2022-10 Bloomerang Academy Year End Fundraising Presentation.pptx.pdf

Welcome to
Bloomerang Academy
Thank you for joining us!
Please tell us where you are joining us from and what the weather is
like where you are….drop it in the CHAT!

Join the Online Audio or Dial in!
+1 669 900 6833

Ask questions
Live Transcript
Share ideas
Housekeeping

Housekeeping
We will share the slides and recording of this session with you via email later today.
The resources mentioned in the session will be linked on the
Resources slide at the end of this presentation.
Any questions we are not able to answer live or in the Q&A will
be addressed after the session via a follow-up.
If you need further assistance, please reach out to
support@bloomerang.com. Our support team is amazing!

Donation Forms | Event Registration
Text Fundraising | Peer-to-Peer | Auctions
Tuesday, October 11, 2022 | 1:00 – 2:00 p.m. EDT
End-of-Year Fundraising Made
Easy

Meet the Speakers
Kimberly Funk
Channel Marketing Manager, Qgiv
Brendan Smith
VP Business Development, Qgiv

Molly
Meet the Saints
Primrose
Justice
Penny

What We’ll Cover
Let’s talk about end-of-year fundraising! We’ll look
at:
+ What is year-end Giving?
+ Best Practices for a great campaign
+ Examples from Qgiv clients
+ An overview of Qgiv’s fundraising tools
+ Qgiv Integration with Bloomerang
+ Q&A

Poll:
1. I have my end-of-year plan done
2. I am still planning my end of year
3. I don’t have a plan and have nothing
started

What is Year-End Giving?

End-of-Year Giving Timeline

Year-End Giving Statistics
$48 Billion/year donated
every November and
December
$300 Million+ raised
online during Giving
Tuesday
1/3 of Annual Giving
occurs in December
November is most
popular month to start
year-end outreach
$120.40 Average
Donation on Giving
Tuesday
12% of annual giving
occurs the last 3 days of
the year

End-of-Year Best Practices

Start Planning Your Campaign Early

+ Have you raised more than your initial
fundraising goal?
+ Is it time to set a stretch goal?
+ Are you under your fundraising goal?
+ Do you need to set a more realistic
end-of-year giving goal?
Review Your Goals

+ What was our goal last year, and did we meet it?
+ How did the funds raised last year help us this
year?
+ Who contributed to our campaign last year?
+ How many donors did we retain into the new year?
+ What went well with our marketing strategy last
year? What could be improved?
+ How can we better engage our donors in advance
of our upcoming end-of-year campaign?
+ How did our donors respond to social media
posts/text messages/direct mail/emails about last
year’s campaign?
+ How were last year’s responsibilities split up
amongst our team? What needs to change this
year?
Analyze Your Results
From Last Year

+ Segment your audience, not every
member is the same and shouldn’t be
treated as such
+ Different donor groups exist within
your wider target audience—find them
+ Segmenting lets you target and
personalize messages to reach the
right people at the right time
Identify Your Audience

+ Your website
+ Email
+ Direct mail
+ Social media (Pro tip: This includes direct
messaging and comments on social media as
well!)
+ TV and radio ads
+ Print materials (posters, flyers, brochures)
+ Billboards and banners
+ Paid online ads
+ Word of mouth
+ Text messaging
Plan Your Marketing and
Then Put it in Writing

+ Let donors opt in. No one wants to receive messages
they didn’t subscribe to!
+ Choose an easy keyword. To opt into your campaign,
donors will need to text a keyword to your
organization’s number. Keep it short and easy to
remember.
+ Plan messaging for different segments. Different
donors need different messages for your text campaign.
+ Try using social media to get the word out about your text
fundraising campaign.
Incorporate Text Fundraising

Ask Your Supporters
to Fundraise for You
+ Qgiv’s peer-to-peer fundraising platform
+ Social media
+ Direct mail

Host a Hybrid Event
+ Polar Bear Plunge
+ Soup Cook-Off
+ Ugly Sweater Party
+ Holiday Concert
+ Cross Country Ski-a-Thon

