Arpit jain ppt

ELEMENTS OF DESIGN AND
PRINCIPLE OF DESIGN
Submitted By:
Arpit Jain
17214011

ELEMENT OF DESIGN
 Point
 Line
 Shape
 Form
 Colour
 Texture
 Value
 Space

POINT
It is the
simplest
design
element. It has
one
dimension. It
is generally
integrated with
other
elements of
Design.
Fig.1 Pointillism Art
Fig. 2 Pointillism Art, A scenery created by
different coloured points

Fig.3- Gems cholate as points
Fig.4- Fabric Buttons as
point

Fig.6- Sky full of lanterns on Makar sakranti in jaipur (
lanterns depicts as points)

LINE
Path created
when object
moves from
one point to
another. It is
present in
various forms
around us and
signify specific
characteristic
in different
things.
Fig.1- A
painting by
countor lines
Fig.2- Line sketch
showing the symbolic
meaning of Jainism

Fig.3- The Guggenheim Museum, new York city.
Horizontal lines, rounded exterior and interior
Architect: Frank Lloyd Write

Fig.4- Casa mila, Barcelona, Catalonia.
Architect: Antonio Gaudi
Curvy Horizontal lines

Fig.5- Johnson Wax headquaters, Rascin,
Wisconsin
Architect: Frank Llyod Wright
Beautiful vertical Mushroom Pillar

Fig.6- Jaipur Palace
Horizontal lines representation

Fig.7- Garden in front of
amber palace, jaipur
Fig.8- Pann mian ki Baoli,
Jaipur.
Diagonal Lines

Fig.9-A curved pathway gives
feeling of continuity
(Jharkahand)
Fig.10- Rock Garden, Chandigarh
A side railing with vertical lines
installation.

Fig.11- use of lines in fashion
Designing
Fig.12- Use of
lines in
Automobile
Designing.

SHAPE
When the
beginning of
line connects
with its own
end or
intersect with
another , a
shape is form.
They are two
dimensional.
These are of
two types
•Geometric
Shapes
•Organic
Shape
Fig.1- Art work by
Geometric Shapes
Fig.2- Art work
by organic
Shapes

Fig.3- Various shapes of garments
Fig.4-Different shapes of Chair
available

Fig.5- Some common cross
section of beams
Fig6.- Various shapes of
sale tags.

Fig.7- Different shapes of dove
products for various users
Fig.8- Different shapes in
automobiles.

FORM
When the shape
get third dimension
of depth, they
become form.
Form take up
space either in real
and implied way.
Visual artist use
light and shadow
effect to create the
illusion of 3D form.
Fig.1- Geometric
Forms
Fig.2- Organic
Form

Fig.3- Form can be implied on 2D
planes like wall.( Implied art of form)

Fig.5- Different forms of bag packs design.

Fig.6- Different form of perfume bottles used by a
company till date.

TEXTURE
Viewer sense of
touch , look or feel
of surface is called
Texture. It can be
real or implied. It
can also be created
through use of
shapes
Fig.1- Art illustrating texture by use of thick
layers of colour(Justin Gaffrey, Sculpting
with Paint)

Fig.2-Chuck Close, Big
Self-Portrait,1967-
1968,acrylic on
canvas,Walker Art Center
(painting is example of
implied texture)

Fig.3- Tires texture
Fig.4- Dry texture created by
drought in a water body

Fig.5- Rock Garden, Chandigarh
Texture of sculpture created by
broken bangles

Fig.6- Various texture of
smartphones cover
Fig.7- Texture of
grass on floor
mat.

Fig.8- Spain pavilion shanghai expo, 2010,by Miralles
Tagliabue (EMBT). Wooden texture of Building form.

COLOUR
When light hit a
object some of it
get absorbed and
some get reflected
depending on
material, the light
that reflected from
object is that we
see as object
colour.
Fig.1- Picasso art( cubism). Use of
different colours.

Fig.3- Different colours
of Smartphones Covers
Fig.4- Different colours of
tag on different types of
cola products

Fig.5- A wide range of console
in Xbox of different colour
combinations
Fig.6- Different
colour shades of
Porsche car

Fig.-7 Vibrant
use of
colours in
south India
Meenakshi
temple

Fig.8-Willy Muller Architects || Mercado de las Flores
(Barcelona, Spain)

Fig.9- Hawa Mahal, Jaipur( Shades of colours
glass)

VALUE
Value is how light
or ark a given
colour or hue can
be. It can be better
understood when
they visualised as
scale
Fig.1- A candle in dark room depicting scale of
shade of light.

Fig.2- Shadow showing value of colour.(
Jawahar Kala Kendra, Jaipur
Architect- Charles Correa)

Fig.3- Grayscale photo of toy car( close View)
Showing scale of black and white colour shades.

Fig.4- A photo from Jaigarh fort, Jaipur showing different
scale of distance of mountains because of change in
colour.

Fig.5- A
advertising
banner showing
value by the
formation of
shade by
reflection from its
body.

