Presentation given at the Kitchen Bath & Industry Show in Las Vegas in January of 2015.

1. stonetemple.com l @stonetemple l +Eric Enge
Content Marketing & SEO

2. stonetemple.com l @stonetemple l +Eric Enge
Who Am I?
Columnist & Contributor
CEO & Founder
40+ person Digital Marketing and SEO firm
Lead Co-Author

3. stonetemple.com l @stonetemple l +Eric Enge
Fun
Fact
Eric Enge
1984 World Foosball Champion –
“Goalie War”

4. stonetemple.com l @stonetemple l +Eric Enge
Why Do
Content Marketing?

5. stonetemple.com l @stonetemple l +Eric Enge
Drives Reputation and Visibility
Over 36M Views!
More than 3.6M
Subscribers

6. stonetemple.com l @stonetemple l +Eric Enge
Stunts Generated Major Media
Coverage

7. stonetemple.com l @stonetemple l +Eric Enge
Mack Collier
Mackcollier.com
“Red Bull isn’t selling an energy drink,
it’s selling what happens after you
drink it”

8. stonetemple.com l @stonetemple l +Eric Enge
Sample Case Study

9. stonetemple.com l @stonetemple l +Eric Enge
Drive Media Coverage
Original
Article
Media

10. stonetemple.com l @stonetemple l +Eric Enge
Drives SEO
Google Traffic
Tripled
Content
Marketing
Releases

11. stonetemple.com l @stonetemple l +Eric Enge
Home Depot Style Challenge Contests
Each Submitted Post Generated Social Shares
The Pages Received Over 600 Links (Drives SEO)
Dozens of Bloggers Submitted Entries

12. stonetemple.com l @stonetemple l +Eric Enge
Content Marketing

13. stonetemple.com l @stonetemple l +Eric Enge
Share Your Content On Your
Social Media

14. stonetemple.com l @stonetemple l +Eric Enge
Social PostBlog Post

15. stonetemple.com l @stonetemple l +Eric Enge
Social Media Helps Drive Content
Mktg

16. stonetemple.com l @stonetemple l +Eric Enge
What if Jack
Has 50,000
Followers?

17. stonetemple.com l @stonetemple l +Eric Enge
Earned Media

18. stonetemple.com l @stonetemple l +Eric Enge
The Synergy We Are Looking For

19. stonetemple.com l @stonetemple l +Eric Enge
Syndication – DO, If Done Right

20. stonetemple.com l @stonetemple l +Eric Enge
Syndication – DON’T
• Don’t forget to do at least one of the
following:
– Noindex the page on the site receiving the
content
– Rel=canonical the page back to the original page
– Include a link on the duplicated page back to the
original page

21. stonetemple.com l @stonetemple l +Eric Enge
Press Releases Can Build
Visibility

22. stonetemple.com l @stonetemple l +Eric Enge
Interview
s

23. stonetemple.com l @stonetemple l +Eric Enge
Integrated Content Strategy
Across Channels

24. stonetemple.com l @stonetemple l +Eric Enge
The Basics of
Search Engine
Rankings

25. stonetemple.com l @stonetemple l +Eric Enge
Why
Do These Particular Pages Rank?

26. stonetemple.com l @stonetemple l +Eric Enge
Relevance
is One Big Reason Why

27. stonetemple.com l @stonetemple l +Eric Enge
But Relevance is
Not Enough

28. stonetemple.com l @stonetemple l +Eric Enge
Links are Like Election
Votes

29. stonetemple.com l @stonetemple l +Eric Enge
Many
Links
HigherRankings
Fewer
Links
They Help Determine Who Ranks
First

30. stonetemple.com l @stonetemple l +Eric Enge
Web Site A
Web Site B
HigherRankings
More
Links
More
Powerful
Links
Links Are Not Created
Equal

31. stonetemple.com l @stonetemple l +Eric Enge
Links Must Be Valid
Citations

32. stonetemple.com l @stonetemple l +Eric Enge
Not Bought

33. stonetemple.com l @stonetemple l +Eric Enge
Not Bartered

34. stonetemple.com l @stonetemple l +Eric Enge
Anonymous said:
:
Cheap Viagra
Cialis
Levitra
Add your comment here
Not Stolen

