The document discusses various topics related to eBusiness and social media:
1. It provides an overview of Google's data centers and how they index web content within seconds of it being published online.
2. It explains Google's three-step search process of indexing content, determining relevance, and determining authority to rank pages in search results.
3. It discusses how people use different types of search queries and looks at examples of generic versus specific keyword searches.
4. It also covers topics like social networks, how they attract different audiences, and the importance of strong vs weak and temporary ties in online social relationships.
Rand looks at Moz's 2015 analysis of ranking factors in Google's search engine and compares opinion data, correlation numbers, and experiments to give a picture of how modern SEO fits together.
The document provides tips for creating content that search engines like in order to achieve search engine domination. It discusses what types of content are not accepted by search engines, including rewritten or spun content, content with severely broken English, over-stuffing of keywords, and too many backlinks from low-quality websites. The document emphasizes the importance of unique, frequently updated content and providing value to users in order to attract natural, high-quality backlinks.
This document discusses how to identify and manage risky links that could lead to search engine penalties. It notes that before 2012, many links did not count towards rankings but Penguin changed that by targeting "unnatural" links. The key points made are: audit all current and planned links for risk factors like high anchor text repetition, low-quality domains, unnatural linking patterns; risky links should be removed while balancing with adding new, natural links; if penalized, wait for reconsideration requests and be cautious about changing too much at once like redirecting to new domains. Managing link risk carefully is now essential for rankings.
The 18 lies our SEO peers seem to believe.
Total transparency, this is basically a reproduction of the 10 SEO Myths written by Cyrus Shepard
https://moz.com/blog/seo-myths
With another 8 of my own which I hear far too often!
Delivered by Jay Best (http://www.freshzeal.com) for our local SEO Meetup group:
http://www.meetup.com/Auckland-SEO-PPC-Affiliate-Email-Marketing-Group/
Entity Disambiguation - the Semantic XRayJason Darrell
In today's Semantic Web, generic copy has no place.
Using data extraction, we can view our content as Googlebot
Then, implementing entity disambiguation (http://www.algohunters.com/disambiguate-entities/), we can help Google rank our content with confidence.
This is how I do it.
Got copy you need disambiguating? Need more semantic layers? You can order yours, here: http://bit.ly/pphhjasond3
Google Ranking Factors 2014: Correlations, Testing, & HypothesesRand Fishkin
Rand Fishkin's presentation from the SMX Munich Ranking Factors session on correlations seen with higher Google rankings, testing of anchor text, and some hypotheses about potential future ranking factors.
Rand looks at Moz's 2015 analysis of ranking factors in Google's search engine and compares opinion data, correlation numbers, and experiments to give a picture of how modern SEO fits together.
The document provides tips for creating content that search engines like in order to achieve search engine domination. It discusses what types of content are not accepted by search engines, including rewritten or spun content, content with severely broken English, over-stuffing of keywords, and too many backlinks from low-quality websites. The document emphasizes the importance of unique, frequently updated content and providing value to users in order to attract natural, high-quality backlinks.
This document discusses how to identify and manage risky links that could lead to search engine penalties. It notes that before 2012, many links did not count towards rankings but Penguin changed that by targeting "unnatural" links. The key points made are: audit all current and planned links for risk factors like high anchor text repetition, low-quality domains, unnatural linking patterns; risky links should be removed while balancing with adding new, natural links; if penalized, wait for reconsideration requests and be cautious about changing too much at once like redirecting to new domains. Managing link risk carefully is now essential for rankings.
The 18 lies our SEO peers seem to believe.
Total transparency, this is basically a reproduction of the 10 SEO Myths written by Cyrus Shepard
https://moz.com/blog/seo-myths
With another 8 of my own which I hear far too often!
Delivered by Jay Best (http://www.freshzeal.com) for our local SEO Meetup group:
http://www.meetup.com/Auckland-SEO-PPC-Affiliate-Email-Marketing-Group/
Entity Disambiguation - the Semantic XRayJason Darrell
In today's Semantic Web, generic copy has no place.
Using data extraction, we can view our content as Googlebot
Then, implementing entity disambiguation (http://www.algohunters.com/disambiguate-entities/), we can help Google rank our content with confidence.
This is how I do it.
Got copy you need disambiguating? Need more semantic layers? You can order yours, here: http://bit.ly/pphhjasond3
Google Ranking Factors 2014: Correlations, Testing, & HypothesesRand Fishkin
Rand Fishkin's presentation from the SMX Munich Ranking Factors session on correlations seen with higher Google rankings, testing of anchor text, and some hypotheses about potential future ranking factors.
