The document discusses how young people are no longer passive consumers but active participants in culture and hold influence over brands. It notes that traditional demographic segmentation is outdated and brands must see people as individuals rather than targets. The document advocates for people-based marketing that understands each person's unique experiences and interests. It also stresses that brands must earn attention from young people through genuine engagement and narratives rather than trying to interrupt them with advertisements.
Influencer Marketing: Shortcut to Fame or Failure?Andreas Krasser
In an attempt to combat ad blocking, be more authentic, drive engagement and reach younger targets, many brands around the globe have turned to influencer marketing.
While this particular form of marketing has shown tremendous growth over the past few years, it has recently also come under scrutiny - adverse publicity surrounding some high-profile figures, the practice of buying followers, and the lack of audience sustainability are just a few reasons that have led more and more marketers to question the ROI of influencer marketing.
This presentation aims at showcasing the good, the bad, and the ugly of influencer marketing, finally providing a set of tangible recommendations for businesses to apply to their marketing strategies.
In its 7th edition, the report outlines the most important trends for businesses and consumers in 2020. In this webinar, we will share our recommendations on what clients should do to take action and adapt quickly.
What's Next: The Role of Brands in the Booming Original Content BusinessOgilvy Consulting
We live in a content-driven world and a fast-changing one at that. The explosion of consumer options from traditional TV and film to OTT, podcasting and web streaming has changed the landscape for advertisers. How do brands find their way in this new fragmented marketplace?
Join Ogilvy’s Mike McFadden (EVP Digital Transformation) and Rob Davis (Head of Digital, USA) for an in-depth conversation about brand advertising in the fast-growing streaming content space.
Scheduled guests include industry leaders Gayle Troberman (CCO, iHeartMedia), Evan Shapriro (President, National Lampoon), Chris Stefanyk (Head of Partnerships, Wattpad) and Joshua Sinel (Co-Founder/President, Storybooth).
Despite the debates around privacy, disinformation and influencer authenticity; social media continues to fuel our digital lives. The biggest change is how. With ever evolving platforms, trends, and even content types, social is growing increasingly complex and discerning fact from fiction is becoming progressively more difficult. What will be the biggest trends for marketers in 2020? Chris Walts, Social Strategy Lead at Ogilvy UK, and Kanika Bali, Social Strategist at Ogilvy Hong Kong share their insights.
Influencer Marketing: Shortcut to Fame or Failure?Andreas Krasser
In an attempt to combat ad blocking, be more authentic, drive engagement and reach younger targets, many brands around the globe have turned to influencer marketing.
While this particular form of marketing has shown tremendous growth over the past few years, it has recently also come under scrutiny - adverse publicity surrounding some high-profile figures, the practice of buying followers, and the lack of audience sustainability are just a few reasons that have led more and more marketers to question the ROI of influencer marketing.
This presentation aims at showcasing the good, the bad, and the ugly of influencer marketing, finally providing a set of tangible recommendations for businesses to apply to their marketing strategies.
In its 7th edition, the report outlines the most important trends for businesses and consumers in 2020. In this webinar, we will share our recommendations on what clients should do to take action and adapt quickly.
What's Next: The Role of Brands in the Booming Original Content BusinessOgilvy Consulting
We live in a content-driven world and a fast-changing one at that. The explosion of consumer options from traditional TV and film to OTT, podcasting and web streaming has changed the landscape for advertisers. How do brands find their way in this new fragmented marketplace?
Join Ogilvy’s Mike McFadden (EVP Digital Transformation) and Rob Davis (Head of Digital, USA) for an in-depth conversation about brand advertising in the fast-growing streaming content space.
Scheduled guests include industry leaders Gayle Troberman (CCO, iHeartMedia), Evan Shapriro (President, National Lampoon), Chris Stefanyk (Head of Partnerships, Wattpad) and Joshua Sinel (Co-Founder/President, Storybooth).
Despite the debates around privacy, disinformation and influencer authenticity; social media continues to fuel our digital lives. The biggest change is how. With ever evolving platforms, trends, and even content types, social is growing increasingly complex and discerning fact from fiction is becoming progressively more difficult. What will be the biggest trends for marketers in 2020? Chris Walts, Social Strategy Lead at Ogilvy UK, and Kanika Bali, Social Strategist at Ogilvy Hong Kong share their insights.
This is a presentation my daughter did for a DECA conference in January 2019. DECA is a High School club for students interested in business, marketing and entrepreneurship.
The Creative Business Idea Book: Lessons Learned from Ten Years of Breakthrou...Havas
In 2000, as the advertising industry embarked on a new century of marketing communications, Havas Worldwide (then known as Euro RSCG Worldwide) made a promise to our clients: In every office around the world, in every discipline, we would maintain a single-minded focus on delivering breakthrough business ideas—ideas so powerful they have the capacity to transform businesses and revitalize brands, create entirely new categories, and alter consumer perceptions. We called this offering Creative Business Ideas® (CBIs), and CBIs have since become our mantra, our mission, and our mandate.
In the years since we established this new point of focus, Havas Worldwide has grown to be the largest agency in the world by number of global clients. We have been named Global Agency of the Year by Advertising Age and Agency Network of the Year by Campaign, and we have seen years in which we held more spots in The Gunn Report’s annual list of top 10 campaigns than any other agency, large or small.
In 2011, we marked our first decade of Creative Business Ideas with a gorgeous coffee-table book celebrating examples of the brilliant thinking the agency has produced for clients since 2000. Intended for creativity-focused people inside and outside our own industry, The Creative Business Idea Book: Ten Years of Breakthrough Thinking showcases more than two dozen campaigns created for clients around the globe and in industries ranging from finance to publishing, automobiles to FMCG. It includes fresh insights into the future of marketing communications and business in general, exploring, among other topics, the vital importance of the smart use of social media and the business benefits to be gained from driving social change.
The Creative Business Idea Book is available on Amazon.
