Data Driven Blogging: Treat Your Blog Like a Product
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Data Driven Blogging asked bloggers to stop focusing on gaining traffic, and start focusing on activating users.
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Rand Fishkin discusses how SEO has evolved and which tactics marketers should embrace or leave behind. Key changes include more complex ranking algorithms using more user data signals, personalized search results, and less direct traffic data. Tactics to leave include building keyword-targeted pages with minimal unique content, acquiring links through directories and guest posting, and expecting social shares alone to boost rankings. Tactics to embrace include creating uniquely valuable and helpful content, earning links editorially, using social media to expose content, and measuring ROI through attribution models and search traffic to pages.
Search Marketing: Updated March 2011
This document discusses key elements of online marketing including search engine optimization, paid search, and social media. It provides an overview of objectives like generating leads and engaging customers. Search marketing is powerful because most users only click results on the first page. Elements of SEO include on-page optimization, link building, and using tools like Google Analytics. Paid search allows targeting keywords and driving traffic. The document emphasizes the importance of consistency across online marketing strategies and measuring success with tools like Google Analytics. It provides resources for further education on leveraging websites, SEO, social media, and measurement.
Build a Content Marketing Machine Workshop | Session 1
It's no secret that marketing has changed. Traditional techniques no longer work like they used to. There is a solution, content marketing. Its success is driven by:
* Attracting visitors with content, search engines, and social media
* Optimizing customer conversion, nurturing, and retention
* Continually improving using deep analytics and insight
Over the course of this extended five-session workshop, we will present a complete system for marketing the right way. We will cover the strategies and tactics leaders are using to produce extraordinary results on today’s Internet.
This workshop will go beyond methodology, revealing an integrated suite of tools for building the ultimate content marketing platform.
Session 1: Get Strategic: How leaders are growing their business on the modern web
For a preview visit getcm2.com
Website traffic
Grow your market share and website traffic with SimilarWeb's digital market intelligence platform. Compare any website traffic statistics & analytics.
Increase Traffic, Increase Return on Investment
A presentation performed for the Lancaster Chamber’s Professional Development series. Focusing on the benefits of increasing traffic to your website, this presentation is intended to provide you with actionable tips that you can implement right away.
Online Marketing 101
There is so much to know when considering marketing your business online. But you have to start somewhere. A walk through the basics, with tips, tricks and tools.
Social Summit was a one day social media training workshop, at which FSC Interactive taught small businesses how to best use social media.
Online Marketing 101
1 Product Of E-business & E-marketing : Submitters Category By Popularity And Gravity! The Power To Dominate Social Media And All Search Engines Affiliates Join 1 Product Of E-business & E-marketing : Submitters Category By Popularity And Gravity! The Power To Dominate Social Media And All Search Engines Affiliates Join www.magicsubmitter.com/affiliate
Brian massey socialconversion-mccombs-alumni-conf
Brian Massey is an expert in online marketing and social media with over 15 years of experience. He discusses challenges with measuring the effectiveness of social media marketing. He proposes measuring metrics along the social media funnel from awareness to action, including predictive metrics like reach and definitive metrics like conversions. Massey advocates for content-oriented social media strategies where pieces of content are marketed individually and results are tracked. He describes a 60-day experiment where he published various social media content and was able to measure some increases in followers but low conversion rates to his email list.
Digital Marketer Bobby - SEO some details
Digital Marketer Bobby - SEO some details
Digital Marketing Consultant | Mentor / Trainer | Google & Facebook Ads Strategist | 5 Million $ + Ads Spend Experience
What is SEO - Bobby Singh digital marketer
What is SEO - Bobby Singh digital marketer ,Digital Marketing Consultant | Mentor / Trainer | Google & Facebook Ads Strategist | 5 Million $ + Ads Spend Experience .
B asic seo part 2
This document provides an overview of internal and external linking strategies for SEO. It discusses the importance of internal linking for crawling, sending traffic to older posts, and establishing an information hierarchy. It also covers types of external links like authority and directory links. The document compares link analysis tools and discusses best practices for internal and external link structures. It explains concepts like domain authority, page rank, and the Google Penguin update which aims to penalize spammy linking. Overall, the document is a guide for developing effective internal and external linking strategies for search engine optimization.
How to start generating links that will bring you traffic and leads - SEO Con...
