Your money is in your list! How do you get an email database? Once you have one, what do you do with it? Use these simple tips to start building relationships with potential clients... and then keep following up to convert them into buyers.
Awesome cheat sheets to take your infographic marketing to the next level!
Learn how to optimize your infographics with Keyword Research, SEO, Social Media, and the perfect UI Setup.
Insurance Professionals: Use Email Marketing To Do More With LessMass Transmit
Mass Transmit provides digital marketing services including email, social media, and mobile marketing. They are headquartered in New York with additional offices, and have a team of 22 specialists. They have been providing online marketing services since 1996 to a wide range of clients. The webinar discusses challenges such as creating meaningful communications, generating leads, maximizing email content, increasing budgets, brand compliance, and preparing for mobile. Solutions include segmentation, triggering emails, social sharing, approvals, and mobile optimization.
Appbistro + TabSite Joint Webinar "Five Misconceptions when marketing your Fa...appbistro
Joint Webinar presented on Aug. 17th, 2011 with Appbistro & TabSite: "Five Misconceptions about Marketing on your Facebook Fan Page"
Please visit us to discover the best applications and most comprehensive reviews to help you find the best solutions for your Facebook Fan Page:
www.appbistro.com
@appbistro
www.tabsite.com
@tabsite
This document describes MavenSocial, a 360 social/influencer platform that helps companies activate, educate, and influence consumers while measuring and monetizing those efforts. It allows companies to identify influencers, amplify content through influencers' networks, and measure ROI. Key features include prospect qualification, automated lead delivery, and capturing data on influencer scores and virality. A case study shows how an e-commerce company used MavenSocial to identify influencers, activate them to share promotions, measure their impact which resulted in a 14% sales increase from influencers and social media.
Maven Social Influencer & Social Media PlatformMavenSocial
Maven Social measures, identifies and activates influence See how. Data is stored in a Social CRM for further data augmentation and processing. Full integration with Mail Chimp and SalesForce.
Outreach Digital - How to structure a digital PR campaignBranded3
The document discusses strategies for digital PR and link building campaigns. It provides examples of idea generation opportunities like surveys, newsjacking, and infographics. It also covers on-site and off-site campaign structures, how to ask for links, and the importance of focusing on outcomes over outputs when reporting and measuring ROI. Key performance indicators discussed include engagement, SEO, and conversion metrics.
Hidden Secrets of Google Analytics - Do Good Data 2015Devon Smith
You’ve used Google Analytics for years, but how deep have you searched into its hidden, labyrinthian corners? In this session, you’ll get introduced to the reports, dimensions, and other features you never knew would be so valuable. From using service provider names to identify your audience, to site search terms to inform your content strategy; how to share dashboards and automate your emailed reports; and best practices for filtering, campaigns, and event tracking. We’ll end with a demo of using the Google Analytics API with Google Spreadsheets and embedded charts to build your own custom reports.
We’ll be using case studies of Google Analytics implementations from real nonprofit and government websites, campaigns, and mobile apps to illustrate all these best practices. You will walk out of this session with a list of immediate next steps for enhancing your Google Analytics implementation, a wealth of knowledge about how you can push this tool to help you better measure your organization’s digital goals, and new techniques for reporting website data to your stakeholders.
The document discusses General Motors' social media strategy to improve brand reputation by building relationships with consumers through listening and engaging on social platforms. The strategy includes empowering employees as advocates, sharing media content, responding to critics and loyal fans, and telling brand stories through video. Metrics showed that GM's social efforts like a Chevrolet campaign increased fans, followers and media impressions.
Awesome cheat sheets to take your infographic marketing to the next level!
Learn how to optimize your infographics with Keyword Research, SEO, Social Media, and the perfect UI Setup.
Insurance Professionals: Use Email Marketing To Do More With LessMass Transmit
Mass Transmit provides digital marketing services including email, social media, and mobile marketing. They are headquartered in New York with additional offices, and have a team of 22 specialists. They have been providing online marketing services since 1996 to a wide range of clients. The webinar discusses challenges such as creating meaningful communications, generating leads, maximizing email content, increasing budgets, brand compliance, and preparing for mobile. Solutions include segmentation, triggering emails, social sharing, approvals, and mobile optimization.