Facebook đã công bố một báo cáo mới xem xét về mối quan hệ của người tiêu dùng với các thương hiệu đã thay đổi như thế nào trong năm qua và điều đó có ý nghĩa như thế nào đối với hoạt động quảng cáo và marketing trong tương lai.
This slideshare highlights 40 mini case studies of businesses in Singapore that have stood out by implementing creative social media marketing campaigns.
Case Study | Etisalat UAE Brand Campaign #EtisalatChallenge Fiasco on Social ...Digital Boom
Etisalat UAE 's latest brand campaign featuring international celebrities backfired on social media.
Article: http://adigitalboom.com/etisalat-uae-lost-etisalatchallenge-social-media/
Role of Millennials and their Impact on Reputation ManagementMSL
Pascal Beucler assesses why Millennials are a generation that matters. They are a highly influential force. And their importance is only skyrocketing. If you’re not where Millennials expect you to be, you’re nowhere. Millennials strongly impact reputation in their roles as: consumers, employees & brand advocates.
We hope you enjoy reading this presentation and invite you to share your feedback and tips with @pbeucler or reach out to us on Twitter @msl_group.
The On-Demand Brand by Rick Mathieson provides readers with information on the right combination of digital channels and interaction to increase visibility for any brand in today’s digital marketplace.
Use customer intimacy to drive competitive advantage.
Learn how to:
** Move from a product-focused, to a customer-focused strategy – understand individuals as well as markets, and focus on relationships as well as transactions.
** Personalized interaction – identify and utilize your customers’ passion points in order to connect with them on a more meaningful and personalized basis.
** The right channel for the right audience – ensure you are reaching the customer in their domain, wherever that may be
For consumers, radio plays multiple roles and fulfills various needs. This presentation provides opinion poll results among marketers and a glimpse at how radio delivers on those insights.
Brand Purpose, Millennials And The Epic Creative That Engages ThemMSL
MSLGROUP and PRWeek convened brand leaders and agency innovators at Cannes Lions 2014 to discuss strategies for engaging today’s millennials through brand purpose and inspired creative.
Leading innovators shared insights on creating authentic connections with millennials and building creative social marketing initiatives that are driving social change.
For more information, please contact: Scott.Beaudoin@mslgroup.com | Share your feedback with us on twitter @msl_group
Social Media Marketing: Success Stories & Case Studies Vanessa CEO
This seminar analyzes examples of how companies and brands have been able to successfully put the power of social media marketing to advance their business success. The plan for this class is to analyze between 4 and 6 difference cases. Social media sites discussed include: Facebook, LinkedIn, Twitter & YouTube. The goal is also to attempt to help attendees convert their own social media business activity into a potential success stories.
The End Of Marketing As We Know It - Erik Saelens speaks at Eurobest 2015Brandhome
We have turned away from trouble and strife in order to seek fame and fortune. Now we find ourselves on a planet that is overstressed, over-transparent and overregulated. There is no more time to waste.
Digital technology and the Internet are developing at breakneck speed. This is one of the main reasons why marketers find themselves confronted with a future that will have no mercy with the marketing and business models that professionals are still clinging to. What we need is a total reset of the marketing brain. Join Brandhome to look at the ten insights that will drive this disruption!
Today’s consumer is raising their voice on social platforms and testing the limits of individual influence. They are empowered and enabled, and on a mission to matter. They’re no longer just complaining – they’re flexing social muscle to force brands to change. Whether an individual is campaigning for a cause, or on a quest for influence, or joining a rage-in on social media they can cause irreparable damage to a brand.
We are in a brutal cultural moment when the good, bad and ugly are indistinguishable to a call-out culture that can seem to care very little for the ‘why’ behind the ‘what’. Whether a brand has made an honest mistake or taken an ill-judged decision, social media enables and amplifies cycles of cruelty. To survive in the call-out culture world, brands need to think differently about how they react when they’re put under the spotlight, and how to make their brands less likely to be called out in the first place.
What will be the biggest trends to drive CMOs and Marketing Departments in 2016? Learn about the shifting forces of customer experience, big data and mobility and how they are going to forever change marketing in the new year.
There are lots of great industry stats out there about the positive impact of user-generated (earned) content in digital marketing but here at Miappi, we also like to commission our own research.
This year is no exception and we have just received the results of our Summer 2017 market research.
We’ve packaged up the results in this report to paint a clear, up-to-date picture of opinions relating to user-generated content. We’ve also shared some real-world applications for this data to help you enhance and improve your digital marketing campaigns.
My presentation @ #youthmarketing of Marketing Week in Greece. The info/ the pics are not mine they are copied from all over the internet. If something is yours and you want me to take it out.. pls let me know. As always I'm very dyslexic so if your find a mistake pls do not kill me! Further reading and sources at the end! Happy Reading
This is a presentation my daughter did for a DECA conference in January 2019. DECA is a High School club for students interested in business, marketing and entrepreneurship.
The Creative Business Idea Book: Lessons Learned from Ten Years of Breakthrou...Havas
In 2000, as the advertising industry embarked on a new century of marketing communications, Havas Worldwide (then known as Euro RSCG Worldwide) made a promise to our clients: In every office around the world, in every discipline, we would maintain a single-minded focus on delivering breakthrough business ideas—ideas so powerful they have the capacity to transform businesses and revitalize brands, create entirely new categories, and alter consumer perceptions. We called this offering Creative Business Ideas® (CBIs), and CBIs have since become our mantra, our mission, and our mandate.
In the years since we established this new point of focus, Havas Worldwide has grown to be the largest agency in the world by number of global clients. We have been named Global Agency of the Year by Advertising Age and Agency Network of the Year by Campaign, and we have seen years in which we held more spots in The Gunn Report’s annual list of top 10 campaigns than any other agency, large or small.
In 2011, we marked our first decade of Creative Business Ideas with a gorgeous coffee-table book celebrating examples of the brilliant thinking the agency has produced for clients since 2000. Intended for creativity-focused people inside and outside our own industry, The Creative Business Idea Book: Ten Years of Breakthrough Thinking showcases more than two dozen campaigns created for clients around the globe and in industries ranging from finance to publishing, automobiles to FMCG. It includes fresh insights into the future of marketing communications and business in general, exploring, among other topics, the vital importance of the smart use of social media and the business benefits to be gained from driving social change.
