All the presentations from RetailOasis' Big Breakfast combined: Anna from Besen, DJ from Thorn, Mark from RCG, and Pippa from RetailOasis. All explaining their key takeouts from the National Retail Federation Big Show in NYC and CES,
A successful brand must create a meaningful brand experience for their customers. Our Global CMO, Margaret Molloy, asked a cross-industry sample of CMOs how they are showing their customers love. See what they said.
The Naked Truth: An Unadulterated Look At The Client / Agency Relationship & ...Tim Leake
The slides from RPA's forum presentation at the 2014 Cannes Lions Festival of Creativity.
Share your own naked truth, and learn more at: http://www.GetNakedAtCannes.com
Watch the teaser video at: https://www.youtube.com/watch?v=mLC0Kyq01Hk
Download the infographic here: http://www.getnakedatcannes.com/Content/Press/cannes-infographic-final.pdf
5 key trends that are currently effecting retail: 1. the rise of the millennial, 2. Mobile #1 and AI #2, 3. Importance of Experience, 4. Tell don't Sell, 5. Building for change.
All the presentations from RetailOasis' Big Breakfast combined: Anna from Besen, DJ from Thorn, Mark from RCG, and Pippa from RetailOasis. All explaining their key takeouts from the National Retail Federation Big Show in NYC and CES,
A successful brand must create a meaningful brand experience for their customers. Our Global CMO, Margaret Molloy, asked a cross-industry sample of CMOs how they are showing their customers love. See what they said.
The Naked Truth: An Unadulterated Look At The Client / Agency Relationship & ...Tim Leake
The slides from RPA's forum presentation at the 2014 Cannes Lions Festival of Creativity.
Share your own naked truth, and learn more at: http://www.GetNakedAtCannes.com
Watch the teaser video at: https://www.youtube.com/watch?v=mLC0Kyq01Hk
Download the infographic here: http://www.getnakedatcannes.com/Content/Press/cannes-infographic-final.pdf
5 key trends that are currently effecting retail: 1. the rise of the millennial, 2. Mobile #1 and AI #2, 3. Importance of Experience, 4. Tell don't Sell, 5. Building for change.
Brand Storytelling: A Look at the Hero and Brand JourneyKim Donlan
Consumer decisions and behaviors are increasingly driven by the opinions, tastes and preferences of an exponentially large global pool of friends, peers and influencers. Social activities have become the place where consumers tell their stories. 70% of consumers hear of other's experience of brands and 65% learn about products and services. Brand storytelling is not about telling your brand story -- it is about making the consumer the hero. Today’s consumer has the ability to share their hero journey and it is our job as marketers to be the herald of their story.
Brand Storytelling: Theres More to the StoryLamark Media
Every brand has a story. Most don’t know how to tell it. Learn how you can uncover the unique elements that differentiate your brand and tell a story that will captivate your
audience.
This presentation was originally given at interact15, a regional interactive + digital marketing conference in the Central Ohio area. More detailed and in-depth material is available upon request, including the option of holding a hands-on & customized storytelling workshop for your organization.
This deck was presented at Cosmoprof North America in Las Vegas on July 29, 2018. By 2020, today's teens will be the largest group of shoppers worldwide, accounting for 40% of the U.S., Europe and BRIC shopper base. The needs, behaviors and expectations of this group will influence the future of mainstream retail. Global design consultancy FITCH will share proprietary insights about Gen Z - the most culturally diverse, digitally connected generation to date and retail's biggest challenge yet. Learn what shopping attitudes, motivations and behaviors of Gen Z make them so different from other generational cohorts. Discover how retailers and brands engage with this new kind of shopper who pays less attention but has a sharper and hyper-informed eye. Explore the distinct strategies and tactics retailers can employ to attract Gen Z with seamless and highly commercial experiences.
17 B2B Women Marketers: One Question, Many ChallengesSiegel+Gale
In the spirit of International Women’s Day, as Global CMO of Siegel+Gale, I thought it would be intriguing to ask a sample of top female B2B marketers one question:
“What’s the #1 brand challenge facing B2B companies today?”
This question elicited thought-provoking responses. It is fascinating to hear from these 17 women, who come from a variety of industries including technology, healthcare and financial services.
