place, and Promotion. It examines attributes, pricing strategy, distribution network, and promotional activities.
3) Statistical analysis was conducted and recommendations were suggested to improve Maggi Tomato Ketchup's marketing performance and take advantage of opportunities in the growing Indian ketchup market.
This document provides an overview of Nestlé, the largest food company in the world. It discusses Nestlé's industry analysis, products, corporate culture, strategy, organizational structure, and challenges. Nestlé operates in the food processing industry, producing packaged foods with extended shelf lives. It focuses on health, nutrition and wellness, and differentiates its products through quality and innovation. The company culture emphasizes flexibility, creativity, and responsiveness to markets. Nestlé's corporate strategy involves product differentiation, acquisitions, and creating shared value. It faces challenges around flexibility as a large company, supplier issues, and maintaining a positive public image.
This document outlines Pfizer's plans to acquire Wyeth to create the world's premier biopharmaceutical company. The acquisition will diversify Pfizer's portfolio and strengthen its leadership in key therapeutic areas and geographies. Pfizer expects the deal to advance its strategic priorities and deliver $2 billion in cost savings by 2011 on top of $4 billion in synergies from the transaction. The all-cash-and-stock deal is valued at $68 billion and will be funded through cash, debt, and Pfizer stock.
Nongshim is a South Korean noodle company that is expanding globally. They have established operations in the US and have products available in over 80 countries. Nongshim faces competition from other instant noodle brands like Nissin, Maruchan, and local manufacturers. Indirect competitors include soup brands like Campbell's, Lipton, and Progresso. Nongshim is analyzing the Hawaiian market, which has a large Asian population and increasing spending on ready meals. To succeed in Hawaii, Nongshim's strategy includes partnering with retailers for product placement, developing specialty products, and maintaining competitive pricing.
Nestle is the world's largest food and beverage company operating in 194 countries with over 2000 brands. It has a history dating back to 1866 and focuses on nutrition, health and wellness. Nestle has strong financial performance with a return on equity of 17.13% and dividend yield of 2.47%. It emphasizes recruitment, training, performance management, and total rewards to develop and engage its 328,000 employees globally.
Nestle is the world's leading nutrition, health, and wellness company founded in 1866. It has 280,000 employees worldwide operating in almost every country. Nestle is committed to business integrity and ethics. The document provides an overview of Nestle's history from 1866 to present day, outlining its expansion through mergers and acquisitions. It details Nestle's major brands across various product categories including coffee, water, dairy, infant nutrition, pet care, and chocolate. The organizational behavior practices at Nestle emphasize open communication channels and employee participation in decision making to maintain a good working environment.
Nestlé is a global food and beverage company established in 1905 in Switzerland. It has grown significantly through acquisitions and innovation to offer products from morning to night including baby food, bottled water, cereal, chocolate and other confections. To continue growing, Nestlé focuses on emerging markets, health and wellness products, and out-of-home consumption. It aims to increase organic growth and profit margins through constant efficiency improvements and investments in research and development.
It Includes pestle analysis, porter's five model, internal analysis, SWOT analysis, value chain analysis, same basic ratios and some strategy flashback upon current scenario
Nestle has many strengths as a global food producer including its leading brands, sales of over $100 billion annually, and facilities located in over 100 countries. However, it faces threats from increasing competition and compliance issues. Opportunities exist in developing markets and growing segments like nutrition and wellness products. Overall, Nestle's size, brand portfolio, and global operations are strengths, but it must navigate various external threats and compliance challenges in an increasingly competitive industry.
This document provides a history of Whiskas cat food, including that it was originally called Kal Kan foods but changed its name to Whiskas in 1988. It discusses Whiskas' advertising strategies over the years, which have used humor and portrayed cats' love for their owners. The document also outlines UK legislation regarding food claims and Whiskas' dealings with the Advertising Standards Authority regarding preference claims.
This presentation was presented by me on Nestle ltd. The presentation figures out the History, background, performance and SWOT analysis of the company.
STP & Marketing Mix of 50/50 Biscuit CBLIrfan Tanwari
The presentation discusses CBL, a Pakistani biscuit company. It introduces CBL's vision to become Pakistan's preferred biscuit company and its mission to ensure every second biscuit consumed is made by CBL. It then outlines CBL's product portfolio, with its 50 50 biscuit being a unique product that offers a blend of sweet and salty. The presentation covers CBL's segmentation, targeting, positioning and marketing mix strategies for the 50 50 biscuit, and concludes that the product is nearing a declining stage with recommendations to increase promotion and focus on children to boost sales.
The document discusses the declining market for McVitie's Milk Chocolate Digestive biscuits and provides a SWOT analysis and recommendations to address the issue. It identifies strengths such as a strong brand and financial performance, but also weaknesses like geographical concentration and lack of R&D. Opportunities include emerging markets and growing demand for snacks. Threats include economic slowdown and strict regulations. It recommends introducing fruit-flavored variations of the Milk Chocolate Digestive to make it less sweet and more appealing. An advertising plan includes sales promotions and secondary research techniques.
Case Study on Succuessful Journey of Kelloogg's Corn FlakesVARUN KESAVAN
Kellogg's (also Kellogg, Kellogg Company, and Kellogg's of Battle Creek) is an American multinational food manufacturing company headquartered in Battle Creek, Michigan, United States. Kellogg's produces cereal and convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavoured snacks, frozen waffles, and vegetarian foods. The company's brands include Loops, Corn, Frosted Flakes, Rice Krispies, Special K,Cocoa Krispies, Keebler , Pringles, Pop-Tarts, Kashi, Cheez-It, Eggo, Nutri-Grain, Morningstar Farms, and many more. Kellogg's stated purpose is "Nourishing families so they can flourish and thrive."[3]
Kellogg's products are manufactured in 18 countries and marketed in over 180 countries.[4] Kellogg's largest factory is at Trafford Park in Manchester, United Kingdom, which is also the location of its European headquarters.[5] Kellogg's holds a Royal Warrant from Queen Elizabeth II and the Prince of Wales.