Here's a step-by-step guide for how to make your PR activities focused on sales and short-term wins, while also taking into account long-term goals, too.
Here's a brief structure of what I cover:
1. How to select the websites that will bring 100% traffic to your client's/own site
2. How to integrate your PR activities with SEO. Here, I show you how to find the pages that you can easily boost with links that can be acquired during a PR campaign.
Food Marketing Pr Summit Mc Bride
The document provides practical tips for increasing traffic to corporate websites using both earned and paid techniques. It recommends optimizing websites for search engines through techniques like improving page titles, meta descriptions, and URL structure. It also suggests regularly publishing targeted content, engaging audiences on social media sites, encouraging discussion on blogs, and measuring results to improve engagement and conversions. The key takeaways are to audit websites for SEO improvements, publish and syndicate content widely, engage in brand discussions, and continually test and measure performance.
Off page tricks dlk technologies
On-page and off-page SEO techniques are discussed. On-page techniques include optimizing elements like the domain name, title tags, meta descriptions, header tags, anchor text, images, and HTML code. Off-page techniques focus on getting high-quality backlinks, also known as inbound links, from other websites. Common off-page link building methods include directory submissions, article submissions, social bookmarking, blog commenting, forums, and press releases. The quality, relevance and number of backlinks a page receives impacts its search engine rankings.
RM AMA 10-steps-presentation-2011-10-12
This document outlines 10 steps to online marketing success. It begins by advising businesses to assess their opportunities by researching metrics like current traffic and conversion rates. It then discusses developing a comprehensive online strategy including search engine optimization, paid search, social media, and content marketing. Each tactic is explained in detail with examples. It emphasizes regularly tracking performance, testing optimizations, and continuing education to improve over time. The 10 steps are presented as an ongoing cycle to achieve online success.
SEO - A Beginners' Guide
A presentation on the history, basics, process, technical details, tools, tips, for Search Engine Optimization.
Bobby singh - Digital Marketing Service
Bobby singh - Digital Marketing Service in chandigarh Digital Marketing Consultant | Mentor / Trainer | Google & Facebook Ads Strategist | 5 Million $ + Ads Spend Experience
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Achieving Measurable Results with Advanced Business Blogging
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[500DISTRO] Cracking the SEO Code: Tricks & Tactics To Magnify Search Visibility
[500DISTRO] Cracking the SEO Code: Tricks & Tactics To Magnify Search Visibility
Build a Content Marketing Machine Workshop | Session 1
Build a Content Marketing Machine Workshop | Session 1
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How to start generating links that will bring you traffic and leads - SEO Con...
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In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
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“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
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Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
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20240605 QFM017 Machine Intelligence Reading List May 2024
Everything I found interesting about machines behaving intelligently during May 2024
みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
ここ3000字までしか入らないけどタイトルの方がたくさん文字入ると思います。
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UiPath integration with generative AI
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Data Driven Blogging: Treat Your Blog Like a Product
- 1. Data Driven Blogging Treat your blog like a product Markus Robinson @markusrobinson
- 2. 2 About Me Black Web Media Robinson Innovations Interactive One Loving Husband and Father
- 3. How to get free traffic?
- 6. Post on Craig’s List
- 7. Upload a Presentation on Slide Share
- 8. Answer Questions on Quora
- 10. Go to Events
- 11. Change your Email Signature
- 12. But none of that really matters!
- 13. Most bloggers only track 3 things. Traffic Pageviews Revenue $
- 14. Those metrics are results, not solutions!
- 15. Lean Marketing Loop Acquisition Activation Retention Referral Getting users to come to your site Getting users to join Getting users to come back Getting active users to refer others
- 16. Now lets focus on the tools and techniques!
- 17. Analytics
- 18. Segmant.io
- 19. Mixpanel
- 20. User Testing
- 21. Lucky Orange
- 22. LeadConverter
- 23. Optimizely
- 24. Optimizely
- 25. Usertesting.com
- 26. Usability Hub
- 27. Acquisition
- 28. Acquisition Plugins Jet Pack Wordpress Social Popup Wordpress Optin Revolution Wordpress WP-Viral Wordpress
- 29. LeadPlayer
- 32. Shared Count
- 35. SEO Auto Linker
- 36. Be Deliberate Be Strategic Be Amazing
- 37. Thank you : ) Q&A