Turn those passionate social media fans into partners who will share your message and fundraise on YOUR behalf!

1. Extend Your Reach
Turn Passionate Social Media Fans into
Fundraising Partners
Presented by: Patti Borders & Chris Taft
May 24, 2016

2. YOUR PRESENTERS
CHRIS TAFT
Vice President, Client Solutions
Chris.Taft@pursuant.com
Patti Borders
Director of Business Development
Patti.Borders@pursuant.com

3. Finding New
Major Donors
Engagement &
Acquisition
Retention &
Donor Loyalty
What are your priorities?

4. Benefits of Engagement Strategies
Rally your community to drive
philanthropic giving and grow your
base of supporters
§ Acquire new names and contact data
§ Incent social media sharing to extend
your reach
§ Cultivate and educate audience on
philanthropy
§ Acquire new donors
§ Drive additional giving from current
donors

5. Key Benefit: Identify Social Influencers
Total impact from Rebecca’s sharing: 104

6. Considerations

7. 92% of people around
the world say they trust
earned media, including
recommendations from
friends and family,
above all other forms
of advertising.
Source: Nielsen - http://www.nielsen.com/us/en/insights/news/2012/consumer-trust-in-online-social-and-
mobile-advertising-grows.html

8. Nearly 1/3 of all online donations
result from peer-to-peer fundraising.
Source: Classy - http://www.classy.org/blog/infographic-the-value-of-peer-to-peer-fundraising/

9. More than half (55%) of survey respondents
who engaged with causes via social media
have been inspired to take further action.
Source: Georgetown University - http://csic.georgetown.edu/news/1299/digital-persuasion-social-media-
motivates-people-to-contribute-beyond-clicks

10. Volunteers are almost twice as likely
to donate to charity as non-volunteers.
Source: Corporation for National & Community Service - https://www.volunteeringinamerica.gov

11. 79% of U.S. consumers who’ve “Liked” a
brand on Facebook did so in order to
receive discounts or other incentives.
Source: Social Factor - http://socialfactor.com/build-social-media-ambassador-program/
Incentives are Key

12. How to Engage and Activate Your Donors
and Followers

13. Start with Engaging Experiences

14. Give Donors A Voice

15. Let Donors Share Their Inspiration

16. Create a Quiz or Game

17. Enable Multi-channel Engagement

18. Make It Easy to Advocate

19. Incent the Action You Want Them to Take

20. Communicate Differently with Advocates

21. Get Personal
• “War Room” mentality
• Personal calls from staff and volunteers
• Actively responding to social media
• 1-on-1 emails
• Release challenges throughout the day
• Updates on reaching milestones
• Matching gift opportunities

22. Add an Element of Competition

23. § Five-day campaign where
people to score points to show
their pride for their school or
organization by sharing, giving,
and completing simple daily
challenges.
§ Each daily challenge is
designed to promote sharing
and be easy to complete..
§ Along with engaging each
participant there is a clear call to
action to make a gift, serving to
acquire new donors.
Build Community – National Pep Rally

24. § Five-day campaign where
people to score points to show
their pride for their school or
organization by sharing, giving,
and completing simple daily
challenges.
§ Each daily challenge is
designed to promote sharing
and be easy to complete..
§ Along with engaging each
participant there is a clear call to
action to make a gift, serving to
acquire new donors.
National Pep Rally

25. § Five-day campaign where
people to score points to show
their pride for their school or
organization by sharing, giving,
and completing simple daily
challenges.
§ Each daily challenge is
designed to promote sharing
and be easy to complete..
§ Along with engaging each
participant there is a clear call to
action to make a gift, serving to
acquire new donors.
National Pep Rally

26. Thank Your Donors & Advocates

27. Who IS Pursuant?
FUNDRAISING STRAGEY
• FundraisingAssessments
• Analytics and Donor Intelligence
• Revenue and ROI Projections
• Executive Cohort Intensives
DIRECT RESPONSE FUNDRAISING
• Award Winning Creative and Video
Storytelling
• Direct Mail Services
• Digital Fundraising
• Radio and DRTV
• JiboomTM FundraisingAutomation
Software
MAJOR GIFT DEVELOPMENT
• Prospector PlatformTM
• Prospector BullseyeTM and List
BullseyeTM
• Capital Campaign Counsel
• Gift Officer Services
• Mid-level Giving
• Planned Giving
ACQUISITION & PROSPECTING
• SEO/SEM
• Social Acquisition Campaigns
(Gamification)
• Multi-channel Donor Engagement
• Microsites

28. QUESTIONS?

29. Intelligent fundraising.