SearchLove London 2015 | Will Critchlow | Practical Tips for the Future of ...Distilled
Having seen the changes from Google and observed the changes in our own behaviour, you may now be trying to figure out what to do differently to prepare for the future. Will has you covered, from making the most of new ranking factors and understanding what place apps and deep linking have in your plans, to creating content for mobile. This session will focus on the real-world changes you should be making right now to your web presence and campaigns.
The SEO Revolution Will Not Be TelevisedRand Fishkin
This document summarizes Rand Fishkin's presentation on the changing SEO landscape. Major points include: (1) the diversity of result types on search engine results pages now includes more than just blue links, (2) Google is cannibalizing traffic by answering queries themselves, and (3) transparency has decreased with the "not provided" count. Modern SEO also requires adapting to subtle algorithm changes, content growth outpacing queries, and machine learning. The SEO industry is quietly revolutionizing as classic tactics decline and new opportunities require building brands rather than just keywords and links.
The document discusses technical SEO debt and how fixing technical issues can improve search engine rankings and website traffic. It provides examples of how John Doherty has helped clients by analyzing and addressing technical problems like poor information architecture, thin content, and redirects. He emphasizes using data to identify issues, estimating traffic and revenue impacts, and proposing targeted tests to convince executives. Test successes can then be used to gain approval for larger projects. The key message is that technical SEO matters for business goals and fixing debt sets sites up for ongoing traffic and revenue growth.
SearchLove Boston 2016 | Britt Klontz | Incorporate 'Pr Thinking' Into Your C...Distilled
For the most successful digital initiatives, 90% of the work is completed before the campaign actually launches, but what should that work be? Britt will show a "behind the scenes" look at successful campaigns, to emphasize the value of incorporating "PR thinking" all the way from the conception of an idea to the execution. This session will focus on the value of media relations and how you can create PR-shaped content that is not only tailored to your brand's message, but also designed to catch the attention of journalists and their captive audiences.
This document discusses the potential benefits and strategies for using Google+ as a social media platform. It outlines that while Google+ has over 1.85 billion accounts, its active user base is smaller than platforms like Facebook and Twitter. However, Google+ provides unique benefits like influencing search engine results through authorship and sharing on circles. The document provides tips for businesses and individuals to maximize their reach and engagement on Google+ such as using visual content, sharing to the right audiences, and leveraging communities.
SearchLove London 2015 | Philip Nottingham | Building a Social Video StrategyDistilled
The world of social video is becoming increasingly convoluted, with Facebook and Twitter having launched native video platforms within the last 12 months, but how should marketers’ approach react to this? Should YouTube be the main platform brands focus on, or should the others now take precedence? Phil will explain how you can work out where to invest, what works and why, and then explain how SEOs and those from a digital background have an inherent advantage in taking ownership of social video strategy.
The document discusses strategies for using social media, particularly LinkedIn, Twitter, and Facebook, for recruitment purposes. It provides an overview of each platform and how to build an effective presence for recruiting. Key advice includes developing connections over time, using a mixture of job postings and engaging content, and monitoring social media constantly to keep the company presence fresh. Social media is positioned as an important additional tool for modern recruiting.
This document provides tips for smart surfing to find your next job using the internet and social media. It recommends having multiple email accounts, a marketing plan, and a kick-ass resume. It also suggests using online databases and job aggregator sites to find opportunities and creating a LinkedIn profile to build your professional network. Regular blogging about your industry can help position yourself as an expert and serve as an ongoing resume.
SearchLove San Diego 2017 | Will Critchlow | Knowing Ranking Factors Won't Be...Distilled
Under Sundar Pichai, Google is doubling down on machine learning and artificial intelligence, and they're not the only ones. The impact of the robot revolution will not be limited to the ranking of search results, and the impacts on the job market are the subject of endless speculation. Will has been researching the parts of our digital marketing jobs that computers can do better than we can. In this talk, he'll explore the boundaries of human and computer capabilities and show you how to combine the strengths of both.
In this white paper, the author goes through recent online local and social media history and proposes a direction for local media (Yellow Pages, newspapers, etc.). Local media's future will be in real-time.
This document provides an overview of various social media tools and strategies for using them effectively. It discusses platforms like Twitter, Facebook, LinkedIn, YouTube, Flickr, Digg and others. It offers tips on setting up profiles, engaging with others, sharing content and leveraging these tools for marketing purposes while avoiding common pitfalls. The goal is to help users develop a practical social media strategy.
