5 things you can do to improve your Fundraiser. Constant Contact Event Marketing and BiddingForGood team up to help you maximize your fundraising impact and supercharge your event with 5 simple steps.
Increasingly, small and medium sized charities are growing their fundraising programs by running team-based events like runs, walks, and other "-thons".
In this webinar, speakers Paul Nazareth and Shannon Craig from CanadaHelps will share concrete examples of successful small charity peer-to-peer campaigns and provide key insights on how to choose your event type, "right-size" your event, as well as share eight guide posts for maximizing your results.
The Crowdfunding Data You’ve Been Waiting For: Growth Stats, Trends, and What...Kimbia, Inc
With the adoption of crowdfunding growing by leaps and bounds, everyone wants to know more. Is growth sustainable? How many new/reactivated donors can I expect? What types of promotion work best? Earlier this year, we turned to the community, and asked nonprofits, community foundations and higher education institutions to fill out a crowdfunding survey to help us answer these questions and many more.
Whether you are trying to decide if crowdfunding is right for you, or you are already hosting crowdfunding events and want to achieve even better results, this presentation is for you.
1. Reveals the survey results including the average percentage of new and reactivated donors, what online and offline channels pulled the most revenue, average year-over-year revenue growth and the multiplying effect of matching funds
2. Reviews 2014 crowdfunding donor demographics including age, income, net worth, education level and average gift
3. Shares crowdfunding best practices by channel based on her extensive experience
5 things you can do to improve your Fundraiser. Constant Contact Event Marketing and BiddingForGood team up to help you maximize your fundraising impact and supercharge your event with 5 simple steps.
Increasingly, small and medium sized charities are growing their fundraising programs by running team-based events like runs, walks, and other "-thons".
In this webinar, speakers Paul Nazareth and Shannon Craig from CanadaHelps will share concrete examples of successful small charity peer-to-peer campaigns and provide key insights on how to choose your event type, "right-size" your event, as well as share eight guide posts for maximizing your results.
The Crowdfunding Data You’ve Been Waiting For: Growth Stats, Trends, and What...Kimbia, Inc
With the adoption of crowdfunding growing by leaps and bounds, everyone wants to know more. Is growth sustainable? How many new/reactivated donors can I expect? What types of promotion work best? Earlier this year, we turned to the community, and asked nonprofits, community foundations and higher education institutions to fill out a crowdfunding survey to help us answer these questions and many more.
Whether you are trying to decide if crowdfunding is right for you, or you are already hosting crowdfunding events and want to achieve even better results, this presentation is for you.
1. Reveals the survey results including the average percentage of new and reactivated donors, what online and offline channels pulled the most revenue, average year-over-year revenue growth and the multiplying effect of matching funds
2. Reviews 2014 crowdfunding donor demographics including age, income, net worth, education level and average gift
3. Shares crowdfunding best practices by channel based on her extensive experience
I have posted the first version of the PledgeGo pitch deck. This is a high-level presentation of the PledgeGo model and the value we bring to our donors and charities.
Webinar: Social Media + P2P Fundraising: A Case Study w/ CASA of Travis CountyKimbia, Inc
Peer-to-peer fundraising by its definition is an inherently social way to fundraise for causes. We wanted to dig into the question: Does social engagement affect peer-to-peer fundraising results. The teams at Kimbia, LeadPup and CASA of Travis County teamed up to answer this question through analyzing data from CASA's superhero run data.
How a nonprofit can survive and thrive in the world of crowd collaborationFirstGiving
How does your nonprofit know when to use peer-to-peer fundraising or crowdfunding?
Join Georgia Wright-Simmons (Senior Business Development Associate, Launcht) and Dan Fonseca (Inbound Marketing Coordinator, FirstGiving) as they explore the differences and similarities between peer-to-peer fundraising and crowd-funding for nonprofits.
Georgia and Dan will cover:
-When each fundraising strategy makes sense to implement
-The differences between peer-to-peer fundraising and crowdfunding
-General guidelines in application
-Case studies examples
With 17 weeks left until Giving Tuesday, the time to start planning your End of Year campaign is now. Our fundraising and user experience experts discuss tips, trends, and strategies to jump-start your End of Year planning.
