The document explores the changing landscape of wealth creation in the 21st century, emphasizing the shift away from traditional careers toward network marketing as a viable business model. Kiyosaki introduces the Cashflow Quadrant, distinguishing between employees, self-employed individuals, business owners, and investors, while arguing that real wealth comes from passive income generated through assets. It advocates for a mindset change to transition from a job-focused approach to becoming an entrepreneur, highlighting network marketing as a scalable and supportive opportunity for personal and financial success.

1. THE BUSINESS OF THE 21ST CENTURY
The Business of the 21st Century is a look at what wealth is, how it affects your future, and a
method for how to achieve it.
Kiyosaki, with his wife Kim Kiyosaki, and business associate John Fleming, provide information
on how business has changed significantly in recent times. The days of a single career for life,
ending in a comfortable retirement are largely gone. A lifetime of work across several
different jobs will leave many people with a retirement of poverty.Kiyosaki et al then go on to
talk about a way to succeed financially despite all the challenges of the current business
environment. They discuss how the business model works and how to succeed at it, including
different options for how to enter, and how to succeed.
Only when you get your money working for you do you cease having to work for wages every
day. Of course you need money in the first place in order for it to be able to work for you. This
is the catch 22 that most people face. They have skills to work and earn enough money to
survive; what they don’t have is enough earning potential to provide sufficient excess money
that can be invested and start working for you.
Kiyosaki places people in a situation where they can havea clear sence where
they are with their finantial planning. People in recent system have less time , less freedom
technology is acclerating, job security is declining. Old models are failing and we can't do new
things in old ways. Industrial age is dying with the idea of going to school to get a paycheck job
is dead . On a global scale every thing is drifting with employees being laid off ,school system
is flawed educating students to become an "E" .While poverty is ending working poverty is
going up.
CASHFLOW QUADRANT
Kiyosaki defines the entire flow of cash in a cashflow quadrant ;

2. "E" : The Employee
"Right" and "Security" are their key words ,they went to school they know all answers
because their minds are set and they dont have a growth mind set. Someone from a "E"
quadrant will say "I'm looking for a decent job with a steady pay with great benifits. They pay
time for money.
* They exchange their time and effort for an income , if they don't work they wont get paid.
"S": The Self Employed
"Comfortable"and "independence" are their key words as they don't make the big
moves.People in "S" quadrant are their own bosses filled with professionals for them they are
their own slaves of their business and if they stop working the business will not continue.
*They work for themselves but can't take a six weeks holiday as their business is at risk if they
leave .
"B": The Business Owners
"Liked" and "Wealth building" are their key words and they love being please by the wirk and
their employees. Here is where power in number comes to play. Someone in "B" quadrant
don't want to be the best in what he does rather he makes a team of best people of their
feilds. They have powerful life missions, they utilise passive income .
*They have people working hard for them to generate an income .
"I": The Investors

3. "Win" and "Finantial freedom" are their key words. They get knocked down and then they get
back up .Winners will win because they are ready to sacrifice and this is what is needed in the
Kiyosaki's business model .
*They use their own money to work for them insted of them working for the money .
The question is , "From which quadrant do you receive the
maximium of your income?"
"E" and "S" = 20% of whole economic money and it holds 80% of the population.
"B" and "I" = 80% of whole economic money and it holds 20% of the total population.
So how and why does this happen ? What are the core finantial values of each of these
quadrants?
"E" (you have a job) and "S" (you own a job) have a common factor that the more money the
make the more they pay taxes and this cycle continues which also has a factor of debt to it.
They work for money ."B" ( you own a system and people work for you) and "I" ( money
works for you) work for assets and assets work for them . "B" and "I" have a mindset that
wealth actually is mesured in time not in money, with network marketing thid wealth
becomes infinite. The right quadrant takes action they execute.
Question. How can you make a transition from the left (E,S) to right (B,I) ?
There is a business model says Robert Kiyosaki that can create passive income with little cash
investment even in a flexible way, this is called Network Marketing .Its core functions on the
mindset distributed amongst the quadrant .