Appbistro + TabSite Joint Webinar "Five Misconceptions when marketing your Fa...appbistro
Joint Webinar presented on Aug. 17th, 2011 with Appbistro & TabSite: "Five Misconceptions about Marketing on your Facebook Fan Page"
Please visit us to discover the best applications and most comprehensive reviews to help you find the best solutions for your Facebook Fan Page:
www.appbistro.com
@appbistro
www.tabsite.com
@tabsite
This document describes MavenSocial, a 360 social/influencer platform that helps companies activate, educate, and influence consumers while measuring and monetizing those efforts. It allows companies to identify influencers, amplify content through influencers' networks, and measure ROI. Key features include prospect qualification, automated lead delivery, and capturing data on influencer scores and virality. A case study shows how an e-commerce company used MavenSocial to identify influencers, activate them to share promotions, measure their impact which resulted in a 14% sales increase from influencers and social media.
Maven Social Influencer & Social Media PlatformMavenSocial
Maven Social measures, identifies and activates influence See how. Data is stored in a Social CRM for further data augmentation and processing. Full integration with Mail Chimp and SalesForce.
Outreach Digital - How to structure a digital PR campaignBranded3
The document discusses strategies for digital PR and link building campaigns. It provides examples of idea generation opportunities like surveys, newsjacking, and infographics. It also covers on-site and off-site campaign structures, how to ask for links, and the importance of focusing on outcomes over outputs when reporting and measuring ROI. Key performance indicators discussed include engagement, SEO, and conversion metrics.
Hidden Secrets of Google Analytics - Do Good Data 2015Devon Smith
You’ve used Google Analytics for years, but how deep have you searched into its hidden, labyrinthian corners? In this session, you’ll get introduced to the reports, dimensions, and other features you never knew would be so valuable. From using service provider names to identify your audience, to site search terms to inform your content strategy; how to share dashboards and automate your emailed reports; and best practices for filtering, campaigns, and event tracking. We’ll end with a demo of using the Google Analytics API with Google Spreadsheets and embedded charts to build your own custom reports.
We’ll be using case studies of Google Analytics implementations from real nonprofit and government websites, campaigns, and mobile apps to illustrate all these best practices. You will walk out of this session with a list of immediate next steps for enhancing your Google Analytics implementation, a wealth of knowledge about how you can push this tool to help you better measure your organization’s digital goals, and new techniques for reporting website data to your stakeholders.
The document discusses General Motors' social media strategy to improve brand reputation by building relationships with consumers through listening and engaging on social platforms. The strategy includes empowering employees as advocates, sharing media content, responding to critics and loyal fans, and telling brand stories through video. Metrics showed that GM's social efforts like a Chevrolet campaign increased fans, followers and media impressions.
Facebook is updating their Brand Page Insights tool to provide marketers with more useful metrics and data. The updates include:
1) Breaking down the "People Talking About This" metric into separate metrics like page likes, people engaged, mentions, check-ins, and other interactions.
2) Renaming the "virality" metric to "engagement rate" and including clicks to provide a more accurate measure of user engagement with posts.
3) Providing a "post scorecard" that aggregates metrics like reach, engagement, positive and negative interactions in one place to better evaluate post performance.
4) Allowing marketers to see the demographics not just of who they reached with
The Most Misunderstood “Buzzword” of All Time: Content MarketingGhergich & Co.
We break down what is wrong with Content Marketing and how to fix it. Don’t repeat the same mistakes Interruption Marketing made. Adopt a Consumer First Marketing approach to dramatically change your Content Marketing results for the better.
Craft the Perfect Posts for the "Big 3" Social NetworksHubSpot
Learn how to dominate social media marketing with optimized posts for Facebook, LinkedIn, and Twitter. You can find it all here from @anum, adapted from her presentation at HubSpot's #INBOUND13 conference.