The Donald W. Reynolds National Center for Business Journalism hosts this free Webinar, "Think Like Google - What You Need to Know About SEO." Chad Graham and Robin Phillips present best Web practices for search engine optimization.
For more information, please visit http://businessjournalism.org.
This document discusses using data to drive content marketing strategies. It recommends analyzing metrics like goals, links, traffic, content type and social data to identify patterns. The data should then be graphed to inform content topics and strategies. Case studies show how analyzing search volume led to identifying opportunities and changing a company's strategy. The document encourages experimenting with different content types, with most being safe topics, some riskier, and a small amount potentially game-changing.
600+ SEARCHABLE Sourcing Tools compiled by Susanna Frazier @ohsusannamarieSusanna Frazier
This document provides a list of over 600 sourcing tools categorized by their functions. It describes each tool's name, current version, category and a brief description. The tools cover a wide range of functions including search, social media, email, documents, scheduling and more. They allow users to easily access information, automate tasks and integrate various online services.
NPA Worldwide Social Media PresentationJeff McGraw
Social media is essentially online conversations between people that are powered by social networks, wikis, blogs and podcasts. It allows for global conversations between customers, candidates, partners and prospects. Most people are now active on social media, spending increasing amounts of time engaged in online conversations. For businesses, it is important to participate in social media because it allows for improved communications, acts as amplified word-of-mouth marketing, and is a force that companies need to embrace.
Social Media Presentation For N P A Region Mtg PhillyJeff McGraw
The document discusses social media and how it enables conversations between people online. It argues that social media is a force to be reckoned with because most Americans and internet users engage with social networks. It provides reasons to care about social media, such as how it is altering communications and acting like word-of-mouth marketing on steroids. Finally, it suggests ways for companies to engage with social media by understanding audiences, creating useful content, and participating in conversations.
SearchLove San Diego 2018 | Will Critchlow | From the Horse’s Mouth: What We ...Distilled
If you pay close enough attention, you can learn all kinds of things from what Google does and doesn’t say in public. From patents to official statements, to comments that Googlers leave on message boards, there is a wealth of information out there that hints at what they really think.
In this presentation, Will is going to work through some of the most significant official announcements and the most insight-heavy comments and leaks of Google’s first 20 years. You’ll come away from this presentation not only with a deeper understanding of the search giant, but also with the tools to understand and interpret future statements and leaks.
Will Critchlow - The Future of Link BuildingDistilled
The future of link building will focus less on manipulating links and more on creating valuable content and building genuine relationships. Traditional link building tactics like unnatural links, spammy guest blogging, and exploiting directories have been disrupted and are no longer effective. Instead, link builders should aim to engage audiences, measure the influence of links based on engaged visitors rather than sheer volume, and find ways to contribute value through their expertise, networks, and content.
The document discusses optimizing event websites for search engine optimization (SEO). It recommends taking a holistic approach to SEO that focuses on providing high-quality, relevant content for users rather than trying to manipulate search engines. Specific techniques mentioned include optimizing page titles, images, internal and external links, and using analytics to measure results. The document also discusses using social media to enhance SEO through viral sharing and increased backlinks.
Cross Forum 2016: SEO Will Become "Search Experience Optimization"Keith Goode
Learn How Successful Online Enterprises are Navigating the Rough Seas of SEO Using a "User-First" Approach. Presented by seoClarity's Chief SEO Evangelist, Keith Goode, at Cross Forum 2016 in Tokyo, Japan. The event was hosted by Crossfinity on Wednesday, June 15th, 2016
SearchLove London 2015 | Will Critchlow | Practical Tips for the Future of ...Distilled
Having seen the changes from Google and observed the changes in our own behaviour, you may now be trying to figure out what to do differently to prepare for the future. Will has you covered, from making the most of new ranking factors and understanding what place apps and deep linking have in your plans, to creating content for mobile. This session will focus on the real-world changes you should be making right now to your web presence and campaigns.
The SEO Revolution Will Not Be TelevisedRand Fishkin
This document summarizes Rand Fishkin's presentation on the changing SEO landscape. Major points include: (1) the diversity of result types on search engine results pages now includes more than just blue links, (2) Google is cannibalizing traffic by answering queries themselves, and (3) transparency has decreased with the "not provided" count. Modern SEO also requires adapting to subtle algorithm changes, content growth outpacing queries, and machine learning. The SEO industry is quietly revolutionizing as classic tactics decline and new opportunities require building brands rather than just keywords and links.