RetailOasis Big Breakfast 2017: PresentationRetailOasis
All the presentations, in one place from RetailOasis 3rd Annual Big Breakfast - including:
- Steve Kulmar ( Founder, RetailOasis)
- Mark Teperson ( Digital Director, RCG)
- Rory Scott (GM - Strategy, Super Retail Group)
- Pippa Kulmar (Co-Director, RetailOasis)
- Darren Aquilina (GM - Marketing & Procurement, Thorn)
Tips for Targeting Millennials in Financial Services MarketingMedia Logic
In addition to noting some ground rules about Millennial marketing – like “avoid gimmicks and lengthy sales pitches” – this new Millennial Marketing Showcase identifies some positive steps financial services brands and co-brands are taking to reach this important audience.
Note: Examples sourced from Mintel Comperemedia, Competiscan and/or publicly available websites.
Extended presentation of 'The Conversation Manager', a story about the integration of word-of-mouth into all your marketing activities. Also a guide to integrate social media as a leverage tool in your marketing strategie.
RetailOasis Big Breakfast: Garry Connell, CEO TrakRetailOasis
A presentation by Garry Connell from the RetailOasis Big Breakfast - talking about his time in New York City - his key observations from our Retail Tour and the National Retail Federation Big Breakfast.
Brand Storytelling: A Look at the Hero and Brand JourneyKim Donlan
Consumer decisions and behaviors are increasingly driven by the opinions, tastes and preferences of an exponentially large global pool of friends, peers and influencers. Social activities have become the place where consumers tell their stories. 70% of consumers hear of other's experience of brands and 65% learn about products and services. Brand storytelling is not about telling your brand story -- it is about making the consumer the hero. Today’s consumer has the ability to share their hero journey and it is our job as marketers to be the herald of their story.
Brand Storytelling: Theres More to the StoryLamark Media
Every brand has a story. Most don’t know how to tell it. Learn how you can uncover the unique elements that differentiate your brand and tell a story that will captivate your
audience.
This presentation was originally given at interact15, a regional interactive + digital marketing conference in the Central Ohio area. More detailed and in-depth material is available upon request, including the option of holding a hands-on & customized storytelling workshop for your organization.
This deck was presented at Cosmoprof North America in Las Vegas on July 29, 2018. By 2020, today's teens will be the largest group of shoppers worldwide, accounting for 40% of the U.S., Europe and BRIC shopper base. The needs, behaviors and expectations of this group will influence the future of mainstream retail. Global design consultancy FITCH will share proprietary insights about Gen Z - the most culturally diverse, digitally connected generation to date and retail's biggest challenge yet. Learn what shopping attitudes, motivations and behaviors of Gen Z make them so different from other generational cohorts. Discover how retailers and brands engage with this new kind of shopper who pays less attention but has a sharper and hyper-informed eye. Explore the distinct strategies and tactics retailers can employ to attract Gen Z with seamless and highly commercial experiences.
17 B2B Women Marketers: One Question, Many ChallengesSiegel+Gale
In the spirit of International Women’s Day, as Global CMO of Siegel+Gale, I thought it would be intriguing to ask a sample of top female B2B marketers one question:
“What’s the #1 brand challenge facing B2B companies today?”
This question elicited thought-provoking responses. It is fascinating to hear from these 17 women, who come from a variety of industries including technology, healthcare and financial services.
RetailOasis Big Breakfast 2017: PresentationRetailOasis
All the presentations, in one place from RetailOasis 3rd Annual Big Breakfast - including:
- Steve Kulmar ( Founder, RetailOasis)
- Mark Teperson ( Digital Director, RCG)
- Rory Scott (GM - Strategy, Super Retail Group)
- Pippa Kulmar (Co-Director, RetailOasis)
- Darren Aquilina (GM - Marketing & Procurement, Thorn)
Tips for Targeting Millennials in Financial Services MarketingMedia Logic
In addition to noting some ground rules about Millennial marketing – like “avoid gimmicks and lengthy sales pitches” – this new Millennial Marketing Showcase identifies some positive steps financial services brands and co-brands are taking to reach this important audience.
Note: Examples sourced from Mintel Comperemedia, Competiscan and/or publicly available websites.
Extended presentation of 'The Conversation Manager', a story about the integration of word-of-mouth into all your marketing activities. Also a guide to integrate social media as a leverage tool in your marketing strategie.
RetailOasis Big Breakfast: Garry Connell, CEO TrakRetailOasis
A presentation by Garry Connell from the RetailOasis Big Breakfast - talking about his time in New York City - his key observations from our Retail Tour and the National Retail Federation Big Breakfast.