SPACE
Area in which a art
work or design or
product is placed or
organised. It
encompasses a
area within the
work of art/design
and outside area of
art/design.
The object that
occupy space is
called Positive
space and all other
is called negative
space.
Fig.-1 London Design Festival:
Positive/Negative space by Cut out in the
sculpture.

Fig.2- GEORGIA O'KEEFFE (1887–1986) Red Hills,
Lake George, 1927
Artist illustrating space by various shade and hue of
same colour

Fig.3- Constricted Space. Rock
Garden, Chandigarh
Fig.4- A huge space of
pathway. Rock Garden,
Chandigarh.

Fig.5- Rock Garden, Chandigarh.

Fig.6- OAT, Jawahar Kala Kendra, Jaipur
Architect- Charles Correa

Fig.7- Chairs depicting
negative and positive space
Fig.8- Use of Space in Chair Design.(
Hug Chair)

Fig.9- Use of space in
furniture for multi utility
purpose

PRINCIPLE OF DESIGN
 Pattern
 Contrast
 Emphasis
 Balance
 Scale
 Harmony
 Rhythm
 Variety

PATTERN
A regular
arrangement of
alternated or
repeated elements
(shapes, lines,
colours) or motifs.
Fig.1- Use of form shape to create Pattern

Fig.2- Pattern on
speakers
Fig.3- Pattern on Speakers
(Coloured)

Fig.4- Pattern on women’s purse.

Fig.5- Pattern on wall of Amber palace, Jaipur

CONTRAST
The juxtaposition of
different elements
of design( for
example: rough
and smooth
texture, dark and
light values) in
order to highlight
their difference
and/or create visual
interest, or a focal
point.
Fig.1- Light in
dark create
contrast.
Fig.2- Painting
showing
contrast of
colour through
shades.

Fig.3- Contrast due light coming
from colour tinted glass
Hawa Mahal, Jaipur
Fig.4- Light and dark Photo
creating contrast can be
seems to be in harmony.

Fig.5- Contrast in furniture
colour
Fig.6- Different colour with
same tone also create
contrast.

EMPHASIS
Special
attention/importanc
e given to one part
of work of art ( for
example, a dark
shape in light
composition).
Emphasis can be
achieved through
placement,
contrast, colour,
size, repetition,.
Relates to focal
point.
Fig.1-
installation
showing
Emphasis
Fig.2-
Emphasis in
Nature

Fig.3- Same things
with different shades
create difference.
Fig.4- Advertisement with
dark shade

Fig.5-Belarusian Potash Company red glass
façade, Minsk, Belarus

BALANCE
A feeling of balance
results when the
elements of design
are arranged
symmetrically or
asymmetrically to
create the
impression of
equality in weight
or importance.
Fig.1- Yin Yang is symbolic representation of the
balance in the life

Fig.2- Symmetricity of a sports concept car.

Fig.4 Balance of Building
Hawa Mahal, Jaipur

Fig.5- Asymmetricity of CCTV Headquarters,Berlin

SCALE
The relationship
between objects
with respect to size,
number, and so on,
including the
relation between
parts of whole.
Fig.1- Scale of la sagra Familia, Barcelona, Spain

Fig.2- Smallest working 4-stroke
engine
Fig.3 Largest
Working
Engine,2 Stroke

Fig.4- Scale of truck used for mining as
compare to normal Trucks

HARMONY
The arrangement of
elements to give
the viewer the
feeling that all the
parts of the piece
form a coherent
whole.
Fig.1- Painting showing harmony because of its
curve branches and colours.

Fig.3- The Falling Waters
Architect-frank Llyod wright
House Design perfectly blend with the
surrounding creates perfect harmony in the
presence of Nature.

Fig.4- Symmetricity of Taj Mahal gives the feeling of
harmony

RHYTHM
The use of
recurring elements
to direct the eye
through the image;
the way the
elements are
organized to lead
the eye to the focal
area. The eye can
be directed, for
example, along
edges and by
means of shape
and colour.
Fig.1- Repetition of colour can leads to
Rhythm/movement, thus creating illusion

Fig.2- Use of rhythm in interior Design

Fig.3- Use of Rhythm in Product design

Fig.4- The Dancing House/Fred and Ginger, Nationale-
Nederlanden building,Czech Republic
Architect- Valdo milunich

VARIETY
Using different
elements in an
image to create
visual interest.
Fig.1- painting Showing variety of colours,
shapes in random way.