Converting Existing Visitors to Customers Using Data, Testing, and Personaliz...Gregory Ng
http://www.brooksbell.com You have traffic coming to your website but how many of them are you converting? Here are 10 ways your competition are using data, testing, and personalization to convert more visitors to paying customers.
How to spend your first $10K in paid marketing for startupsAndrew Artz
Find out how to use custom audiences of Facebook to drive 10x improvements in your customer acquisition strategy. This deck goes into depth on how you can setup Facebook's custom audiences product for your audience and use page post engagement ads to sow the seeds of a novel strategy. This deck was prepared by Andy Artz, Partner at Social Capital. See www.socialcapital.com for more about us.
21st Century Email Marketing: What you need to know to make email work for youBlue Sky Factory
21st Century Email Marketing: What you need to know to make email work for you. Presented by Christopher S. Penn, VP of Strategy and Innovation at Blue Sky Factory.
Get started with Socialfave, a complete SMM platform to manage your Tweets & likes (search, classify, analyze, share by topics, schedule) and your community (search, analyze, grow).
Social Media Marketing for SEO + LinksRand Fishkin
Rand Fishkin discusses 5 major ways that social media can contribute to SEO and inbound marketing. These include discovering the right content to create, sharing content with an audience likely to spread it, building relationships with influencers, acquiring direct links and citations, and conducting indirect brand building. Fishkin provides many specific tips under each category such as finding content inspiration on Q&A sites, using tools like FollowerWonk to find influencers, and sharing content across multiple social profiles and sites.
Modular Content: How to Repurpose Content Personalized for Target AudiencesTopRank Marketing Agency
Repurpose on Purpose: How to repurpose content for your target audience without breaking the bank. A modular approach to content that customizes repurposed content for specific target audiences and stages of the buying cycle. Lee Odden, CEO of TopRank Marketing.
Performance Insights 2013 Is Social Media Killing my Beloved SEODavid Naylor
This document discusses whether social media is replacing SEO. It explores Google's definitions of social media and social networking, and examines if social signals are now ranking factors. While social media is an important part of marketing, the document argues that SEO is still essential for online visibility and that social media alone does not determine search rankings. Rather than being "killed", the document asserts that SEO is continuously evolving in response to Google updates that target unnatural links and low-quality content.
The document provides tips and best practices for email marketing design and testing across topics such as button language, imagery, targeting content, and social sharing. It also lists ExactTarget design resources and contacts for the ExactTarget design team. Metrics to watch that are discussed include click-through rates for different elements and how ratios of clicks to opens can indicate engagement.
Beyond the Buzzfeed Effect – Content Types Every Website NeedsPaddy Moogan
It can be too easy to focus just on creating the next viral piece of content. This content is needed but it's not the only type of content we should be creating. In this slide deck, Paddy talks through the three different types of content every online business should be creating.
This document outlines Sujan Patel's content creation process. It begins with an overview of the results his content drove in 2016, including pageviews, backlinks, leads, and a book deal. It then notes that most blogs are inactive and identifies two common reasons content fails. The process involves ideating high-quality, differentiating content through research and brainstorming techniques. Key steps include outlining, writing while adding promotional elements, publishing, and promoting content through social media, advertising, email, and relationship building. The goal is to spend 80% of efforts marketing content once created.
Presentation on the Strategic Role of Content, Social & SEO in Integrated Marketing hosted by Crescendo Content Marketing Software and delivered by Lee Odden, CEO of TopRank Marketing.
This document provides tips and strategies for advanced social media use. It discusses using keywords and hyperlinks to build relevance in search engines. It recommends linking to your own content as well as others' to build inbound links. Social bookmarking services like Digg are suggested to gain more inbound links and relevance. Tracking Twitter conversations and curating useful feeds is advised. Facebook is portrayed as a powerful tool where realtors can help each other by engaging with each other's posts. Tagging is emphasized as a way to gain recognition on Facebook.
This document discusses how to analyze Facebook analytics data to understand how effective Facebook is for a business. It recommends measuring key metrics like fans, engagement, traffic, conversions, and ROI over time. Comparing metrics to user demographics and testing different content types and posting frequencies can provide insights on how to improve performance. The goal of analysis is to understand what strategies and content are most effective at driving the desired outcomes.
