Our in-depth study used advanced statistical analysis to show that links to your site are even more powerfully correlated with ranking than most people think. See the complete study at stonet.co/link-study.
Crawling, indexation & the impact on performance | Brighton SEOMartin Sean Fennon
Brighton SEO presentation given by Martin Fennon, the Head of SEO for Ayima. This talk covers crawling, indexation & the tangible impact reviewing these elements can have on performance
Why you should bother updating old contentRebekahDunne
It takes, on average, between two and six hours to ideate, research, write and publish blog posts. Find out how you can bring old content back to life for more traffic and conversions.
Amazon Search Summit - the need for split testing in SEOWill Critchlow
Showing the complexity of Google's search results, and the lack of understanding we generally have of what works and what doesn't - meaning we need to use a more scientific approach.
Finally - a bunch of lessons and data from split tests we have run
Site search strategy for publishers - Amazon Partners 29/06/17Branded3
An introduction to internal site search: why it's important for customers, important for SEO and important for affiliates. Originally presented at SISTRIX and Amazon Partners event at Amazon in Holborn.
Trends in Ecommerce: Buyer Behavior, SEO, and more - Adam Audette - Pubcon 2010Adam Audette
Adam Audette's presentation from Pubcon 2010. Trends in ecommerce are covered, including shopping behavior, Google Instant and SEO, case study showing the effectiveness of the rel=canonical SEO meta tag, power of video in ecommerce, why Bing is important, and visual search.
Crawling, indexation & the impact on performance | Brighton SEOMartin Sean Fennon
Brighton SEO presentation given by Martin Fennon, the Head of SEO for Ayima. This talk covers crawling, indexation & the tangible impact reviewing these elements can have on performance
Why you should bother updating old contentRebekahDunne
It takes, on average, between two and six hours to ideate, research, write and publish blog posts. Find out how you can bring old content back to life for more traffic and conversions.
Amazon Search Summit - the need for split testing in SEOWill Critchlow
Showing the complexity of Google's search results, and the lack of understanding we generally have of what works and what doesn't - meaning we need to use a more scientific approach.
Finally - a bunch of lessons and data from split tests we have run
Site search strategy for publishers - Amazon Partners 29/06/17Branded3
An introduction to internal site search: why it's important for customers, important for SEO and important for affiliates. Originally presented at SISTRIX and Amazon Partners event at Amazon in Holborn.
Trends in Ecommerce: Buyer Behavior, SEO, and more - Adam Audette - Pubcon 2010Adam Audette
Adam Audette's presentation from Pubcon 2010. Trends in ecommerce are covered, including shopping behavior, Google Instant and SEO, case study showing the effectiveness of the rel=canonical SEO meta tag, power of video in ecommerce, why Bing is important, and visual search.
Kevin Indig - Revolutionizing Internal L:inkingKevin Indig
In a world, in which SEO is getting more and more complicated, focusing on what we can control and what moves the needle is crucial. Internal linking is one of the few ranking drivers we can control 100%.
In this presentation, you'll learn more about
- centralized vs. decentralized internal linking
- the TIPR Model
- Using log files to monitor internal linking improvements
This presentation is from Performance Marketing Summit 2017 (March 14, 2017 in Austin, TX). Session description: For many, Google seems mysterious and complicated, and even corrupt. Join us as shed some light by sharing some surprising facts about Google and how to optimize for it in 2017.
Every year, reports are published stating that Google is shifting more to on-SERP SEO, or publishing content for searchers right on the search engine results page (SERP).
In this session, Diane Kulseth from Siteimprove will help you focus on three core tenets of your SEO strategy to fight against any drops in traffic coming from SEO, such as:
Keyword intent, what it is and why it matters
Looking to the SERPs for content direction
Strengthening your content with structured data markup and other technical optimizations
This intermediate-level session will provide a high-level SEO overview for marketers new to SEO and help attendees walk away with clear takeaways for their organization to reinforce their efforts for the future.