35. stonetemple.com l @stonetemple l +Eric Enge
Guest Posting

36. stonetemple.com l @stonetemple l +Eric Enge
Guest Posts Can Drive Links to
Key “Money” Pages

37. stonetemple.com l @stonetemple l +Eric Enge
Guest Posts Build
Reputation & Visibility

38. stonetemple.com l @stonetemple l +Eric Enge
Focus on Higher Authority
Sites

39. stonetemple.com l @stonetemple l +Eric Enge
How Do You Get to the Top Tier?
You’re nuts,
they aren’t
going to take
my content
I have no
authority

40. stonetemple.com l @stonetemple l +Eric Enge
Climb the
Ladder
One Step
at a Time

41. stonetemple.com l @stonetemple l +Eric Enge
But Matt Cutts Said …

42. stonetemple.com l @stonetemple l +Eric Enge
Relevance is Critical

43. stonetemple.com l @stonetemple l +Eric Enge
One Quality Link
is Better Than Many
Poor Quality Ones

44. stonetemple.com l @stonetemple l +Eric Enge
Content
Fundamentals

45. stonetemple.com l @stonetemple l +Eric Enge
A Story About the Glut of
Content on the Web

46. stonetemple.com l @stonetemple l +Eric Enge
First Result Page for Frogs
Here is some info on Frogs:
 Frogs are green
 Frogs live in water
 Frogs like to jump
 Toads are one species of frog
Thanks for reading our article on frogs.

47. stonetemple.com l @stonetemple l +Eric Enge
User Didn’t Like the First Result

48. stonetemple.com l @stonetemple l +Eric Enge
Second Result Page for Frogs
Despite the idea that multitudes of authors often
perpetuate, frogs are in fact green, not blue or purple.
While they can spend time on land, they actually spend
the majority of their existence in water. They are also
very prone to jumping; both for frivolous frog fun and
as a defense mechanism. Toads and frogs are not
different creatures; toads are a sub-species of frogs.
Thank you for taking time out of your day to make ours
a little better by beefing up your frog know-how.

49. stonetemple.com l @stonetemple l +Eric Enge
User Didn’t Like it the Second Time
Either

50. stonetemple.com l @stonetemple l +Eric Enge
Third Result Page for Frogs
For some time now there has been much debate between frog
enthusiasts as to whether or not frogs are toads, or toads or
frogs. In actuality, toads are simply one species of frogs. Thus, a
toad is always a frog but a frog is not necessarily a toad. Less
debate has been had over their dwelling habits. While they can
spend time soaking in the rays on land, they live in the water.
Much like their surroundings, frogs are the color green. Lastly,
frogs jump. Their legs allow them to cover great distances in the
air and some consider them the gymnasts of the amphibian
community.
Thanks for stopping by and checking out our frog info. Do come
back.

51. stonetemple.com l @stonetemple l +Eric Enge
What do
f8&%#!g
Frogs eat!
Third Time =
Angry User

52. stonetemple.com l @stonetemple l +Eric Enge
What Makes Unique Content?
Do we really need 5.8M results?

53. stonetemple.com l @stonetemple l +Eric Enge
Using Real Subject Matter Experts is a
Must
Sarah Egge Nicole Curtis Grace Bonney
Laurie LaizureHolly Becker Nate Berkus

54. stonetemple.com l @stonetemple l +Eric Enge
Reputation Building Content
On Site

55. stonetemple.com l @stonetemple l +Eric Enge
Infographic
s
Make Sure They Are:
•Accurate
•Relevant
•High Quality Info

56. stonetemple.com l @stonetemple l +Eric Enge
Source: The Logo Company
Publish
Useful
Studie
s

57. stonetemple.com l @stonetemple l +Eric Enge
Leverage
Data

58. stonetemple.com l @stonetemple l +Eric Enge
Thought
Leadership
Content

59. stonetemple.com l @stonetemple l +Eric Enge
Summary
Content Marketing
Drives
Reputation
and
Visibility
Content Marketing
Can Drive
SEO
SEO Rankings Highly
Impacted by Links
World Class Content
Attracts Links
SEO, Social Media and
PR Teams
Must Work
Together
1 2 3

60. stonetemple.com l @stonetemple l +Eric Enge
Eric Enge
eenge@stonetemple.com
@stonetemple
+Eric Enge
(508) 485-7751
www.stonetemple.com
Thank You!