This document provides tips for businesses on how to effectively market to and serve millennial customers. It begins with an introduction to millennial spending habits and preferences shaped by growing up with technology. It then lists 6 general characteristics of millennials: they expect technology to work quickly and easily, are social online and off, want to collaborate, are all about adventure, value corporate values, and expect a customer experience like that depicted in the 1960s TV show The Jetsons. The document provides further details about each characteristic and examples of companies successfully engaging millennial customers. It concludes by emphasizing the importance of sharing customer experiences and focusing on the human element of customer service.
Heroes are known to be bold problem solvers who fight for good. Why then are Millennials known as the “hero” generation? And why does that answer matter to companies?
Millennials are the largest generation yet and are poised to change the world. Increasingly acting as agents of change, they not only expect to succeed at having an impact on the world, but also seek out brands with the same goals in mind.
Millennial expert Todd Metrokin, Vice President and Creative Strategist, Ogilvy & Mather Washington D.C., shares a deeper look at Millennial behaviors and how to market to this “hero” generation.
Engaging millenials for financial servicesJason Dea
Webinar sponsored by Empathica discussing how the financial services industry can leverage great experiences to better engage with the Millennial generation
Find a great Infographic summary of some of the research here http://forewardsapp.com/blog/influence-millenials-drive-customer-referrals/
Generous Brands 2.0: Retail’s ongoing journey towards the greater goodFITCH
Emotional connection with shoppers has always sat at the heart of the essence of our industry, and yet there are still precious few retailers putting their money where their mouths are towards a new agenda of social wellbeing.
5 years ago FITCH identified the move towards this trend with its Generous Brands white paper, a ground breaking challenge to the retail industry to take up the mantle and to change both operations and culture from a focus solely on the bottom line to one marrying commercial realities with a responsibility towards a higher purpose.
The time has come to revisit this topic as retail finds itself poised at a moment of profound change – most pointedly the approaching dominance of Gens Y and Z on the shopping landscape, collectively the largest block of consumers in history and by far the most socially conscious.
Against this backdrop it is more important now than ever before for brands and retailers to align their higher purpose with their business goals. Only then will they become not only unique, but relevant and memorable to those that they seek to serve.
How can brands celebrate culture? // Five behavioural shifts underpinning the...Canvas8
The 2019 Cannes Lions International Festival of Creativity brings together some of the world’s most innovative advertisers to recognise the best campaigns from the year. Canvas8 examines the winning campaigns to identify the five key behavioural shifts underpinning this year’s Grand Prix winners and the opportunities they present for brands.
Heroes are known to be bold problem solvers who fight for good. Why then are Millennials known as the “hero” generation? And why does that answer matter to companies?
Millennials are the largest generation yet and are poised to change the world. Increasingly acting as agents of change, they not only expect to succeed at having an impact on the world, but also seek out brands with the same goals in mind.
Millennial expert Todd Metrokin, Vice President and Creative Strategist, Ogilvy & Mather Washington D.C., shares a deeper look at Millennial behaviors and how to market to this “hero” generation.
Engaging millenials for financial servicesJason Dea
Webinar sponsored by Empathica discussing how the financial services industry can leverage great experiences to better engage with the Millennial generation
Find a great Infographic summary of some of the research here http://forewardsapp.com/blog/influence-millenials-drive-customer-referrals/
Generous Brands 2.0: Retail’s ongoing journey towards the greater goodFITCH
Emotional connection with shoppers has always sat at the heart of the essence of our industry, and yet there are still precious few retailers putting their money where their mouths are towards a new agenda of social wellbeing.
5 years ago FITCH identified the move towards this trend with its Generous Brands white paper, a ground breaking challenge to the retail industry to take up the mantle and to change both operations and culture from a focus solely on the bottom line to one marrying commercial realities with a responsibility towards a higher purpose.
The time has come to revisit this topic as retail finds itself poised at a moment of profound change – most pointedly the approaching dominance of Gens Y and Z on the shopping landscape, collectively the largest block of consumers in history and by far the most socially conscious.
Against this backdrop it is more important now than ever before for brands and retailers to align their higher purpose with their business goals. Only then will they become not only unique, but relevant and memorable to those that they seek to serve.
How can brands celebrate culture? // Five behavioural shifts underpinning the...Canvas8
The 2019 Cannes Lions International Festival of Creativity brings together some of the world’s most innovative advertisers to recognise the best campaigns from the year. Canvas8 examines the winning campaigns to identify the five key behavioural shifts underpinning this year’s Grand Prix winners and the opportunities they present for brands.