The document discusses technical SEO debt and how fixing technical issues can improve search engine rankings and website traffic. It provides examples of how John Doherty has helped clients by analyzing and addressing technical problems like poor information architecture, thin content, and redirects. He emphasizes using data to identify issues, estimating traffic and revenue impacts, and proposing targeted tests to convince executives. Test successes can then be used to gain approval for larger projects. The key message is that technical SEO matters for business goals and fixing debt sets sites up for ongoing traffic and revenue growth.
SearchLove Boston 2016 | Britt Klontz | Incorporate 'Pr Thinking' Into Your C...Distilled
For the most successful digital initiatives, 90% of the work is completed before the campaign actually launches, but what should that work be? Britt will show a "behind the scenes" look at successful campaigns, to emphasize the value of incorporating "PR thinking" all the way from the conception of an idea to the execution. This session will focus on the value of media relations and how you can create PR-shaped content that is not only tailored to your brand's message, but also designed to catch the attention of journalists and their captive audiences.
This document discusses the potential benefits and strategies for using Google+ as a social media platform. It outlines that while Google+ has over 1.85 billion accounts, its active user base is smaller than platforms like Facebook and Twitter. However, Google+ provides unique benefits like influencing search engine results through authorship and sharing on circles. The document provides tips for businesses and individuals to maximize their reach and engagement on Google+ such as using visual content, sharing to the right audiences, and leveraging communities.
SearchLove London 2015 | Philip Nottingham | Building a Social Video StrategyDistilled
The world of social video is becoming increasingly convoluted, with Facebook and Twitter having launched native video platforms within the last 12 months, but how should marketers’ approach react to this? Should YouTube be the main platform brands focus on, or should the others now take precedence? Phil will explain how you can work out where to invest, what works and why, and then explain how SEOs and those from a digital background have an inherent advantage in taking ownership of social video strategy.
The document discusses strategies for using social media, particularly LinkedIn, Twitter, and Facebook, for recruitment purposes. It provides an overview of each platform and how to build an effective presence for recruiting. Key advice includes developing connections over time, using a mixture of job postings and engaging content, and monitoring social media constantly to keep the company presence fresh. Social media is positioned as an important additional tool for modern recruiting.
This document provides tips for smart surfing to find your next job using the internet and social media. It recommends having multiple email accounts, a marketing plan, and a kick-ass resume. It also suggests using online databases and job aggregator sites to find opportunities and creating a LinkedIn profile to build your professional network. Regular blogging about your industry can help position yourself as an expert and serve as an ongoing resume.
SearchLove San Diego 2017 | Will Critchlow | Knowing Ranking Factors Won't Be...Distilled
Under Sundar Pichai, Google is doubling down on machine learning and artificial intelligence, and they're not the only ones. The impact of the robot revolution will not be limited to the ranking of search results, and the impacts on the job market are the subject of endless speculation. Will has been researching the parts of our digital marketing jobs that computers can do better than we can. In this talk, he'll explore the boundaries of human and computer capabilities and show you how to combine the strengths of both.
In this white paper, the author goes through recent online local and social media history and proposes a direction for local media (Yellow Pages, newspapers, etc.). Local media's future will be in real-time.
This document provides an overview of various social media tools and strategies for using them effectively. It discusses platforms like Twitter, Facebook, LinkedIn, YouTube, Flickr, Digg and others. It offers tips on setting up profiles, engaging with others, sharing content and leveraging these tools for marketing purposes while avoiding common pitfalls. The goal is to help users develop a practical social media strategy.
The Donald W. Reynolds National Center for Business Journalism hosts this free Webinar, "Think Like Google - What You Need to Know About SEO." Chad Graham and Robin Phillips present best Web practices for search engine optimization.
For more information, please visit http://businessjournalism.org.
This document discusses using data to drive content marketing strategies. It recommends analyzing metrics like goals, links, traffic, content type and social data to identify patterns. The data should then be graphed to inform content topics and strategies. Case studies show how analyzing search volume led to identifying opportunities and changing a company's strategy. The document encourages experimenting with different content types, with most being safe topics, some riskier, and a small amount potentially game-changing.
600+ SEARCHABLE Sourcing Tools compiled by Susanna Frazier @ohsusannamarieSusanna Frazier
This document provides a list of over 600 sourcing tools categorized by their functions. It describes each tool's name, current version, category and a brief description. The tools cover a wide range of functions including search, social media, email, documents, scheduling and more. They allow users to easily access information, automate tasks and integrate various online services.