In June 2016, the international HQ of a global NGO hired me to help develop a presentation about online fundraising for their board. There was no short term rush, but it foresaw that in a few years it might be at risk if its large institutional funders stopped or reduced their contribution. Online fundraising was seen an an option it needed to explore.
The preferred approach was to experiment with online fundraising models until it had the evidence and expertise to make a better judgement on how viable it was. These slides are the input to that presentation - not the presentation itself!
This was developed based on the input from individuals I contacted and from the ECF (eCampaigning Forum) community. This unbranded version of the slides also removes any reference to the commissioning organisation.
GivingTuesday media and pr strategies - get press for your organization!Woodrow Rosenbaum
GivingTuesday is a great opportunity to get some media attention for your organization. To help you get the most PR benefit from your activity this year, Paradigm Public Relations shares PR and Media strategies for GivingTuesday.
Online giving surged once again last year, far outpacing traditional fundraising growth. In particular, crowdfunding presents an exciting new frontier for nonprofits and causes of all sizes and shapes, especially those looking to engage millennials, who have been shown to connect more deeply with impact versus organizations. New research shows not just youth, but now all generations have positive opinions of peer-to-peer fundraising campaigns, and nonprofits have flocked to them since they represent a unique opportunity to raise funds, build awareness, and expand your donor database. Our seasoned presenter will share a step-by-step breakdown of how to cut through the clutter and ensure a great response to your next campaign.
Measure of Success: Creating Tools and Process to Report ImpactBloomerang
https://bloomerang.co/resources/webinars/
Marie Palacios will explain what donors want to know, why it is crucial, and how to share your past achievements, so donors contribute to your future goals.
Play it Again, Sam: Monthly Giving Programs for Sustaining Donations "As Time...hjc
Speakers: SPEAKERS: Wendy Marinaccio Husman, Donordigital, Drew Seman, Senior Manager of Fundraising and Outreach, Ocean Conservancy
This session will highlight efforts you can take to grow your organization's monthly donor program. We’ll feature examples from The Ocean Conservancy, No Kid Hungry, and other nonprofits representing a variety of organization and sustainer program sizes. Learn strategies for monthly donor recruitment, upgrades, retention, and reinstatement; gather ideas for sustainer campaigns and conversion tactics; and come away with some information you can put to use right away.
Crowdfunding is the future of fundraising for nonprofits. Discover how to use this unique method to raise more for your organization with hots tips on the top crowdfunding sites and the most important components of a successful campaign.
https://learn.acendia.com/crowdfunding-for-nonprofits/
Strategies for Donor Retention Using Your CRM SoftwareTechSoup Canada
CRM software can be a great tool to help you report and communicate effectively in your fundraising efforts. Philip Manzano of Keela.co will teach you how to show donor impact and retain donors by creating reliable reports and data. This webinar is for nonprofit professionals with essential fundraising skills who are looking to improve their craft with the use of CRM software.
In this webinar you will learn:
· Meaningful ways to connect with your donors and promote relationship building in your fundraising activities;
· To create reliable reports and ways to share information, case studies or stories with donors;
· To leverage your data with reports for donor retention, including how to create and customize reports.
What Fundraisers Can Do to Retain Year-End DonorsBloomerang
So you've generated a lot of new donations during the final weeks of the year. Now what? Will they give again?
Let's figure out how to get the next gift in 2022!
In this session you’ll learn:
Easy, actionable tips to keep those donors giving over the long term
The research you really need to know conducted by the nonprofit sector’s leading authorities on building donor loyalty
Whether you are a large or small organization, these donor retention strategies can work wonders for your bottom line. If you put these principles into action, you'll see astounding results.
The New Fundraising Frontier—Chart Your Path to Crowdfunding SuccessKimbia, Inc
Want to gain 60% more donors? Keep hearing about crowdfunding events but don’t know where to start or if it’s the right direction for your organization? Join the fundraising experts from Kimbia and Charity Dynamics and learn the ropes!
Using Engagement Tactics to Drive Event ResultsShana Masterson
A Run Walk Ride Fundraising Council Webinar presented by Cassidy Richards of Charity Dynamics and Shana Masterson of the American Diabetes Association.