Find out how your brand can create the right emotional connection for Millennials
Millennials are entering an important life stage for banks, as this segment of the population is starting to build wealth while driving potential sales growth in financial products and services. This segment tends to use more primary banking products than Baby Boomers and carry a higher minimum balance in their checking accounts. An additional reason for the increased focus on this segment is based on the rapid growth in size versus other cohorts such as Baby Boomers. This study will translate the many research documents into an ideal Millennial Experience (MX) for the banking industry through our Omni Experience Model and will help define the role of physical branches versus online. http://www.sld.com
For more information visit http://www.howcoolbrandsstayhot.com/trends
Enjoy the inspiration!
Early 2014, five trend watchers teamed up to share their views on the consumer and societal evolutions for 2014 and beyond. In this brand-new consumer trends paper, we gathered 5 paradoxical trends defining the consumer of today and of the future:
1. Learn from Joeri Van den Bergh how global brands such as Heineken and Renault are using serendipity in their advertising.
2. Find out from Steven Van Belleghem how companies benefit from the abundance of useful information to predict consumer behavior.
3. Follow Tom Palmaerts to experience four possible cloaking channels: de-facing, de-sharing, de-leting and the dark web…
4. Discover with Sven Mastbooms how existing business models are under pressure due to the consumers’ urge to take a quicker, easier and cheaper shortcut to the solution.
5. And finally tune in to Herman Konings to find out how consumers are taking control of their own health.
No guts, No glory: 5 steps to become a brave new marketerJoeri Van den Bergh
Our world is changing rapidly. Technology is developing faster than ever. Information is shared and made available everywhere.
This InSites Consulting marketing paper on Generation Y is based on interviews with 21 global marketing executives from various industries (such as Converse, Heineken, Abercrombie & Fitch, BBC, Microsoft, Reckitt & Benckiser and many more) and it offers a 5step plan for marketers to improve their marketing towards the demanding Gen Y customers.
It’s time to reject FOMO and embrace Borecore, along with mindfulness apps, myth debunking, and a shift in focus away from Millennials. Mindshare North America's annual Culture Vulture Trends report is here, unveiling the latest consumer shifts and cultural trends forecast to grow over the next year.
Loyalty Marketing is at a crossroads while the 80 Million + segment of Generation Y (Millennials) is growing in importance to companies across North America. This presentation provides a beginning insight into how we can shape Loyalty programs to engage and retain the interest of Millennials.
6 Key trends that every brand and every marketer should follow from this year Cannes Lions International Festival of Creativity. The trends where chosen based on the award winning campaigns and some talks and seminars.
The Digital Social Contract
The Millennials and generation Z together comprise the most engaged, mobile, and enticing consumers of our time, but brands and agencies have largely misunderstood how these coveted digital natives interact.
We have missed a fundamental truth: There is a new social contract emerging—a digital social contract—that, like Rousseau’s original, has been proposed, ratified, and enforced by those it governs—most especially online video creators and their legions of fans who together stand at the apex of the digital revolution.
In Ogilvy & Mather's latest Red Paper, "The Digital Social Contract", Ogilvy's Jeremy Katz and Robert John Davis join with Alta Sparling and Bing Chen from Victorious to uncover the unspoken social rules governing the digital world and explain to brands how to thrive in it.
Brandhome goes to the Cannes Lions Festival of Creativity every year to check out the new trends, brands, technologies, meet interesting people and learn from masterminds all over the world. We gathered all our insights from 4 busy days in one handy presentation. Don't hesitate to post any additions in the comment section below.
Find out how your brand can create the right emotional connection for Millennials
Millennials are entering an important life stage for banks, as this segment of the population is starting to build wealth while driving potential sales growth in financial products and services. This segment tends to use more primary banking products than Baby Boomers and carry a higher minimum balance in their checking accounts. An additional reason for the increased focus on this segment is based on the rapid growth in size versus other cohorts such as Baby Boomers. This study will translate the many research documents into an ideal Millennial Experience (MX) for the banking industry through our Omni Experience Model and will help define the role of physical branches versus online. http://www.sld.com
For more information visit http://www.howcoolbrandsstayhot.com/trends
Enjoy the inspiration!
Early 2014, five trend watchers teamed up to share their views on the consumer and societal evolutions for 2014 and beyond. In this brand-new consumer trends paper, we gathered 5 paradoxical trends defining the consumer of today and of the future:
1. Learn from Joeri Van den Bergh how global brands such as Heineken and Renault are using serendipity in their advertising.
2. Find out from Steven Van Belleghem how companies benefit from the abundance of useful information to predict consumer behavior.