Affordable SEO - On Page SEO, The First Step Of GOOGLE Or BING RankingMS HOQUE
SEO means Search Engine Optimization. There are many search engines. Among them, GOOGLE and BING are the most popular. Now the question is where to Affordable SEO? This big question has no simple answer. But we can try. It applies to one’s website targeting search engines, especially Google and BING. SEO is a must on a personal portfolio/blog site and e-commerce site if he/she wants to rank. One should keep in mind that SEO is two types depend on technique: white Hat and BlackHat.
White Hat SEO is the best technique of SEO by maintaining all kinds of search engine conditions and Black hat is the just opposite of White hat. Search engines want white hat SEO. Though you can rank for some days by black hat seo, it will not stay for a long time. One time Google will catch your BlackHat, then your website will go from search engine results forever. That means Google will count a penalty for your site. Your domain should be blacklisted by Google, which will make a loss of your valuable site. Depending on the working procedure, SEO is two types: on-page SEO and another is off-page. From taking domain hosting, your on-page SEO starts. In a nutshell, before publishing your website to Google or BING, the work is done on your site is the off-page SEO. A backlink is 40% of your off-page SEO.
Go Rank has many SEO packages. For small to big business, your SEO solution is here. Our priority is to provide affordable SEO services.
Affordable On Page SEO : https://www.lesscos.com/affordable-seo-services-company-packages/
Best SEO Packages: https://www.lesscos.com/
Rand's presentation from the Marketing Loves Sales conference in Portland, Oregon, covering the landscape of search, and tactical tips for B2B practitioners of SEO.
Link Prospecting - Step Away from the Search Engine - BrightonSEO April 2014Carolyn Jones
It may not be glamorous but it’s damn useful. Whatever kind of link building campaigns you're running, the ability to find relevant link prospects can help lay the foundation for a successful campaign. These are some of my top techniques to get away from the common methods and discover more relevant prospects waiting for you off the beaten track. As I've found that this stage of an SEO campaign is often one of the biggest unnecessary time drainers, I've also shared some tools and tips to help you prospect smarter.
You can find links to all the tools mentioned as well as detailed tutorials on some of the methods over at:
http://www.webdurance.co.uk/brightonseo-slides/
How Testing Stops Product Changes Harming Your Organic Performance - Brighton...Emily Potter
Google’s roll out of Page Experience as a ranking signal is the latest episode in the continued blend between the domains of CRO and SEO, making testing the full funnel from acquisition to what users do on your website more important than ever. This talk will explain the theory behind testing website changes for both CRO and SEO, as well as sharing case studies to convince you to bring together your product and SEO teams.
Mike King examines the state of the SEO industry and talks through knowing information retrieval will help improve our understanding of Google. This talk debuted at MozCon
Keeping Up with Google's Insane Pace of ChangeRand Fishkin
Rand Fishkin's presentation on how marketers can scale with the updates and shifts Google makes on a regular basis, and how to be successful with SEO in 2013.
kevin Indig - Internal Link Building on Steroids (Tech SEO Boost )Kevin Indig
SEO for large sites is completely different than SEO for smaller sites. Large sites have a strong (yet often overlooked!) lever that can boost rankings: internal linking! However, it can be challenging to understand which pages have the highest PageRank, so that you can tweak them to serve important pages better. That can only be determined when you combine internal and external PageRank. Join Kevin Indig as he presents an innovative approach that merges data from crawls, log files, and backlinks to solve the puzzle! You’ll learn how to:
· Combine crawls, log files, and backlinks to find weaknesses in your internal linking structure.
· Analyze the impact of tweaking internal linking before you deploy the changes.
· Understand how to tweak internal linking at scale.
CRO and SEO together: what happens when what's good for users isn't good for ...Will Critchlow
My CXL Live (#CXLLive) 2019 presentation looking at full funnel testing that combines SEO A/B testing with CRO split testing to help us all work together better.
Want to make 2020 a record-breaking year for your B2B business? Check out our webinar slides to learn how to use SEO to grow traffic and increase qualified leads.