Raise New Dollars and New Donors: Lessons Learned from Six Years of CrowdfundingKimbia, Inc
In 2009, GiveMN created a clear and compelling vision and mission: to make Minnesota a better place to live by making giving easier and more fun. For the last six years they have done just that—in 2014, during the 6th annual Give to the Max Day, a record-breaking $18.3 million was raised as 62,607 donors (20% more than last year) gave to 5,544 nonprofits. Today, GiveMN serves nearly 9,500 nonprofit organizations and schools across every Minnesota county, and more than 260,000 donors who have used GiveMN to make a difference in their communities.
If your organization or institution is considering implementing, or already planning, a crowdfunding/giving day event, join Dana Nelson, Executive Director, GiveMN; Frank Miley, Executive Vice President, Cretin-Derham Hall; and Lori Finch, Vice President of Community Giving, Kimbia, as they:
1. Reveal details of the 5 keys to GiveMN’s ongoing success, including incentives, ownership, PR strategy, partners and technology
2. Share a successful nonprofit experience
3. Discuss how to choose the best crowdfunding model for your organization
4. Answer all of your questions about this fundraising model
14 Things Your Website Needs for Effective Fundraising in 2014Abila
Rich Dietz, Founder of Nonprofit R+D – Technology training for Nonprofit Professionals and Jamy Squillace, Director of Product Management, Abila, discuss the importance of the content on your website and increasing fundraising efforts.
This presentation is intended to aid you in getting the most out of your fundraising efforts in 2014. Our fundraising experts, Rich and Jamy, 14 things you can do this year to drive fundraising success. Topics include donor engagement, social media usage, and online fundraising.
Presenters
Rich Dietz, Founder of Nonprofit R+D – Technology training for Nonprofit Professionals
Jamy Squillace, Director of Product Management, Abila
I have posted the first version of the PledgeGo pitch deck. This is a high-level presentation of the PledgeGo model and the value we bring to our donors and charities.
Webinar: Social Media + P2P Fundraising: A Case Study w/ CASA of Travis CountyKimbia, Inc
Peer-to-peer fundraising by its definition is an inherently social way to fundraise for causes. We wanted to dig into the question: Does social engagement affect peer-to-peer fundraising results. The teams at Kimbia, LeadPup and CASA of Travis County teamed up to answer this question through analyzing data from CASA's superhero run data.
How a nonprofit can survive and thrive in the world of crowd collaborationFirstGiving
How does your nonprofit know when to use peer-to-peer fundraising or crowdfunding?
Join Georgia Wright-Simmons (Senior Business Development Associate, Launcht) and Dan Fonseca (Inbound Marketing Coordinator, FirstGiving) as they explore the differences and similarities between peer-to-peer fundraising and crowd-funding for nonprofits.
Georgia and Dan will cover:
-When each fundraising strategy makes sense to implement
-The differences between peer-to-peer fundraising and crowdfunding
-General guidelines in application
-Case studies examples
With 17 weeks left until Giving Tuesday, the time to start planning your End of Year campaign is now. Our fundraising and user experience experts discuss tips, trends, and strategies to jump-start your End of Year planning.
In June 2016, the international HQ of a global NGO hired me to help develop a presentation about online fundraising for their board. There was no short term rush, but it foresaw that in a few years it might be at risk if its large institutional funders stopped or reduced their contribution. Online fundraising was seen an an option it needed to explore.
The preferred approach was to experiment with online fundraising models until it had the evidence and expertise to make a better judgement on how viable it was. These slides are the input to that presentation - not the presentation itself!
This was developed based on the input from individuals I contacted and from the ECF (eCampaigning Forum) community. This unbranded version of the slides also removes any reference to the commissioning organisation.
GivingTuesday media and pr strategies - get press for your organization!Woodrow Rosenbaum
GivingTuesday is a great opportunity to get some media attention for your organization. To help you get the most PR benefit from your activity this year, Paradigm Public Relations shares PR and Media strategies for GivingTuesday.
Online giving surged once again last year, far outpacing traditional fundraising growth. In particular, crowdfunding presents an exciting new frontier for nonprofits and causes of all sizes and shapes, especially those looking to engage millennials, who have been shown to connect more deeply with impact versus organizations. New research shows not just youth, but now all generations have positive opinions of peer-to-peer fundraising campaigns, and nonprofits have flocked to them since they represent a unique opportunity to raise funds, build awareness, and expand your donor database. Our seasoned presenter will share a step-by-step breakdown of how to cut through the clutter and ensure a great response to your next campaign.