Introduction to International StandardizationKris Kimmerle
This is my publication on the Introduction to International Standardization. In this publication I overview the ISO, IEC, and Common Criteria international organizations and their unique approaches to security evaluations, certification & accreditation, and lastly standard development.
Every technology goes through a number of transformations during its lifetime. And this is true for the humble lamppost. In Europe there are some 60-90 million of them lining the streets of our cities. And more than 75% of them are 25 years or older. Now is their time: doing more with this modest city asset to ‘bootstrap’ smart city services presents a real and rapid opportunity. What then needs to be done?
Talk by Jason Warwick, UrbanDNA
Product managers interact with many audiences, from investors to users, from developers to marketing and salespeople. Using the Clarity Method they'll be able to communicate effectively with all of them.
This talk was presented at Productized conference in Lisbon, October 2016 - http://www.productized.co/
You can download the Clarity Checklist at http://www.claro.pt/productized/
Productized Conference Lisbon - Oct 8-9 2015Andre Marquet
The Productized Conference Lisbon brings together thought-leaders from product design, product management and design thinking during October 8th, and 9th to network and exchange their vision for the future and insights of designing great products.
Attending Productized Conference allows you to learn how to build successful products by tapping on the experience of thought-leaders from product design, product management and design thinking. Get practical tools and inspiration to design great products within your company.
This event is open and of special interest to product managers, developers, designers, team managers, marketeers, software companies C-level, startups’ teams and products lovers.
We can learn something from consumer businesses by making our b2b services more product-like, they will be easier to sell to clients and more manageable to maintain.
On Wednesday 18th November 2015, Craig Martin presented a paper titled 'Looking for Disruptive Business Models in Higher Education' to the CAUDIT EA Symposium hosted at Monash University in Melbourne.
Craig discussed how to bring design thinking into enterprise architecture. The presentation covers the techniques of Business and Enterprise Design to develop innovative potential business models for Higher Education and various techniques to tap into the organisation, community and customers to build the Education businesses of the future.
For more information on Business Architecture and Design Thinking professional development, contact training@enterprisearchitects.com
These slides were presented as a 1 hour global webcast in partnership with The Open Group.
Summary: In an increasingly competitive landscape, organisations are becoming more aware how important it is to develop business services models that are aligned to customer values. Organisations that are not able to take a customer focused perspective are losing footing in the market as they attempt to understand what it means to architect for the customer.
Topics include:
- The Pressures caused by Disruption
- Performance and Expectation Gaps at the CxO level
- Improving Architecture Value
- Discipline Confusion
- Unifying the Enterprise
- Architecture Services Design
- Architecture Demand Analysis
Design of Business in an Age of DisruptionCraig Martin
We are all acutely aware of the changes occurring in business. Market and socio political drivers are causing interesting business models to emerge and technological changes are resulting in new digital and disruptive business models that are reshaping our traditional industries. There is significant pressure to respond with solutions, products and services that are not only desirable from a human centred perspective but business viable and technologically feasible.
In order to cater for these pressures, new strategic planning disciplines and tools must be leveraged, or in some cases invented. These disciplines need to both help business solve wicked problems, as well as help solution providers inside and outside an organization provide more value based offerings.
This presentation will look at the emergence of design led strategic planning approaches that merge disciplines to help business decision makers test the viability of ideas and strategies, and play these out within an organisation to determine the high value positions necessary to succeed in the market. In this paper we explore on the fusion of design thinking, business design and enterprise architecture to help organizations address these challenges.
http://enterprisearchitectureconference.com.au/keynote-speakers/
Think Optimised - Learn digital analytics to optimise a business - Squared Online Digital Marketing UK. With one insight and provide three recommendations 2015 - Group 18
The Future of Marketing 2016: New Roles, and Trends Mathew Sweezey
2016 is almost here, and with it will come a host of new marketing challenges. To help prepare you I've crafted this presentation with
- New Data from Google on Marketing Moments
- New ideas on breaking though the noise
- New roles for the CMO and Demand Gen Teams
- New metrics for showing holistic marketing value
The presentation is created to inspire you, and help you see new ways to market in 2016. Please feel free to share this content, and reach out to me with any questions you may have. Best, Mat
Customer loyalty is dynamic, compelling and changing all the time. Awareness of a loyalty program’s importance was once relegated solely to a handful of sponsors of a program at a company, or those of us toiling in our industry to support the program. Today, loyalty programs are an enterprise initiative — reflective of the customer experience of brands, managed by customer service, finance, marketing, operations and IT, driven by segmented media and consumer campaigns, and expected to drive ROI, fostering lifelong connections and creating lifetime brand value.
