It's been a crazy few months. Bob shares what we've seen so far, both as a company and in the endurance industry - and then talks about what seems to be working, where we seem to be heading, and how race organizations are adapting.

1. 2020 RunSignup/GiveSignup
Virtual Symposium
June 22-25, 2020

2. Agenda
❖ The New Normal
❖ GiveSignup
❖ Fun New Technology
❖ Alan Jones Timer of the Year Award
Technology for the
Endurance and Nonprofit communities to
Make Money and Save Money

3. George Floyd
“There are photographs
that are snapshots of the soul of this
country.”
Sherrilyn Ifill - President NAACP Legal Defense Fund
❖ Listening & Learning

4. 1 Million Miles for Justice
❖ Walk Jog Run Club
❖ Selma to Montgomery Relay
❖ Civil Rights Race Series
❖ RunSignup.com/MillionMiles
“Recognizing George Floyd,
Ahmaud Arbery, Breonna Taylor,
and Rayshard Brooks.”
“To raise funds to help fight against
injustices in our communities.”

5. Coronavirus Impact

6. RunSignup COVID Actions
❖ Postpone/Cancel Tools
❖ Reserve Requirements
❖ RunSignup.com/Coronavirus
❖ RunSignup.com/GoVirtual
❖ Make Money - Save Money
❖ RunSignup.com/LookingForward
❖ RunSignup.com/ChallengePlatform
❖ Weekly Updates

7. Inside RunSignup
❖ March 6 - Realization
❖ March 9 - Mitigate the $75M paid to Future Races
❖ March 13 - Half Pay for Employees
❖ Look for Financing
❖ Help Customers Find Ways to Make Money and Save
Money
❖ PPP April 17
❖ Employees back to 100% Pay thru Early August
❖ Return to % of pay that is break even so we last

8. What’s Happening Now?
❖ Limits to size in foreseeable future
❖ Still too much “Wait and see”
❖ Real Races going Virtual
❖ Virtual Challenges
❖ Real Races Starting
○ Safety
○ Local regulations
○ Corrals and Rolling Starts
❖ Pent up demand post vaccine

9. New and Renewed Races
Renewed races down 70%+ New races up by 70%+

10. Alexa Rankings

11. Our Forecast
❖ No races over 5,000 before vaccine
❖ Virtual and Challenges are revenue bridge today
❖ Virtual becomes part of every race
❖ Challenges become significant part of races
❖ Challenges get widely adopted as a new
fundraising source by nonprofits
❖ Real races slowly return by region

12. Turkey Trots
❖ Time to make a Plan
❖ Have a Plan B
❖ Virtual + Real
○ Auto-fallback & refund
❖ Detailed recommendations
with Bryan Wednesday at
2:30pm ET/11:30am PT

13. Our Regularly Scheduled
Program

14. Guiding Principles

15. RunSignup Strategy
❖What we do
○ Art of Technology
❖Who we do it for
○ Endurance &
Nonprofits
❖How we do it
○ Solutions
○ All-in-one Database
○ Openness
❖How we help our
customers
○ Raise More
○ Save Time
○ Easy

16. Best in Class
Solutions
for you and your
Supporters
Raise More
Save Time
Easy

17. 17
No setup fees.
No monthly fees.
No subscription fees.
No per ticket fees.
Simple Transaction-based Processing Fee for Registrations & Tickets
$1.00 + 5.8% coming Sept. 1
4% flat fee on all donations - including credit card processing.
Absorb fees, pass to supporters, split 50/50, or give option to absorb.
Transparent Pricing

18. GiveSignup

19. What is GiveSignup?
❖ Our Solutions for Nonprofits
❖ Brand
❖ All-In-One System - Pick What you Need
○ RunSignup (with a better URL!)
■ Run/Walk/Ride with Donations & Fundraising
■ Challenge
■ Virtual Race
○ NonProfit Tickets
○ Year Round Donation Websites and Forms
○ Fundraising Campaigns

20. 20
Technical Architecture

21. Nonprofit Market Dynamics
Allison Bickel

22. Product - Market Fit
❖ Loss of event-driven revenue = Go Virtual
○ Virtual Run/Walk/Ride
○ Virtual Ticketed Events
❖ Engage Supporters
○ Virtual Challenge Events

23. Raise Money
❖ Nonprofits need to generate revenue now
○ (Free) Virtual Events with Donations and Fundraising
○ Replace/Extend Event with a Virtual Event
○ Virtual Challenges
○ Facebook Fundraising
○ Processing Fees
○ Ticket Events
○ Donation Forms and Websites
○ Referral Rewards
○ Sponsors
○ Multi-Event Registration

24. Save Money
❖ Nonprofits need to cut expensive subscription software costs
○ Free Websites
○ Free Email
○ Free Supporter CRM
○ Free Analytics
○ Free Photos and Text Messaging
○ Free and Unlimited Access
○ No Monthly or Subscription Fees
○ Use the Features You Want
○ No Exclusive Contracts