This document provides an overview of strategic planning for Nestle Pakistan. It includes a list of team members working on the case study, histories of Nestle and its brands. It also analyzes Nestle's internal and external factors, competitors, and potential strategies. The team recommended that Nestle Pakistan acquire Shangrila foods and young's food in 2010 to become a market leader, citing Nestle SA's strategy of global expansion through acquisitions. Progress will be evaluated through annual financial reports and management meetings.
This document analyzes competitors in the cat treat market. The top competitors are Greenies, Temptations, and Wellness. Greenies focuses on dental health and has an effective "green toothbrush" marketing campaign. Temptations emphasizes fun varieties and playful marketing using memes. Wellness prioritizes natural, simplified ingredients and touts endorsements from health experts. To find its position, the analyzed company considers whether to emphasize fun, health, or simplicity and where its current brand fits relative to the major competitors.
Friskies Natural Sensations is a line of natural cat food and treats owned by Nestle Purina. The brand sees an opportunity to appeal to consumers looking for more natural pet products. The challenge is standing out in a crowded natural products market. The document recommends positioning Friskies Natural Sensations as allowing owners to indulge their pets in a healthy way without breaking the budget. It suggests adding more varieties, flavors, and integrating games to encourage play between pets and owners.
This marketing plan analyzes Maggi Noodles' current marketing mix in India. It studies the popularity of two new healthy variants - Vegetable Atta and Dal Atta Noodles. The plan makes suggestions for introducing a new "Cup O Maggi" brand in the cup noodles segment. Various tools like surveys and secondary research were used. Nestle India leads the instant noodles market in India with Maggi having a 79.3% market share. The plan evaluates introducing improvements to the Dal Atta variant and a new Cup O Maggi product along with packaging changes to further market share.
This document summarizes a marketing project submitted to Sir Mailik Husain about Nestle Pakistan. It discusses that Nestle was founded in 1866 and is now the world's largest food company operating in 86 countries. It presents an analysis of Nestle Pure Life water in Pakistan, covering its 1998 launch, strengths as a premium mineral water brand, and opportunities and threats in the market. Demographic segmentation of Nestle's products is described based on age, gender and family. The marketing mix implemented by Nestle including its wide product range, affordable pricing, distribution across Pakistan, and promotional strategies through various media channels.
1) Maggi Tomato Ketchup is a product of Nestle India Ltd. that dominates 47% of the Indian ketchup market, competing with other brands like Kissan.
2) The document analyzes the 4 P's of Maggi Tomato Ketchup's marketing mix - Product, Price, Place, and Promotion. It examines attributes, pricing strategy, distribution network, and promotional activities.
3) Statistical analysis was conducted and recommendations were suggested to improve Maggi Tomato Ketchup's marketing performance and take advantage of opportunities in the growing Indian ketchup market.
This document provides an overview of Nestlé, the largest food company in the world. It discusses Nestlé's industry analysis, products, corporate culture, strategy, organizational structure, and challenges. Nestlé operates in the food processing industry, producing packaged foods with extended shelf lives. It focuses on health, nutrition and wellness, and differentiates its products through quality and innovation. The company culture emphasizes flexibility, creativity, and responsiveness to markets. Nestlé's corporate strategy involves product differentiation, acquisitions, and creating shared value. It faces challenges around flexibility as a large company, supplier issues, and maintaining a positive public image.
This document outlines Pfizer's plans to acquire Wyeth to create the world's premier biopharmaceutical company. The acquisition will diversify Pfizer's portfolio and strengthen its leadership in key therapeutic areas and geographies. Pfizer expects the deal to advance its strategic priorities and deliver $2 billion in cost savings by 2011 on top of $4 billion in synergies from the transaction. The all-cash-and-stock deal is valued at $68 billion and will be funded through cash, debt, and Pfizer stock.
Nongshim is a South Korean noodle company that is expanding globally. They have established operations in the US and have products available in over 80 countries. Nongshim faces competition from other instant noodle brands like Nissin, Maruchan, and local manufacturers. Indirect competitors include soup brands like Campbell's, Lipton, and Progresso. Nongshim is analyzing the Hawaiian market, which has a large Asian population and increasing spending on ready meals. To succeed in Hawaii, Nongshim's strategy includes partnering with retailers for product placement, developing specialty products, and maintaining competitive pricing.
Nestle is the world's largest food and beverage company operating in 194 countries with over 2000 brands. It has a history dating back to 1866 and focuses on nutrition, health and wellness. Nestle has strong financial performance with a return on equity of 17.13% and dividend yield of 2.47%. It emphasizes recruitment, training, performance management, and total rewards to develop and engage its 328,000 employees globally.
Nestle is the world's leading nutrition, health, and wellness company founded in 1866. It has 280,000 employees worldwide operating in almost every country. Nestle is committed to business integrity and ethics. The document provides an overview of Nestle's history from 1866 to present day, outlining its expansion through mergers and acquisitions. It details Nestle's major brands across various product categories including coffee, water, dairy, infant nutrition, pet care, and chocolate. The organizational behavior practices at Nestle emphasize open communication channels and employee participation in decision making to maintain a good working environment.
Nestlé is a global food and beverage company established in 1905 in Switzerland. It has grown significantly through acquisitions and innovation to offer products from morning to night including baby food, bottled water, cereal, chocolate and other confections. To continue growing, Nestlé focuses on emerging markets, health and wellness products, and out-of-home consumption. It aims to increase organic growth and profit margins through constant efficiency improvements and investments in research and development.
It Includes pestle analysis, porter's five model, internal analysis, SWOT analysis, value chain analysis, same basic ratios and some strategy flashback upon current scenario
Nestle has many strengths as a global food producer including its leading brands, sales of over $100 billion annually, and facilities located in over 100 countries. However, it faces threats from increasing competition and compliance issues. Opportunities exist in developing markets and growing segments like nutrition and wellness products. Overall, Nestle's size, brand portfolio, and global operations are strengths, but it must navigate various external threats and compliance challenges in an increasingly competitive industry.
This document provides a history of Whiskas cat food, including that it was originally called Kal Kan foods but changed its name to Whiskas in 1988. It discusses Whiskas' advertising strategies over the years, which have used humor and portrayed cats' love for their owners. The document also outlines UK legislation regarding food claims and Whiskas' dealings with the Advertising Standards Authority regarding preference claims.