This slide deck walks through Keyword Explorer, Moz's tool for keyword research, designed by Rand to help with many of the pernicious problems inherent in the keyword discovery and prioritization processes.
Backlink Tools: How Good Are They at Link Discovery?Eric Enge
Summary of a Stone Temple Consulting study of the effectiveness of three major backlink discovery tools (Moz Open Site Explorer, Majestic, and ahrefs) at finding links from high authority sites.
See the complete study at http://stonet.co/backlinktoolstest
In the slide, Eric Enge will show you what Penguin 4.0 is and how it can impact your site.
This slide is shown State of Search in Dallas, TX in November, 2016
Kevin Indig - Revolutionizing Internal L:inkingKevin Indig
In a world, in which SEO is getting more and more complicated, focusing on what we can control and what moves the needle is crucial. Internal linking is one of the few ranking drivers we can control 100%.
In this presentation, you'll learn more about
- centralized vs. decentralized internal linking
- the TIPR Model
- Using log files to monitor internal linking improvements
This presentation is from Performance Marketing Summit 2017 (March 14, 2017 in Austin, TX). Session description: For many, Google seems mysterious and complicated, and even corrupt. Join us as shed some light by sharing some surprising facts about Google and how to optimize for it in 2017.
Every year, reports are published stating that Google is shifting more to on-SERP SEO, or publishing content for searchers right on the search engine results page (SERP).
In this session, Diane Kulseth from Siteimprove will help you focus on three core tenets of your SEO strategy to fight against any drops in traffic coming from SEO, such as:
Keyword intent, what it is and why it matters
Looking to the SERPs for content direction
Strengthening your content with structured data markup and other technical optimizations
This intermediate-level session will provide a high-level SEO overview for marketers new to SEO and help attendees walk away with clear takeaways for their organization to reinforce their efforts for the future.
Affordable SEO - On Page SEO, The First Step Of GOOGLE Or BING RankingMS HOQUE
SEO means Search Engine Optimization. There are many search engines. Among them, GOOGLE and BING are the most popular. Now the question is where to Affordable SEO? This big question has no simple answer. But we can try. It applies to one’s website targeting search engines, especially Google and BING. SEO is a must on a personal portfolio/blog site and e-commerce site if he/she wants to rank. One should keep in mind that SEO is two types depend on technique: white Hat and BlackHat.
White Hat SEO is the best technique of SEO by maintaining all kinds of search engine conditions and Black hat is the just opposite of White hat. Search engines want white hat SEO. Though you can rank for some days by black hat seo, it will not stay for a long time. One time Google will catch your BlackHat, then your website will go from search engine results forever. That means Google will count a penalty for your site. Your domain should be blacklisted by Google, which will make a loss of your valuable site. Depending on the working procedure, SEO is two types: on-page SEO and another is off-page. From taking domain hosting, your on-page SEO starts. In a nutshell, before publishing your website to Google or BING, the work is done on your site is the off-page SEO. A backlink is 40% of your off-page SEO.
Go Rank has many SEO packages. For small to big business, your SEO solution is here. Our priority is to provide affordable SEO services.
Affordable On Page SEO : https://www.lesscos.com/affordable-seo-services-company-packages/
Best SEO Packages: https://www.lesscos.com/
Rand's presentation from the Marketing Loves Sales conference in Portland, Oregon, covering the landscape of search, and tactical tips for B2B practitioners of SEO.
Link Prospecting - Step Away from the Search Engine - BrightonSEO April 2014Carolyn Jones
It may not be glamorous but it’s damn useful. Whatever kind of link building campaigns you're running, the ability to find relevant link prospects can help lay the foundation for a successful campaign. These are some of my top techniques to get away from the common methods and discover more relevant prospects waiting for you off the beaten track. As I've found that this stage of an SEO campaign is often one of the biggest unnecessary time drainers, I've also shared some tools and tips to help you prospect smarter.
