An overview of how to approach SEO that will last for the long term. I did this presentation at Pubcon Las Vegas 2011.

1. Three Think Tales Differentiate or Die

3. Think Like a Search Engineer

4. Biggest Revenue Driver = Market Share Source: comScore

5. Market Share Generates Ad Impressions

7. Competitive Balance and Oversight Consumer Watchdogs Federal Trade Commission

8. Tipping the Balance?

9. Google’s Testing Process Source: Peter Norvig, Google Director or Research

10. Think Like an End User

11. You Don’t Have My Full Attention

12. If I Don’t Get Instant Response, I’ll…

13. Leave! Google Test Results Search Response Time Increased by 100 to 400 milliseconds Searches Per User Dropped 0.2 to 0.6%

14. Think Like a Business Owner

15. Be a Purple Cow

16. “ how to make french toast” 535,000 results!

17. Intitle:glassblowing 152,000 results!

18. “ lathe operation” 294,000 results!

19. What is the Message?

20. Progressive Followed Suit, but Focused on Different Messages

21. Embrace a New Medium

22. Connect With Influencers

23. Spread Your Visibility Infinitely Faster

25. People Believe Authorities More One Vs. Many

27. An “Event” Content Tweeted by major influencer

28. Build Your Own Influence

30. Search Results Interaction

31. Users Blocking Search Results

32. Chrome Blocklist Extension

36. Non-Search Traffic

37. Brand Searches