3. Follow Tom Palmaerts to experience four possible cloaking channels: de-facing, de-sharing, de-leting and the dark web…
4. Discover with Sven Mastbooms how existing business models are under pressure due to the consumers’ urge to take a quicker, easier and cheaper shortcut to the solution.
5. And finally tune in to Herman Konings to find out how consumers are taking control of their own health.
No guts, No glory: 5 steps to become a brave new marketerJoeri Van den Bergh
Our world is changing rapidly. Technology is developing faster than ever. Information is shared and made available everywhere.
This InSites Consulting marketing paper on Generation Y is based on interviews with 21 global marketing executives from various industries (such as Converse, Heineken, Abercrombie & Fitch, BBC, Microsoft, Reckitt & Benckiser and many more) and it offers a 5step plan for marketers to improve their marketing towards the demanding Gen Y customers.
It’s time to reject FOMO and embrace Borecore, along with mindfulness apps, myth debunking, and a shift in focus away from Millennials. Mindshare North America's annual Culture Vulture Trends report is here, unveiling the latest consumer shifts and cultural trends forecast to grow over the next year.
Loyalty Marketing is at a crossroads while the 80 Million + segment of Generation Y (Millennials) is growing in importance to companies across North America. This presentation provides a beginning insight into how we can shape Loyalty programs to engage and retain the interest of Millennials.
6 Key trends that every brand and every marketer should follow from this year Cannes Lions International Festival of Creativity. The trends where chosen based on the award winning campaigns and some talks and seminars.
The Digital Social Contract
The Millennials and generation Z together comprise the most engaged, mobile, and enticing consumers of our time, but brands and agencies have largely misunderstood how these coveted digital natives interact.
We have missed a fundamental truth: There is a new social contract emerging—a digital social contract—that, like Rousseau’s original, has been proposed, ratified, and enforced by those it governs—most especially online video creators and their legions of fans who together stand at the apex of the digital revolution.
In Ogilvy & Mather's latest Red Paper, "The Digital Social Contract", Ogilvy's Jeremy Katz and Robert John Davis join with Alta Sparling and Bing Chen from Victorious to uncover the unspoken social rules governing the digital world and explain to brands how to thrive in it.
Brandhome goes to the Cannes Lions Festival of Creativity every year to check out the new trends, brands, technologies, meet interesting people and learn from masterminds all over the world. We gathered all our insights from 4 busy days in one handy presentation. Don't hesitate to post any additions in the comment section below.
Identifying Millennials’ Attitudes and BehaviorsGen Re
Millennials are all around you, and they’re important to your business. However, it’s clear that this group - which numbers 2.5 billion globally - possesses specific attitudes and behaviors that call for a fresh approach to marketing financial services, especially when it comes to insurance products.
Read more from our series "Millennials in Insurance" at: www.genre.com/millennials
In the fifth annual Millennial Survey, Deloitte uncovers what tomorrow’s leaders think of business today. With two-thirds of Millennials expressing a desire to leave their organization by 2020, businesses must adjust how they nurture loyalty among these young leaders. http://www2.deloitte.com/global/en/pages/about-deloitte/articles/millennialsurvey.html
Millennials: Understanding the GenerationUrbanBound
Understanding the Millennial mindset can be a tricky thing to do. Understand some of the key things Millennials need in the workforce in order to be happy. For even more information, check out our eBook here: http://resources.urbanbound.com/millennial-mindset-understanding-millennials
Marketing to Millennials and the Significant ROI They Can Bring Your FirmLarry Bodine
Marketing to the Millennials doesn't have to be mysterious. Law firms can no longer afford to overlook or avoid marketing to this often-misunderstood generation. There's real ROI tied to knowing this audience – and now you can discover how to understand and reach them.
Millennials surpassed Baby Boomers as America's largest generation in 2016. The easiest way for a law firm to fail is to NOT understand Millennials, NOT find ways to be relevant or engage to them, and NOT to adapt to their new expectations. They are the largest spending cohort in the US, and they are retaining attorneys.
"Law firms and marketers need to shift and adapt to this reality, instead of waiting for one that won't come true,” says Katie Elfering, a CEB Iconoculture consumer strategist and Forbes' resident expert on Millennials.
What you will discover
- How Millennials search for attorneys.
- How to appeal to this generation, now in their mid-30s and buying cars, homes and insurance.
- What Millennials care about.
- Creating brand messaging to appeal to Digital Natives.
- How today's generation makes purchase decisions.