You can find links to all the tools mentioned as well as detailed tutorials on some of the methods over at:
http://www.webdurance.co.uk/brightonseo-slides/
How Testing Stops Product Changes Harming Your Organic Performance - Brighton...Emily Potter
Google’s roll out of Page Experience as a ranking signal is the latest episode in the continued blend between the domains of CRO and SEO, making testing the full funnel from acquisition to what users do on your website more important than ever. This talk will explain the theory behind testing website changes for both CRO and SEO, as well as sharing case studies to convince you to bring together your product and SEO teams.
Mike King examines the state of the SEO industry and talks through knowing information retrieval will help improve our understanding of Google. This talk debuted at MozCon
Keeping Up with Google's Insane Pace of ChangeRand Fishkin
Rand Fishkin's presentation on how marketers can scale with the updates and shifts Google makes on a regular basis, and how to be successful with SEO in 2013.
kevin Indig - Internal Link Building on Steroids (Tech SEO Boost )Kevin Indig
SEO for large sites is completely different than SEO for smaller sites. Large sites have a strong (yet often overlooked!) lever that can boost rankings: internal linking! However, it can be challenging to understand which pages have the highest PageRank, so that you can tweak them to serve important pages better. That can only be determined when you combine internal and external PageRank. Join Kevin Indig as he presents an innovative approach that merges data from crawls, log files, and backlinks to solve the puzzle! You’ll learn how to:
· Combine crawls, log files, and backlinks to find weaknesses in your internal linking structure.
· Analyze the impact of tweaking internal linking before you deploy the changes.
· Understand how to tweak internal linking at scale.
CRO and SEO together: what happens when what's good for users isn't good for ...Will Critchlow
My CXL Live (#CXLLive) 2019 presentation looking at full funnel testing that combines SEO A/B testing with CRO split testing to help us all work together better.
Want to make 2020 a record-breaking year for your B2B business? Check out our webinar slides to learn how to use SEO to grow traffic and increase qualified leads.
This slide deck walks through Keyword Explorer, Moz's tool for keyword research, designed by Rand to help with many of the pernicious problems inherent in the keyword discovery and prioritization processes.
Backlink Tools: How Good Are They at Link Discovery?Eric Enge
Summary of a Stone Temple Consulting study of the effectiveness of three major backlink discovery tools (Moz Open Site Explorer, Majestic, and ahrefs) at finding links from high authority sites.
See the complete study at http://stonet.co/backlinktoolstest
In the slide, Eric Enge will show you what Penguin 4.0 is and how it can impact your site.
This slide is shown State of Search in Dallas, TX in November, 2016
The Future of Digital Marketing and SEO - Art of SEO Book EventEric Enge
My presentation on the future of digital marketing and SEO, given at an event celebrating the release of the third edition of The Art of SEO. I'm lead co-author of that book.
Social Media Content Flow: Creating Social Media Content That's On TargetMark Traphagen
Too many brands fail at social media because they just "do" social media. Effective social media content has to come from a well-planned flow that reaches all the way back to brand identity, buyer personas, and targeted content planning.
Right in the Feels (or how to create content that gets shared) - Turing Festi...Hannah Smith
Why do some pieces of content garner coverage whilst others languish unseen and unloved? More often than not it comes down to the hook. But what the hell is a hook? Hannah explains what a hook is, and provides tips and insights on how to improve your creative work.
The state of ad blocking - September 2015sourcepoint
Sourcepoint and comScore have worked together to research and measure the growing ad blocking trend. This document highlights some initial findings and is focused on the incidence of ad blocking from several perspectives.
La consultora de estrategia digital ditrendia presenta su nuevo informe “Informe ditrendia: Mobile en España y en el mundo 2015”, en el que subraya los principales datos de consumo y uso de los dispositivos móviles y sus tendencias para el futuro.
El nuevo informe ha sido elaborado por ditrendia a partir de un extensivo análisis de más de cuarenta de las más respetadas fuentes e investigaciones de todo el mundo sobre el tema.