This presentation was presented by me on Nestle ltd. The presentation figures out the History, background, performance and SWOT analysis of the company.
STP & Marketing Mix of 50/50 Biscuit CBLIrfan Tanwari
The presentation discusses CBL, a Pakistani biscuit company. It introduces CBL's vision to become Pakistan's preferred biscuit company and its mission to ensure every second biscuit consumed is made by CBL. It then outlines CBL's product portfolio, with its 50 50 biscuit being a unique product that offers a blend of sweet and salty. The presentation covers CBL's segmentation, targeting, positioning and marketing mix strategies for the 50 50 biscuit, and concludes that the product is nearing a declining stage with recommendations to increase promotion and focus on children to boost sales.
The document discusses the declining market for McVitie's Milk Chocolate Digestive biscuits and provides a SWOT analysis and recommendations to address the issue. It identifies strengths such as a strong brand and financial performance, but also weaknesses like geographical concentration and lack of R&D. Opportunities include emerging markets and growing demand for snacks. Threats include economic slowdown and strict regulations. It recommends introducing fruit-flavored variations of the Milk Chocolate Digestive to make it less sweet and more appealing. An advertising plan includes sales promotions and secondary research techniques.
Case Study on Succuessful Journey of Kelloogg's Corn FlakesVARUN KESAVAN
Kellogg's (also Kellogg, Kellogg Company, and Kellogg's of Battle Creek) is an American multinational food manufacturing company headquartered in Battle Creek, Michigan, United States. Kellogg's produces cereal and convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavoured snacks, frozen waffles, and vegetarian foods. The company's brands include Loops, Corn, Frosted Flakes, Rice Krispies, Special K,Cocoa Krispies, Keebler , Pringles, Pop-Tarts, Kashi, Cheez-It, Eggo, Nutri-Grain, Morningstar Farms, and many more. Kellogg's stated purpose is "Nourishing families so they can flourish and thrive."[3]
Kellogg's products are manufactured in 18 countries and marketed in over 180 countries.[4] Kellogg's largest factory is at Trafford Park in Manchester, United Kingdom, which is also the location of its European headquarters.[5] Kellogg's holds a Royal Warrant from Queen Elizabeth II and the Prince of Wales.
This document provides an overview of strategic planning for Nestle Pakistan. It includes a list of team members working on the case study, histories of Nestle and its brands. It also analyzes Nestle's internal and external factors, competitors, and potential strategies. The team recommended that Nestle Pakistan acquire Shangrila foods and young's food in 2010 to become a market leader, citing Nestle SA's strategy of global expansion through acquisitions. Progress will be evaluated through annual financial reports and management meetings.
This document analyzes competitors in the cat treat market. The top competitors are Greenies, Temptations, and Wellness. Greenies focuses on dental health and has an effective "green toothbrush" marketing campaign. Temptations emphasizes fun varieties and playful marketing using memes. Wellness prioritizes natural, simplified ingredients and touts endorsements from health experts. To find its position, the analyzed company considers whether to emphasize fun, health, or simplicity and where its current brand fits relative to the major competitors.
Friskies Natural Sensations is a line of natural cat food and treats owned by Nestle Purina. The brand sees an opportunity to appeal to consumers looking for more natural pet products. The challenge is standing out in a crowded natural products market. The document recommends positioning Friskies Natural Sensations as allowing owners to indulge their pets in a healthy way without breaking the budget. It suggests adding more varieties, flavors, and integrating games to encourage play between pets and owners.
Kalkulus Minggu 8 merangkum materi integral tak tentu dan penggunaannya dalam menyelesaikan masalah-masalah fisika seperti menghitung luas permukaan dan volume bangun ruang.
Matematika 1 membahas pelajaran pada minggu ke-13. Pelajaran tersebut mungkin meliputi konsep-konsep baru atau pengulangan konsep yang sudah dipelajari sebelumnya. Guru pengajar mata pelajaran tersebut adalah Bapak Iwan Pranoto.
Picnik is a photo editing website that allows users to add 1960's camera effects and frames such as Polaroid to their pictures. The site also lets people customize their photos with stickers.
Kalkulus 2A membahas materi integral pada minggu kedelapan. Materi yang dibahas meliputi integral tak tentu, integral tak terhingga, dan integral tak terhingga.
This document is about Week 4b of the Calculus 1B course taught by Iwan Pranoto. It likely covers additional calculus concepts building on what was taught in previous weeks of the course. The key topics are not stated but would involve continuing instruction on differentiation and integration for functions of one or more variables.
Kalkulus 2 membahas materi minggu pertama yang mencakup pengenalan turunan fungsi, aturan-aturan turunan, dan konsep dasar turunan seperti kecepatan dan percepatan.
This week's schedule includes Kalkulus 1B, a mathematics course taught by Iwan Pranoto. The document provides a brief overview of the upcoming week's coursework without including any additional details about specific topics, assignments, or assessments. In just 3 sentences, the document announces the course, instructor, and time period covered but shares no other informative content.
Kalkulus 1B mata kuliah yang diambil Iwan Pranoto pada minggu ke-2. Mata kuliah ini membahas tentang konsep-konsep dasar kalkulus seperti integral, derivasi, dan fungsi.
Dokumen ini membahas hasil uji kompetensi siswa Indonesia dalam tes PISA 2013 dimana mereka mendapatkan skor rendah dalam matematika. Dokumen ini menganalisis beberapa faktor penyebabnya seperti kurangnya pengajaran berpikir kritis, kualitas guru yang rendah, dan sistem pendidikan yang kurang mendukung pengembangan kemampuan berpikir. Dokumen ini juga memberikan saran untuk meningkatkan mutu pendidikan di Indonesia dengan
Kalkulus 2A membahas materi minggu ke-14. Materi yang dibahas meliputi integral tak tentu, integral tak terhingga, dan integral tak terhingga dari fungsi tak terhingga.
Can SEO help Startups?
Get ten elemantary hints how to get your site ranked.
Lecture held on the 16th Berlin Lean Startup Conference, January 2013 in Berlin.