NPA Worldwide Social Media PresentationJeff McGraw
Social media is essentially online conversations between people that are powered by social networks, wikis, blogs and podcasts. It allows for global conversations between customers, candidates, partners and prospects. Most people are now active on social media, spending increasing amounts of time engaged in online conversations. For businesses, it is important to participate in social media because it allows for improved communications, acts as amplified word-of-mouth marketing, and is a force that companies need to embrace.
Social Media Presentation For N P A Region Mtg PhillyJeff McGraw
The document discusses social media and how it enables conversations between people online. It argues that social media is a force to be reckoned with because most Americans and internet users engage with social networks. It provides reasons to care about social media, such as how it is altering communications and acting like word-of-mouth marketing on steroids. Finally, it suggests ways for companies to engage with social media by understanding audiences, creating useful content, and participating in conversations.
SearchLove San Diego 2018 | Will Critchlow | From the Horse’s Mouth: What We ...Distilled
If you pay close enough attention, you can learn all kinds of things from what Google does and doesn’t say in public. From patents to official statements, to comments that Googlers leave on message boards, there is a wealth of information out there that hints at what they really think.
In this presentation, Will is going to work through some of the most significant official announcements and the most insight-heavy comments and leaks of Google’s first 20 years. You’ll come away from this presentation not only with a deeper understanding of the search giant, but also with the tools to understand and interpret future statements and leaks.
Will Critchlow - The Future of Link BuildingDistilled
The future of link building will focus less on manipulating links and more on creating valuable content and building genuine relationships. Traditional link building tactics like unnatural links, spammy guest blogging, and exploiting directories have been disrupted and are no longer effective. Instead, link builders should aim to engage audiences, measure the influence of links based on engaged visitors rather than sheer volume, and find ways to contribute value through their expertise, networks, and content.
The document discusses optimizing event websites for search engine optimization (SEO). It recommends taking a holistic approach to SEO that focuses on providing high-quality, relevant content for users rather than trying to manipulate search engines. Specific techniques mentioned include optimizing page titles, images, internal and external links, and using analytics to measure results. The document also discusses using social media to enhance SEO through viral sharing and increased backlinks.
Cross Forum 2016: SEO Will Become "Search Experience Optimization"Keith Goode
Learn How Successful Online Enterprises are Navigating the Rough Seas of SEO Using a "User-First" Approach. Presented by seoClarity's Chief SEO Evangelist, Keith Goode, at Cross Forum 2016 in Tokyo, Japan. The event was hosted by Crossfinity on Wednesday, June 15th, 2016
SEO and Inbound Marketing for Schools - New Answers to Old Questions for Grow...Higher Education Marketing
The competition has never been more fierce to rank as the first school in front of a prospective student’s online search for a program you offer. Even the places where they’re searching online are shifting. It’s proven that organic leads are more valuable than those acquired by advertising, so what can you do to attract more organic traffic in this evolving marketplace?
HEM will share its insights of building organic followings for schools in this webinar, “SEO and Inbound Marketing for Schools - New Answers to Old Questions of Growing Organic Website Traffic”. We’ll cover the still-relevant foundational aspects of SEO keyword research, audience research, and content creation. We’ll also help you understand the new factors of SERP Features, AI, and Content Clusters and provide HEM’s answers to their developing questions.
Make sure your school is prepared to meet and beat the opposition in this evolving battle for organic website traffic.
This document is a presentation about search engine optimization (SEO) techniques given by Pete Hooley, an SEO consultant. The presentation covers the basics of SEO, how search engines view websites, keyword research, link building strategies like article submissions and forum posts, and two case studies showing large increases in organic traffic from SEO campaigns.
The Internet can work wonders: If you are looking for guidance on a home improvement project, there is a YouTube video for every conceivable “how to.” Need a last-minute recipe or want to find a unique gift item? Presto, with a few clicks results appear on your screen. Of course, it can also be frustrating. The key to using the Internet as a business tool is to reduce that frustration and connect with customers in the easiest, most direct way possible. In other words, don’t let potential leads get lost on their way to your website! (http://bit.ly/2ghsK8H)
This document provides an overview of search engine optimization (SEO). It discusses what SEO is, why it is important to optimize websites for search engines. Key factors that affect search engine rankings are covered, including on-page elements like titles, meta descriptions and keywords; and off-page elements like backlinks, social sharing and authority sites. Common SEO myths are debunked. Best practices for SEO are outlined, such as optimizing titles and content, building high-quality links, using keyword research tools, and submitting sitemaps to search engines.