Optimize for Engagement: Future-Proof Your Local Search RankingsDana DiTomaso
It’s getting harder and harder to rank in local search results – more businesses than ever have basic citations covered, no one is handing out free links, and social media is just downright noisy. What’s a business to do?Dana will show how to build a marketing strategy by planning your tactics around that signal, and how to show Google that you’re a thriving business that deserves those great rankings.
Presented at Engage PDX, March 9 2017.
Social Media Is a Waste of Time (Unless...)Mark Traphagen
Social media marketing is a waste of your time...unless you know its proper place in your overall marketing strategy. In this presentation you'll learn why what you post on social media must flow from an informed awareness of both your brand and your customers, and you'll learn how to create that content and implement a holistic brand social media strategy.
The Ultimate Guide To Startup Sales Tools (2015)Nic Poulos
Second edition of our Startup Sales Tool Guide! Bowery Capital is a VC based in NYC & SF investing in early-stage business software startups. We accelerate our portfolio companies' growth by focusing squarely on support around early customer acquisition. We've helped many B2B startups build & scale sales teams and know that sometimes you need the right tools to win. So we thought it would be helpful to aggregate some of our team's & founders' learnings around early-stage sales tools that work. We hope startups will find this resulting guide to be helpful and encourage everyone to reach out via Twitter, LinkedIn or email with any feedback so we can update & improve it over time!
The Future of Mobile - Presented at SMX MunichEric Enge
A look at many of the important aspects of the future of mobile, including: mobile vs. desktop usage, AMP, Page Speed, Google's Mobile First initiative, Progressive Web Apps, and the continuing rise of Voice
Optimización del rastreo y la indexación en buscadoresJavier Lorente
Cómo aprovechar el tiempo y recursos que los bots, especialmente Googlebot dedica a rastrear e indexar tu web. No solo analices usuarios, analiza también bots. :-)
Daft Punk SEO. When you have millions of pages SEO is like a Daft Punk lyric:
“Work it harder, Make it better, Do it faster, Makes us stronger, More than ever, Hour after, Our work is, Never over”.
The processes that help mega sites succeed can also help smaller sites. It's not always the sexiest work but in the end you'll win your equivalent to a Grammy.
Link Building Strategies That Increase Monthly Revenue by $240,740 #EngagePDXRoss Hudgens
Audio w/ slides: https://www.youtube.com/watch?v=rG-d1Jh6gEo
Are links not working for you? It might be your strategy, not the links. Ross Hudgens breaks down common applications and what to do instead in this presentation.
Rand Fishkin's presentation from SMX Munich sharing early data from SEOmoz's biennial search engine ranking factors survey and correlation data from 10K+ Google search results.
Ranking Factors Data 2011: SMX Elite SydneyRand Fishkin
Rand Fishkin's presentation at SMX Elite in Sydney (Q Station) on ranking factors data form SEOmoz's survey of users and from correlation data collected from Google's rankings.
Semrush Ranking Factors Study 2.0 April 2019Megumi Tsukada
In June 2017, SEMrush conducted its first Ranking Factors research, based on the scope of 600,000+ keywords, in order to shed light on what really impacts search results. We analyzed the 12 most prominent and controversial factors and came up with a conclusion that direct traffic is the top ranking factor these days.
eStudio34 presents London Search Love 2015 | Search Ranking Factors in 2015: ...William Renedo
In this presentation, Rand will cover Moz's recently released search ranking factors correlation data, opinions of the SEO field collected via survey, and the results of some srecent tests performed on Google. Together, these will help illustrate how the serach giant is ranking things today, and what tactics are working in SEO.
Rand looks at Moz's 2015 analysis of ranking factors in Google's search engine and compares opinion data, correlation numbers, and experiments to give a picture of how modern SEO fits together.
2014 SEO Ranking Factors and Rank Correlation GoogleJoseph Hsieh
Updated for 2014, this is an excellent guide with a lot of data visualizations on ranking factors and correlation based on a study SearchMetrics conducted.