25. Focus on Solutions for Nonprofits
Registration
Donation
Websites,
Forms,
Fundraising
Campaigns
Ticket Events Virtual
Events
Virtual
Challenges

26. What has the GiveSignup team
been up to in 2020?
26

27. Registration
27
❖ Charity Bibs
❖ Fundraising Minimums Autocharge
❖ New Fundraising Pages
❖ New easy-to-use Dashboard

28. Tickets
28
❖ Simple ticket wizard
❖ Donation Discounts

29. Virtual Events and Challenges
29
❖ Link to Fundraising Page
❖ Overall Total Goal
❖ Free Text Messaging & Email
for extended engagement

30. And Announcing… Standalone
Fundraising Campaigns!
30
❖ Create one or multiple
campaigns
❖ Free
❖ Modern Interface
❖ Free Facebook Fundraiser
Integration
❖ More features (like teams)
coming soon!

31. Free Facebook Fundraiser API
Integration
31
❖ Free
❖ Available to:
○ Runs, walks, rides
○ Charity Partners
○ Standalone Fundraising
Campaigns
❖ Automatic set up

32. More Fun New Technology Solutions

33. Virtual Race Technology
❖ Virtual Races have been around for years
❖ Virtual Result Submission
❖ Virtual TXT Bot
❖ Digital Bibs and Finisher Certificates
❖ Flexible Result Sets
❖ RaceJoy Extended Course Opening
❖ RaceJoy Race Redo
❖ RaceJoy Anywhere
❖ Playlists!

34. RaceJoy
RaceJoy
Certified
Timers

35. Referral Rewards - 18% Overall

36. Photos 2.0
❖ Whole New Infrastructure
○ Over 4M Photos for 5,000 Events
❖ Participant Albums
○ Collections
○ Uploads (especially for Virtual)
❖ More features coming!
○ Photo API
○ Better Album & Photo Organization
○ Better Results integration
○ Better notification/email
○ Nonprofit Ticket Events
❖ Still FREE!

37. Challenge Platform

38. Challenges

39. Challenges
❖ Multiple activities
❖ Any # and Time Combo
❖ Elevations
❖ Overall Goal Cover page
❖ Teams
❖ Upload GPX/FIT

40. Coming Soon!
❖ Multi-Goals
❖ Milestones
○ Certificates
○ Notifications
○ Reminders
❖ Improved UX
❖ API
❖ Participant Photo Uploads

41. Shipping
❖ Bib Label Printing
❖ International Address Validation
❖ Country / State Exclusion
❖ Country / State Additional
Shipping Cost
❖ Later this summer
○ Shipping Software integration

42. Corrals 2.0

43. RaceDay Scoring
❖ Flexible Timing
❖ Automatic Data Syncing

44. Team Scoring and Results

45. The Boring Stuff
But Necessary

46. The Basics
❖ Transactions (& Chargebacks & Refunds)
❖ Sales Tax payments
○ $145K for March
○ $65K for April
○ $116K for May
❖ Grew # of New Races on-boarded by 70%
❖ Grew # of Releases from 4 to 6 per day
❖ Accessibility
❖ Monthly Server Updates
❖ Continued 100% uptime since 2015

47. Alan Jones Award

48. Alan Jones Award
Todd Henderlong
"That is a great nomination. He deserves a lot of recognition
for being one of the first to pull this off. I really appreciate
someone who runs into roadblocks over and over but keeps
plugging ahead until he accomplishes his goal. He didn’t wait
around to see how others were handing racing with social
distancing. He set out to do it and he did to it!"
- Alan Jones

49. Future Key Technology Plans

50. Photo Uploads

51. GiveSignup Tickets
❖ Sponsors
○ Sponsor Tickets
❖ Custom Content
❖ Webpages & Menus

52. CRM Plans
❖ CRM 3.0
○ Data Merging
❖ CRM-Centric Email
❖ Filters
❖ Promotions
❖ More RaceInsights
❖ CRM-Centric Email

53. Email 3.0
❖ CRM Driven
❖ Next Gen UX
❖ Gradually bring over all
features from current EMail
Marketing - Drip, Automated
Emails, Data merging, etc.

54. Membership 4.0
❖ New Gen Components
○ Website, cover page, questions, coupons, add-ons,
donations, tickets, CRM, CRM Email, etc.
❖ National - Affiliate
❖ Auto-Renewal
❖ Integrate with GiveSignup

55. Volunteers 2.0
❖ Volunteer CheckIn
❖ New Gen Components
○ Website, cover page, questions, coupons, add-
ons, donations, tickets, CRM, CRM Email, etc.
❖ Integrates across all Offerings

56. ❖RaceDay Scoring 2.X
❖Increased merge of GPS & Chip Data
❖RaceJoy App Profile for RunSignup
❖XC Scoring!
RaceDay

57. Thank You!
Special Thanks to Johanna!