Adtech migrations - mediarun v1.4
•Download as PPTX, PDF•
0 likes•234 views
This year I presented at ad:tech on behalf of SEO Agency Mediarun. We spoke of the value of SEO and how brands are putting their hard earned SEO equity at risk because of a website redesign or upgrade. Failing to understand the importance of SEO migrations is a common mistake that both large and small companies make whilst having the same devastating effects to rankings and web revenues. This seminar and presentation was set to explain what elements of a web-redevelopment can affect a websites SEO equity and what techniques can be applied to minimize the impact on rankings; in other words how you can manage a successful SEO Migration. The data collected was from a pool of 70 members of the public who attended the seminar and where actively engaging with the presentation whilst using the IML Click.
Recommended
More Related Content
What's hot
What's hot (20)
Similar to Adtech migrations - mediarun v1.4
Similar to Adtech migrations - mediarun v1.4 (20)
Recently uploaded
Recently uploaded (20)
Adtech migrations - mediarun v1.4
- 1. How to make sure you don’t lose your SEO equity when re-designing a website Prepared By: Ugo Smith Date: 21st September
- 2. Business Overview In the next 20 minutes... Introduction SEO Recap SEO Migrations Useful Tips Q+A’s
- 4. Meet us Ugo Smith Head of Strategy at Mediarun Linkedin : uk.linkedin.com/in/ugosmith Google+ : http://gplus.to/ugosmith Twitter: @ugosmith Email: ugo.smith@mediarunsearch.co.uk
- 5. Mediarun Multi- Channel Solutions Mediarunhas been established since 2005 our core competencies are Search ENGINEOptimisation Pay PER Click Social Media Marketing SEO Migrations Brand Reputation Management
- 6. Making it interactive for us Award winning interactive devices.Wide range of interactive meeting software applications.
- 7. Interact with us Who here has a website? Vote Now 2% You have one website 1. 5% 39% More than one 2. You dont know what a website is 3. 54% Dont have one 4. Vote Trigger
- 8. Part 2: A Quick SEO Recap
- 9. Your Google search results today Search Bar Filters Paid Results Organic Results “Universal search” Shopping, Video, News
- 10. Why is SEO important? Organic vs. Paid Search ~20% of Clicks ~80% of Clicks
- 11. Search Trends
- 14. Interact with us Do you know what a website migration is? Vote Now Yes 1. No 2. 39% 61% Vote Trigger
- 15. What is an Website migration? A Migration involves the process of moving information stored on a web page/s to a new website or location.
- 16. Interact with us Do you ever delete pages from your site? Vote Now Yes 1. No 2. 49% 51% Vote Trigger
- 17. Typical changes which affect rankings Basic Scenarios: Content revisions
- 18. Interact with us How often do you redesign your website Vote Now 1. Every Year 23% 2. 1-2 Years 31% 3. 2-4 Years 36% Never! I like to keep a 90's look on it 4. 10% Vote Trigger
- 19. Typical changes which affect rankings Intermediate Scenarios: Design upgrades
- 20. Interact with us Have you ever done any of these Vote Now 1. Change your domain 26% 2. Change platform (i.e. move to Wordpress) 31% 3. Change URL extensions 40% 4. I have no idea what you are on about 3% Vote Trigger
- 21. Typical changes which affect rankings Advanced Scenarios: Domain name changes
- 22. What happens when things go wrong
- 23. Typical changes which affect rankings How to make sure things don’t go wrong?
- 24. Analyse: Your Search Engine Traffic Important Traffic
- 25. Analyse: Your Keywords sending more than 1 visit / by Search engine Understand these
- 26. Analyse: Analyse Your Landing pages This shows how many pages are indexed
- 27. Planning in advance List your links Plan Delegate To your SEO’s Set 301 rules/ redirects Catch up With Web Dev Benchmark rankings and traffic, landing pages and number of keywords driving traffic Map URLs (new – old) on a like for like basis. Have a checklist
- 28. What to look out for – Missing 301’s
- 29. What to look out for – Finger pointing
- 30. What to do– Monitor!
- 31. What to monitor –Traffic sources Your Search Engine Traffic Important Traffic
- 32. What to monitor – Total keywords Your Keywords sending more than 1 visit / by Search engine Understand these
- 33. What to monitor – # of Landing pages Analyse Your Landing pages This shows how many pages are being indexed
- 34. Part 4: Useful Tips
- 35. Useful Tips or tools…
- 36. Recap Checklist Risks: Lose your Rankings>Traffic>Revenue What to do: Plan your activities and redirects Analyse your traffic, keywords and landing pages Monitor your rankings traffic and keywords Don’t forget: Delegate! Don’t Try to do everything yourself Have 301’s checked Monitor on a weekly basis your key metrics (traffic, keywords, landing pages.)
- 37. Making it interactive for us Who in the audience is likely to go through a migration this year? Vote Now 31% Definitely doing it 1. Over my dead body, scares the b’jesus out of me 2. 69% Vote Trigger
- 38. Connect with me via: Linkedin : uk.linkedin.com/in/ugosmith Google+ : http://gplus.to/ugosmith Twitter: @ugosmith Email: ugo.smith@mediarunsearch.co.uk
Editor's Notes
- Apologies in advanced if I am covering what seems fairly obvious however I feel its important that we all understand and are aware of what the organic results are.
- SlingshotSEO CTR study shows figures on CTR values for Organic top 10 positions
- • The Hitwise sample contains 10 million U.S. Internet users and a complete data set would uncover much larger portions of the long tail.• The data set used filtered out adult searches.• There is only 3-months worth of data (which were some of the slower months for search engines).