Measure of Success: Creating Tools and Process to Report ImpactBloomerang
https://bloomerang.co/resources/webinars/
Marie Palacios will explain what donors want to know, why it is crucial, and how to share your past achievements, so donors contribute to your future goals.
Play it Again, Sam: Monthly Giving Programs for Sustaining Donations "As Time...hjc
Speakers: SPEAKERS: Wendy Marinaccio Husman, Donordigital, Drew Seman, Senior Manager of Fundraising and Outreach, Ocean Conservancy
This session will highlight efforts you can take to grow your organization's monthly donor program. We’ll feature examples from The Ocean Conservancy, No Kid Hungry, and other nonprofits representing a variety of organization and sustainer program sizes. Learn strategies for monthly donor recruitment, upgrades, retention, and reinstatement; gather ideas for sustainer campaigns and conversion tactics; and come away with some information you can put to use right away.
Crowdfunding is the future of fundraising for nonprofits. Discover how to use this unique method to raise more for your organization with hots tips on the top crowdfunding sites and the most important components of a successful campaign.
https://learn.acendia.com/crowdfunding-for-nonprofits/
Strategies for Donor Retention Using Your CRM SoftwareTechSoup Canada
CRM software can be a great tool to help you report and communicate effectively in your fundraising efforts. Philip Manzano of Keela.co will teach you how to show donor impact and retain donors by creating reliable reports and data. This webinar is for nonprofit professionals with essential fundraising skills who are looking to improve their craft with the use of CRM software.
In this webinar you will learn:
· Meaningful ways to connect with your donors and promote relationship building in your fundraising activities;
· To create reliable reports and ways to share information, case studies or stories with donors;
· To leverage your data with reports for donor retention, including how to create and customize reports.
What Fundraisers Can Do to Retain Year-End DonorsBloomerang
So you've generated a lot of new donations during the final weeks of the year. Now what? Will they give again?
Let's figure out how to get the next gift in 2022!
In this session you’ll learn:
Easy, actionable tips to keep those donors giving over the long term
The research you really need to know conducted by the nonprofit sector’s leading authorities on building donor loyalty
Whether you are a large or small organization, these donor retention strategies can work wonders for your bottom line. If you put these principles into action, you'll see astounding results.
The New Fundraising Frontier—Chart Your Path to Crowdfunding SuccessKimbia, Inc
Want to gain 60% more donors? Keep hearing about crowdfunding events but don’t know where to start or if it’s the right direction for your organization? Join the fundraising experts from Kimbia and Charity Dynamics and learn the ropes!
Using Engagement Tactics to Drive Event ResultsShana Masterson
A Run Walk Ride Fundraising Council Webinar presented by Cassidy Richards of Charity Dynamics and Shana Masterson of the American Diabetes Association.
Raise New Dollars and New Donors: Lessons Learned from Six Years of CrowdfundingKimbia, Inc
In 2009, GiveMN created a clear and compelling vision and mission: to make Minnesota a better place to live by making giving easier and more fun. For the last six years they have done just that—in 2014, during the 6th annual Give to the Max Day, a record-breaking $18.3 million was raised as 62,607 donors (20% more than last year) gave to 5,544 nonprofits. Today, GiveMN serves nearly 9,500 nonprofit organizations and schools across every Minnesota county, and more than 260,000 donors who have used GiveMN to make a difference in their communities.
If your organization or institution is considering implementing, or already planning, a crowdfunding/giving day event, join Dana Nelson, Executive Director, GiveMN; Frank Miley, Executive Vice President, Cretin-Derham Hall; and Lori Finch, Vice President of Community Giving, Kimbia, as they:
1. Reveal details of the 5 keys to GiveMN’s ongoing success, including incentives, ownership, PR strategy, partners and technology
2. Share a successful nonprofit experience
3. Discuss how to choose the best crowdfunding model for your organization
4. Answer all of your questions about this fundraising model
14 Things Your Website Needs for Effective Fundraising in 2014Abila
Rich Dietz, Founder of Nonprofit R+D – Technology training for Nonprofit Professionals and Jamy Squillace, Director of Product Management, Abila, discuss the importance of the content on your website and increasing fundraising efforts.
This presentation is intended to aid you in getting the most out of your fundraising efforts in 2014. Our fundraising experts, Rich and Jamy, 14 things you can do this year to drive fundraising success. Topics include donor engagement, social media usage, and online fundraising.