The loyalty and customer experience landscape has been positively impacted by several exciting trends:
- The analyses of Big Data which derive meaningful consumer behavioral insights. We challenge ourselves and our clients to use it to create genuine experiences versus the more simplistic points-for-rewards stereotypes
- The need for devices and channels (think smartphones, tablets, digital signage, kiosks, radio, TV, print, etc.) to create a consistent customer experience. We need to build omnichannel loyalty programs, and then mine the data sets they create
- The importance of having programs that appeal to both the rational and emotional sides of the brain — emotional connections can include elements of gamification and social media, while rational are the tangible rewards e.g. discounts or coupons
These trends – and other insights – form the backbone of the Kobie Knowledge Quarterly Review. Our goal is to bring to you loyalty landscape commentary and analyses of where the loyalty industry is heading. We welcome conversations about loyalty through our observations, commentaries, insights and, in some cases, criticisms of the developments taking place.
We hope the Kobie Knowledge Quarterly Review leaves you with a greater appreciation that customer loyalty isn’t just about the program itself. Or even solely for driving ROI and heightening customer engagement. Loyalty, the bond an individual makes with another, is central to the human condition. It’s about reciprocity, faith, trust and at its greatest intensity, a type of moral obligation, akin to the connections we forge with family and friends.
Brands and businesses, the best ones, are no different.
Michael Hemsey, President
Kobie Marketing, Inc.
The Huge Power of Small: Create a Customer Service Experience - Triple Play 2021Antoine Dupont
Slides from my presentation at TriplePlay 2021 in Atlantic City, NJ on December 8, 2021. This was the 1:30 pm session. Enjoy!
Discover the insights & strategies used by more than 226,000 companies worldwide: how to accelerate growth of your business, how to increase customer acquisition and retention by creating a deep connection with them and how to attract and retain employees by giving them an added level of purpose in their day to day responsibilities. These ideas cost nothing to implement (because they’re so small), yet their impact is profound. And best of all, you can put them into action immediately.
Rodney Payne - The future of destination marketingRodney Payne
In November 2015, I was invited by the Tourism Industry Association of Canada to present on our experience in destination marketing around the world, and how shifts in the consumer landscape have created a new model for destination marketing and a new role for tourism boards.
Sheet1TVM Question1)You made an investment with the following expe.docxmaoanderton
Sheet1TVM Question1)You made an investment with the following expected cash flow streamYear 0Year 1Year 2Year 3Year 4Year 5Year 6Investment $ (100,000)Current return - 16,000 20,000 3,435 3,434 7,800 4,785Accrued amount $ (100,000) $ 16,000 $ 20,000 $ 3,435 $ 3,434 $ 7,800 4785 + X Total Cash flow-1000001600020000343534347800174900a) What does X have to be for you to earn a 18% (Nominal Annual) monthly compounding return2)You just won the lottery and are given the following two choices to collect your earnings. SCHEDULE OUT YOUR PAYMENTS IN YOUR WORKSHEET.1) $7,500,000 lump sum payment up front2) $575,000 payable per year at the start of the year for 35 years.a) what is the implied rate of return on taking the extended payout?
CORPORATE RESPONSIBILITY 1
CORPORATE RESPONSIBILITY 2
Intellectual Property
COLLAPSE
Top of Form
The fight over intellectual property isn’t a new idea or concept that’s mutually exclusive to Samsung and Apple. It has actually been going on for many years. Ever since the days of the first automobile or airplane creators have been trying to protect what they feel is their intellectual property. Lucky for the consumer the first inventors of the airplane weren’t going to be the only individuals able to produce it. Similarly, the first creator of the mobile phone isn’t going to be the only person able to make a phone. Once an idea is first sparked and it catches fire; like the automobile, airplane, or cell phones. Companies are able to take an idea and improve on it. It’s hard not to blame the creator of the “thing.” They feel as though they have exclusive rights to this ground breaking invention. They had the vision and the foresight to see a need and exploit it. However, just like the first automobile of yesterday isn’t made the same as today, cell phones have rapidly changed in their functionality.
