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My Standard gamification presentation 2017
The document discusses gamification, defined as the process of enhancing experiences using game elements to improve engagement and motivation in various fields, including retail and education. It cites several successful case studies demonstrating significant increases in user engagement, sales, and retention due to gamified approaches. The author, involved in gamification since 2011 and a contributor to related academic papers, emphasizes its importance and effectiveness in different sectors.
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My Standard gamification presentation 2017
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- 2. Gamified.uk @daverage About Me! •Been involved in gamification since 2011 • Awarded Greatest Contribution to Gamification 2016 • Co-Author on several peer reviewed papers on gamification player types and mechanics • Wrote Even Ninja Monkeys Like to Play – all about gamification • Web Developer for 15 years • Educational designer • Biomedical scientist…
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- 5. Gamified.uk @daverage Gamification Is… •Gamification is the process of improving system and people's experiences using lessons, techniques, and elements taken from games.
- 6. Gamified.uk @daverage Gamification Is… •Gamification is the process of improving system and people's experiences using lessons, techniques, and elements taken from games. • You can see it in everything from super market loyalty schemes, to LinkedIn, to medicine and beyond.
- 7. Gamified.uk @daverage Gamification Is… •Gamification is the process of improving system and people's experiences using lessons, techniques, and elements taken from games. • You can see it in everything from super market loyalty schemes, to LinkedIn, to medicine and beyond. • Done well it can increase engagement, motivation, retention and activity.
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- 10. Gamified.uk @daverage Examples • Createdan innovation “game” • Within the first 18 months, the project had around 4,000 users, generated 1,400 ideas • 63 of have been implemented within the Department • Project Everest offered resellers rewards for selling ISS & ESS products • $1bn revenue growth in first 3 months • 950 sales people out of possible 1200 registered (80%) • Aimed for 50% of revenue growth – achieved 56.4% • Groupon gamified their call centre staff training. • Combines gamification and videos to increase motivation and engagement • Reduced agent training time by 50% • Ford gamified their learning platform • 417% increase in usage • By week 5 of the program actions per user more than doubled and total actions increased another 60% • Highly to moderately engaged users of the platform outperformed other sales agents by 14-19% • Walmart used 3 minute mini games to provide key lessons on security for their employees. • They saw a 54% reduction in safety incidents during the pilot • Glenroy applied the SuMo gamification platform to their SalesForce instance. • Glenroy experienced: – 295% increase in sales activity – 275% increase in qualification quality – 200% increase in proposal quality
- 11. Gamified.uk @daverage Examples Recycle Bank ZombieBased Learning Super Better Harrods Fitness Apps / Bands Genes in Space mySugr
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- 15. Gamified.uk @daverage What’s FunGot To Do With It?
- 16. Gamified.uk @daverage What’s FunGot To Do With It?
- 17. Gamified.uk @daverage Target onSuccess Exploration Collaboration Competition Feedback Challenge Rewards Progress Narrative Theme
- 18. Gamified.uk @daverage User TypesHexad 29% 24% 18% 13% 13% 3% % INSTANCE Free Spirit Philanthropist Achiever Player Socialiser Disruptor
- 19. Gamified.uk @daverage Get inTouch Gamified.uk @daverage andrzej@gamified.uk Gamificationnation.com Thank You!