The document discusses how nonprofits can use the MyCharityofChoice online fundraising platform to promote and fundraise for #GivingTuesday. It provides an overview of MyCharityofChoice's free tools including hosted nonprofit pages, fundraising campaigns, events, and reporting. It also outlines strategies for nonprofits to market #GivingTuesday year-round through the platform, highlighting a case study of one nonprofit's campaign.

1. Today’s Webinar: #GivingTuesday
92Y
Kait Sheridan
Director, Partnerships & Programs
MyCharityofChoice
Hunter Ziesing, CEO
Tim Townsend, VP Products

13. MyCharityofChoice and #GivingTuesday
MyCharityofChoice
Hunter Ziesing, CEO
Tim Townsend, VP Products

14. What is MyCharityofChoice?
Online fundraising platform
providing:
• Free, hosted Nonprofit fundraising
pages
• Easy online fundraising campaigns
• Events
• Social media tools
• Real-time Reporting
Donations
• Fees only apply if made through
MyCharityofChoice
• Nonprofit can receive up to 100% of
donation value (Donor pays fees)
• Funds sent directly to the nonprofit
monthly
• Enter and track offline donations free
Our goal is to provide you with the
tools and support to:
• Grow constituency
• Grow awareness
• Increase funding
www.mycharityofchoice.com

15. Claim your non profit on MyCharityofChoice
Free, hosted Nonprofit fundraising
pages
• Search for your Non Profit
• Take control of your page
• Add your branding
• Link your page back to your .org

16. Sample non profit page
Free, hosted Nonprofit fundraising
pages
• Added branding and message
• Fundraising campaigns
• Linked back to Grateful Hearts
www.gratefulhearts.org

17. Event (option)
Campaigns can link over 2000
events in our database

18. Sample campaign
Grateful Hearts campaign at the
Long Beach Marathon
• Fundraising team members get their
own fundraising page and all dollars
are attributed to the main campaign
• Social media sharing
• 1396 donations
• Full real-time tracking/reporting

19. Marketing #GivingTuesday year-round with MyCharityofChoice
Your #GivingTuesday campaign
and your nonprofit are featured
on our #GivingTuesday page for
the duration of your campaign,
year over year
• Increased visibility among the
MyCharityofChoice community of
donors and fundraisers

20. Marketing #GivingTuesday year-round with MyCharityofChoice
#GivingTuesday doesn’t have to
be a one-day event!
• Begin building awareness and
momentum now
• Accept #GivingTuesday campaign
donations and pledges year-round
– all of your fundraising is tracked
for #GivingTuesday
• Promote volunteerism as part of
the #GivingTuesday movement
• Add offline donations to your
#GivingTuesday campaign for
centralized tracking and reporting
• Culminate with a big push on
#GivingTuesday

21. #GivingTuesday Case Study: Salaam Cultural Center-Medial Missions

22. MyCharityofChoice #GivingTuesday Case Study: Salaam Cultural Center

23. MyCharityofChoice #GivingTuesday Case Study: Salaam Cultural Center
An example of a
#GivingTuesday campaign
building momentum and
awareness before the big day:

24. GivingTuesday in action on MyCharityofChoice
Building awareness and
momentum year round
1. Claimed their hosted nonprofit
fundraising page
2. Created their #GivingTuesday
fundraising campaign
3. Used our social networking tools
to get the word out
4. Emailed a link to their fundraising
campaign
MyCharityofChoice can provide you with an
easy snippet of code to embed a link
to your #GivingTuesday campaign
directly into your website upon
request

25. Marketing #GivingTuesday year-round with MyCharityofChoice
Promote pledges and donations to
your #GivingTuesday campaign
• Avoid missed opportunities on December
2 by allowing your donors to pledge early
– just like early voting!
• Post to your favorite social networks
periodically during the leadup to
#GivingTuesday using our sharing tools to
remind your followers of this convenient
option
• Remind your followers through email,
newsletters and word of mouth. All they
need is a link to your #GivingTuesday
campaign page
• A non-intrusive way to keep your
initiatives in front of your followers
• Immediate donations can also be made to
your campaign and credited to your
#GivingTuesday fundraising total

26. Marketing #GivingTuesday year-round with MyCharityofChoice
Promote volunteerism as part of
your #GivingTuesday movement
• A great option for those who prefer to
give of their time or cannot afford a
monetary donation
• A boost to short-handed nonprofit
staffs
• Campaigns can be created and
promoted specifically for volunteerism
(Beach clean up, park beautification,
fundraising car wash, etc.)
• Another non-intrusive way to keep your
initiatives in front of your followers

27. Free reporting tools on MyCharityofChoice
Donor mining, centralized tracking
and reporting
•Complete, real-time tracking of your
campaigns
•Export reports in .csv format for use in your
CRM programs
Admin Panel, Logged in

28. Offline donations on MyCharityofChoice
Add offline donations to your
#GivingTuesday campaign for
centralized tracking and reporting
• Enter offline donations to your
#GivingTuesday campaign easily
• Enables you to track and report
all of your #GivingTuesday
fundraising in one place
• You can even add
#GivingTuesday donations made
on your own website for easy,
one-stop reporting

29. Marketing #GivingTuesday year-round with MyCharityofChoice
Questions and Answers

30. Marketing #GivingTuesday year-round with MyCharityofChoice
Thanks for attending!
We will email everyone a copy of the slides used in today’s presentation.
For more information and to get started, please visit
www.mycharityofchoice.com/givingtuesday
Questions? Contact us at:
info@mycharityofchoice.com