Create a Recurring Giving Campaign

Use Social Media
+ Use Facebook Fundraisers
+ Go live on your Facebook or Instagram profiles
+ Use direct messaging
+ Share photos of your campaign events or volunteer
opportunities
+ Promote your text fundraising campaign
+ Post videos explaining your cause
+ Tweet live updates
+ Encourage supporters to use a hashtag

Put a Matching Gifts Drive into Action

Show the Impact Your Donors are Having
+ Tap into people’s love of narrative
+ Show a conflict and how it was/can be resolved thanks
to your donors
+ Be descriptive
+ Instead of quickly mentioning how you were able to
deliver 17 truckloads of shoes to your beneficiaries,
describe the delivery to your donors
+ What was the weather like?
+ How did your beneficiaries react?
+ What style and colors of shoes were packed in the
trucks?
+ Use visuals
+ Whether through photos or videos, visuals can help
make your donor feel like they’re truly part of your
mission

Plan a Special Email
Welcome Series for New
Donors
+ Introduce your new donors to your mission, the
programs you offer, and who you help
+ Share your organization’s history and
leadership information
+ Send out a survey to get to know your donors
+ Invite your donors to follow your organization
on social media
+ Provide information on gift matching and
recurring giving
+ Feature recent blog posts and volunteer
opportunities

Write a Great End-of-Year Appeal
+ Focus on the donor first and foremost
+ Tell a story
+ Use visuals
+ Craft a well-worded call to action
+ Offer multiple ways to give or get
involved
+ Use different channels for delivering your
appeals

Let Your Supporters do the Talking
+ Provide a hashtag your supporters can use for your
year-end campaign.
+ Ask supporters to post on their personal social media
+ Encourage supporters to email their networks

Leverage the Power
of Video
+ Clear and steady camerawork
+ Good lighting
+ Music that fits the message
+ Clear and succinct audio

+ Share their donation on social media
+ Opt-in to your recurring giving program
+ Volunteer (Pro tip: Don’t forget to include
virtual volunteering opportunities!)
Don’t Let Confirmation
Emails Go to Waste

Optimize Your Donation Form
+ Make the form mobile-friendly
+ Share a story on your donation form
+ Let your donor choose from suggested donation
amounts
+ Offer an option to make a one-time gift into a
recurring gift
+ Streamline the donation form to keep the process
short
+ Remove distractions (like external links) from your
form

+ Did we meet our goal? Do we still have more to do?
+ How many new donors did we gain, and how did we
recruit them?
+ Was our division of tasks amongst staff sustainable
for future campaigns?
+ What marketing channel worked best for getting the
word out about this campaign?
Conduct
Post-Campaign
Analysis

Qgiv’s Fundraising Tools

Qgiv + Bloomerang
Integration
"We particularly love Qgiv's integration with Bloomerang! The custom
mappings for each Qgiv donation, event, peer-to-peer, and auction page
make sure our donation information is automatically imported into the correct
fund, campaign, and appeal in Bloomerang. This helps streamline our
fundraising processes and makes us more efficient, but most importantly
helps us focus our attention on our donor relationships and stewardship within
Bloomerang."

We’d love to hear from you!
+ Are you a Qgiv customer?
Email
support@qgiv.com
+ Have questions about best
practices? Check out
qgiv.com/blog!
+ Want to talk to us about using
Qgiv? Email
contactus@qgiv.com

Questions?

2022-10 Bloomerang Academy Year End Fundraising Presentation.pptx.pdf

Recommended

Recommended

More Related Content

Similar to 2022-10 Bloomerang Academy Year End Fundraising Presentation.pptx.pdf

Similar to 2022-10 Bloomerang Academy Year End Fundraising Presentation.pptx.pdf (20)

More from Bloomerang

More from Bloomerang (20)

Recently uploaded

Recently uploaded (20)

2022-10 Bloomerang Academy Year End Fundraising Presentation.pptx.pdf