SlideShare a Scribd company logo
Social Savvy Geek
SimpleSteps
toFillYour
Funnel
by Building Your Email List
Youremailmarketing
databasedegradesbyabout
22.5%everyyear.
HubSpot
Where do they go?
01
Move companies
03
Discontinue old
email address
02
Opt Out
04
Filtered out
KeepYourFunnelFull
Your mission is to continuously add fresh contacts to your email
marketing campaigns to keep your numbers moving consistently up
and to the right.
Email List Building:
How to Grow Your Email Database
Building Online:
Using Social Media
Facebook
Change Cover Photos
Use Call to Action Button
Create Events
Link Timeline Content to
Landing Pages/Opt-Ins
Boost Top Performing
Content
Twitter
Change Your Headers
Use Pinned Tweet
Use Twitter Cards
Link Content to Landing
Pages/Opt-Ins
Use Video
Send Traffic to Your Blog
Pinterest
Use Vertical Images
Use Text Overlay on Board
Covers
Use Keywords In Board
Titles
Link to Your Blog
Use #Hashtags
LinkedIn
Publish on Pulse
Truncate Your Posts
Link to Your Blog
Share Upcoming Events
Share Presentations with
Opt-Ins
Move the Conversation
Export Your Contacts
Google
Leverage YouTube Channel
Use Calls to Action
Link to Landing Pages
Post Updates to Google +
Link to Blog in About
Section
Change Cover Photo
Use Opt-Ins in HangOut
Building Online:
Using Your Website
Site Pages
Email Opt-In Box
Lead Generation Offer
Calls to Action
Links to Landing Pages
Links to Blog
Rotate Secondary Offers
Blog Posts
Email Opt-In Box
Lead Generation Offer
Calls to Action
Links to Landing Pages
Links to Articles
Post Events with
Registration
Post Partner Co-Offers
Social Media 101
9 Week Course
04.26.2016

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