This document examines the role of packaging in minimizing food waste for Australian fresh produce. It discusses how globally over US$1.2 trillion of food is lost or wasted annually, including an estimated $20 billion worth in Australia. Fresh produce accounts for a large portion of global food waste. The research aimed to map the lifecycles of 10 fresh produce items with and without packaging, and describe how packaging impacts food waste. It involved interviews with supply chain participants and laboratory testing of produce. Key findings were that packaging is designed to protect produce and limit waste from farm to retail by providing mechanical protection, managing respiration and gases, and ensuring food safety. Packaging combined with effective cold chains was found to extend shelf life and reduce waste
With 30 years of experience across the food science and packaging spectrum, Dr Claire Sand through her company, Packaging Technology & Research, offers clients solutions using Strategy, Technology, Consulting and Coaching.
Want to know more about how this article affect your business? Reach out to Dr Sand on Linked In - https://www.linkedin.com/in/clairekoelschsand
Want to keep learning from Dr. Sand? View more of her presentations and articles at https://www.packagingtechnologyandresearch.com/expertise.html
Dr. Claire Sand | Owner, Packaging Technology & Research, LLC; Adjunct Professor, Michigan State University; Columnist for Food Technology Magazine
http://www.packagingtechnologyandresearch.com/
Toward Closing The Loop For Bottled Beverages: Nestle Waters, WM-Green Ops, M...Sustainable Brands
This document summarizes a collaboration between Nestlé Waters North America, WM-Green Ops, McDonough Braungart Design Chemistry, and Greenopolis to create a closed-loop recycling system for plastic water bottles. The system includes a brand called re-source made with 25% recycled plastic, in-store recycling programs at Whole Foods Markets, consumer education and rewards for recycling, and building infrastructure to process recycled bottles into new products. The collaboration aims to demonstrate the value of recycling and change consumer behavior to increase recycling rates in the US.
Green Harvest Technologies is developing bioplastic products to sell in healthcare markets. Their strategy focuses on drilling into healthcare, where concerns about toxicity and waste are high. Healthcare organizations want products that are competitively priced, perform well, and are safe. Green Harvest will develop prototypes of bioplastic bottles, bags, tubes and fibers using green chemistry principles. Their goal is to pilot these prototype products in member hospitals of the Healthier Hospitals Initiative in 2011 to help healthcare organizations transition to more sustainable products.
Kellogg's conducted extensive market research to develop and launch a new product extension called Crunchy Nut Bites. The research involved 4 stages: 1) discovering new ideas through focus groups, 2) selecting the best idea through consumer ratings, 3) crafting the idea into products by testing recipes and packaging designs, and 4) forecasting sales through in-home product trials. This thorough process led to the successful launch of Crunchy Nut Bites in 2008, which achieved sales of £6.9 million in its first year, demonstrating the value of market research in new product development.
This document discusses a marketing analytics project that used interviews and a conjoint analysis survey to understand consumer preferences for packaged produce attributes. Key findings include:
1. Interviews with environmentally conscious individuals found that packaging material, produce quality (organic vs non-organic), and price most influenced purchasing decisions.
2. A survey presented product profiles varying these attributes to 52 respondents. Regression analysis showed packaging was the most important attribute, followed by price then quality.
3. The ideal product profile was organic produce in a cardboard box for 80 cents. Younger consumers and those interested in sustainability had a stronger preference for organic produce with no packaging.
Sefewu emmanuel selorm.consumer green behavior in ghanaian soft drink industryEmmanuel Sel. Sefewu
This document summarizes a research project examining consumer green behavior in the Ghanaian soft drink industry among Coca-Cola consumers. The research aimed to identify factors influencing consumer green behavior and the demographic profile of Coca-Cola consumers. It involved an online survey of 90 University of Winneba students. The research found that environmental knowledge, attitude, pro-environmental behavior and purchasing power were key factors influencing green behavior. It also found that Coca-Cola consumers were predominantly youthful females who have consumed Coca-Cola for over 10 years and view it positively. The research concluded consumers were willing to pay more for environmentally friendly products that promote health and ethics.
The document discusses trends in ethical consumerism and corporate responsibility. It summarizes research showing that consumers are increasingly concerned about issues like climate change and ethical business practices when making purchasing decisions. Companies are responding by integrating corporate responsibility policies and sustainability more fully into their strategies and operations. Voluntary reporting and transparency initiatives are also growing to better inform consumers.
Tackling packaging waste in the domestic sphere using a retailer’s customer l...Ramy Salemdeeb
This document proposes using customer loyalty schemes to track packaging waste and encourage recycling. It would work as follows:
1. Retailers would store the weight and type of each product's packaging in their database.
2. At checkout, the weights of packaging waste types from each purchase would be added up to calculate an overall packaging waste footprint for the customer.
3. Customers could access their recycling data and footprint through their online loyalty account, along with tips to improve recycling.
Green Packaging Innovations: Sustainability in Beverage Packaging Marketganeshdukare428
Sustainability is at the forefront of innovation in the beverage packaging market, driving the adoption of green packaging solutions that minimize environmental impact. Here's a comprehensive exploration of the latest green packaging innovations shaping the beverage packaging market industry:
A STUDY ON CUSTOMER PERCEPTION OF GREEN MARKETINGErica Thompson
This document discusses a study on customer perceptions of green marketing. It analyzes primary and secondary data from a survey of 80 consumers. The study finds that most customers (82%) are aware of green products but less than two-thirds are willing to pay more for them. While 61% of customers are satisfied with green products, 39% are not. The objectives of the study are to examine why companies adopt green marketing and to analyze customer awareness, willingness to pay more, and satisfaction levels. The document also provides examples of successful green marketing initiatives by companies like introducing CNG buses in Delhi and HP's energy reduction goals.
Effect of packaging on consumer buying Behaviorshashank sharma
This document is a project report submitted by Shashank Sharma to fulfill requirements for an MBA degree. It explores the effect of packaging on consumer buying behavior. The report includes sections on objectives, literature review, research methodology, data analysis, findings and conclusions, and recommendations. Shashank conducted the research under the guidance of faculty member Shilpa Tandon. The report examines how packaging influences consumers and aims to understand if packaging impacts purchasing decisions.