4. NETWORK MARKETING
"This is the business model of the 21st century"
-- Robert Kiyosaki
It is about developing people and turning them from employees ti entrepreneurs . Today
companies spend millions on advertising their brand name. Network marketing breaks down
all norms and spends that money on people. This is a viral marketing and this is how profits
are generated through .This also can be linked to the "1000 true fans" by Kevin Kelly and how
to build up those 1000 die hard fans that will propell your idea. It is not about selling but
building and meeting people heart to heart and soul to soul . It is a great model for people
who want to win and are read
* Why Robert Kiyosaki Says Network Marketing Is The Business Of The 21st Century:
1) Genuine wealth creation. E’s & S’s work hard, but they don’t create any assets. If you’re
self-employed, you may have a business, but it’s not really an asset cause if you stop working,
your asset doesn’t work for you. E’s & S’s work for money, while B’s & I’s build assets and
assets are real wealth. Your network marketing business is a real asset.
2) Truly an equal opportunity business. It’s not about education, race, gender, or age. It’s a
level playing field and it’s all up to you. If you have the drive, determination, and discipline,
you will win.
3) It’s a personal developmemt program and a path to personal success. It’s truly about
bringing out the greatness that lies inside of you through a process which helps other people
and Robert says “That is revolutionary!”.
4) There’s a supportive group of people who want the best for you. If you give it your best
and be fully committed for 5 years, Robert says “you will be a completely different human
being”.
5) You can have a worldwide business. Your business is scalable to where you are. If you stay
small, your business will stay small. If you get big, it’ll grow bigger.

5. 6) You will learn how to be a great leader. You must practice what you preach in network
marketing, and be a role model or example for people to follow. You must have courage, and
perserverence, and you will become a great leader.
* How To Be Successful In Network Marketing:
To be successful in network marketing you need to understand your “WHY.” This means
defining exactly what it is that you want to achieve in your life through the power of leverage
with a network marketing business and team.People follow leaders, so once you have defined
exactly what it is that you want, and create your knowledge and competence within a
network marketing business. This acquisition of knowledge leads to massive confidence and
belief. Once you have mastered these skills, you are in a position to empower and lead others
on this journey of self improvement and true financial freedom.In your network marketing
business you can train your subconscious mind by telling yourself what you want to achieve
and by letting this dominate your thought process.Think about things in your life that you
have already achieved because you had a passion, focus and a burning desire for them. If you
combine this mindset for success with a network marketing business that excites and thrills
you, then you have a winning combination in your hands and the ability and vehicle to help
other people change their lives and their financial future for the better.
E and S generate active income. B and I are hooked with passive income .
In network marketing your leader cannot be successful unless you are , this is complete
opposite to corporate setting . How can one jumo from the left to right? The answer is being a
great leader and become an entrepreneur. The risk takers , the creators and the winners. The
spirit of an entrepreneur is to have a vission of yourself and not setting for life as it , they have
heart.

6. Network marketing is also called "Direct Selling" or "Multilevel Marketing" .Here independent
entrepreneurs work to make a service or a product more efficiently.This is a business school of
entrepreneurs.
The reason it works :
1) worth of mouth advertising is so much more than media advertising
2)Some products need to be demonstrated.
3)It is efficient as the company pays only for the marketing of the product and not before.
Example ;
If Amazon pays you 40% of the royalty just to market a product to a coustomer and you make
the sale. You get it done and your revenue is 40%. of the total transaction. But what if this
40% continues from the same coustomer if it buys the product again, network marketing
provides you with this option .
People recommend things to each other all the time, ( you buy a colgate just because you saw
your girlfriend using it not some fancy toothpaste in a bigscreen ad). This personal information
is education and is extremly valuable . Network marketing is a fantastic distribution system ,
there is no money wasted on inventory and you can grow a sales force very quickly.
Corporate culture is a pyramidal only one or few are going to make it to the top of the system.
Network marketing is an inverted pyramid because your job is to develop other CEOs.
* Leader : This value is the key to finantial freedom and becoming successful. The rich use the
term network a lot wheather it be network of TVS or a network of gas stations. Its getting out
of the rat race. This gives one sales skill and communication skills. If you want to be successful
dont care about what the 90% are valuing and thinking.
* Learn to win : Winners are at the "I" quadrant .They sacrifise because they are leaders.
These are the perfect breed fo network marketing. They are not addicted to pay checks .
"Pay check is like selling your soul and crying for it" --Robert Kiyosaki
We young people have grown with social media and we understand network and technology
and how money flows through the system. This is the day of being virtual and running your
business with your mobile phone. Escaping this rat race where the rat on that cocaine pill
swings by again and again for that same paycheck to pay the same bills because it is always
time vs money.