The Creative Business Idea Book is available on Amazon.
Facebook đã công bố một báo cáo mới xem xét về mối quan hệ của người tiêu dùng với các thương hiệu đã thay đổi như thế nào trong năm qua và điều đó có ý nghĩa như thế nào đối với hoạt động quảng cáo và marketing trong tương lai.
This slideshare highlights 40 mini case studies of businesses in Singapore that have stood out by implementing creative social media marketing campaigns.
Case Study | Etisalat UAE Brand Campaign #EtisalatChallenge Fiasco on Social ...Digital Boom
Etisalat UAE 's latest brand campaign featuring international celebrities backfired on social media.
Article: http://adigitalboom.com/etisalat-uae-lost-etisalatchallenge-social-media/
Role of Millennials and their Impact on Reputation ManagementMSL
Pascal Beucler assesses why Millennials are a generation that matters. They are a highly influential force. And their importance is only skyrocketing. If you’re not where Millennials expect you to be, you’re nowhere. Millennials strongly impact reputation in their roles as: consumers, employees & brand advocates.
We hope you enjoy reading this presentation and invite you to share your feedback and tips with @pbeucler or reach out to us on Twitter @msl_group.
The On-Demand Brand by Rick Mathieson provides readers with information on the right combination of digital channels and interaction to increase visibility for any brand in today’s digital marketplace.
Use customer intimacy to drive competitive advantage.
Learn how to:
** Move from a product-focused, to a customer-focused strategy – understand individuals as well as markets, and focus on relationships as well as transactions.
** Personalized interaction – identify and utilize your customers’ passion points in order to connect with them on a more meaningful and personalized basis.
** The right channel for the right audience – ensure you are reaching the customer in their domain, wherever that may be
For consumers, radio plays multiple roles and fulfills various needs. This presentation provides opinion poll results among marketers and a glimpse at how radio delivers on those insights.
Brand Purpose, Millennials And The Epic Creative That Engages ThemMSL
MSLGROUP and PRWeek convened brand leaders and agency innovators at Cannes Lions 2014 to discuss strategies for engaging today’s millennials through brand purpose and inspired creative.
Leading innovators shared insights on creating authentic connections with millennials and building creative social marketing initiatives that are driving social change.
For more information, please contact: Scott.Beaudoin@mslgroup.com | Share your feedback with us on twitter @msl_group
Social Media Marketing: Success Stories & Case Studies Vanessa CEO
This seminar analyzes examples of how companies and brands have been able to successfully put the power of social media marketing to advance their business success. The plan for this class is to analyze between 4 and 6 difference cases. Social media sites discussed include: Facebook, LinkedIn, Twitter & YouTube. The goal is also to attempt to help attendees convert their own social media business activity into a potential success stories.
The End Of Marketing As We Know It - Erik Saelens speaks at Eurobest 2015Brandhome
We have turned away from trouble and strife in order to seek fame and fortune. Now we find ourselves on a planet that is overstressed, over-transparent and overregulated. There is no more time to waste.
Digital technology and the Internet are developing at breakneck speed. This is one of the main reasons why marketers find themselves confronted with a future that will have no mercy with the marketing and business models that professionals are still clinging to. What we need is a total reset of the marketing brain. Join Brandhome to look at the ten insights that will drive this disruption!
Today’s consumer is raising their voice on social platforms and testing the limits of individual influence. They are empowered and enabled, and on a mission to matter. They’re no longer just complaining – they’re flexing social muscle to force brands to change. Whether an individual is campaigning for a cause, or on a quest for influence, or joining a rage-in on social media they can cause irreparable damage to a brand.
We are in a brutal cultural moment when the good, bad and ugly are indistinguishable to a call-out culture that can seem to care very little for the ‘why’ behind the ‘what’. Whether a brand has made an honest mistake or taken an ill-judged decision, social media enables and amplifies cycles of cruelty. To survive in the call-out culture world, brands need to think differently about how they react when they’re put under the spotlight, and how to make their brands less likely to be called out in the first place.
What will be the biggest trends to drive CMOs and Marketing Departments in 2016? Learn about the shifting forces of customer experience, big data and mobility and how they are going to forever change marketing in the new year.
There are lots of great industry stats out there about the positive impact of user-generated (earned) content in digital marketing but here at Miappi, we also like to commission our own research.
This year is no exception and we have just received the results of our Summer 2017 market research.
We’ve packaged up the results in this report to paint a clear, up-to-date picture of opinions relating to user-generated content. We’ve also shared some real-world applications for this data to help you enhance and improve your digital marketing campaigns.
My presentation @ #youthmarketing of Marketing Week in Greece. The info/ the pics are not mine they are copied from all over the internet. If something is yours and you want me to take it out.. pls let me know. As always I'm very dyslexic so if your find a mistake pls do not kill me! Further reading and sources at the end! Happy Reading
This report invites you to deep dive into the minds, behaviours and online habits of Generation Z.
Unpacking some of the key reports and surveys on Generation Z from the last two years, this report collates the most important findings and insights (...so you don’t have to!) to inform new ideas and ways in to creating content that will engage with this lucrative, generational audience.
The Future of Business Citizenship - People's Insights MagazineMSL
For our global research study, The Future of Business Citizenship, we surveyed 8,000 young people in 17 countries. Our findings confirm that Millennials have high expectations from business and add an insightful layer to our observations around this generation, with real implications for brands and corporations.
MSLGROUP's global team of corporate and brand citizenship experts dive deep into the results of our study and outline what Millennials value as individuals and what they expect from businesses. The Future of Business Citizenship is part of MSLGROUP's People's Insights project that crowd-sources insights and foresights from MSLGROUP experts.
We hope you enjoy reading this comprehensive report and invite you to share your feedback and tips with us @PeoplesLab or you can reach out to us on Twitter @msl_group.