Green Guilt Report: Sustainable Consumption in China by daxue consultingDaxue Consulting
We surveyed 1,000 Chinese consumers on their beliefs, habits, and understandings of sustainability and concluded 4 hypotheses on the future of sustainable consumption in China, addressing how brands could act to accommodate the everchanging “greener” consumer behavior.
With an increasing number of products, brands,
health claims, and design elements, a purchase
decision at shelf can be daunting, and a clear picture
of the most effective design strategy can become
lost. In 2013, Shikatani Lacroix initiated an intensive
research study of pet food packaging and pet food
consumers in order to inform future strategic and
successful packaging designs. This two-part study
consists of a pet food brand audit as well as an in-depth
consumer survey, and resulted in key category
insights.
With 30 years of experience across the food science and packaging spectrum, Dr Claire Sand through her company, Packaging Technology & Research, offers clients solutions using Strategy, Technology, Consulting and Coaching.
Want to know more about how this article affect your business? Reach out to Dr Sand on Linked In - https://www.linkedin.com/in/clairekoelschsand
Want to keep learning from Dr. Sand? View more of her presentations and articles at https://www.packagingtechnologyandresearch.com/expertise.html
Dr. Claire Sand | Owner, Packaging Technology & Research, LLC; Adjunct Professor, Michigan State University; Columnist for Food Technology Magazine
http://www.packagingtechnologyandresearch.com/
The document discusses greenwashing, which is deceptive promotion of environmentally friendly practices. Greenwashing occurs when significantly more money is spent on advertising environmental friendliness than on actual environmentally sound practices. Companies are motivated to greenwash to increase sales and take advantage of consumer interest in environmental issues. However, greater accountability, social media scrutiny, consumer skepticism, and recognition of sustainable business benefits are moving companies beyond greenwashing. The document examines case studies of both current and past greenwashing offenders like Coca-Cola, as well as the potential for "new greenwashing" techniques and reasons there may be less greenwashing in the future.
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Top 5 packaging solutions
With 30 years of experience across the food science and packaging spectrum, Dr Claire Sand through her company, Packaging Technology & Research, offers clients solutions using Strategy, Technology, Consulting and Coaching.
Want to keep learning from Dr. Sand? View more of her presentations and articles at http://www.packagingtechnologyandresearch.com/thought-leadership.html
Dr. Claire Sand | Owner, Packaging Technology & Research, LLC; Adjunct Professor, Michigan State University; Columnist for Food Technology Magazine
http://www.packagingtechnologyandresearch.com/
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1. JADDAN BRUHN Conduct Market Research BSBMKG408B Page 1
CONDUCT MARKET RESEARCH
WHISKAS
CAT FOOD
Development and introduction of new environmentally innovative forms of packaging
2. JADDAN BRUHN Conduct Market Research BSBMKG408B Page 2
Executive Summary
To substantiate the business case for the development and introduction of new environmentally
innovative forms of packaging, Whiskas cat food have undertaken to investigate the environmental
sustainability values and attitudes of cat food purchasers, and to find out more about the underlying
motives behind the selection criteria the cat food shopper processes whilst at the supermarket.
The hypothesis framing this research is that cat food purchasers are accepting of packaging
innovations designed to reduce wastage and environmental impact. This research supports the
hypothesis. Cat owning respondents were recruited from Sydney, Melbourne, Adelaide and Broken
Hill to participate in a quantitative survey facilitated by SurveyMonkey (surveymonkey.com), of
twenty two questions in a Likert scale format. The survey responses reflect an overall positive
attitude to the environment, sustainability, recycling and brand variation; most cat food purchasers
find issues like nutrition and palatability to themselves quite important considerations, however
convenience – a hitherto core focus for cat food manufacturers was a criterion that split survey
respondents.
4. JADDAN BRUHN Conduct Market Research BSBMKG408B Page 4
Introduction
In the Australian supermarket product category cat food, packaging innovation has hitherto only
been introduced to enhance a product’s premium perception, prolong content shelf life or vary
sizing options to mimic convenience meal offerings developed for human consumption.
Packaging innovation for environmental sustainability has not been considered necessary. The
Packaging Council of Australia identified in their 2008 report “The Status of Packaging Sustainability
in Australia” that “Environmental aspects of packaging affected 3% or less of purchasing decisions,
well behind price, product and convenience”.1
Without the impetus of an emissions trading scheme, the report identifies that only concern for
their own reputation willing the dominant supermarket chains to exert influence over their suppliers
will lead to wide spread adoption of environmentally sustainable packaging in Australia.
In contrast, Deloitte found in their 2009 report for the US Grocery Manufacturers Association
“Finding the green in today’s shoppers Sustainability trends and the new shopper insights” that of
6,498 shoppers surveyed in the US 95% wanted to buy “green” products, though only 22% actually
did. Of their shoppers surveyed who purchased pet products, only 11% purchased “green”
products.2
Noting the effect of governments in shaping the developing supply chain environmental imperative,
the global authority on packaging Pira International stated in their 2009 report “Market Intelligence
Guide for Packaging” that “Developments in materials technology will lead to growing use of natural
polymers – driven to a large extent by environmental concerns and regulatory requirements”.3
In the report “Industry Insight: Developments in Private Label Packaging” Ashley Gange identifies
another important focus in the introduction and uptake of environmentally sustainable packaging “A
factor that may significantly encourage the development of the market is improved price
competitiveness. This may be expected to be obtained via economies of scale in production, new
production methods and forecast important comparative increases in the cost of resources used in
the manufacture of conventional mineral oil-based plastics”.4
There are significant financial gains to be had for cat food manufacturers that embrace
environmentally sustainable packaging innovations. The packaging industry resource
www.packaging-gateway.com has highlighted the Swedish cat food manufacturer Doggy AB as a
case in point. Working with Tetra Pak, Doggy AB introduced a new packaging concept for their line
of wet cat food in Sweden in April 2005. As noted in the packaging-gateway appraisal “Consumer
tests conducted by the company reveal that innovative packaging is a big draw for consumers.