The document provides an overview of strategies for maximizing the potential of a website through proven online marketing techniques. It discusses driving traffic to the site through search engines, links, social media, and tracking results. It also recommends delegating tasks so the website works for the business rather than the other way around. Maintaining relevant content, ongoing marketing efforts, and implementing processes to monitor progress are key to keeping a website effective over time.
The key to using the Internet as a business tool is to reduce that frustration and connect with customers in the easiest, most direct way possible. SEO (search engine optimization) is, perhaps, the fastest growing marketing tool available today and it works by putting your website at the top of search results page on Google and Bing when customers are searching for terms relevant to your business.
The document discusses the benefits of social media for businesses. It provides an overview of popular social media platforms and their growing user bases. It also outlines best practices for social media engagement, including being conversational, emphasizing quality over quantity, and keeping relationships with fans alive over time through ongoing engagement and shared interests.
Content Marketing: What, Why and How to Kick Butt at It, by Shelly KramerY'all Connect
This document provides an overview of content marketing and inbound marketing strategies. It discusses how traditional marketing uses interruptive tactics like ads while inbound marketing focuses on creating helpful content over time. It emphasizes using data to inform strategy and creating content like blogs, videos and social media posts to attract potential customers. The document also covers best practices for writing content, optimizing it for search engines, and distributing it across channels to generate leads and traffic.
The document provides information on how businesses can grow online using Google tools and search engine optimization strategies. It discusses how Google handles searches, processes over 40,000 searches per second, and how YouTube watches over 500 years of video every day. It also summarizes Google My Business for managing online presence, the importance of reviews and transparency for reputation, and strategies for search engine optimization including keyword research, link building, and content curation.
Arne van Elk gave a guest lecture on SEO (Search Engine Optimization) at The Hague University of Applied Sciences. He discussed the evolution of the web search landscape from many search engines to today's dominance of Google. He defined SEO as free traffic to a website by optimizing for organic search results. Key factors for ranking include keywords, content quality, links, and user signals. However, personalization means each user may see different results based on location, history, language and device. Van Elk advised measuring SEO success through keyword rankings, traffic, and snippet previews.
This document discusses the importance of search engine optimization (SEO) for increasing website visibility. It explains that 88% of Americans use search engines to find information online. The top search engines are Google, capturing almost 90% of the UK market, and Bing. To rank highly on search engines, websites must optimize elements like keywords, metadata, links, and content to match what users search for. Proper on-page SEO helps sites appear for relevant search terms. Building high-quality backlinks also improves rankings. The document provides tips for effective SEO and cautions against suspicious techniques that could hurt a site's ranking.
The Secret Power of Social Media Success for Real Estate Agents and Brokers. Learn how content marketing supercharged by Social media can help your Real Estate Business Grow! Learn about the long tailed search versus obvious search terms and why this can help a more qualified client find you!
Introduction to Internet Marketing for Placer School for Adults - Fall 2012Coryon.com
This document provides an overview of creating and marketing a website. It discusses defining goals for website success, performing keyword research, building focused landing pages, organizing the website structure, and optimizing the site for search engines through practices like following Google's guidelines and building high-quality, relevant links. The document also provides resources for learning more about topics like search engine optimization and Google PageRank.
Different types of internet marketing - Search Results MediaShaikh Zafar
Explore the most common type of digital marketing strategies used in the modern era. Have a glance at some of the most common digital marketing types used these days. For any queries, you can visit- http://www.searchresultsmedia.com/
The document provides an overview of NuRelm's online marketing services, including building a good website, planning online marketing strategies, search engine optimization techniques, social media engagement, content marketing, and analytics. It emphasizes the importance of ongoing content creation and marketing to drive traffic to websites and keep visitors engaged.
The document provides guidance on implementing SEO through four key tools: content marketing, keywords, links, and social media. It emphasizes creating high-quality, shareable content as the foundation for effective SEO. Keywords should be optimized through relevant placement in content, titles, and metadata. Both internal and external links are important for search engine rankings, with inbound links mattering most. Social media can help by sharing and endorsing content to build links and attention. Focusing efforts on these four pillars through participation and monitoring results can lead to improved search visibility.