This document provides tips for using social selling to close more deals. It outlines six hacks: 1) Exporting and enriching LinkedIn connections to create custom audiences for targeted ads. 2) Searching LinkedIn for conversations about keywords. 3) Using the Datanyze Insider extension to discover the technologies used by companies. 4) Using Nova.ai to personalize emails at scale. 5) Finding social insights about contacts using the 360social.me extension. 6) Using the Charlie App to learn about meeting contacts from their social profiles and calendars.
This document discusses how to influence Google AutoSuggest search suggestions. It explains that Google's suggestions are based on an algorithm that considers search volume, location of searchers, mentions on the web including social media, news events, blogging activity, and Wikipedia pages associated with keywords. Having a strong online presence involving these factors may increase the likelihood that certain keyword phrases will be suggested by Google for relevant searches. However, Google will only show suggestions it deems relevant based on its algorithms.
John Foley, Jr presents How to grow your business using Social Media. Presented at DScoop 2011.
Starting with plan, target audience, engaging websites, nurturing, measuring and best practices.
Facebook is updating their Brand Page Insights tool to provide marketers with more useful metrics and data. The updates include:
1) Breaking down the "People Talking About This" metric into separate metrics like page likes, people engaged, mentions, check-ins, and other interactions.
2) Renaming the "virality" metric to "engagement rate" and including clicks to provide a more accurate measure of user engagement with posts.
3) Providing a "post scorecard" that aggregates metrics like reach, engagement, positive and negative interactions in one place to better evaluate post performance.
4) Allowing marketers to see the demographics not just of who they reached with
The Most Misunderstood “Buzzword” of All Time: Content MarketingGhergich & Co.
We break down what is wrong with Content Marketing and how to fix it. Don’t repeat the same mistakes Interruption Marketing made. Adopt a Consumer First Marketing approach to dramatically change your Content Marketing results for the better.
Craft the Perfect Posts for the "Big 3" Social NetworksHubSpot
Learn how to dominate social media marketing with optimized posts for Facebook, LinkedIn, and Twitter. You can find it all here from @anum, adapted from her presentation at HubSpot's #INBOUND13 conference.
Converting Existing Visitors to Customers Using Data, Testing, and Personaliz...Gregory Ng
http://www.brooksbell.com You have traffic coming to your website but how many of them are you converting? Here are 10 ways your competition are using data, testing, and personalization to convert more visitors to paying customers.
How to spend your first $10K in paid marketing for startupsAndrew Artz
Find out how to use custom audiences of Facebook to drive 10x improvements in your customer acquisition strategy. This deck goes into depth on how you can setup Facebook's custom audiences product for your audience and use page post engagement ads to sow the seeds of a novel strategy. This deck was prepared by Andy Artz, Partner at Social Capital. See www.socialcapital.com for more about us.
21st Century Email Marketing: What you need to know to make email work for youBlue Sky Factory
21st Century Email Marketing: What you need to know to make email work for you. Presented by Christopher S. Penn, VP of Strategy and Innovation at Blue Sky Factory.
Get started with Socialfave, a complete SMM platform to manage your Tweets & likes (search, classify, analyze, share by topics, schedule) and your community (search, analyze, grow).
Social Media Marketing for SEO + LinksRand Fishkin
Rand Fishkin discusses 5 major ways that social media can contribute to SEO and inbound marketing. These include discovering the right content to create, sharing content with an audience likely to spread it, building relationships with influencers, acquiring direct links and citations, and conducting indirect brand building. Fishkin provides many specific tips under each category such as finding content inspiration on Q&A sites, using tools like FollowerWonk to find influencers, and sharing content across multiple social profiles and sites.
Modular Content: How to Repurpose Content Personalized for Target AudiencesTopRank Marketing Agency
Repurpose on Purpose: How to repurpose content for your target audience without breaking the bank. A modular approach to content that customizes repurposed content for specific target audiences and stages of the buying cycle. Lee Odden, CEO of TopRank Marketing.
