The document discusses how brands can focus on purpose and improving people's lives to become truly great. It notes that consumers increasingly expect companies to address social and environmental issues, yet few companies are seen as working hard to solve big challenges. The document advocates that brands should focus on enabling transformations and bettering humanity through experiences, rather than just advertising. It provides examples for how radio brands can take this approach by featuring individuals, solving problems, and allowing listeners to participate in positive change.
25 Inspiring Quotes From Experts Shaping the Future of MarketingHubSpot
Get inspired by marketing experts Seth Godin, Nate Silver, and Scott Harrison.
Want to get more inspiration from these experts?
Attend INBOUND 2013. Learn more: http://www.inbound.com/
This discussion will cover how to distill the core identity of your brand, product or marketing campaign down to a single story. We’ll then discuss how to strategically build your story back up to better reach your audience on several different levels. We focus on how motion design and short format film become an incredibly powerful medium to emotionally connect with audiences within the marketing ecosystem.
Strategic Planning & the Importance of Consumer insightsKaren Saba
A high level presentation shedding light on what Strategic Planners really do at creative agencies and the importance of consumer insights in the world of planning. It is an interactive presentation with a 'Guess the insight' section at the end.
Please feel free to download, improve, and share the credits.
One of the appeals of entrepreneurship might be to become your own boss. But going into business for yourself doesn’t mean that you’ll be the only person who benefits from your enterprise. Here, R. Kirk Huntsman discussed the trend of social entrepreneurship.
25 Inspiring Quotes From Experts Shaping the Future of MarketingHubSpot
Get inspired by marketing experts Seth Godin, Nate Silver, and Scott Harrison.
Want to get more inspiration from these experts?
Attend INBOUND 2013. Learn more: http://www.inbound.com/
This discussion will cover how to distill the core identity of your brand, product or marketing campaign down to a single story. We’ll then discuss how to strategically build your story back up to better reach your audience on several different levels. We focus on how motion design and short format film become an incredibly powerful medium to emotionally connect with audiences within the marketing ecosystem.
Strategic Planning & the Importance of Consumer insightsKaren Saba
A high level presentation shedding light on what Strategic Planners really do at creative agencies and the importance of consumer insights in the world of planning. It is an interactive presentation with a 'Guess the insight' section at the end.
Please feel free to download, improve, and share the credits.
One of the appeals of entrepreneurship might be to become your own boss. But going into business for yourself doesn’t mean that you’ll be the only person who benefits from your enterprise. Here, R. Kirk Huntsman discussed the trend of social entrepreneurship.
Three business basics to always remember! People don't care about your brand. They care about what you can do for them. Back to basics... Give people what they want, do it consistently and do it better than your competition.
What if you could turn virtually every cold call into a “warm call”? Sales Nirvana? It is very possible today with a shift in strategy and through the adoption of new tools and technology.
The blend of a traditional networking philosophy and technology integration can transform the opportunity to develop higher levels of awareness around your solution, increase quality lead generation and elevate evangelism from your brand ambassadors. Social Selling is all about being expertly informed and demonstrating value early in the sales cycle to achieve a competitive advantage. While you cannot automate relationships you can increase quality introductions and accelerate knowledge transfer by leveraging a Social Selling strategy.
The game has changed. Cold calling, marketing collateral, template proposals, two-hour business lunches, deals on the golf course and the selling system you subscribed to for 10 years?
Dead end.
A new era has emerged where more sophisticated and demanding buyer’s carefully guard their time and approach any buying decision with caution, scrutiny and rigor that simply didn’t exist a few years prior. And earning a partnership through a competitive decision cycle with today’s Buyer requires advanced Sales PROCESS, SKILL and STRATEGY.
This presentation provides 10 principles to ignite sales success, sell like a Rock Star and build a client community of brand evangelists in the knowledge economy.
Aquent/AMA Webcast: Driving Change with CreativityAquent
Think design is just about creating products or logos? Think again. In fact, designers can help businesses to innovate, solve problems, and grow in new ways.