Consumers also appreciate environmentally-safe packaging solutions”.5
Aside from all other
considerations the company now saves enormously on logistics. The new packaging stacks and
stores more efficiently, with one delivery truck now able to transport the equivalent volume of
fifteen trucks laden with the previous package design.
1
The Packaging Council of Australia, MS2, Perchards, The Status of Packaging Sustainability in Australia, July
2008, pg77
2
Deloitte, Finding the green in today’s shoppers Sustainability trends and the new shopper insights, 2009, pg
10
3
Pira International, Market Intelligence Guide for Packaging, September 2009, pg4
4
Gange, A., Industry Insight: Developments in Private Label Packaging, 2009, pg11
5
www.packaging-gateway.com , “Doggy ‘Mjau’ Wet Cat Food Packaging from Tetra Pak”
5. JADDAN BRUHN Conduct Market Research BSBMKG408B Page 5
Hypothesis
Cat food purchasers are accepting of packaging innovations designed to reduce wastage and
environmental impact.
Method
Exploratory Study
Initially, nine cat owning individuals were interviewed to foster a broad understanding of consumer
selection criteria when purchasing wet cat food at the supermarket.
Quantitative Survey
Fifty five individuals in Sydney, Melbourne, Adelaide and Broken Hill were invited via e-mail to
participate in an online survey of twenty two questions facilitated by Survey Monkey
(www.surveymonkey.com). The selection criteria required they either own a cat or be responsible
for purchasing cat food or both.
Scaling
The quantitative survey undertaken was responded to using an ordinal scale format, employing a
Likert Scale framework for respondents to indicate whether they Strongly Disagreed, Disagreed,
Agreed, Strongly Disagreed or had a response of Neither to the propositions put forth to them.
Sampling Procedure
The sample for this survey was a convenience sample (non-probability sample) of fifty five people,
recruited for participation because they owned a cat / had purchased cat food, and were known to
the researcher. The small size of the survey increases the likelihood of random sampling errors; the
narrow scope for recruiting respondents also subjects the data to systematic errors.
Quantitative Procedure
The Likert Scale format of the survey assigns a value to the responses (Strongly Agree=1, Disagree=2, Agree=3,
Strongly Agree=4, Neither=0). The mean value for each question reflects the average response of all
respondents to the question.
Results
Figure 1 - 94% of respondents have a positive attitude
towards the environment Figure 2 - 69% of respondents seek to purchase
responsibly
Strongly
Disagree
2%
Disagree
2%
Agree
47%
Strongly
Agree
47%
Neither
2%
I have a responsibility to help save the
environment.
Strongly
Disagree
6%
Disagree
18%
Agree
45%
Strongly
Agree
24%
Neither
7%
I strive to purchase environmentally
responsible products.
6. JADDAN BRUHN Conduct Market Research BSBMKG408B Page 6
Figure 3 - 72% expect to pay more for environmentally
friendly products
Figure 4 - 60% of respondents expect product
innovation to cost more
The survey data demonstrates that cat food purchasers have an overwhelmingly positive attitude towards the
environment. However, while 94% of respondents indicated that they either agreed or strongly agreed with
the proposition that they had a responsibility towards the environment, only 69% of respondents carried that
attitude through to the supermarket.
The results also indicate that 72% of respondents believe a product labelled “environmentally friendly” will
cost more, while 60% of respondents expect product innovations introduced to supermarket products will
actually cost them more.
Conclusion
The results of the research support the hypothesis that cat food purchasers accept packaging innovations. The
strong positive attitude towards the environment in general extends to a desire to encourage peers to be
environmentally responsible consumers, to select environmentally responsible products, and to seek out
goods in recyclable packaging at the supermarket. There is, though, the perception that environmentally
responsible products will cost more, that product innovation will lead to a more expensive product, and,
paradoxically, a willingness by 62% of respondents to pay more for those products that fit this criterion.
Though the reliability of these inferences is contextualised by the systematic and random sampling errors,
these results are still strongly positive for Whiskas.
The implications for the introduction of an environmentally innovative form of packaging by Whiskas are
twofold. Firstly, the introduction of environmentally sustainable packaging will most likely lead to large long
term cost savings (as input costs for “new” packaging raw materials increase with the introduction of an
emissions trading scheme / carbon trading system, the cost of using environmentally sustainable alternatives
will be cheaper; implicit in environmentally sustainable packaging is the imperative to improve overall product
volume per carton / per pallet ratios, dramatically reducing logistics costs). By taking a category leader role
Whiskas could introduce its range as a premium product, taking advantage of positive consumer sentiment.
Or, Whiskas could introduce its environmentally sustainable range whilst maintaining its current product
position, but still benefit from directly attributable growth in its market share; Deloitte found in their report
for The Association of Food, Beverage and Consumer Products Companies (Grocery Manufacturers Association,
USA) Finding the green in today’s shoppers: Sustainability trends and new shopper insights that
environmentally friendly was the single most significant secondary product attribute that acted as a tie-
breaker when supermarket shoppers were deciding between two products that in all other aspects were at
parity.
6
6
Deloitte, Finding the green in today’s shoppers Sustainability trends and the new shopper insights, 2009, pg 9
Disagree
24%
Agree
43%
Strongly
Agree
29%
Neither
4%
Products labelled
"environmentally friendly" are
more expensive than competitors
in the same category.
Strongly
Disagree
9%
Disagree
25%
Agree
40%
Strongly
Agree
20%
Neither
6%
I believe that a product innovation
must equate to a higher price at the
check-out.
7. JADDAN BRUHN Conduct Market Research BSBMKG408B Page 7
Bibliography
Deloitte, Finding the green in today’s shoppers: Sustainability trends and the new shopper insights,
2009
Gange, A., Industry Insight: Developments in Private Label Packaging, 2009
Pira International, Market Intelligence Guide for Packaging, September 2009
The Packaging Council of Australia, MS2, Perchards, The Status of Packaging Sustainability in
Australia, July 2008
www.packaging-gateway.com , Doggy ‘Mjau’ Wet Cat Food Packaging from Tetra Pak,
http://www.packaging-gateway.com/projects/doggy/
8. JADDAN BRUHN Conduct Market Research BSBMKG408B Page 8
Appendix 1
Exploratory Research
9. JADDAN BRUHN Conduct Market Research BSBMKG408B Page 9
Open Questionnaire (n=9)
1. How do you feel about your current brand of cat food?
2. Are you concerned by waste of product inherent in the packaging design of your current cat
food?