Our Millennial Presenters from Network Affiliates:
- Emily Frickey, Director of Digital Operations
- Alex Dodge, Account Director
- Kate Stromberg, Marketing Director
The Millennial Think Tank is a weekly on-air broadcast dedicated to busting myths about Millennials in areas like brand ethics, transparency, debt, education, relationships, globalization, and entrepreneurship. We also develop and host private think tanks for brands that are interested in learning from and aligning with Millennials.
MTT is hosted by ArCompany - we're a Toronto based group that focuses on helping brands / companies build communities, content, and technology for their customers and not the other way around.
Whitepaper: Surprising Attitudes Millennials Have About Total CompensationIconixx
Companies must understand what millennials think about compensation. The notion is that millennials constitute the entitlement generation – but as with many other perceptions surrounding millennials and compensation, there’s much more to it than appears.
Millennials: Who are they? What do they like? And how do they differ from previous generations, especially in terms of digital purchasing expectations and behavior? Find out here.
Guide | How Jewelry Retailers can Connect with Millennial ShoppersRaymark
The largest generation in history is about to move into its prime spending years. Millennials are going to reshape the jewelry industry; their unique experiences will change consumer behavior, forcing jewelry retailers to examine how they do business for decades to come.
In this exclusive guide, you will learn about:
• Who are the Millennials? And what do they really want?
• Millennial views on luxury
• The impact of social media
• Software tools to reach Millennials
Retail is changing fast. Customers are embracing digital and behaving in more complex and challenging ways. They are shopping everywhere and at any time. They research and compare. They want to make their own versions of the product. They want to know how things are made.
Companies need to start tailoring people retail experiences.
A co-creation with Maria Lumiaho, at Futurice.
Retail is changing fast. Customers are embracing digital and behaving in more complex and challenging ways. They are shopping everywhere and at any time. They research and compare. They want to make their own versions of the product. They want to know how things are made.
Companies need to start tailoring people's retail experiences.
Presented at Service Design Drinks Helsinki, 14.2.2015.
Gen Z Shopping: Designing retail for the constant state of partial attentionFITCH
Meet the most complex yet most critical shopper of all time – Generation Z.
By 2020, today’s 14-19 year olds will be the largest group of consumers worldwide, making up 40% of the US, Europe and BRIC countries, and 10% in the rest of the world. The needs and behaviours of this group will inform not only the next generation of shoppers, but the future of mainstream retail.
So, how do retailers and brand owners engage with a new kind of shopper, who pays less attention but with a sharper and hyper-informed eye? There have been many observations on the lifestyle and digital dexterity of Gen Z (current 14-19 year olds), but until now, their shopping habits have remained unobserved.
In this paper, FITCH not only defines who Gen Z shoppers are, but also clarifies their distinct retail behaviours and offers strategies for retailers to attract them with seamless and highly commercial experiences.
My presentation @ #youthmarketing of Marketing Week in Greece. The info/ the pics are not mine they are copied from all over the internet. If something is yours and you want me to take it out.. pls let me know. As always I'm very dyslexic so if your find a mistake pls do not kill me! Further reading and sources at the end! Happy Reading
The New Year always brings hopes of new strategies, idea, goals and successes. But before we dive into what’s next, we thought it would be a good idea to reflect on the top 15 most important marketing and technology trends from 2015. Jen Bullett and Kalev Peekna count down 15 strategies, trends and tactics that Business-to-Business and Professional Services marketers should keep on their radar as they delve into 2016. Specifically, we cover topics including lead generation, predictive marketing, brand storytelling and cross-channel metrics.
The Retail Rebels - Who Will Conquer the Connected ConsumerJerry Inman
Just like last year’s fashions and the latest iPhone, Millennials are being replaced by the latest and greatest batch of consumers, Generation Z (also known as The Founders). They are Gen Y’s younger siblings who were born between 1995 and 2009. While Millennials continue to be an important market for many retailers and brands, a new purchasing powerhouse should demand your attention. The oldest members of Gen Z are still teenagers, but they already wield a buying power of $44 billion and command the highest influence on family purchases in history. In fact, 93% of Gen Z parents surveyed said their children influence family spending and household purchases, according to the Deep Focus’ 2015 Cassandra Report Gen Z and this continues through 2016. They also make up nearly 26% of the population giving us more than enough reasons to start paying attention.
Just like with Millennials, retailers need to discover how to genuinely connect with GenZ to build trust and loyalty. But beware - it’s been said that GenZ can’t stand living in the Millennial shadow. To secure the favor of the up-and-coming generation of consumers, you have to know what makes them tick. Of course, figuring this step out requires an understanding of what Generation Z values and where they spend their time.