MSLGROUPs latest survey of 8,000 Millennials across 17 countries reveals that they feel very differently from preceding generations about businesses’ roles in dealing with the world’s greatest challenges.
The Retail Rebels - Who Will Conquer the Connected ConsumerJerry Inman
Just like last year’s fashions and the latest iPhone, Millennials are being replaced by the latest and greatest batch of consumers, Generation Z (also known as The Founders). They are Gen Y’s younger siblings who were born between 1995 and 2009. While Millennials continue to be an important market for many retailers and brands, a new purchasing powerhouse should demand your attention. The oldest members of Gen Z are still teenagers, but they already wield a buying power of $44 billion and command the highest influence on family purchases in history. In fact, 93% of Gen Z parents surveyed said their children influence family spending and household purchases, according to the Deep Focus’ 2015 Cassandra Report Gen Z and this continues through 2016. They also make up nearly 26% of the population giving us more than enough reasons to start paying attention.
Just like with Millennials, retailers need to discover how to genuinely connect with GenZ to build trust and loyalty. But beware - it’s been said that GenZ can’t stand living in the Millennial shadow. To secure the favor of the up-and-coming generation of consumers, you have to know what makes them tick. Of course, figuring this step out requires an understanding of what Generation Z values and where they spend their time.
What has emerged to date? Retail rentals or sharing - these new consumers are becoming increasingly used to the idea of a “sharing economy” – tapping into Uber for rides, Airbnb for places to stay or Rent the Runway for outfits. Retailers need this type of disruptive thinking, a digital business transformation to execute, and change management to adopt behaviors for this new breed of consumers. Even if GenZ isn’t your current target audience today, they will be tomorrow and now is the time to grab their attention, so get ready!
The Retail Rebels - Who Will Conquer the Connected ConsumerPaula Levy
Just like last year’s fashions and the latest iPhone, Millennials are
being replaced by the latest and greatest batch of consumers, Generation
Z (also known as The Founders). They are Gen Y’s younger
siblings who were born between 1995 and 2009. While Millennials
continue to be an important market for many retailers and brands,
a new purchasing powerhouse should demand your attention. The
oldest members of Gen Z are still teenagers, but they already wield a
buying power of $44 billion and command the highest influence on
family purchases in history. In fact, 93% of Gen Z parents surveyed
said their children influence family spending and household purchases,
according to the Deep Focus’ 2015 Cassandra Report Gen Z
and this continues through 2016. They also make up nearly 26% of
the population giving us more than enough reasons to start paying
attention.
Just like with Millennials, retailers need to discover how to genuinely
connect with GenZ to build trust and loyalty. But beware - it’s been
said that GenZ can’t stand living in the Millennial shadow. To secure
the favor of the up-and-coming generation of consumers, you
have to know what makes them tick. Of course, figuring this step out
requires an understanding of what Generation Z values and where
they spend their time.
What has emerged to date? Retail rentals or sharing - these new
consumers are becoming increasingly used to the idea of a “sharing
economy” – tapping into Uber for rides, Airbnb for places to stay or
Rent the Runway for outfits. Retailers need this type of disruptive
thinking, a digital business transformation to execute, and change
management to adopt behaviors for this new breed of consumers.
Even if GenZ isn’t your current target audience today, they will be
tomorrow and now is the time to grab their attention, so get ready!
Gen Z Shopping: Designing retail for the constant state of partial attentionFITCH
Meet the most complex yet most critical shopper of all time – Generation Z.
By 2020, today’s 14-19 year olds will be the largest group of consumers worldwide, making up 40% of the US, Europe and BRIC countries, and 10% in the rest of the world. The needs and behaviours of this group will inform not only the next generation of shoppers, but the future of mainstream retail.
So, how do retailers and brand owners engage with a new kind of shopper, who pays less attention but with a sharper and hyper-informed eye? There have been many observations on the lifestyle and digital dexterity of Gen Z (current 14-19 year olds), but until now, their shopping habits have remained unobserved.
In this paper, FITCH not only defines who Gen Z shoppers are, but also clarifies their distinct retail behaviours and offers strategies for retailers to attract them with seamless and highly commercial experiences.
Special thanks to Singapore Economic Development Board for quoting us in one of the featured articles.
ASEAN millennials are fortunate in having been born in the best of times for the SE Asia region. Businesses are adapting their marketing messages and hiring processes to attract their loyalty.
Read more here http://bit.ly/ASEANmillennials
Digital Darwinism and the Dawn of Generation CBrian Solis
We live in an era where connectedness is becoming a way of life. With the pervasiveness of smartphones, tablets, online access, and social networks, it’s easy to see, for better or worse, how we’re becoming an always-on society. This is where our story begins.
This guide will help you develop your own evolutionary approach to marketing—one that more effectively shapes, steers and guides every customer experience. It takes a whole new approach to meet the needs of the plugged-in customers of Generation C.
Read this ebook to find out how to survive and thrive in this new era of connected consumerism by getting to know all about Generation C, and finding out how their behavior is changing our society as a whole as well as the way we do business.
Upshot has released its fifth annual trends report spotlighting technological, demographic and cultural shifts that will shape the landscape for marketers and brands in 2014.
The top four areas Gen Z currently have the most concern, per another study, are education, jobs and unemployment, prejudice and racism, and the environment
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
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Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
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How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
Get Ahead with YouTube Growth Services....SocioCosmos
Get noticed on YouTube by buying authentic engagement. Sociocosmos helps you grow your channel quickly and effectively.
https://www.sociocosmos.com/product-category/youtube/
4. Words like ‘Millennials’ and ‘Gen Z’ get thrown around like
meatballs in a food fight. They’re often flung far and
wide from the perspective of media outlets, marketing
agencies and management consultancies, but rarely by
young people themselves.
Millennials and Gen Z are not a marketing segment.
Youth culture isn’t one thing.
And it most definitely isn’t just the cool stuff.
Young people are people.
People, not consumers.
People, not targets.
People, not users.