Performance Insights 2013 Is Social Media Killing my Beloved SEODavid Naylor
This document discusses whether social media is replacing SEO. It explores Google's definitions of social media and social networking, and examines if social signals are now ranking factors. While social media is an important part of marketing, the document argues that SEO is still essential for online visibility and that social media alone does not determine search rankings. Rather than being "killed", the document asserts that SEO is continuously evolving in response to Google updates that target unnatural links and low-quality content.
The document provides tips and best practices for email marketing design and testing across topics such as button language, imagery, targeting content, and social sharing. It also lists ExactTarget design resources and contacts for the ExactTarget design team. Metrics to watch that are discussed include click-through rates for different elements and how ratios of clicks to opens can indicate engagement.
Beyond the Buzzfeed Effect – Content Types Every Website NeedsPaddy Moogan
It can be too easy to focus just on creating the next viral piece of content. This content is needed but it's not the only type of content we should be creating. In this slide deck, Paddy talks through the three different types of content every online business should be creating.
This document outlines Sujan Patel's content creation process. It begins with an overview of the results his content drove in 2016, including pageviews, backlinks, leads, and a book deal. It then notes that most blogs are inactive and identifies two common reasons content fails. The process involves ideating high-quality, differentiating content through research and brainstorming techniques. Key steps include outlining, writing while adding promotional elements, publishing, and promoting content through social media, advertising, email, and relationship building. The goal is to spend 80% of efforts marketing content once created.
Presentation on the Strategic Role of Content, Social & SEO in Integrated Marketing hosted by Crescendo Content Marketing Software and delivered by Lee Odden, CEO of TopRank Marketing.
This document provides tips and strategies for advanced social media use. It discusses using keywords and hyperlinks to build relevance in search engines. It recommends linking to your own content as well as others' to build inbound links. Social bookmarking services like Digg are suggested to gain more inbound links and relevance. Tracking Twitter conversations and curating useful feeds is advised. Facebook is portrayed as a powerful tool where realtors can help each other by engaging with each other's posts. Tagging is emphasized as a way to gain recognition on Facebook.
This document discusses how to analyze Facebook analytics data to understand how effective Facebook is for a business. It recommends measuring key metrics like fans, engagement, traffic, conversions, and ROI over time. Comparing metrics to user demographics and testing different content types and posting frequencies can provide insights on how to improve performance. The goal of analysis is to understand what strategies and content are most effective at driving the desired outcomes.
This document provides tips for using social selling to close more deals. It outlines six hacks: 1) Exporting and enriching LinkedIn connections to create custom audiences for targeted ads. 2) Searching LinkedIn for conversations about keywords. 3) Using the Datanyze Insider extension to discover the technologies used by companies. 4) Using Nova.ai to personalize emails at scale. 5) Finding social insights about contacts using the 360social.me extension. 6) Using the Charlie App to learn about meeting contacts from their social profiles and calendars.
This document discusses how to influence Google AutoSuggest search suggestions. It explains that Google's suggestions are based on an algorithm that considers search volume, location of searchers, mentions on the web including social media, news events, blogging activity, and Wikipedia pages associated with keywords. Having a strong online presence involving these factors may increase the likelihood that certain keyword phrases will be suggested by Google for relevant searches. However, Google will only show suggestions it deems relevant based on its algorithms.
John Foley, Jr presents How to grow your business using Social Media. Presented at DScoop 2011.
Starting with plan, target audience, engaging websites, nurturing, measuring and best practices.
The document provides an overview of a training course on using Facebook and Twitter for business. It discusses setting up business pages and profiles, developing content strategies, and analyzing metrics like reach and engagement. Tips are provided on managing profiles, integrating platforms, and leveraging trends to market a business on social media.
With increasing emphasis on effectiveness from online marketing programs (and budgets), learn how your organization can utilize its blogging program to enhance your search, social, and lead generation work.