What has emerged to date? Retail rentals or sharing - these new consumers are becoming increasingly used to the idea of a “sharing economy” – tapping into Uber for rides, Airbnb for places to stay or Rent the Runway for outfits. Retailers need this type of disruptive thinking, a digital business transformation to execute, and change management to adopt behaviors for this new breed of consumers. Even if GenZ isn’t your current target audience today, they will be tomorrow and now is the time to grab their attention, so get ready!
The Retail Rebels - Who Will Conquer the Connected ConsumerPaula Levy
Just like last year’s fashions and the latest iPhone, Millennials are
being replaced by the latest and greatest batch of consumers, Generation
Z (also known as The Founders). They are Gen Y’s younger
siblings who were born between 1995 and 2009. While Millennials
continue to be an important market for many retailers and brands,
a new purchasing powerhouse should demand your attention. The
oldest members of Gen Z are still teenagers, but they already wield a
buying power of $44 billion and command the highest influence on
family purchases in history. In fact, 93% of Gen Z parents surveyed
said their children influence family spending and household purchases,
according to the Deep Focus’ 2015 Cassandra Report Gen Z
and this continues through 2016. They also make up nearly 26% of
the population giving us more than enough reasons to start paying
attention.
Just like with Millennials, retailers need to discover how to genuinely
connect with GenZ to build trust and loyalty. But beware - it’s been
said that GenZ can’t stand living in the Millennial shadow. To secure
the favor of the up-and-coming generation of consumers, you
have to know what makes them tick. Of course, figuring this step out
requires an understanding of what Generation Z values and where
they spend their time.
What has emerged to date? Retail rentals or sharing - these new
consumers are becoming increasingly used to the idea of a “sharing
economy” – tapping into Uber for rides, Airbnb for places to stay or
Rent the Runway for outfits. Retailers need this type of disruptive
thinking, a digital business transformation to execute, and change
management to adopt behaviors for this new breed of consumers.
Even if GenZ isn’t your current target audience today, they will be
tomorrow and now is the time to grab their attention, so get ready!
11 Trends in the Future of Retail According to Brian SolisBrian Solis
Brian Solis Keynotes Acosta Leadership Symposium 2015: The concept of future retail is constantly evolving. But what isn't evolving as quickly is the understanding and widespread experimentation to bring the future to life today by mainstream retailers. Leading digital analyst, futurist and author Brian Solis shares his most important trends for retailers to embrace now. And, the good news is that no matter the date on this video, his words are as true today as they were then. Video Here: https://youtu.be/62OogreQpZA
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
2. Publisher’s note: If you are interested in any of the services provided by Micah Solomon, he has invited readers to call 484-343-5881 or to email micah@micahsolomon.com for information.
How to Win Over Millennials WWW.PEGA.COM
2
Micah Solomon is a best-selling author and an authority on customer
service and customer experience. He is a frequent contributor to
Forbes.com and Inc.com. Follow him at @micahsolomon.
Micah Solomon
Author
3. WWW.PEGA.COMHow to Win Over Millennials
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CONTENTS
MEET THE MILLENNIALS 4
PUT YOUR MONEY WHERE THE 5
MILLENNIALS ARE
GENERAL CHARACTERISTICS 6
THE (UNAUTHORIZED) JETSONS GUIDE 13
TO MODERN CUSTOMER SERVICE
MAKE IT EASY FOR CUSTOMERS TO GIVE 15
YOU THEIR MONEY
BE EVERYWHERE YOUR CUSTOMER IS 16
BUILD SOMETHING GENUINE 18
YOUR CUSTOMER’S THE STAR 19
SHARE THE EXPERIENCE 21
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MEET THE
MILLENIALS
Within the next few years, millennial customers (born between 1980 and 2000) will bring
the greatest spending power of any generation to date. There are even more of them
than Baby Boomers.
These are customers shaped by a lifetime immersion in online commerce, search
engines and on-the-go connectivity. Their phones have always been smart. The Internet
has always been on. They’ve likely never waited in line at the bank, mailed a letter or had
their musical choices limited to the radio. They can align their shopping with their values,
with options to buy humane, green, fair trade, organic and employee-owned.
Millennials are important not just by their sheer numbers and direct economic impact,
but because their preferences and behaviors affect the behavior of older generations. A
25-year-old’s expectations today will be mirrored in her parents’ demands soon.
THE OPPORTUNITYAND THE CHALLENGE
You need to streamline the customer experience via technology, while also staying
genuine and human. Keeping up with your rapidly evolving customers requires
attention, creativity and hard work.