Kasturi Apostrophe: A Masterpiece in Real Estateakashmalwade
Kasturi Apostrophe: A Masterpiece in Real Estate
Kasturi Apostrophe Hinjawadi stands as a masterpiece in real estate, exemplifying the epitome of modern living. This residential marvel, developed by Kasturi Housing, seamlessly blends aesthetic appeal with functionality, creating a haven for its residents. The project boasts an array of amenities that redefine the standard of luxury living.
The clubhouse is a focal point, offering recreational facilities, including a state-of-the-art gymnasium and an inviting swimming pool. A dedicated recreational zone features table tennis, carrom, and Fussball for leisurely activities. The development prioritizes family-centric living with a children's play area with child-friendly amenities.
Recognizing the evolving work culture, Kasturi Apostrophe Hinjewadi also incorporates co-working spaces, ensuring convenience for remote work. A spacious community hall also facilitates get-togethers and parties, fostering a sense of community among the residents. Kasturi Apostrophe Hinjewadi is not just a residence; it's a lifestyle crafted for those who appreciate the finer aspects of modern living.
Gera Winds of Joy - Luxury Living in Hinjewadi, Puneakashmalwade
Discover Unparalleled Luxury at Gera Winds of Joy, Hinjewadi, Pune
Gera Winds of Joy Hinjewadi, an enclave where luxury living takes center stage amidst the serene surroundings of East Gavare Wasti. Immerse yourself in an oasis of tranquility, where each meticulously designed building ensures spacious and well-ventilated homes, promising a rejuvenating living experience.
Keynote: Rand Fishkin, Moz
How Can a Marketer Keep Up with Google's Insane Pace of Change?
Google claims to make hundreds of algorithmic changes every year. New results types are overwhelming many search terms. Keyword referral data might be completely gone soon. Dozens of unique software vendors offer tools in the SEO field. What’s a time-challenged, email-overloaded, trying to work-life balance marketer to do?
There may not be a one-size-fits-all-solution, but, in this presentation, Rand will present processes we can all follow to differentiate the unimportant from what really matters, and focus on building valuable, long-term traffic for our companies and/or clients.
Presented at Business of Software Conference, Rand Fishkin (Moz founder and all round great guy) presents his summary of what to love and what to leave in SEO for 2014. In a constantly changing field, Rand stands out as presenting the clearest and most accessible advice on what should work to help your customers find you online.
Watch if you have any responsibility for finding customers, creating content or building marketing.
Link Building in 2024: What Works, What Doesn't, and What's NextSearch Engine Journal
The world of SEO has been in a constant state of upheaval for the past 18 months. But what hasn't changed?
Getting quality backlinks is one of the hardest parts of SEO, and Google is still committed to ensuring that link spam doesn't affect the quality of results. It’s crucial you know how to build a strategy around these parameters.
Join us as we review what’s currently working in the world of link building, and how you can develop a winning content and link building strategy in 2024.
You’ll learn:
Top strategies for guest posting, resource link building, digital PR, and more.
The tactics & strategies to avoid when building links.
Creating a future-proof approach to link building for your business.
With Michael Johnson, we’ll review what he and his team have learned in the first part of 2024, along with what's working for their clients.
If you’re looking for an approach for consistent link acquisition that you can use to earn quality backlinks, then this webinar is for you.
MOZ - Google Ranking Factors 2014 Correlations, Testing, & HypothesesĐịnh Lê
Rand Fishkin's presentation from the SMX Munich Ranking Factors session on correlations seen with higher Google rankings, testing of anchor text, and some hypotheses about potential future ranking factors
Google Ranking Factors 2014: Correlations, Testing, & HypothesesRand Fishkin
Rand Fishkin's presentation from the SMX Munich Ranking Factors session on correlations seen with higher Google rankings, testing of anchor text, and some hypotheses about potential future ranking factors.