Human beings, filled with unique hopes, dreams and
aspirations, coupled with doubts and challenges.
YOUTH IN 2020 4
Youth in 2020 offers a human layer of understanding
amid a deluge of emotionless data. The report paints a
rich, nuanced and varied picture of youth culture today.
The People is an award-winning youth culture
consultancy powered by 150+ young creators and
cultural frontrunners. Therefore, we never make
assumptions; we rely on the truth, the voice of the youth.
For this project, we actively focused on identifying the
biggest pain points facing young people today. We begin
with an analysis of the current brand-consumer
relationship, before exploring the emergence of young
people as new shareholders. At last, we provide a
practical guide on how brands can turn their challenges
into opportunities by maximising action and minimising
anxiety.
INTRODUCTION
5. CONTENTS
C O N T E X T
N E W S H A R E H O L D E R S
01
A C T I O N + A N X I E T Y
02
03
04 E Q U A L I T Y +
I N C L U S I V E I D E N T I T I E S
M E N T A L H E A L T H
+ W E L L B E I N G
E C O N O M I C R E A L I T I E S
05
S U S T A I N A B L E F U T U R E S
06
C R E A T E W I T H , N O T F O R
07
08
7. PEOPLE-BASED MARKETING
YOUTH IN 2020 7
We live in a post-demographic world, where patterns of
behaviour can no longer be predicated on age alone. So,
we need to move away from old school marketing
segments towards people-based marketing.
In the past, demographic information was the only way
brands could segment their customer base. Today that is
no longer the case. Thanks to the abundance of available
tools and data, we now have unprecedented insights into
group and individual attitudes, behaviours, needs and
interests. Once layered on top of demographic data, it
paints a far richer picture of real people.
PHOTOGRAPHY BY KEENAN CONSTANCE
8. YOUTH IN 2020 8
CONTEXT
"me and my best mates are SO alike
and I still wouldn't say we're
exactly the same. i'm more than just
a number on a page, i'm an individual
and it's important they [brands]
know that"
- joseph, 23
JOSEPH, YOUTH CULTURE CONSULTANT
9. YOUTH IN 2020 9
CONTEXT
Key Takeaway: Brands have the chance to ditch
demographic segments for tribes with shared passion
points. The right blend of first party-data and rich,
qualitative research can help establish your distinct set
of tribes based on attitude, behaviour, interest and
affinity towards your company.
PHOTOGRAPHY BY PAT KNON
10. NO MORE GATEKEEPERS
YOUTH IN 2020 10
In a not so distant past, to reach an audience, individuals
had to go through a gatekeeper first. To write an article,
you had to pitch to an editor. To get your music heard,
you had to get signed by a major record label. To publish
a book, you had to submit your work to a publishing
house. None of this holds true anymore. The game has
changed. There are no more gatekeepers.
Today, the right mix of talent can get you everywhere.
It’s no wonder we’re seeing the emergence of young
entrepreneurs, side hustlers and multi-hyphenates. In
fact, 70% of young Brits admit to having a side hustle. As
young people, we now have access to tools and platforms
that offer the opportunity to work on what we love most
which were beyond the reach of previous generations. At
the same time, necessity is as much of a powerful driver
as a choice, since many young people require an extra
revenue stream to pursue their desired lifestyles.
PHOTOGRAPHY BY HOUCHINE NCIB
11. YOUTH IN 2020 11
CONTEXT
"i've done photography for vogue and
iamddb because of instagram, i use it
to showcase my portfolio and then
people either dm me or I reach out
directly to them"
- kimmie, photographer, 22
KIMMIE, YOUTH CULTURE CONSULTANT
12. YOUTH IN 2020 12
CONTEXT
Key takeaway: The brands that nurture and encourage
the unfulfilled passions and creativity of young people –
both as consumers and employees will be the same
companies that attract the best talent and achieve the
greatest results in the future.
PHOTOGRAPHY BY LEE BRODHURST-HOOPER
13. EARNING ATTENTION
YOUTH IN 2020 13
Historically, brands have spent large budgets trying to
buy people’s attention. The problem is when you buy
attention; you have to buy it again and again. Most online
advertising - bought attention – gets in the way of what
people actually want to do with their digital lives; whether
it’s reading an article, watching a documentary or
scrolling through Instagram. As a consequence, ad-
blocking is becoming the new normal. Unsurprisingly, the
highest rate is amongst 18-24-year olds (44%) who expect
to control every aspect of their online experience.
Young people are now dictating when, where and how
they engage with brands. And they are beginning to use
this newfound power to voice their concerns and to
boycott brands that go against their values and beliefs.
PHOTOGRAPHY BY MATT QUINN
14. YOUTH IN 2020 14
CONTEXT
"every time i try and watch a
video on youtube i get these
annoying ads before, after and
in between the video"
- scott, events manager, 21
SCOTT, YOUTH CULTURE CONSULTANT
15. YOUTH IN 2020 15
CONTEXT
Generally speaking, they don’t trust that what have to
say is genuine. This is perhaps the biggest challenge
facing the advertising industry today. After all, trust is
the cornerstone of any healthy, long-term relationship.
Digital bombardment, fake news, data privacy scandals
and brand safety issues have caused consumer trust to
hit an all-time low. Against this backdrop; brands can no
longer buy attention as they once did in the old
advertising model. They must earn it.
Key Takeaway: Young people are no longer the
consumers of stories, but rather the creators and authors
of their own narrative. Therefore, brands need to
actively fit as a chapter in their life’s story, as opposed to
a misplaced ad. A compelling narrative backed by real
action can help brands gain credibility and establish their
position within youth culture.
PHOTOGRAPHY BY JODINE WILLIAMS
16. RELEVANCE OVER REACH
YOUTH IN 2020 16
Influence is everywhere, not only online, and certainly
no longer limited to celebrities. The nature of influence
has undergone a fundamental shift, from top-down to
bottom-up. In this new model, it’s the people and
particularly young people that hold large sway on what
brands and celebrities say, do and can get away with.