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PUT YOUR MONEY WHERE
THE MILLENIALS ARE
The millennial generation is already more numerous than any other generation and will
only grow larger as the populations of older generations dwindle. They’ll soon become
the most important consumers, both in number of interactions and dollars spent.
It’s estimated they’ll spend $200 billion annually by 2017 and $10 trillion over their
lifetimes as consumers.
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GENERAL
CHARACTERISTICS
05.
They value
values.
01.
They expect
technology to
work. Quickly
and easily.
02.
They’re social —
online and off.
03.
They want to
collaborate.
04.
They’re all about
adventure.
7. Millennials feel that a new brand, service or
product is only started by the company; it’s
finished by the customers. Companies that
figure out ways to engage in this co-creation
relationship will have an edge.
Alex Castellarnau, Team Design
Dropbox
“
”
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THEY EXPECT TECHNOLOGY
TO WORK. QUICKLY & EASILY.
Because they’ve grown up digital, millennials embrace
technology. Faster internet speeds, increased access to
the web, the proliferation of smartphones and tablets,
intuitive search functions and always-on GPS influence
customer demands.
Millennials in particular place a premium on speed and
convenience. They’re twice as likely as other customers
to buy their groceries at convenience stores (in spite
of the wild markups), and they disproportionately
patronize places like Panera, Chipotle and Pei Wei, as
well as stores with pre-packaged to-go food options
— all of which dispense with the waiting-around-for-
waitstaff routine.i
The technology closest to the millennial heart is mobile.
According to Pew, more than four out of five sleep next
to their cell phones. They own more cell phones, use
their cell phones more, text more and text while driving
(yikes) more than other generations. And 41% have no
landline.
01.
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THEY’RE SOCIAL — ONLINE
AND OFF
Millennials are sociable, particularly where online and
offline activities overlap. They’re more likely than other
generations to shop, dine and travel with groups and
share stories about it on Facebook, Snapchat, Tumblr,
Vine, YouTube, Instagram, Yelp, TripAdvisor and Amazon.
They want to show off where they are, where they’ve
been and where they’re headed — online alerts that
reflect behavior in the physical world.
More than two-thirds of millennials, according to
marketer Jeff Fromm’s research, “don’t make a major
decision until they have discussed it with a few people
they trust,” and 70% of millennials are “more excited
about a decision they’ve made when their friends agree
with them, compared to 48% of non-millennials.”
And millennials aren’t just social with their friends.
Incredibly, 85% of teens name one of their parents
as their best friend and more than one-third say they
influence what products their parents buy, what shops
and restaurants they visit and what trips they take.
02.
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THEY WANT TO
COLLABORATE
Millennials are a collaborative generation, in part because of their parenting and
education. They want to collaborate with businesses and brands, as long as they
believe they have a say. According to Alex Castellarnau at Dropbox, “Millennials feel
that a new brand, service or product is only started by the company; it’s finished by the
customers. Companies that figure out ways to engage in this co-creation relationship
will have an edge.”
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THEY’RE ALL ABOUT
ADVENTURE
Millennial customers crave discovery. Here are a few
examples:
• When shopping, they prefer an “experiential lifestyle
environment” (where shopping is more than a
transaction and pleasure isn’t limited to the goods
they buy).i
• Far more millennials than non-millennials report a
desire to visit every continent and travel abroad as
much as possible.ii
• More than twice as many millennials as those in
other age brackets say they are willing “to encounter
danger in pursuit of excitement.”iii
This may sound
irrelevant, but consider the idea of “danger” to
include traveling across the city for artisanal
cupcakes, knowing the bakery famously sells out each
day before 10 a.m., or shopping, on a lark, at a popup
store with no history and only word of mouth buzz.
• When millennials dine out, they search for the
exotic, adventurous or memorable. This has helped
transform cuisine searches into an adventure — and
food-truck-following into its own culture.iv
04.
i Millennial Passions
ii Traveling With Millennials (Boston Consulting Group, 2013)
iii American Millennials: Deciphering the Enigma Generation (Barkley in collaboration with Service Management Group And Boston Consulting Group, 2011)
iv Millennial Passions: Food, Fashion, and Friends (Boston Consulting Group, 2010)
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THEY VALUE VALUES
Millennials are more likely than previous generations to care about a company’s
values: its social responsibility, sustainability and ethics in treating employees and
suppliers, according to research by Boston Consulting Group and Barkley. More than
50% make an effort to buy products from companies that support causes they care
about, according to research from Barkley, an independent advertising agency.