Fig.2- Variety of fruits and vegetables

Fig.3- Variety in study lamps
(Different colours)
Fig.4- Variety of Top (toy) on
which different pattern and colour
are printed

REFERENCES
Point Figure
1. https://in.pinterest.com/pin/251849804138874544/
2. https://wonderopolis.org/wonder/what-is-pointillism
3. https://www.amazon.com/Cadbury-Little-Chocolate-Covered-Colorful/dp/B00OTARGE44A
4. http://www.jandofabrics.com/newsletters/funky-fabric-buttons-warning-addictive/
5. https://www.123rf.com/stock-photo/ashoka_chakra.html
6. https://www.holidify.com/blog/international-kite-festival-rajasthan/
Line Figure
1. http://www.amberkotcher.com/class-blog1/project-1-cross-contour-hands
2. https://in.pinterest.com/explore/history-of-the-swastika/
4. https://www.pinterest.co.uk/pin/488359153327430071/
5. https://fastestpedestrian.com/2012/12/10/frank-lloyd-wrights-johnson-wax-building/
6. http://www.tempotravellerhire.in/blog/destinations/rajasthan/jaipur-top-destinations-to-visit/
7. http://www.intercontinentalgardener.com/2013/01/gardens-at-amber-fort-jaipur.html
8. https://nevertiredoftravelling.wordpress.com/tag/panna-mian-ki-baoli/
10. https://in.pinterest.com/pin/513551163729524177/?lp=true
Shape Figure
1. http://inspiration-avenue-team.blogspot.in/2014/06/geometric-art-challenge.html
2. http://drawingninja.com/examples-of-organic-shapes/
3. http://myapparelfunda.blogspot.in/2011/11/elements-of-design-shape-form.html
4. https://www.dreamstime.com/stock-photography-set-icons-chairs-isolated-white-image39876772
6. http://www.nptel.ac.in/courses/Webcourse-contents/IIT-
ROORKEE/strength%20of%20materials/lects%20&%20picts/image/lect21/lecture21.htm
7. http://all-free-download.com/free-vector/download/sales-tags-collection-various-pink-shapes-design_6826853.html
8. https://www.popsugar.com.au/beauty/Dove-Body-Washes-Shaped-Like-Women-Bodies-Ad-43516051
9. https://www.flaticon.com/free-icons/pickup_22667

Form figure
3. http://designtaxi.com/news/363068/Playful-And-Interactive-Geometric-3D-Street-Art-Created-With-Neon-
Tape/?fb_comment_id=1396916400558473_57780
4. https://visscom.wordpress.com/2013/04/08/element-of-form/
5. https://in.pinterest.com/jehsieh/bags/?lp=true
6. http://www.monsieurguerlain.com/2015/09/bottles.html
Texture Figure
1. https://youartsw.wordpress.com/category/painting/page/9/
2. https://archive.artsmia.org/artists_toolkit/encyc_texturevisual.html
3. https://www.textures.com › Manmade
4. https://www.123rf.com/photo_28992002_dry-ground-texture-element-of-design.html
6. http://chinaprices.net/search?search=oneplus+one+battery+cover
7. www.royalgrass.com/products
8. https://www.dezeen.com/2010/04/26/spanish-pavilion-at-shanghai-expo-2010-by-embt/
Colour figure
1. https://www.pinterest.com/artreekids/picasso-self-portrait/
2. www.tigercolor.com › Color Lab
3. http://abcnews.go.com/Technology/moto-pricing-release-customization-options-details-motorolas-smartphone/
4. www.2collectcola.com/cocacola/bottles2016.html
5. https://xboxdesignlab.xbox.com/
6. https://www.6speedonline.com/forums/boxster-cayman/162396-colour-2.html
7. http://www.dailymail.co.uk/travel/travel_news/article
Value figure
5. http://www.index.hr/black/clanak/apple-predstavio-novi-iphone-7/918000.aspx

Space figure
2.http://www.phillipscollection.org/research/american_art/artwork/OKeeffe-Red_Hills.htm
8-9.http://www.designyourway.net/blog/inspiration/cool-and-innovative-product-design-examples/
Principles of Design
Pattern Figure
1. http://alimentemilyphoto.weebly.com/elements-and-principles-of-design.html
4. http://inspired-city.tumblr.com/post/104055862402
5. http://www.yankodesign.com/2017/07/31/a-clutch-performance/
Contrast figure
Emphasis figure
1. https://www.interaction-design.org/literature/article/emphasis-setting-up-the-focal-point-of-your-design
3. http://webengine2.artizan.com/site/785899904/How_we_are_different.asp
4. http://ivor-kovic.com/tag/smoking/
Balance figure
2. http://www.carbodydesign.com/2013/01/bugatti-gangloff-concept/
3. http://jalopnik.com/the-xnr-concept-was-asymmetric-and-astounding-499063245
5. https://www.youtube.com/watch?v=SRfQxrw7Hyg
Scale figure
1. https://en.wikipedia.org/wiki/Wärtsilä-Sulzer_RTA96-C
2-3 www.ebay.com/bhp/4-stroke-engine
5. https://www.flickr.com/photos/132084522@N05/16544984714

Harmony figure
3. http://www.laurelhighlands.org/things-to-do/arts-culture/frank-lloyd-wright/
Rhythm figure
1. https://prezi.com/1leauaxfi80s/principles-of-design/
2. http://www.hatchdesign.ca/http:/
4./www.idealnidom.com/enterijer/idealni-magazin/neobicne-i-izvanredne-gradevine
Variety figure
4. http://www.missclub.info/dimagevncd-variety-in-design-principles.htm

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