3. Did environmental values impact your “product type” choice for your brand of cat food (i.e.
pouch, single serve tin, medium / large / x-large tin)?
4. Do you alternate cat food brands or do you always purchase the same brand? If you do
alternate, what is the basis for the alternation (i.e. budget, variety, dietary concern, like to
try new things, cat likes different styles of food)?
5. Do you select cat food flavours that appear palatable to your own tastes or flavours that you
believe are enticing to your cat?
Content Analysis Table
Factors in selecting processed cat food (wet) at supermarket Frequency of Respondents
Budget 5
Flavour variety 4
Product size 3
Premium product 3
Cat's preferred product 9
Flavours that appeal to owner 2
Convenience 5
Nutritional benefit 5
Environmental impact of packaging / recyclability 4
Innovation 2
Product waste from package design 6
Loyalty to current brand 3
Fig 5 Content analysis table of nine people questioned.
11. JADDAN BRUHN Conduct Market Research BSBMKG408B Page 11
CMR A - Cat Food
Gender Male Female
You (or main
household grocery
shopper) 10.9% (6) 89.1% (49)
Age 16-20 21-25 26-30 31-35 36-40 41-45
You (or main
household grocery
shopper) 7.3% (4) 10.9% (6) 18.2% (10) 34.5% (19) 12.7% (7) 3.6% (2)
46-50 51-55 56-60 61-65
3.6% (2) 1.8% (1) 1.8% (1) 5.5% (3)
Employment Status Student Volunteer Casual Part-time Full-time Self employed
You (or main
household grocery
shopper) 25.5% (14) 1.8% (1) 7.3% (4) 5.5% (3) 34.5% (19) 16.4% (9)
Independently Wealthy Unemployed
1.8% (1) 7.3% (4)
Read the following statements and consider how they relate to you and your purchase selection criteria whilst you are performing your
regular household supermarket shopping.
Strongly Disagree Disagree Agree Strongly Agree Neither Rating
I strive to purchase
environmentally
responsible products. 5.5% (3) 18.2% (10) 45.5% (25) 23.6% (13) 7.3% (4) 2.94
I actively seek out "eco-
friendly" alternatives in
every product
category. 5.5% (3) 32.7% (18) 36.4% (20) 20.0% (11) 5.5% (3) 2.75
I am willing to pay
more for goods that I
confidently believe will
have a reduced impact
on the environment. 5.5% (3) 29.1% (16) 47.3% (26) 14.5% (8) 3.6% (2) 2.74
I actively select goods
sold in recyclable
packaging. 9.1% (5) 30.9% (17) 36.4% (20) 18.2% (10) 5.5% (3) 2.67
I actively encourage
others to act as
environmentally
responsible consumers. 5.5% (3) 23.6% (13) 49.1% (27) 18.2% (10) 3.6% (2) 2.83
I am aware that
manufacturers' shift to
environmentally
sustainable product
packaging may result in
traditional household
brand goods appearing
on the supermarket
shelf in non-traditional
styles of packaging. 3.6% (2) 10.9% (6) 60.0% (33) 20.0% (11) 5.5% (3) 3.02
I believe that a product
innovation must
equate to a higher
price at the check-out. 9.1% (5) 25.5% (14) 40.0% (22) 20.0% (11) 5.5% (3) 2.75
I stick to brands and
products I have always
used. 1.8% (1) 29.1% (16) 45.5% (25) 23.6% (13) 0.0% (0) 2.91
Products labelled
"environmentally
friendly" are more
expensive than
competitor products in 0.0% (0) 23.6% (13) 43.6% (24) 29.1% (16) 3.6% (2) 3.06
12. JADDAN BRUHN Conduct Market Research BSBMKG408B Page 12
the same category.
I have a responsibility
to help save the
environment. 1.8% (1) 1.8% (1) 47.3% (26) 47.3% (26) 1.8% (1) 3.43
Answer the following questions focusing on your considerations whilst at the supermarket purchasing processed (tin/pouch) "wet" cat
food.
Strongly Disagree Disagree Agree Strongly Agree Neither Rating
I bulk buy when it is
cheaper, irrespective of
flavor variety or
previous brand
association. 14.5% (8) 29.1% (16) 41.8% (23) 14.5% (8) 0.0% (0) 2.56
I place the same level
of effort and
consideration into
selecting cat food as I
expend selecting food
for myself and my
family. 5.5% (3) 34.5% (19) 45.5% (25) 10.9% (6) 3.6% (2) 2.64
I read nutritional claims
on cat food packaging. 5.5% (3) 47.3% (26) 36.4% (20) 7.3% (4) 3.6% (2) 2.47
I consciously select a
nutritionally balanced
meal for my cat. 1.8% (1) 34.5% (19) 47.3% (26) 10.9% (6) 5.5% (3) 2.71
Freshness and quality
are important. 0.0% (0) 3.6% (2) 74.5% (41) 21.8% (12) 0.0% (0) 3.18
I select flavour varieties
that sound appealing
to me. 1.8% (1) 20.0% (11) 63.6% (35) 12.7% (7) 1.8% (1) 2.89
I select flavour varieties
I believe my cat will
enjoy. 0.0% (0) 5.5% (3) 69.1% (38) 23.6% (13) 1.8% (1) 3.19
I regularly seek out
new flavour varieties /
combinations for my
cat to try, even if they
are manufactured by a
brand that is not my
preferred / regular
brand of cat food. 3.6% (2) 23.6% (13) 54.5% (30) 12.7% (7) 5.5% (3) 2.81
I always select varieties
from the same brand of
cat food. 0.0% (0) 47.3% (26) 41.8% (23) 9.1% (5) 1.8% (1) 2.61
I have a preferred
volume per unit and
my selection is
exclusively limited to
flavour varieties
provided in that
volume (e.g. pouch,
single serve tin, 400g
tin, 800g tin). 5.5% (3) 38.2% (21) 38.2% (21) 14.5% (8) 3.6% (2) 2.64
I consider my cat to be
a "fussy eater". 7.3% (4) 18.2% (10) 38.2% (21) 29.1% (16) 7.3% (4) 2.96
I consider the health,
happiness and
wellbeing of my cat to
be of the same
importance as that of
my children /
immediate family 0.0% (0) 18.2% (10) 45.5% (25) 32.7% (18) 3.6% (2) 3.15
14. JADDAN BRUHN Conduct Market Research BSBMKG408B Page 14
Appendix 3
Research Proposal
15. JADDAN BRUHN Conduct Market Research BSBMKG408B Page 15
There are estimated to be 804,000 cats in NSW/ACTi
alone. With a downward trend in the overall
Australian cat population and in the average number of cats per cat owning household, but with the
percentage of households with cats increasing (approximately 25% of Australian households), there
is an opportunity to develop specialised cat food options that appeal to consumers’ informed
knowledge on the latest developments in cat food science while concurrently exploiting consumer
social trends. In 2005 it is estimated that there was $417m expenditure on overall pet care for cats
in NSW/ACT, of which 44% is spent on cat foodii
. Approximately 61% of cat food expenditure is on
canned food. The market leader in grocery sales is Master Foods (makers of Whiskas) representing
64.7% of the canned cat food market in Australia, followed by supermarket generic brands with
20.9%iii
. Despite the value in this sector there is very little product differentiation between brands.