The debate between Samsung and Apple is about whether or not Samsung stole Apple’s ideas. To what extent does Apple’s patent on their phone extend? They clearly came up with the modern day cell phone layout, which has been to some extent copied by Samsung. Although Samsung used Apples model, it’s not completely the same. It’s easy to see why Apple creators are upset that their model has been used to sell phones for another company, but it’s so hard to fight it in court. Samsung can point out numerous ways in which theirs is different, but there’s no doubt they were inspired by Apples design. Intellectual property needs to be protected. However, it is extremely difficult to protect. Patents are able to be protected when they are very specific in nature. Apples patent is specific, but also able to be tweaked and changed. Sure Samsung can’t create the Iphone because its illegal, but they can create on that’s similar. Apples grea.
In this 9-15-2009 presentation to the Utah state convention of the Society of Human Resource Management, Paul Jones of Alden Keene & Associates describes how corporate citizenship efforts can help human resources (HR) build a better workforce.
Retail 2020: Retail Will Change more in the Next 5 Years than the Last 50FITCH
Against a backdrop of seismic shifts in our retail landscape, Christian Davies, Executive Creative Director, Americas at FITCH took the audience on a global tour of the major trends that will be the norm by the time we’re ringing in the New Year of 2020. Emerging trends are mapped against new shopper behaviors and the rise of Gen Z – set to be the largest group of shoppers globally by 2020 – and by new realities of retail operations, language and purpose. This presentation was given at Globalshop in Las Vegas on March 26th, 2015.
The 7 must haves for a successful agency pitchJim Nichols
Many thousands of years ago, when mastodons walked the earth and I started in the ad biz, winning clients was
tough. But now, tough only begins to describe it. More competition, combined with blurring categories of marketing
solutions providers, means that an agency has longer odds than ever when it comes to garnering new clients. Here are
some thoughts on what it takes to win these days. Some of the thoughts are mine, and many are those of friends who
have recently gone through the process of selecting a new agency.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
5. Well,as a quick example,Airbnb recently introduced
random acts of kindness to create an unexpected
smile and even pledged $1 million of their own
money for users to apply acts of kindness such as
“buy a cup of coffee for a stranger”.
And if you don’t think that’s good business,
check out their $20 billion valuation!
6. “Sorry I can’t do business with you,
you’re too nice.”
“I’d love to work with you but you’re
just too kind.”
“I love the brand, but its just a bit too
honest for my liking.”
7.
8.
9. “Historically when the economy is good, workplace ethics tend
to suffer; profit takes precedence over proper behaviour.”
The American National Business Ethics Survey
PROFITS
VALUES
10.
11.
12. “63% of firms with a CX programme (from a global research
study) grew over the last 3 years. And those that are doing
it well, the Vanguards, outperformed the others a massive 6
times! That equates to annual average sales growth during
the past 3 years of 12%!”
Measuring customer experience – Prof.Dr.Phil Klaus*
How
does
growth
sound?
*Yes ,he's a Dr and a Prof,as well as being an amazingly mannered man
13. And widely available research also shows that:
of buying experiences are based on
how you feel you were treated
of new business comes from
direct referrals
The loyal customer is worth up to 10
times as much as their first purchase
of consumers would switch brands
if a different brand of similar quality
supported a good cause
Edelman study
14. “It’s harder and more important to be kind than clever” –
There is a hunger amongst customers, employees and all of
us to engage with companies on more than financial terms.
“In a world that is being reshaped by the relentless advance
of technology, what stands out are acts of compassion and
connection that remind us what it means to be human.”
Yourcustomersprefertobuyfrombrandswhose
valuestheyshare.
OrifyouprefertotrusttheHarvard
businessreview...
16. Everywherebrand 2015
How about the case of
CEO of Gravity Payments in
Seattle who claimed radical
acts of kindness make good
business sense after raising
the minimum wage at his
company to $70,000 and
slashing his own $1 million
salary to the same as his
lowest-paid worker.
And yes he’s become much more
handsome since that too.
17. Everywherebrand 2015
Haley Joel Osment in Pay it Forward
Commonsensealert: Recipients of generosity were much more likely to
be generous in future exchanges.
19. ...if your time (and soul) is being consumed by the shiny new
programmatic data driven omni channel world (ok, we know
how seductive that can be) and you're afraid you are missing
out on these new trends – come and have a nice little chat
with us.
Put the heart back into your business and discover your
brand's purpose with Everywherebrand.
We’d love to hear from you.
GET IN TOUCH
CALL RACHEL ON 07894 521 782
OR EMAIL INFO@EVERYWHEREBRAND.COM