Law Firm Marketing: The Relationship Between SEO and Social MediaRocket Matter, LLC
The document discusses the relationship between search engine optimization (SEO) and social media for law firms. It covers the basics of SEO including technical, on-page, and local SEO. It explains how social media can improve SEO through backlinks, followers, and engagement. Having more followers and engagement on social platforms like Google+, Twitter, and Facebook can increase search rankings. The document provides tips for using hashtags and sharing content to make it discoverable on search engines and social networks.
The Role of White Label Bookkeeping Services in Supporting the Growth and Sca...YourLegal Accounting
Effective financial management is important for expansion and scalability in the ever-changing US business environment. White Label Bookkeeping services is an innovative solution that is becoming more and more popular among businesses. These services provide a special method for managing financial duties effectively, freeing up companies to concentrate on their main operations and growth plans. We’ll look at how White Label Bookkeeping can help US firms expand and develop in this blog.
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
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Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
Prescriptive analytics BA4206 Anna University PPTFreelance
Business analysis - Prescriptive analytics Introduction to Prescriptive analytics
Prescriptive Modeling
Non Linear Optimization
Demonstrating Business Performance Improvement
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Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...Adani case
Time and again, the business group has taken up new business ventures, each of which has allowed it to expand its horizons further and reach new heights. Even amidst the Adani CBI Investigation, the firm has always focused on improving its cement business.
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High-Quality IPTV Monthly Subscription for $15advik4387
Experience high-quality entertainment with our IPTV monthly subscription for just $15. Access a vast array of live TV channels, movies, and on-demand shows with crystal-clear streaming. Our reliable service ensures smooth, uninterrupted viewing at an unbeatable price. Perfect for those seeking premium content without breaking the bank. Start streaming today!
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Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
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5. About Google Data centers use between 50-100 megawatts of power and are often found near water (cooling) Google data centers are highly efficient and they claim to become carbon neutral Google servers are housed in standard shipping containers that hold 1.160 servers each. They can be up to 500.000 m2 and E 600 million each There are over 19 data centers in the US, with at least 17 more around the world
6. Google Search Engine basics Step 1: Google creates an index You write a blog post, tweet, update a site, or otherwise add content to the web Google bots crawling the web come across your post Once crawled, the page is indexed within seconds Page titles and link data are stored in one index used for broad and competitive searches On page content is stored in another index used for obscure and long tail searches When you search Google, you are not searching the active web, but Google’s cache of it, which is constantly being updated Page content is stored in a reverse index Google bots follow links. If there are no links to your site, typically it will not get crawled Google bots won’t crawl your site if you tell them not to with a robots.txt If links to your site have a nofollow tag, the google bots won’t arrive from those links
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8. Step 2: Google determines the relevance of your text Google Search Engine basics Google scans a page like any human being would. It get’s better and better Google uses synonyms to look for similar words to include in your search query Time the page takes to load: Scanning for relevant keywords in: Website body text Title URL Hyperlinks Bulleted lists
10. Google Search Engine basics Step 3: Google determines the authority of your page The more links you have from higher authority pages, the greater your own page’s authority Search Engine Optimization Process A link from a non-commercial website has more value Purchasing huge number of links from linkfarms may result in a penalty (banned from Google’s results(
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12. g.us: keep it simple SEO example We use the space under the Fold to create relevant points of entry for Google, i.e. Keywords The technology used, creates no barriers for the Google Bot. All HTML is valid and all code is W3C compliant Fold ! G.Us = Google x us : a jobsite that is SEO friendly (and an anagram for USG) G.Us aggregates jobs from all OpCo’s in NL. Vacancy’s are posted either automatically or by hand.
13. SEO example g.us: key – consultants training Vacancy title: structured Vacancy [Job title] in [Location] Body text: Keywords density between 2 and 5%. We’ve developed a training how to write a vacancy that scores well for people as well as Bots Fold !
16. Holiday Italy Still too generic (450 k). Holiday Italy Lake Garda It’s specific, but still too many car trips. I want to travel by airplane. Holiday Italy Lake Garda Air Good enough ! Holiday Too generic (20 mln hits). Some people look to Hubs (startpagina) or Authorities (OAD, Idealspain.com) for help.. Search for a holiday How do people search the Internet?
17. Search Engine Optimization: Keywords in correct places Analysis position #1: Vacanceselect.nl Title URL Breadcrumb Paragraph [H2 Tag] Heading [H1 Tag] Keyword density Individuele opdracht Vacanselect
18. Looking for a job as an office manager in the Rotterdam area (NL) and I want to work part time Search for work How do people search the Internet?