In this webcast, Tommy Lynn, Global Creative Director at Dell speak on how to use creative thinking to discover what can be done by harnessing divergent and convergent thinking, and to understand where creativity can fit into a company’s overall strategic plan.
As life long learners, we can constantly nurture our creative juice by understudying the little things around us.Innovation doesn't have to radical or huge, it can also be incremental; We may not all be able to create or discover something so life-changing, however by having empathy and desiring to create a better life for others around us we are able to make little differences that go a long way.
Today, take out time to appreciate and experience learn from the little things all around us.
Learn about some do-able, affordable ways to develop and implement a brand strategy that will put you on the path to better growth and stronger connections with your customers.
Rethink Conference 2013 - The Social Agency of the Future Gemma Craven
Disruption is happening to business worldwide and the communications agency is no exception to this rule. What does an agency need to do to survive and prosper in tomorrow's world? My presentation from Rethink Oslo 2013
A Terminus guide to success: forming a startup's core values.Sangram Vajre
For early-stage technology companies, it's essential to have a set of core values supporting your mission and vision. As a co-founder and CMO of Terminus, an Atlanta startup, being an entrepreneur has taught me how important it is to have our team aligned on the same set of principles. This will help continue to grow our company and ensure we're hiring the right "Terminators" to give "keys to the Ferrari".
Mark Ramsey's (http://www.markramseymedia.com) presentation at the 2012 CMB Momentum Conference (http://cmbonline.org/2012momentum) in Orlando. The theme is "Betterness" - the real business of Christian radio - and perhaps all radio.
The world changed. We now live in a hyper-connected world where traditional marketing and traditional branding strategies are not as effective as they used to be. We have to move to a new era where we build brands that actually start making a difference to people, communities and societies.
Three business basics to always remember! People don't care about your brand. They care about what you can do for them. Back to basics... Give people what they want, do it consistently and do it better than your competition.
What if you could turn virtually every cold call into a “warm call”? Sales Nirvana? It is very possible today with a shift in strategy and through the adoption of new tools and technology.
The blend of a traditional networking philosophy and technology integration can transform the opportunity to develop higher levels of awareness around your solution, increase quality lead generation and elevate evangelism from your brand ambassadors. Social Selling is all about being expertly informed and demonstrating value early in the sales cycle to achieve a competitive advantage. While you cannot automate relationships you can increase quality introductions and accelerate knowledge transfer by leveraging a Social Selling strategy.
The game has changed. Cold calling, marketing collateral, template proposals, two-hour business lunches, deals on the golf course and the selling system you subscribed to for 10 years?
Dead end.
A new era has emerged where more sophisticated and demanding buyer’s carefully guard their time and approach any buying decision with caution, scrutiny and rigor that simply didn’t exist a few years prior. And earning a partnership through a competitive decision cycle with today’s Buyer requires advanced Sales PROCESS, SKILL and STRATEGY.
This presentation provides 10 principles to ignite sales success, sell like a Rock Star and build a client community of brand evangelists in the knowledge economy.
Aquent/AMA Webcast: Driving Change with CreativityAquent
Think design is just about creating products or logos? Think again. In fact, designers can help businesses to innovate, solve problems, and grow in new ways.
In this webcast, Tommy Lynn, Global Creative Director at Dell speak on how to use creative thinking to discover what can be done by harnessing divergent and convergent thinking, and to understand where creativity can fit into a company’s overall strategic plan.
As life long learners, we can constantly nurture our creative juice by understudying the little things around us.Innovation doesn't have to radical or huge, it can also be incremental; We may not all be able to create or discover something so life-changing, however by having empathy and desiring to create a better life for others around us we are able to make little differences that go a long way.
Today, take out time to appreciate and experience learn from the little things all around us.
Learn about some do-able, affordable ways to develop and implement a brand strategy that will put you on the path to better growth and stronger connections with your customers.