Nowadays, influence is rooted in day to day, peer to
peer interaction. It the close friend co-signing a new
tracksuit in the WhatsApp group, more so than a slick
brand video featuring Gigi Hadid. Trends travel in real-
time at a grassroots level, way before they hit the
mainstream. Young people are no longer passive
consumers, but creators in their own right. They
influence friends with their actions.
PHOTOGRAPHY BY HOUCINE NCIB
17. YOUTH IN 2020 17
CONTEXT
"i always remind myself that my
followers are people just like me, so
my page and dms should always be
safe space for us to talk and support
each other"
- sarah, writer + poet, 27
SARAH, YOUTH CULTURE CONSULTANT
18. YOUTH IN 2020 18
CONTEXT
ILLUSTRATION BY BARRIE LEACHMAN
Being an influencer is no longer determined by the
number of followers one has. A point perfectly illustrated
by social media influencer @arii, who failed to sell 36 t-
shirts despite having 2.6 million followers on Instagram.
A clear signifier the influencer bubble is bursting.
Key Takeaway: Brands once owned the monologue, a
one-way conversation about the product or services
being sold. That monologue has turned into a dialogue.
Thereby, marking a clear opportunity for brands to co-
create with people who add value and are culturally
relevant in the eyes of the community they have
cultivated, irrespective of their follower count.
19. 0 2
N E W S H A R E H O L D E R S
PHOTOGRAPHY BY VINICIUS AMANO
20. NEW SHAREHOLDERS
Companies are beginning to evolve from corporate
entities with a single goal - maximising profit – towards
platform and lifestyle brands. The evolution in function is
symptomatic of a fundamental shift in the brand-
consumer relationship. Brands no longer belong solely to
the company that invested in shaping, growing and
monetising it. They are now community property. And so,
young people are demanding experiences on their terms,
influencing others to buy (or not), co-developing
products, and even acting as sales channels.
From posting comments on social media to participating
in boycotts, young people are forcing brands to sit up
and take notice. It’s they who hold power to influence
global corporations’ reaction to an event or its stance on
a public issue.
YOUTH IN 2020 20
PHOTOGRAPHY BY JODINE WILLIAMS
21. YOUTH IN 2020 21
NEW SHAREHOLDERS
"iT'S ONLY RIGHT THAT WE SPEAK UP AS
YOUNG PEOPLE AND USE OUR VOICES to
CALL OUT BRANDS THAT AREN'T DOING THE
RIGHT THING OR TAKING ADVANTAGE OF
VULNERABLE PEOPLE"
- sHAREEFA, poet, 22
SHAREEFA,YOUTH CULTURE CONSULTANT
22. YOUTH IN 2020 22
NEW SHAREHOLDERS
Extinction Rebellion is a prime example: young people from
all around the world recognise previous generations have
caused irreversible damage to our planet. And unless they
take collective action, the status-quo will continue. In the
UK, young people from all around the country with
different upbringings, viewpoints and interests are
gathering around a shared belief of a better, more
sustainable future.
During a peaceful disruption at Cannes Lions Festival, they
wrote an open letter to the advertising industry.
EXTINCTION REBELLION, GETTY IMAGES
23. YOUTH IN 2020 23
NEW SHAREHOLDERS
This is not a case of your typical teenagers rebelling
against authority or established norms, but rather, a
generation that has taken things into their own hands.
Globally, 64% will choose, switch, avoid or boycott a brand
based on where it stands on a social issue they care about.
Young people are using the negatives they’ve inherited
from previous generations as the fuel to create positive
change. Through such activities, they’re also developing
new norms, customs and traditions centred around
collective action.
Key Takeaway: As a result of our investments
financially, socially and culturally young consumers
are the new shareholders, a group that demands and
expects meaningful products, services and promises.
They will champion brands they believe in and boycott
the ones that don’t. Ultimately, they know our reaction
has a direct impact on your bottom line.
PHOTOGRAPHY BY KUNJ PAREKH
24. 0 3
A C T I O N + A N X I E T Y
PHOTOGRAPHY BY JASON EDWARDS
25. ANXIETIES + ACTION
YOUTH IN 2020 25
When it comes to the issues that matter most, young
people expect brands that they invest in and engage
with to maximise action and minimise anxiety. Young
consumers are now expecting social, political, economic
and environmental responsibility be embedded into the
product or service, at no extra cost or inconvenience.
I Economic Reality
II Sustainable Futures
III Mental Health + Wellness
IV Equality + Inclusive Identities
PHOTOGRAPHY BY SIRIO BERATI
26. FRAMEWORK: ANXIETIES + ACTION
Anxiety
External stimuli
Internal stimuli
Individual
focus for
change
Collective
focus for
change
Action
Economic
Reality
Sustainable
Futures
Mental Health
+ Wellness
Equality +
Inclusive Identities
YOUTH IN 2020 26
27. 0 4
E C O N O M I C R E A L I T Y
PHOTOGRAPHY BY DANIEL ABRIHAN
28. ECONOMIC REALITY
YOUTH IN 2020 28
Young people have been disproportionately affected by
the economic downturn of the mid-2000s. Globally, young
adults now earn 20% less than their average compatriot
thirty years ago. On top of that, they’re less likely to buy
a home and more likely to live with their parents. Across
the globe, young people are finding it difficult to achieve
the status and accomplishments that previously signalled
adulthood. The majority of research focuses on the notion
that young people prefer experiences over stuff. Though
unstated, this change in preference is an outcome of
circumstance, not choice. Many young people have been
forced to re-adjust their tastes and expectations.
PHOTOGRAPHY BY SIRIO BERATI
29. YOUTH IN 2020 29
ECONOMIC REALITY
Students are notably synonymous with never having
enough money. However, some students are now making
quick cash on websites like Seeking Arrangements as
Sugar Babies, where they get paid for going out on dates
with older men or women. Some online platforms target
students offering premium membership to those signing
up with their university email. The average UK student
will leave university with more than £50,000 worth of
debt. While on these platforms, students get paid up to
£2,900 a month together with an opportunity to network,
advance their careers and fund the lifestyle that they’ve
always dreamed of.