SearchLeeds 2017 - Paul Madden - Co-Founder, Kerboo - Links as a metric in 20...Branded3
As one of Google’s most important ranking signals, links have seen a huge number of changes in how they are viewed and how they apply. As an industry, we have been encouraged to learn that the power of links as a signal has decreased in favour of other metrics, but is that actually the case? Paul, with access to the link profiles of thousands of sites and literally billions of links, takes us through the arguments for how we should really view our links in 2017 and beyond.
Similar to Links As SEO Ranking Factor: Still Very Powerful! (20)
Building a Personal Assistant App SMX November 2019Eric Enge
Provides an outline of how to build an Alexa Skill or an Actions on Google App. Discusses the challenges related to language processing, tracking voice in Google Analytics and the types of apps that you could choose to implement.
The Critical Role of Voice Personas in Actions and SkillsEric Enge
Voice search is a hot topic right now, but building an Alexa Skill or an Actions on Google App is not enough. You have to build a compelling persona that reflects your brand values, and that connects with your target audience. This deck was presented by Duane Forrester and I at SMX Advanced in June of 2018.
Pubcon Austin 2018 Voice, Personal Assistants, and Building a Google ActionEric Enge
Voice usage is on the rise. Personal assistants are being used by hundreds of millions of people. Learn how they are being used, and what opportunities exist for enhancing your brand reputation and visibility. See a walkthrough of how to build an Actions on Google.
Overview of Structured Data, how Google uses it, how the industry uses it, how to use it on your site and what's coming in the near future. A complete primer on how structured data should fit into your overall business strategy.
Machine Learning and Search -State of Search 2016 Eric Enge
Machine learning is the next great computer revolution, one that is already here. We don’t have to wait for the future; Google has been using machine learning to solve many complex search-related problems for years, and the applications keep growing, including last year’s announcement of the addition of RankBrain to the search algorithm, the impact of machine learning on search. Google's #RankBrain algorithm caused major confusion in the digital marketing community. This presentation will show you what RankBrain really is about, what else Google is likely to do with machine learning, and how it impacts your SEO strategy.
This presentation is shown by Eric Enge at State of Search Conference in November 2016
Panda was the first shot across the bow from Google in placing emphasis on content quality. But what else has Google done since then, and what tools exist to increase the quality of your content? Find out in this presentation.
This slide is presented by Eric Enge at Ungagged Conference in Las Veges, November 15, 2016.
Opportunism and Being Holistic: What it Takes to Win in Digital Marketing in ...Eric Enge
Two major trends are shaping the nature of the opportunities for you to grow your online business:
- The completely open nature of the Interwebs creates an expectation of authenticity
- The rate of change in the online world continues to accelerate
Most of your competitors are going to be slow in responding to these changes, but you don’t have to be. Embracing these trends is what it takes to gain an unfair competitive advantage in today’s world. Come on board and take a ride into the future of digital marketing greatness.
This slide will show you:
- Some of the great opportunities that are in front of you right now
- How many companies are using opportunism to get ahead
- Why a holistic approach will help you build uncommon brand loyalty
- Thought provoking ideas on what’s in it for you!
This slide is presented at Rocks Digital's Keynote in June, 2016 by Eric Enge, Stone Temple Consulting's CEO.
What's Hot in SEO Ranking Factors - SMX Advanced June, 2016Eric Enge
This slide shares knowledge and results from Eric Enge's latest study on links as a ranking factor which is also presented at The Periodic Table Of SEO Ranking Factors: 2016 Edition at #SMX Advanced in Seattle on June 22-23, 2016.
In addition to that, this slide also covers his thoughts about Featured snippets and RankBrain.
Social Media With A Purpose - IRCE; Chicago, IL Eric Enge
In this presentation, Eric Enge explores the relationship between content marketing and Search Engine Optimization, and how you can leverage this link to your business’s advantage, to build your brand and drive more sales. This slide is shown at IRCE in Chicago, IL in June, 2016.
Google Rich Answers and Featured Snippets In Search - Pubcon Austin 2016 Eric Enge
Google has been developing rich answers and featured snippets to help people to get direct answers to their questions in the search results. In this presentation, you will learn how rich answers and featured snippets have grown, and how you can get featured snippets that drive traffic for your site.