Rethink Conference 2013 - The Social Agency of the Future Gemma Craven
Disruption is happening to business worldwide and the communications agency is no exception to this rule. What does an agency need to do to survive and prosper in tomorrow's world? My presentation from Rethink Oslo 2013
A Terminus guide to success: forming a startup's core values.Sangram Vajre
For early-stage technology companies, it's essential to have a set of core values supporting your mission and vision. As a co-founder and CMO of Terminus, an Atlanta startup, being an entrepreneur has taught me how important it is to have our team aligned on the same set of principles. This will help continue to grow our company and ensure we're hiring the right "Terminators" to give "keys to the Ferrari".
Mark Ramsey's (http://www.markramseymedia.com) presentation at the 2012 CMB Momentum Conference (http://cmbonline.org/2012momentum) in Orlando. The theme is "Betterness" - the real business of Christian radio - and perhaps all radio.
The world changed. We now live in a hyper-connected world where traditional marketing and traditional branding strategies are not as effective as they used to be. We have to move to a new era where we build brands that actually start making a difference to people, communities and societies.
The Product is You - Developing your personal brand iconDavin Skonberg
Creative Energy Agency founder Davin Infinity presentation at a Product is You business conference.
The Product is You - Developing your personal brand icon
Creative Energy Agency : We help entrepreneurs and organization create and communicate.
Graphic Design & Video Branding, Consulting &Marketing.
The power of story and effective business systems join forces with creativity.
www.Creative-Energy.biz
I have personally helpe
Whether you’re thinking Rebrand, Refresh or Rename, this will save you time and money. Because what your team, prospective team and market want from you has changed.
This juicy 32 page guide is your key to brand success today, giving you:
>> Clarity on what your team and market really want from you
>> The secret formula to fulfilment for business owners
>> A one page checklist to measure your brand!
And so much more!
Download it at https://thesponge.com.au
Five years seems like a good milestone to reflect on the impact social media has had on how brands respond to and engage their customers to deliver customer care. Guy Stephens asked some of the leading thinkers on the topic to offer their perspective on what's transpired and what frontiers are still to explore.
Five Years of Social Customer Care: The Pig Puts on Some Lipstick and the Fis...Guy Stephens | @guy1067
A Retrospective to Mark five years of Social Customer Care featuring some of the key players in that space such as Frank Eliason, Wendy Lea, Dave Carroll, Dr Natalie Petouhoff, Esteban Kolsky, Guy Stephens, Martin Hill-Wilson and Kate Leggett.
Five years of Social Media Customer Service - The PioneersRich Baker
Produced by Guy Stevens, this retrospective asks the pioneers of social media customer service about their reflections on the past five years, and what the future holds. It includes an article written by me about the work I did whilst at Virgin, in and around 2009.
Recommended reading for anyone with an interest in business, social media and the future of work.
3 Lessons for Brands
Technology killed cheating.
Weaknesses are your greatest strengths.
Brands with purpose do better.
3 Lessons for Agencies
Agencies need more diversity.
Strategy is knowing what not to do.
Modern creativity demands collaboration.
Bonus Lesson
Take risks to stand out.
Presenstation made at the Bombay Management Association Seminar on How to use Social Media for Business. Grass root level understanding on using Social Media, Case Studies and suggestions on building Social Media Strategies
Social Media 101 - A Social Media PrimerThink Shift
Who is this for? If you’re an advanced marketer or social media guru, then you’ll have to wait for our next issue. Nothing here will help you (we think). But if this is not you?... read on.
This is for companies, brands, & professionals who:
-Are thinking about and perhaps even dabbling in the social media world
-Are wondering why you should care
-Have really cold feet
-Are skeptical or think all this is going to go away
-Know you need to get “in”, but aren’t sure how
Patrick Reynolds - Triton Digital - Presentation from hivio 2013Mark Ramsey
These are the images from Patrick Reynolds' presentation at hivio 2013: The Radio Ideas Festival (http://hivio.com). Patrick is Chief Strategy Officer for Triton Digital (http://tritondigital.com).
FOX Sports Commentator's Handbook HighlightsMark Ramsey
Fox Sports Media Group provides a slim but fantastic handbook to all of its commentators, and here are some of the highlights contained in this little gem of a book. If you're in the business of communicating via the airwaves, this is for you.