Dating older people for financial gain might be an
extreme example, but resemblances can also be seen in
many young people’s everyday lives. For example,
instead of spending money going to the bar, they can
now find a date on Tinder for free. Rather than going to
a flashy restaurant, they can order a decent takeaway
and watch Netflix on a shared account.
PHOTOGRAPHY BY LEE BRODHURST-HOOPER
30. "going out and buying drinks can get
expensive, so unless it's someone's
birthday i mostly just hang with my
friends or stay in and watch Netflix
on a friday night"
- Tegan, 21
ECONOMIC REALITY YOUTH IN 2020 30
TEGAN, YOUTH CULTURE CONSULTANT
31. YOUTH IN 2020 31
ECONOMIC REALITY
All of this is in the context of the bigger picture: extreme
generational inequality and lack of political agency. In
the UK, young people feel left out of public policy even
when they engage in the political process. Many feel
powerless and unheard when it comes to determining
their own future.
Key Takeaway: Experience hasn’t necessarily replaced
the desire for things. Young people are finding greater
return on investment investing their time, money and
attention in building their social currency and cultural
capital. Leading to a significant change in consumer
behaviour within a dual economy, where social currency
is as, if not more significant than financial. A shift from
buying to belonging.
PHOTOGRAPHY BY BANTER SNAPS
32. 0 5
S U S T A I N A B L E F U T U R E S
PHOTOGRAPHY BY VADIM SADOVSKI
33. SUSTAINABLE FUTURES
YOUTH IN 2020 33
The existential threat of climate change is jeopardising
young people’s futures. At the present rate, we would
need 1.7 Earths to make current consumption sustainable.
For the first time, we could see entire communities,
cultures and countries destroyed – within our lifetime.
Climate change is creating a clear tension in young
people’s lives. A tension between anxiety and action. For
many they see no other choice but to act, as seen with
the School Climate Strikes, culminating in the Extinction
Rebellion. Others feel powerless, causing a new
phenomenon, Eco-anxiety: the feeling of being
overwhelmed by the existential challenge of climate
change. Eco-anxiety is symptomatic of the growing
frustration felt by many young people towards the
inaction towards the most noticeable, yet mostly ignored
threat facing humanity.
PHOTOGRAPHY BY SIRIO BERATI
34. YOUTH IN 2020 34
SUSTAINABLE FUTURES
Sainsbury's recently released a new line of products
edgy products aimed at ‘Millennials’ following research
which indicated that younger shoppers are keen to try
out edgy products in emerging categories – including
plant-based and alcohol-free – that also have eco-
credentials. The new range includes fermented
Kombucha and a new line of salmon skin crisps. When we
asked our community about the range, their scepticism
was evident. In truth, salmon skin shavings that would
otherwise go to waste are unlikely to save the planet
from destruction, let alone even taste nice. Similar moves
by other brands will be viewed as a marketing gesture,
rather than social or environmental backed by
substance.
At the same time, it’s important to remember that a large
chunk of young people are less caught up about the
environment and sustainability than they say they are,
especially those from lower socioeconomic backgrounds
who are more likely to live by ethical codes and practices
that impact their immediate communities.
SALMON SKIN CRISP BY SEA CHIPS, SAINSBURY'S
35. "there was this coat i really wanted
but it was made of fur so i didn't buy
it. but I was tempted because fake
fur doesn't look as nice"
- Natasha, 21
SUSTAINABLE FUTURES
NATASHA, YOUTH CULTURE CONSULTANT
YOUTH IN 2020 35
36. YOUTH IN 2020 36
SUSTAINABLE FUTURES
Key Takeaway: Young consumers expect sustainability
to be incorporated into the product, service or enjoyable
experience - creating a seamless experience at no extra
effort or cost on their side. Being carbon negative, or
neutral is no longer a competitive advantage, but a
necessity, no longer impressive, but expected by those
who have to live in the future that it creates.
PHOTOGRAPHY BY LEE BRODHURST-HOOPER
37. 0 6
M E N T A L H E A L T H
+ W E L L N E S S
PHOTOGRAPHY BY FERNANDO CFERDO
38. MENTAL HEALTH + WELLNESS
YOUTH IN 2020 38
Thanks to social media and the growing speed of digital
communication, we are more connected than ever before.
Yet at the same time, we’ve never been more alone. In
the UK, 16-24-year-olds feel lonely more often and
deeply than any other age group (40%) – including over
75s (27%). Social media has been found to have an impact
on the mental health of young people, especially causing
or intensifying feelings of anxiety, depression, and
loneliness.
Large numbers of young people have replaced talking
with texting and the expression of emotions with emojis.
Physical interaction has given way to the online world.
The increased reliance on digital interaction and
connection can come at the expense of basic social skills.
To the point that it becomes intimidating to engage with
people and particularly strangers IRL.
PHOTOGRAPHY BY ADAM LEMIEUX
39. YOUTH IN 2020 39
MENTAL HEALTH + WELLNESS
On the web, young people can create an idealised image
of who they are and how they’d like to engage with
others. Physical interactions have given way to the online
world. Life online is a comfortable, constructed bubble in
stark contrast to the random, tough and uncontrollable
realities of the physical world. Although we appreciate
the benefits and shortcuts that come with social media,
there is still a need to think long and hard about holding
social media platforms accountable. Without action, it
becomes easy to foresee a world where physical
interaction would need to be taught in schools.
Growing up can already be stressful, having to navigate
the pressures of school, work, family and friends, all
while managing and maintaining an online presence. In
this context, algorithm-based recommendations like
Netflix, Spotify and Amazon can deliver peace of mind
by giving young people one less thing to think about.
Offering a sense of predictablity that they feel is scarely
available.