This deck was presented at Pubcon Austin by Eric Enge, Stone Temple Consulting’s CEO.
Get Eric's complete study on how Google is using these features at stonet.co/featured-snippets-ss
Machine Learning Search and SEO - Zenith; Duluth, MN. Eric Enge
Machine learning is the next great computer revolution, one that is already here. We don’t have to wait for the future; Google has been using machine learning to solve many complex search-related problems for years, and the applications keep growing, including last year’s announcement of the addition of RankBrain to the search algorithm and the impact of machine learning on search. Google's RankBrain algorithm caused major confusion in the digital marketing community. This presentation will show you what RankBrain really is about, what else Google is likely to do with machine learning, and how it impacts your #SEO strategy. This slide was presented at Zenith Conference in Duluth, MN.
You have your Responsive web site and think you’re all set? NOT EVEN CLOSE!
The mobile revolution is well underway, and it’s imperative that you shift your entire mindset to mobile first now. This presentation will explore what that actually means, and show you the awesome opportunities that it can create for you. Eric Enge's Keynote at Raleigh SEO Conference in April 19, 2016.
Rich Answers & Featured Snippets in SearchEric Enge
All the latest on what's going on with Google's rich answers in their search results. This includes examples of queries, some fun ones where Google gets it wrong, and the procedure we developed for how you can get them for yourself.
Content Marketing Excellence: What It Is, and How To Get ItEric Enge
So many people engage in content marketing, but they don't really know what is the type of content that can get social shares, user engagement, and links. This presentation lays it out for you.
Turning the Aircraft Carrier: Driving Change in the EnterpriseEric Enge
Coming up with great Digital Marketing ideas is only part of the battle. Those ideas are worth nothing unless you can get the organization to make the change. That's not always so easy! This presentation will give you some ideas on how to get that done.
Content Marketing, Mobile Web Sites, Lessons From the FieldEric Enge
Theory is one thing, practical experience is another. This presentation digs into the realities for both content marketing and in mobile, to help you learn from the experiences others have had
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
9. Link correlations in Moz & SearchMetrics studies
bit.ly/moz-ranking & bit.ly/searchmetrics-rankfactors
10. Problem:
Those are significant correlations but,
about the same as other highly-
correlated factors in those studies.
So why would Google say links are still
so high up in their ranking factors?
11. Two Key Factors:
Both studies evaluated each SERP individually,
then took the mean of all results.
Both studies also focused solely on
commercial terms.
12. We took a different approach that statistics experts
told us was more valid (details at stonet.co/link-study)
13. We also tested more varied query types,
including:
Commercial head terms
Commercial long tail terms
Informational terms
(In fact, 2/3 of our queries were informational)
14. We found a correlation of total links to a site as
higher than correlations of Moz DA or PA.
15. And, in fact, the correlation of total links
to as site was much higher by our methodology
than in the other two studies
16. We also normalized the links across SERP
positions in aggregation to counteract false
negative correlations.
18. And when we took the aggregate correlations
across blocks of 10 search results, the
Spearman Correlation jumped to perfect!
19. I believe that these aggregated calculations
show a far truer picture of the true power of
links than the mean-based methods of the
other studies.
20. By the way, a manual analysis of several
hundred results revealed that the following
types of results are likely NOT
as influenced by links:
• Local results (not maps results, but results that
are locally influenced)
• Query deserves diversity
• In Depth Articles
These accounted for about 6% of the results.
21. But all this does not mean your content
quality is irrelevant. Far from it!
If your content is not relevant or competitive,
links won't help ranking.
If it is, links will make the difference.
22. Our own experience working with many
Fortune 500 clients bears out the value of
good backlinks to quality, relevant content.
23. IMPORTANT:
We don’t find that links can rescue
poor quality content, or cause low relevance
content to rank.
Also, all of our efforts focus on getting
recognition from, or content published on,
very high authority sites.