- Create a socially integrated hub for all your activities
- Develop a keyword approach that is based on what's happening now to support your primary keyword approach
- Demonstrate two way communication trends that are measurable
- Use the Edelman Trust wisdom that "people buy from people like them" to generate leads
How to Make Social Media & Email Work TogetherJenna Jantsch
The document discusses how social media and email marketing can work together to grow a business. It provides an overview of key social media platforms like Twitter, Facebook, LinkedIn, YouTube and blogs. It then gives tips on how to integrate each of these platforms with email marketing strategies, such as including social media links and content in emails. The document concludes by highlighting metrics and best practices for social media and email marketing success.
The document discusses incorporating social networking into real estate marketing. It outlines the key components of an online presence including a website, blog, and email list. It recommends establishing a presence on top social networks like Twitter, LinkedIn, YouTube, and Facebook. The document also provides tips for integrating social networks with an agent's online hub and converting connections to prospects and sales.
Atlanta WordPress Sites as Social Media HubsEd Peterson
The document discusses using WordPress as the central hub for social media marketing. It provides tips on using content to establish authority, promoting conversion forms, leveraging sharing of content across social networks, and using tools like video and mobile interfaces to engage customers. Key recommendations include focusing content on customer needs rather than channels, using prominent forms and database marketing, and limiting affiliate links and aligning messaging across networks.
The document provides information on how to use social media to build a business. It discusses various social media platforms like Facebook, Twitter, LinkedIn, and YouTube. It emphasizes the importance of having a social media marketing plan, knowing your target audience, and humanizing your brand. It also provides best practices for using each platform and stresses the need to measure your success on social media.
John Foley, Jr. is a recognized expert in social media and marketing. He has authored a book on business transformation and was ranked highly in various social media awards. The document discusses creating successful social media campaigns, including developing a plan, identifying the right audience, starting a conversation, and measuring results. It also covers tools like Facebook, Twitter, LinkedIn, and YouTube as well as mobile technologies like QR codes.
Five Things to Change in Your Social Media StrategyWebbed Marketing
This webinar covered key social media topics from 2011 and strategies for 2012. It discussed recent changes to Facebook, including timeline and increased use of ads. It emphasized measuring meaningful metrics like awareness, interest, and actions rather than just volume. Regarding Twitter, it suggested using hashtags, blocking spam, and focusing on real-time content. For influencer marketing, it said to build transparent, ongoing relationships rather than one-time pitches. General tips included taking time with new networks, focusing on Facebook and mobile, and optimizing a Google+ presence.
The document discusses the power of inbound marketing and content marketing through social media platforms like Facebook and Twitter. It provides statistics on user engagement on these platforms and argues that businesses should create and share frequent, unique content across online channels to drive organic traffic and find new customers. Regular blogging and social media sharing can help property managers attract more resident leads through search and enhance their online presence and SEO without paid advertising. Metrics like website traffic, leads, and social media engagement should be used to measure the success of these inbound marketing strategies.
Marketing efforts that rely on social media alone aren’t likely to succeed on a grand scale. No matter if you’re trying to find candidates or sales leads, in order to make the most of what social media can offer, marketing teams must integrate social media with other marketing initiatives, and tie the elements of each campaign directly to their business objectives. High engagement metrics are meaningless if the efforts that lead to them are not connected to your business objectives. Below are some ways you can integrate social media with your other marketing initiatives, and align your efforts with your business objectives.
The Essential Social Media Resource GuideMohamed Mahdy
This document provides a guide to setting up and managing successful social media programs on popular platforms like Pinterest, LinkedIn, Google+, Twitter, and Facebook. It includes information on getting started, advertising opportunities, tracking metrics, tips, and common mistakes to avoid for each platform. The goal is to give users actionable strategies for running effective social media campaigns.
Moore School of Business IMBA PresentationKeelySaye.com
The document discusses inbound marketing strategies compared to traditional outbound marketing. Inbound marketing uses new media like blogs, social networks, and SEO to get found organically by potential customers. It focuses on permission-based engagement through content like blogs, videos and eBooks to attract an audience and convert leads through calls to action and optimized landing pages. Success is measured through analytics of traffic growth and channel performance. The key steps of inbound marketing are to get found by building an online presence, develop valuable content and publish/promote it, convert leads with calls to action, and analyze results.