19. Marketing on the internet is niche marketing The “Long tail” Generic keywords i.e. “Job Madrid” have a high search volume, are generic and attract non relevant traffic. They also have a high cost associated because of the large competition Specifick, long tail keywords, i.e. Vacancy online marketing manager Madrid have a low search volume, highly relevant traffic and low cost associated with them. Example of a Google Ad from the PTN OpCo AdRemYP: Targeting the short head
20. Will Google add vertical search engine for jobs? Finding Jobs through Google 1 Google is an A – brand you buy (click) what’s on top ! X 2 People tend to type in longer sentences + 3 Targeting specific keywords is cheap and they convert better = 4 Google is a job search engine Google is investing heavily in vertical search engines. There are no plans yet to create a vertical job search engine
42. Hyves werksfeer inhoud van het werk mogelijkheden om door te groeien Redenen om te kiezen voor een werkgever aansprekende producten mogelijkheid om part time te werken makkelijk te bereiken mogelijkheden om door te groeien myspace linkedin salaris en uitdaging van het werk aansluiting bij idealen aansprekende producten internationaal mogelijkheden om door te groeien
43. Facebook Social Network demographics Avg income: 44k USD (lowest of all social networks). Most users are single (60%) and student (23%). myspace linkedin 40% is married, 80% is caucasian, 6% is retired. Income on average 61k USD. Avg # friends: 130 Highest income of all social networks: 85K USD. 71% male, highly educated, 10-15 years experience. Goal: Job hunting, recruitment, business development Twitter A lot of freelance / part timers (25% comp to 11% avg). Avg income: 58K. A lot of early adopters and innovators in this group. Average age 31 jaar ! Average age 40 Average age 27 Average age 26 ! PEW Onderzoek: Age Twitter 18 – 24 20% 25 – 34 20% 35 – 44 10% 45 – 54 5% 35 – 44 2%
46. I asked my wife to map her social life Vrienden Werk Familie Vrienden van vrienden
47. The social networks that we’re creating do not match our offline networks People tend to have between 4 and 6 groups of less then 10 people around life stages. Only 5% is called a “Friend” group. Despite people trying to mix them. The groups remain independent ONLINE OFFLINE In social networks people tend to have between 10 and 20 groups around certain types of relationships. Groups tend to form around common interests
48. And social networking is not about making friends Are we friends? Uhm.. I tink we’re connected
49. It’s about relationships Strong ties are the people you care about most: circle of trust Most people have on average 4 strong ties. Most have between 2 and 6 On average. People have about 10 people they meet or speak with at least weekly. On Facebook, people interact with 130 friends. They only interact regularly with 4 to 6. A small number of strong ties. Studies in online gaming show that gamers are most often playing with strong ties who they allready know
50. Our brain can handle only a limited number of weak tie relationships 150 weak ties is the limitation of our brain
51. Strong ties often have influence over people’s decisions The biggest factor in purchase decisions
53. But strong ties and weak ties are not enough when describing online relations A new category of tie: the Temporary Tie Temporary ties
54. Weak and temporary ties have influence over decisions people make The person or ex worker who rates your company on Glassdoor (or Companyrating)
55. That’s why Google integrates them in search Google Social Search Create a Google profile, sign in. Seaches will cover Twitter, Friendfeed and Gmail networks
56. The person who tweets about your company In this case about the announced mass lay-offs at the postal service TNT
57. The person who answered your forum question You don’t know the people beyond the conversation you have. Your interaction with them is temporary. With the rise of user generated content, temporary ties are becoming more important
75. Social Referral Step 1 : Link your online networks to Social Referral Step 2 : Corporate recruiters post jobs ons SR Step 3: SR shows all matches in your network Step 4: Send your friends an invite to apply
76. Social Referral Step 5: “Sounds interesting”. You know me and the company Step 6: A bonus for you, a job for your friend and a great hire for the company
106. 2nd shift: Identity management in the cloud 2
107. Sites we visit will have our identity and social networks with us Showing the activity on that site of people in our network
108. New York Times: TimesPeople miniFeed on Facebook People’s identity is shared accross sites. There will be a few places where we keep this identity up to date
109. People will keep their identities updated only on a few places Government Platforms Social Networks NGO’s
118. What’s a marketplace? A market: supply and demand Candidate Assignment An e-procurement site Candidate Assignment Price transparancy – difficult to maintain if organised as 1:n Candidate Assignment Price transparancy – economy of scale Aggregating (n) supply and (n) demand. Independent of place & time Intransparant, informal networks. Internet has not yet penetrated A digital marketplace