Radio: "I Know Half My Marketing Works, I Just Don't Know Which Half"Mark Ramsey
If you're a radio station marketing to an audience, what tools and tactics work best? The answers are in this presentation from Point to Point Marketing (http://www.ptpmarketing.com) and Mercury Radio Research (http://www.mercradio.com)
Presented by Mark Ramsey, president of hear2.0 and Mercury Radio Research, at the National Association of Broadcasters Radio convention in Dallas in 2006
2. …the art of bettering prosperity so it arcs through
the stratosphere of an authentically good
life, bettering human potential so it… transforms
human possibility radically for the better.
5. it’s a definitive statement
about the difference you are
trying to make in the world
6. it offers something that is hard to come by
it reflects a commitment to a big idea
it is intensely human
7.
8. It’s not enough to be great at
something or to be an expert in your
field. The world is buying your bigger
mission, in many cases, first.
9. Brands have to be multidimensional, more
human. Brands have stood for simple things
in the past: A better mousetrap, the highest
quality widget. These things are what they
make. But these days people also want to
know “why.”
10. Nearly 85% of consumers worldwide
expect companies to become
actively involved in promoting
individual and collective wellbeing;
an increase of 15% from 2010
(Source: Havas Media, November 2011)
11. Yet only 28% of people think that
companies are working hard to solve
the big social and environmental
challenges.
(Source: Havas Media, November 2011)
12. Most people would not care if 70%
of brands ceased to exist
(Source: Havas Media, November 2011)
13. “The real question is: can your company do anything
more than just ‘business’? What can you do to
inspire, amaze, delight, surprise, elevate, enlighten, a
nd better me, and the community around me?...
14. …What can you do to evoke my fuller
potential, and that of the people I care about?
What can you do to authentically matter to me?”
15. All brands are or
should be in the life
improvement business
35. Radio Examples
• “When you win, someone in need wins, too”
• Direct Marketing
• Promoted Listening “Do X and WXXX will give $ or
Benefit to Worthy Recipient”
• Contests with No “Prizes” – Instead, Guarantee
that you will be a Better Person
• Rewards, not “Chances to Win”
• Active, not Passive – You Participate in your own
Betterness
Editor's Notes
UmairHaqueBetterness Defined
Does that sound like “radio”?
Harvard Professor Youngme Moon
From Agency CEO, Andrew Keller is CEO of Crispin Porter + Bogusky.:
From Agency CEO, Andrew Keller is CEO of Crispin Porter + Bogusky.:
Did you know…
Did you know…
So it’s no surprise that…
From Betterness
From Betterness
So here’s my request of you…
The brand is…The diaper site that’s not about diapers….
The brand is…The Johnson & Johnson site which is about interactive resources, not baby shampoo
The brand is…The supermarket that’s all about health and wellness information
The brand is…It’s the bank that reimagines what a bank can be…Start calling your branches "stores." Play music from local bands, and let local merchants show off their wares. Offer free Wi-Fi.Everymonththeyoffer a Wii videobolwingnightonthebank’s big screenBill Taylor, FastCompanyfounder:passion brands in industries devoid of passion“What would happen if we reimagined what visiting a bank would be like”Similar to cafés and other gathering places, Umpqua’s neighborhood stores provide people with an engaging space to browse local merchandise, shop online, enjoy a cup of coffee and learn about community events and resources — in addition to banking.
ClarkKokich, Do or Die – Razorfish CEO
ClarkKokich, Do or Die – Razorfish CEO
ClarkKokich, Do or Die – Razorfish CEO
ClarkKokich, Do or Die – Razorfish CEO
The Betterness Prescription
Have a FaceTom’s – for every pair of shoes you buy, another pair goes to children in need in the third world.No such thing as a children’s hospital. There is only one child in that hospital. With a face…and a name.
Solve a problem
Make her the hero of her own storyToms ShoesDrive Thru DifferencePrayerworksBehave in a certain way, and the brand will give $ to X in your name
Dramatize the details in a storyChallenge…struggle…resolutionWithout those – anecdote, not story