Inbound Marketing For Non Profits And Small BusinessesDeborah Edmondson
Creating a successful inbound marketing campaign. Initial presentation given to member of the South Carolina Association of Non Profit Organizations on March 11, 2010 on Hilton Head Island.
The document summarizes findings from a study on effective social media practices for B2B content sharing. Some key findings include:
- Marketers managing corporate blogs are also managing social media efforts, indicating an integrated content marketing approach.
- Ideal message lengths are 11-15 words for Twitter and 16-25 words for LinkedIn. Hashtags and numbers in messages boost clicks.
- The best days to share are Sunday on LinkedIn and Wednesday on Twitter. LinkedIn traffic is higher in mornings and Twitter from 10am-2pm.
Learn the basics about using Social Media from a Realtor perspective. Information is in regards to Twitter, Facebook, LinkedIn, YouTube and Blogging for business purposes.
The document provides an overview of search engine optimization (SEO) and social media marketing strategies. It discusses key aspects of an SEO plan including keyword analysis, meta data optimization, content development, and social media connections. It also covers measuring success and common mistakes to avoid when implementing SEO and social media marketing.
This document provides guidance on using social media to expand ministry. It outlines benefits like increasing membership and networking at low cost. Key platforms covered are Twitter, for microblogging, and Facebook, for posting inspirational content multiple times daily and creating events. The document stresses developing a strategy and regularly engaging followers on social media, rather than just setting up accounts.
This document provides an SEO checklist for improving a site's search rankings. It covers 3 areas of focus: planning, building, and promoting content. The planning section includes developing keyword and content plans focused on customers, influencers, and search engines. The building section provides checklists for creating customer-focused, search-optimized content. The promoting section offers tips for claiming social media profiles, automating promotions, engaging communities, and things to avoid like buying links. The overall checklist emphasizes a long-term, white hat approach to SEO success.
Similar to Simple Steps to Fill Your Funnel by Building Your Email List (20)
The term “branding” has traditionally been associated with companies, but today each individual has a personal brand, whether they are aware of it – or not. Most people haven’t consciously cultivated their brands, but they still exist. Almost everyone leaves a digital footprint, which can be accessed by friends, colleagues, bosses, and many more.
The 3 Secrets to Explosive Business Growth in the Next Year! #MarketingSocial Savvy Geek, LLC
The 3 Secrets To Explosive Business Growth in The Next Year!
Even When The Economy Stinks, Businesses That Know These Business-Building Secrets Are Booming!
Learn how to:
Get More Customers
Get Customers to Buy More Often
Get Customers to Buy More
Improve each area of your business and increase your profits!
The document provides tips for using LinkedIn to maximize business opportunities through networking. It recommends completing your profile with all relevant information, optimizing searchability by including keywords and past employers, connecting with colleagues and professionals in your industry, participating in discussions, and regularly updating your status to maintain connections. It also advises creating a company page to promote your brand and following companies you hope to do business with.
Social media is an important tool for businesses to connect with customers and promote their brand. The document discusses how over 2/3 of online adults use social media platforms like Facebook and how customers expect companies to have a social media presence. It provides tips for businesses on how to successfully use social media including having a plan, engaging customers, avoiding common mistakes, and measuring results beyond just sales. The key message is that social media allows businesses to be part of online conversations and strengthen their brand.
The document discusses how social media is important for travel and tourism businesses. It notes that 93% of customers expect companies to have a social media presence and 85% expect interaction. It then discusses both concerns about social media as well as the reality that it enables conversation, brand building, and is manageable. The document provides an overview of major social media tools and how social media can be used to meet core business goals like sales, events, and brand awareness while following similar networking rules as offline. It also outlines best practices for social media strategy, content, and integration across channels.
The document discusses best practices for using social media for non-profits. It covers setting expectations and defining the core mission, using social media to build community, fundraising, promoting events and projects, and raising awareness. It then discusses specific tools like Facebook, LinkedIn, Twitter, content strategy, brand management, networking online, and tips for implementation and engagement.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
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4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
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With Regards
Gokila digital marketer
Coimbatore
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
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