Presenters
Rich Dietz, Founder of Nonprofit R+D – Technology training for Nonprofit Professionals
Jamy Squillace, Director of Product Management, Abila
An overview of the ZBTHS credit recovery research conducted between traditional, programmed and online instruction in 2004 & 2005. Originally presented at the Illinois Computing Educators Conference in February 2005.
Converting Online Campaigners into DonorsCare2Team
*Watch or download the full webinar (with audio and slides) at: http://bit.ly/convert2donors
Online campaigners are an increasingly important source of new donors for many organisations.
How can your organisation rapidly grow its base of online campaigners, and effectively convert them into donors?
Watch this free webinar to learn how Greenpeace UK, leveraging tools provided by Engaging Networks, and multichannel donor outreach, has excelled in turning campaigners into campaigning donors:
"Converting Online Campaigners into Donors"
In this webinar you will learn:
-Keys for bringing people into the fold through powerful email messaging
-Ways to deepen campaigner engagement and commitment
-Tactics for converting donors online and offline
-Listen to what people are saying online, remarket to them, and improve your campaign results
21st Century Salute - Keeping Donors Connected to You and Your CauseWebLink International
While you are able to more easily, and efficiently, communicate with your members, it has become increasingly difficult to catch their attention among the mass amounts of information they are exposed to every day. Unfortunately, this makes tasks such as fundraising even more challenging than they were before.
But, what if you knew how to leverage mobile technology to effectively get members to contribute to your fundraising efforts?
In this free webinar, Col Benjamin Farrell, Fundraising Consultant and Professional Benefit Auctioneer, will teach you how to have a "21st Century Salute," and "bring your mission, vision, and giving opportunities to where your donors are; on their phones!"
Give by Cell: 5 Tips & Tricks for Higher Donations at Your Next EventHoward Leung
Our guests, Sophia Buxton from Bank Street College of Education and Shana Creeger from Shalom Austin, discuss ways to increase donations and donor engagement and learn about the latest strategies in mobile fundraising.
5 Mobile Technologies That Can Help Increase Donations This Fallgjhassin
With Hayley Davis, Development and Communications Coordinator of West Side Campaign Against Hunger
Don't walk into your next event without knowing these 5 technology secrets to bring in the most donations. Hayley Davis from West Side Campaign Against Hunger shared her insights on mobile fundraising.
Taking Leadership Online - What\'s Hype and What Works in Online FundraisingAliamc
Fundraising Day New York
Speakers: Alia McKee, Sea Change Strategies, Nancy Haitch, The International Rescue Committee, and Jono Smith, Network for Good
Fundraising Day New York
Taking Leadership Online
Friday, June 12, 2009
Alia McKee of Sea Change Strategies, Nancy Haitch of the International Rescue Committee and Jono Smith of Network for Good explored what’s hype and what works in online fundraising. Here is their presentation slideshow.
Give by Cell: Easy Tech for NPOs: Raising More Money at Eventsgjhassin
Guest speakers, Sarah Palermo of New Hampshire Legal Services, and Alex Weiss of ASW Cares For Kids will share with us the latest strategies in mobile engagement.
Give by Cell: 5 Amazing Things Text Messaging Can Do For Your Non-Profitgjhassin
Guest speaker, Gabi Lloyd of Goodwill of Southwestern Pennsylvania, and Tatianna Peck of Girls, Inc. share with us the latest strategies in mobile engagement.
[CauseVox] Mastering P2P for Small Nonprofits - OPT.pdfTechSoup
Peer-to-peer fundraising can be a powerful tool for small nonprofits to raise funds and increase awareness about their cause. In this webinar, Rob Wu and Jenna Notarfrancesco with CauseVoxwe share the world of peer-to-peer fundraising and provided practical tips and tools for small nonprofits to master this approach. Topics such as setting fundraising goals, recruiting engaging peer-to-peer fundraisers, creating compelling campaigns, leveraging social media, and measuring success were discussed.
10 Take-Aways To Improve Or Kick Start Your Symbolic Giving Programhjc
It's the perfect time to introduce, or improve, your symbolic giving campaign for this holiday! This exciting session will explore how organizations of all sizes can take advantage of the growing demand of donors - young and old - to make symbolic gifts.