To win the hearts of today’s consumers, a business needs to stand for something and
mean it. Customers are always on the lookout for corporate hypocrisy. One test is
whether an organization engages in “greenwashing,” the practice of solely paying lip
service to environmental issues. It’s bad enough on its own, but customers feel it also
indicates hypocrisy among other ethical issues.
With social media ubiquitous and “inside information” a Google search away, an
organization can’t hide its hypocrisy for long. When Lululemon showed reluctance to
take responsibility for a see-through yoga-pants debacle, it turned off customers to
the tune of a 50% drop in share price. On the other hand, Starbucks walks the talk
of its corporate philosophy, spending more on ethically sourced coffee beans and
providing health insurance to every worker, even the part-timers.
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THE (UNAUTHORIZED)
JETSONS GUIDE TO
MODERN CUSTOMER
SERVICE
Building the right experience for today’s customers requires you to think about an
uncomfortable subject: where employees are helpful, and where they just get in the
way. Today’s younger customers know that technology can reduce the need for human
gatekeepers. Think of all the transactions routinely conducted online, from buying plane
tickets to signing up for classes to scheduling doctor’s appointments.
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The Jetsons Test
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In the Jetsons, much of
the customer service is
provided by machines.
And much of this machine-
based service is actually
self-service. The service
provided by humans adds
what people want out of
human interaction: warmth
and a little drama. Consider
the southern-accented
receptionist who warmly
greets George Jetson at
work.
This is a solid model for
dividing your operations.
If someone can do the job
more efficiently or effectively
than a machine, then a
human should be doing it
(e.g., cardiac surgery and
watercolor painting). That
also hold true if a person
can do the job more
warmly than a machine.
The exceptions are when
warmth comes at the
expense of efficiency,
or vice versa. Then, it’s a
judgment call. One solution
involves a Jetsonian
compromise: personalizing
the technology you use to
deliver service.
Consider Rosie the
Robot, the animatronic
housekeeper with a New
Yawk accent and an
attitude to match; she’s not
a bad model to follow when
designing your customer-
facing technology.
So, how can you determine
which service functions
you should offload to
technology and which ones
you should keep with your
employees? The Jetsons
Test, based on the 1962
television series set 100
years in the future.
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MAKE IT EASY
FOR CUSTOMERS
TO GIVE YOU
THEIR MONEY
Retail faces a particular problem of using an old model to serve new
customers. When a customer’s trying to hand over her money, she
shouldn’t be forced to endure a line for the privilege of doing so! It’s time
to “escape being tied down to the traditional model of a ‘cash route,’
where you go to a place to do the transaction,” as retail expert and
Accumula Technologies CEO Evan Brubaker puts it.
This is the model Apple uses, keeping the mechanics of the transaction
— receipts, register, cash drawer — out of view, so the focus is on the
customer.
Take Camelion Design, a small, seasonally busy home design and
accessories retailer in Seattle. For 15 years, Camelion used a single
cash register, which meant during the busy holiday season there
could be 10 or 15 customers stewing in line. Accumula Technologies
installed a POS system designed by Lightspeed that runs on three
Apple devices. Now any employee anywhere in the store can ring
up customers on the spot, handling multiple transactions at once
— without ever being taken off the floor.
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BE EVERYWHERE
YOUR CUSTOMER IS
Millennials have come of age lacking the sense of limitations in commerce that their
elders have long accepted. They want to shop online and pick up in your store.
They want to receive text coupons while they’re shopping in the area. They want
you to find and ship items right to their home that aren’t currently available.
They want you to recognize what kind of shopper they are and reward them
for it. And they will Yelp your business a new one if you can’t meet these demands. In
short, they’re omnichannel. And you need to be too.
Your inventory systems and databases need to be connected. Your return procedures
and order histories need to be synchronized. Companies like Micros, recently acquired
by Oracle, specialize in technology that allows this coordination. So, say a customer
returns a dress either through the mail or at the store, the general ledger is adjusted,
order history is appended and inventory is updated in real-time.
New technology also means you can expand your store’s inventory without taking up
valuable real estate. Small retailers can use systems like the Lightspeed solution by
Accumula, while larger retailers can use a more elaborate system like Micros, allowing
customers to peruse items that aren’t found on the showroom floor.
When your customer service experience becomes truly seamless and centered on
the customer, you’ve achieved omnichannel. By lowering the barrier to reaching your
company through any possible channel, you’ll hear from the customer more — and
more often with an open pocketbook.
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...this generation craves
personal experiences.
Jennifer Fox, President
Fairmont Hotels & Resorts
“
”
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BUILD SOMETHING GENUINE
Today’s customers have an advanced ability to spot
corporate hogwash. While no customers are fond of
artifice, millennials in particular are on a quest for the
genuine — and to win them over, your business needs to
be perceived as authentic.
