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![#SEJSummit
#Searchmetrics
@Rocco_Zebra_Adv
1. Google Analytics
2. FB Audience Insights
3. Experience
4. Data
5. […]
1. Define Buyer Profiles
2. Locate Buyer Profiles in the Funnel](https://image.slidesharecdn.com/7-roccobaldassarrefinal-151110040421-lva1-app6891/75/Cross-Channel-Marketing-Success-for-Big-Brands-by-Rocco-Baldassarre-SEJSummit-Atlanta-17-2048.jpg)
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Cross-Channel Marketing Success for Big Brands by Rocco Baldassarre - #SEJSummit Atlanta
The document discusses strategies for cross-channel advertising, emphasizing the importance of integrating campaigns and utilizing conversion data to enhance customer interactions. It highlights the benefits of remarketing, such as boosting brand recognition and scaling profitable campaigns by targeting specific buyer behaviors. Examples illustrate how to leverage platforms like Google Analytics and Facebook Ads for effective audience engagement and conversion optimization.
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- 4. Integrate campaigns from different channels Useconversion data from Platform A and use it for Platform B Find out where platforms influence the sales funnel & adapt ads accordingly
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- 7. #SEJSummit #Searchmetrics @Rocco_Zebra_Adv 8-10 Times Exposure toAds Before Converting Multiple Channels Boost Brand Recognition Easy Setup with Pixels Cross-Channel
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- 11. #SEJSummit #Searchmetrics @Rocco_Zebra_Adv Example 1 1. Takedata from Google Analytics, referral source: Facebook 2. Create a remarketing list for people who got to your website via Facebook & had certain behaviors on your site (e.g. didn’t convert, visited product page, etc.) 3. Use this list as targeting for AdWords Display and/or Search Remarketing
- 12. #SEJSummit #Searchmetrics @Rocco_Zebra_Adv Website Example 2 1. InstallFacebook pixel on custom landing page for AdWords 2. Show Facebook ads to people who came via AdWords
- 13. #SEJSummit #Searchmetrics @Rocco_Zebra_Adv Why Start Cross-Channel Advertising? Majorly scale up profitable campaigns Shorten time between website visit and conversion Become a top of mind brand faster & control who sees what Combine intent driven and behavior based ads
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- 17. #SEJSummit #Searchmetrics @Rocco_Zebra_Adv 1. Google Analytics 2. FB Audience Insights 3. Experience 4. Data 5. […] 1. Define Buyer Profiles 2. Locate Buyer Profiles in the Funnel
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- 20. #SEJSummit #Searchmetrics @Rocco_Zebra_Adv Online Customer Journey Industry:Computer & Electronics
- 21. Integrate campaigns from different channels Useconversion data from Platform A and use it for Platform B Find out where platforms influence the sales funnel & adapt ads accordingly