Many people call symbolic giving the 'Oprah-facation' way of giving. This session will feature tons of real examples and results to help you better understand how symbolic giving can work for you - whether you are a large or small organisation.
Similar to 202257.92 Case Study Heart Foundation v2 (20)
10 Take-Aways To Improve Or Kick Start Your Symbolic Giving Program
202257.92 Case Study Heart Foundation v2
1. GETTING ONBOARD WITH HEART FOUNDATION
The Heart Foundation is an international ‘Not for Profit’ organisation with Australian headquarters in
Melbourne. They save lives and improve health through funding world-class cardiovascular research,
guidelines for health professionals, informing the public and assisting people with cardiovascular disease.
They depend heavily on donations, which as a charity had been steadily declining.
The Challenge
“Every hour of every day a woman loses her life to heart disease”
Every June, the Heart Foundation runs their Go Red for Women Campaign to raise awareness
and funds for women’s heart health. The campaign revolved around an event on June 11 where
supporters were able to get involved by making a donation or hosting an event at their workplace
or home on the day.
While the campaign had been running globally for over 8 years, it had experienced a progressive
decline in participation and donations recently, calling for a review of strategy.
In early 2015, the Foundation approached Digital Logic with a view to revitalising the campaign
and driving innovation within the charity. As existing users of the Salesforce Marketing Cloud
platform (then ExactTarget), they were familiar with its features but had only been undertaking
basic batch and blast email campaigns across their multiple fundraising communications.
Besides the need to increase conversions and drive fundraising for this campaign, they also
needed a vehicle to steadily educate their audience about hosting a Go Red for Women event, and
provide them with the necessary support to run it successfully.
HEART FOUNDATION
CLIENT CASE STUDY
marketing cloud
partner
Challenge:
ąą Declining donations and fundraisers
ąą Disengaged audience
Objectives:
ąą Move from batch and blast emails to trigger
based, personalised customer journey
ąą Educate audience around fundraising
ąą Increase fundraising for “Go Red for Women
Campaign”
Solution:
ąą Event Registration and Reminder Playbook
ąą 12 step customer journey to drive conversions
and education
“ Reaching our subscribers with the right message at key
moments in their journey has completely transformed
how we run campaigns at Heart Foundation”.
Bryn Kelly,
National Campaign Manager
2. The Goal
The Heart Foundation had four distinct goals for this campaign:
ąą Create a dynamic customer experience across multiple media
ąą Educate the fundraiser on the process for hosting an event and provide them with the
necessary support
ąą Allow fundraisers to spread awareness of the event with their friends and family through
social sharing and maximise community involvement.
ąą Drive overall donations for the Go Red for Women campaign.
The Results
The campaign yielded an extremely high success rate across all elements from engagement to
conversion. The post-event survey indicated that fundraisers felt the campaign gave them the
right mix of education and support leading up to their hosted event.
Specifically, the campaign generated the following results:
ąą 37% higher conversion than previous year
ąą 49% increase in pledged donations over previous year
ąą Most successful “Go Red for Women” campaign on record
As a result of the success of this campaign, Heart Foundation has confirmed the continuation
of Go Red for Women for a further 3 years.
“49% increase in pledged donations
”
HEART FOUNDATION
GETTING ONBOARD WITH HEART FOUNDATION
The Solution
Digital Logic recommended their ‘Event
Registration and Reminder’ Playbook to achieve
the multiple aims of the Go Red for Women
campaign.
This involved a comprehensive 12 step automated
email customer journey over a 6-8 week period
prior to the event date in June.
The campaign included automation of all the
following elements:
ąą Two streams of messaging based on the
customer persona – Individual or Communi-
ty Fundraiser
ąą Staff prompts to make relevant phone calls
at the right time to High Value Donors.
ąą Ability to eliminate unnecessary emails for
donors that joined the journey 3 weeks into
campaign
ąą Confirmation emails
ąą Reminder emails
ąą Education emails including Hero Stories,
Advice and Encouragement
ąą Follow up emails to collect donations post-
event
Playbook
Event Registration & Reminder
Customer Journey
12 Step Customised Solution
marketing cloud
partner
Awareness Acquire Onboard Engage Convert
Best combined with
Deliverables
For more information
Digital Logic Marketing Solutions
Tel: 61 3 9555 5001 Email: contact.us@digital-logic.com.au Web: digital-logic.com.au/playbooks
Engage
Business Value
Implementation Timeline
Competitive Advantage
Engage
Disrupt
Awareness
Complexity
Retain
Deepen
Advocacy
Speed-to-market
Objectives
Preparation Activate Speed
Benefits Best Practice
Retain
Manage Data
and Integration
HTML
Template
Development
Email
Template
Trigger
Events
Email
Engagement
(multiple)
Direct
Mail
(multiple)
SMS
Messaging
Cross Channel Growth, Customer Survey
Quick Facts...