PHOTOGRAPHY BY LEE BRODHURST-HOOPER
40. "sometimes i feel quite anxious or like
i'm not doing enough compared to
other people my age when i'm on
social media, it's real problem
nowadays with young people"
- Duarda 21
MENTAL HEALTH + WELLNESS YOUTH IN 2020 40
DUARDA, YOUTH CULTURE CONSULTANT
41. YOUTH IN 2020 41
MENTAL HEALTH + WELLNESS
The acknowledgement that wellness should work for
everyone, not just those who can afford it is beginning to
drive a more inclusive approach to wellbeing as we start
to measure the success of society beyond its economy. At
the end of the day, we are inherently social animals; the
need to belong is part of our human nature. Digital means
of communication are fantastic, but it will not necessarily
fill the need for a deep, meaningful human connection.
Key Takeaway: During this vulnerable stage of their
lives, tech companies and advertisers have the
opportunity to play a positive role in the emotional and
cognitive development of young people without trying to
exploit it. By doing so, they will become a social glue:
supporting a disconnected generation while establishing
a deep, meaningful, human connections early on.
PHOTOGRAPHY BY AMY TREASURE
42. 0 7
E Q U A L I T Y +
I N C L U S I V E I D E N T I T I E S
PHOTOGRAPHY BY VLADIMIR PROSKUROVSKIY
43. EQUALITY + INCLUSIVE IDENTITIES
YOUTH IN 2020 43
Young people across the land have been born into a new
cultural landscape with a diverse mix of ethnicities,
genders, religions and cultures. They view the world from
a wider lens than previous generations. Research
suggests they are more open and tolerant of differences.
The change in attitude correlates with the UK's changing
demographics, with the number of ethnic minorities
estimated to rise to 40% by 2050.
PHOTOGRAPHY BY KUNJ PAREKH
44. YOUTH IN 2020 44
EQUALITY + INCLUSIVE IDENTITIES
NIGERIAN WOLRD CUP KIT
In 2018, football, fashion and culture collided with
Nigeria’s World Cup kit breaking pre-order records with
a staggering 3 million kits sold. That's more than any
other club in the world sells in a year. The desire to
belong – especially among ethnic minority groups – is
essential to the way they express who they are and their
sense of identity and culture.
At this stage in their lives, many young people’s
expressions of identity are still surface level. However,
below the surface, they’re defining diversity as the
ability and freedom to be themselves. The demand for
diversity and inclusion is not only a struggle for equality.
It also represents a personal desire to live, work and
socialise in a thriving environment. In a space where
individuals can let their guard down; without having to
hide who they are, what they think or how they feel.
When these freedoms are constrained, young people, in
particular, become more reluctant to share their unique
experiences and much-needed perspectives with others.
45. "diversity in football is important
because i've met different people that
i probably never would have met
around something we all love"
- FELIX, SEMI-PRO FOOTBALLER, 20
EQUALITY + INCLUSIVE IDENTITIES YOUTH IN 2020 45
FELIX, YOUTH CULTURE CONSULTANT
46. YOUTH IN 2020 46
EQUALITY + INCLUSIVE IDENTITIES
Key Takeaway: It would be irresponsible to reduce
diversity to a conversation about visible differences.
Brands ought to view diversity and exclusion, not as an
achievement or badge of honour, but rather an
environment where all individuals can be valued,
included and understood. Doing so requires a
fundamental shift from being reactive to being proactive
in building a culture where difference is accepted.
PHOTOGRAPHY BY JODINE WILLIAMS
47. 0 8
C R E A T E W I T H , N O T F O R
PHOTOGRAPHY BY KEAGAN HENMAN
48. CREATE WITH, NOT FOR
YOUTH IN 2020 48
The most effective brands leverage their customers’
energy and involve them in everything from co-creating
new products, services, brands and experiences to using
their insights to rapidly test and iterate new features and
capabilities. While business leaders, investors and
employees all bring essential perspectives and expertise
to a brand’s identity. It’s a new legion of young
consumers that possess an unrivaled insight into that will
enable brands to future proof their business.
PHOTOGRAPHY BY JODINE WILLIAMS
49. "YOU CAN TELL WHEN A BRAND HAS
WORKED WITH YOUNG PEOPLE TO MAKE
SOMETHING, IT MAKES WHATEVER THEY'RE
DOING A LOT MORE AUTHENTIC"
- leena, GRAPHIC DESIGNER, 22
YOUTH IN 2020 49
CREATE WITH, NOT FOR
LEENA, YOUTH CULTURE CONSULTANT
50. YOUTH IN 2020 50
CREATE WITH, NOT FOR
Key Takeaway: Young people’s desire to create and
contribute will only continue to grow thanks to the
increased power and share of voice handed to them via
social media. Those who decide to create with young people
will maintain cultural relevance and more importantly future
proof their business. On the flip side, those who fail to
adapt risk entering the annals of irrelevancy, which already
includes a long list of extinct brands.
PHOTOGRAPHY BY LEE BRODHURST-HOOPER
51. COMMUNITY CONTRIBUTORS
YOUTH IN FOCUS 40
Kian Bakhtiari - Author
Founder of The People + Strategy Director
Tobi Adesuyi - Author
Creative Strategy Partner at The People
Duarda Rodrigues
Youth Culture Consultant
Felix Ahorlu
Youth Culture Consultant
Jodine Williams
Youth Culture Consultant
Joseph Kennedy
Youth Culture Consultant
Kimmie Hoo
Youth Culture Consultant
Lee Brodhurst-Hooper
Youth Culture Consultant
Leena Hoo
Youth Culture Consultant
Natasha Rawlings
Youth Culture Consultant
Sarah Aluko
Youth Culture Consultant
Scott Coulter
Youth Culture Consultant
Shareefa Energy
Youth Culture Consultant
Tegan Campbell
Youth Culture Consultant
Wande Davies
Youth Culture Consultant
53. DON'T BE A STRANGER
YOUTH IN FOCUS
The People is an award-winning youth culture consultancy
powered by 150+ young, creators and cultural frontrunners.
The findings in this report can have a direct
impact on the future of your business.
If you’d like to discuss how action + anxiety might impact
your brand, contact us at kian@thepeople.work
www.thepeople.work