This presentation was designed for nonprofits serving Clark, Cowlitz or Skamania Counties in order to introduce the concept of Give More 24! This 24-hour giving challenge utilizes crowdfunding technology and match dollars to rally do-gooders. Anyone is encouraged to give what they can, wherever they are, to support their favorite causes and organizations in southwest Washington. By leveraging this collective effort, local nonprofits can raise awareness for their missions, engage new donors and make giving fun for everyone.

2. Welcome!
Introductions
Community Foundation for
Southwest Washington
Leadership Clark County
Project Team

3. New Strategic Direction
Our Mission
We inspire a culture of giving to create
a vibrant and engaged community.

4. New Strategic Direction
Strategic Objective 1
Promote philanthropy by helping donors meet
their charitable goals and meet the
community’s greatest needs.

5. New Strategic Direction
Strategic Objective 2
Engage and collaborate with community
partners to identify creative solutions to
current challenges and deepen our
knowledge of the region.

6. What is GIVE MORE 24

7. Why Participate
● Meet donors where
they are at...online!
● Motivate through prizes,
excitement and competition
● Leverage awareness raised
through a collective effort

8. Why Participate
● Small groups working together with a collective effort
can create a BIG impact on a community.
● Combined publicity creates greater awareness.
● Increase your organization’s social and digital marketing
capacity (training sessions).
● Technical start-up, tools and training will be
provided and managed through the
Community Foundation.

9. Case Study - Lancaster County
The Extraordinary Give
2012 first year
Population: 526,000 in 2012
Raised $1.38 Million (included match dollars)
11,500 donations

10. Local impact - national support
● Online donors can be from anywhere
● Their donations help our local community

11. Lancaster County

12. Lancaster County

13. Lancaster County

14. The Big Day!
● September 18, 2014 at 7am
● Start the 24 hour countdown
● Fun & festive atmosphere

15. Incentive Hours
Throughout the day hourly match incentives will
encourage giving in a fun and competitive
atmosphere
● Rise and Shine Hour
● Prime Time Prize Hour
● Power Lunch Hour
● Rush Hour
● Happy Hour
● Midnight Madness

16. Special Events
● Participating nonprofits hold special activities at their
locations to create awareness and promote giving:
● Dog Wash
● Spelling Bee
● Cook-off
● Pop-up Plays
● Karoake Party
● Brainstorming - what ideas do you have?

17. Media Madness
● Throughout the day all participants will promote the
event through their social media networks
○ Tweets and Facebook posts
● Regular updates to broadcast media
○ Online leaderboards and press releases
● Community marketing strategies
○ Table tents, transit ads, flyers
○ Print ads and other local news
■ The Columbian
■ Vancouver Business Journal
■ The Daily News

18. Registration Fees
The Community Foundation is assessing the
following fees to offset marketing expenses:
Organizations with income less than $100,000 $100.00
Organizations with income between $100,000 and $1 Million $200.00
Organizations with income greater than $1 Million $300.00

19. Who’s in?
Early Adopters
● Share
● Humane Society of SW Washington
● Clark County Food Bank
● Fort Vancouver National Trust
● Foundation for Vancouver Public Schools
● YWCA

20. Timeline
SET FUNDRAISING GOALS

21. Timeline

22. Next Steps
● Read and sign the Agreement of Understanding
● Register your nonprofit at www.give-more-24.org
● Create your page
● Look for your toolkit in late June
● Social media trainings in July

23. Contact
Questions?
Call the Community Foundation
Phone: 360-694-2550
Ellora La Shier or Huyen Truong.