Save time and improve the attendee experience with smooth
online registration tools and reminders
Take the pain out of event management by letting
technology do all the hard work.
Keep your subscribers happy by providing the content they want,
exactly when and how they want it.
Maximise attendance at your next event
by leveraging all customer touch-points in
an automated and targeted cross-channel
pre-event campaign.
Send communications 12 weeks prior,
then 9, 6, 3 and 1 week
Send Early Bird registration offer
Offer past attendees a discount
Use direct mail if customer fails to
respond to initial communication
9.5 - 12 business daysWhen you want to maximise attendance at
an event, trade-show or conference.
Measure - Monitor customers’ interests
by tracking online behaviour
Plan - Use online behaviour to
customise future marketing activities
Automation - Send reminders to
registered guests just prior to event
Exposure - Maximise event attendance
for free and paid events
Efficiency - Minimise resources required
to manage event registrations
Return - Optimise your investment in
events
Data, creative, website, upcoming events.
Event
Registration
& Reminder
Data fed back into
Marketing Cloud for
those who haven’t
banked their money.
High value clients will
recieve a personal
phone call from HF.
What field in the data
will determine whether
they are an individual
or community
fundraiser?
Will be triggered within 1
hour of signing up.
Will be triggered within 1
hour of signing up.
After they have made a
donation for the event.
Will be sent a few days
after sign up.
Go Red For Women
Everyday Hero
Survey
Data capture
Individual
Community
Fundraiser
Hourly
Key: email
Confirmation
High Value Donors
High Value Donors
Confirmation
Event
11th of June
Event
11th of June
Thank you message,
introduction to setting up
your supporter page &
share with your friends!
Will be sent a few days
after sign up.
Will be triggered a few
weeks out of June.
Pushing all community
fundraisers to grow
awareness for their event
and drive donations.
Will be triggered two days
before June.
A last minute reminder
before the fundraising
events making sure they
are all ready.
To be sent the night
before the event.
Reminder sent on the
evening before the event
to all members for
encouragement.
To be sent after the main
fundraising events.
Congratulate all members
for participating and drive
them to complete the
customer survey.
Only sent to those who
haven’t yet completed.
A gentle reminder to all
community fundraisers to
bank the money if they
haven’t yet done so.
Increase brand loyalty
and cusomer service.
Extend the relationship
past digital by providing
a phone call to all
community fundraisers.
Thank you message, an
introduction to setting up
your supporter page &
share with friends!
Personal phone call to
high value donors to
confirm and thank them
for their donation.
Event Reminder
Keep On Pushing Hero Stories & Advice Lead Up To Event
Email
Follow Up & Survey Bank The Money Reminder Phone Call
Go Red & Donate
Event Reminder Bank The Money
Reminder about the
event, donate now, dress
in red, recipes, tips &
inspiring ideas
To be sent the night
before the event.
Reminder sent on the
evening before the event
to all members for
encouragement.
+ 1 hr
+ 1 hr
+ 2 days
Afternoon
10th June
+ 2 days
Follow Up & Survey
To be sent after the main
fundraising events.
Congratulate all members
for participating and
drive them to complete
the customer survey.
- 5 days - 2 days Afternoon
10th June
+ 3 days + 7 days
Click
Click
SMS or email reminder
to be sent.
A reminder message to
be triggered to members
who haven’ t yet taken
the survey.
+ 2 days
Share inspiring stories,
provide expert content &
advice leading up to the
month of June.
Copyright Digital Logic Marketing 2016. Commercial in confidence. Not to be replicated without the consent of Digital Logic”.
Digital Logic Marketing Solutions
p: +61 3 9555 5001 w: www.digital-logic.com.au e: contact.us@digital-logic.com.au
Head Office: 477 Warrigal Rd, Moorabbin VIC 3189