Some of what creates authenticity is intrinsic to your
brand For example, if you’re the first or a storied brand
in a particular marketplace like Levi’s or Sam Adams. Or,
maybe you have a founder who personifies authenticity,
like climber Yvon Chouinard, founder of Patagonia. But
some genuine elements can be consciously created as
part of the overall customer experience through things
like language.
In general, customers today favor a straightforward,
down-to-earth, even slangy style of communication in their
business interactions.
They are “disillusioned by anything canned and artificial,”
as business and marketing expert Andrew Jensen puts it.
Excessive formality is hazardous to your business because
it clashes with the personal style of your customers,
millennials in particular, and makes your brand appear out
of touch or even condescending.
A good way to enforce reasonable language standards
is the Danny Meyer Method, after the great New York
restaurateur. The Meyer Method asks employees to nix
certain phrases (“it’s our policy,” “to be honest with you,”
or Danny’s pet peeve: “Are we still working on the lamb?”),
but doesn’t prescribe specific replacements. This provides
employees with boundaries but empowers them to use
creativity within those parameters.
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We talked about offloading service tasks that can be done better electronically.
And once you’ve done this, it’s tempting to pocket the savings and call it a day. But
improving automated customer service is no excuse to offer lousy human-powered
service.
SOME SHINING EXAMPLES
JD Power recently confirmed the importance of personal service in a study of the
hospitality industry, which found that customers who interact more often with service
staff, and with a broader cross-section of that staff, reported greater satisfaction.
Those with the highest satisfaction dealt with at least four employees across the hotel;
those with the least only interacted with an employee at check-in.
Jiffy Lube, the oil change and automotive services chain, rolled out an intricate
nationwide database of customer vehicle history and manufacturer-prescribed service
requirements. This information is just a click away for their employees, freeing them
from onerous paperwork so they can assist customers easily and knowledgeably.
Apple invested in training its employees to help customers on the floor and at the
Genius Bar, where the diagnostic specialists are called “Geniuses.” (Notice how this
playful title avoids describing a transactional role and focuses on ability instead.)
Companies like these don’t pocket their savings from streamlining service. They invest
them in the human element. Your business needs to be more than a throughway for
getting customers from point A to point B. You need to create an experience they’ll
enjoy along the way.
YOUR CUSTOMER’S THE STAR
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SHARE THE
EXPERIENCE
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For all of their tech savvy, millennials are hardly a bunch
of cold, analytical Spocks. Marketing consultant Andrew
Jensen says, “It’s a dangerous mistake to think of the
millennial generation as hard-edged technocrats. On the
contrary, this generation craves personal experiences.”
Jennifer Fox, president of Fairmont Hotels & Resorts,
agrees. Younger customers coming into the marketplace
hope “[we] will deliver an emotional narrative that
resonates with them.”
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EXPAND THE
CIRCLE
Let’s take travel, for
example. No matter who
you actually go away with,
friends and loved ones are
always along for the ride
as you document your
adventures through social
media. Boston Consulting
Group explains that “for
a four-day leisure trip,
the average consumer
spends 42 hours online
researching, planning
and making reservations,
and then sharing their
experiences while they
travel or when they get
back home.”
HOW SHARING AFFECTS
BUYING
This socialization of
consumption goes beyond
those who are traditionally
considered friends. Even
ostensible strangers
— online followers and
brands’ online reviewers
— are often trusted by
younger customers more
than even well-established
brands, according to
Joeri Van den Bergh and
Mattias Behrer. Customers
look for authority online
from people with similar
experiences, perspectives
and backgrounds. And
these acquaintances, both
physical and virtual, have
a real effect on what’s
purchased, and how it’s
experienced.
FIND YOUR CUSTOMER
PIONEERS
Another way sharing
affects purchase power is
when customers become
“discoverers” in the eyes
of friends, loved ones and
acquaintances. A study
by The Futures Company
shows that people take
pride in discovering
products and services
and being recognized by
their peers for being “first.”
The customer gets social
currency — and your
business gets credibility.
Any effort and creativity you
invest to help customers
build these relationships
will simultaneously help you
build relationships.
This extends to other
arenas, too. In retail,
girlfriends share selfies
from the dressing room
to get opinions on fit and
style. In dining, customers
share course-by-course
photos of their meals in
real time. In entertainment,
fans stream concerts
from the crowd. Even in
healthcare, pro athletes
tweet updates about their
injuries from the ER.
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