To capitalise on current consumer interest in sustainability and environmental impact Whiskas has
undertaken to explore the viability of introducing a revolutionary new packaging design that will
place it as the only environmentally responsible cat food manufacturer in Australia.
In the current market options for processed cat food on the supermarket shelf lack innovation and
do not reflect the environmental and social values of purchasers. To confidently and prudently
progress further with their planned implementation strategy Whiskas must determine if cat food
purchase decisions are based on tradition, nutrition and budget alone or if purchasers would be
willing to alternate and vary the types of cat food bought in response to the product’s positive
attributes, testing acceptability of the product for their needs where the product is commensurate
with their attitudes towards processed wet cat food in tandem with their environmental and social
values.
Uptake and acceptance of novel product packaging design changes will most likely hinge on
consumer interest in and concern for environmental issues, with choices encouraged to reflect
popular trends and awareness; divergence from historic brand differentiation based primarily on
flavour variations and nutritional content has never previously been attempted. Whiskas have
developed their novel packaging concept with the view to ultimately replace the pouch and tin
packaging styles currently utilised by the brand. The new packaging is an innovative flip-capped tube
design that is constructed of materials that are 100% recycled and recyclable, eliminates wastage of
food when feeding, allows the product to be refrigerated for a longer period of time without spoiling,
and is of a size and flexibility that will support a greater volume of cat food per unit to continue
offering choice in sizing options.
The progression of the strategy to adopt and introduce this revolutionary style of packaging is based
on the hypothesis that cat food purchasers are accepting of packaging innovations designed to
reduce wastage and environmental impact.
From initial exploratory research, issues of product wastage and environmental impact are given less
consideration than product choices that owners know their notoriously fussy cats will definitely
prefer from experience, and straddle the significance of budget, convenience and nutrition. Product
size and the perception of a product as being “premium” were not seen as substantial factors.
To determine the validity of the hypothesis and the relative strength and significance of the
competing factors that must be satisfied and addressed to ensure successful introduction of the new
package design, quantitative research using a Likert scale to investigate consumer’s beliefs and
convictions is proposed.
As it appears that owners put a greater level of importance on satisfying the needs of their cat, the
proposed quantitative research needs to examine the willingness to switch to a better product for
16. JADDAN BRUHN Conduct Market Research BSBMKG408B Page 16
the environment provided the flavours, textures and shelf-life of the product is unchanged or
enhanced; whether perceptions of difference would equate to the notion of it being a premium
product and therefore act as a deterrent; how slight changes in cost will impact uptake; and whether
additional inducements would be required to encourage consumers to crossover to the new product
(i.e. new/exclusive flavour varieties, larger sizes for bulk purchase discount, improved nutritional
benefits, cash back offers).
The target market for Whiskas is 30-40 year old married and single employed females living in
suburban capital cities. To determine the impact on and responsiveness of the target within the
limitations of time and budgetary constraints we propose to conduct our research on a convenience
non-probability sample of 50 people over the age of 18 who preferably own and are responsible for
feeding a cat and whom either are or can confidently express the beliefs, experiences and opinions
of a married or single employed female. This is intended to allow for research to be conducted by a
single person within a four week timeframe utilising online data capture and analysis methods and
reporting functionality.
Data collected from respondents will be analysed using inferential statistical methods to determine
correlation between importance of positive product and design attributes; cost and consumer
budget sensitivities; and attachment to traditional methods of wet cat food packaging; to reinforce
or reject the hypothesis underpinning the strategy to roll-out the new product packaging.
The completed research report and recommendation will be submitted for review on 20/11/2009 via
a single hard copy document (with the option of an electronically issued soft copy), followed by an
onsite presentation in-house on either the 23rd
or 30th
of November (final scheduling to be advised).
The accepted quote only allows for provision of a very brief on-site presentation following
submission of final report. Prior to initiating phase two of the research schedule the initial tax
invoice consisting of 40% of the agreed quote must be paid. Billing will be progressively issued with
the tax invoice constituting 50% of the agreed quote to be issued in conjunction with the submission
of the final report. The final tax invoice for the remaining 10% of the agreed quote will be due and
payable prior to the on-site presentation. Invoice retentions will not be accepted and variations to
scope will extinguish all outstanding contractual obligations and trigger immediate invoicing of
remaining component of agreed quote value without further engagement or provision of findings
(including raw data). Tax invoices are due and payable on receipt.
i
Australian Companion Animal Council Inc, Contribution of the Pet Care Industry to the Australian Economy,
2006 p9
ii
Australian Companion Animal Council Inc, above p3
iii
Australian Companion Animal Council Inc, above p37