Tomorrow is a transformation agency that helps companies exploit new technologies to grow their business. It focuses on innovation in business, marketing, communications, and developing growth and brand engagement strategies using emerging technologies. Some of its past projects include using mobile technologies like QR codes and location-based services to boost engagement for brands. Current project themes explored by Tomorrow include using iBeacons for targeted advertising and improving the retail and real estate experience.

1. Hello TOMORROW
GROUP

2. !
Tomorrow is a transformation agency that
helps ambitious companies
exploit new technology to grow.

3. Why do we exist?
Technology is an incredibly powerful force creating an abundance of new
opportunities for brands, but also extraordinary new threats.
!
No agencies have changed their structure or talent base to respond to the
new post digital age. All are firmly routed in using digital to embellish
communications, not transform business.
!
Tomorrow is about reimagining business in the age of technology, by
understanding people, brands, technology and trends.
!

4. Experience

5. What do we do?

6. Innovation at all levels.
Business
Marketing
Communications

7. Solutions of all nature.
TRENDS AND FUTUROLOGY
!
Emerging media exploitation
Future trends & insights.
Reimagination design
Business transformation
Training
GROWTH & LAUNCH STRATEGIES
!
Growth hacking
New product development
New commerce models
Customer engagement
CRM innovation
BRAND ENGAGEMENT
!
Advertising
Window and POS design
Digital touchpoints
Brand experience design
Mobile apps
MEDIA INNOVATION
!
Advertising unit Innovation
Business model innovation
New platform design
Content creation
Alliances and partnerships

8. Experience

9. A track record of innovation
2001 - Taking global gameshow brand onto mobiles to create new revenue sources
2003 - Use of real time telemetrics to create big data dashboard to measure promotion effectiveness
2004 - Creation of user generated content based platform to boost engagement with Pedigree brand
2005 - Western world’s first QR code use in campaign to drive engagement
2006 - World’s first interactive digital outdoor campaign for PR coverage
2007 - World’s first click to download mobile ad to drive installation rates
2010 - World’s companion viewing app to boost monetization via new revenue streams.
2012 - Use of iBeacons to improve airport experience and brand metrics.
2012 - Creation of pull to refresh mobile ad unit to add additional revenue from mobile.

10. Projects

11. Current project themes
Tomorrow’s projects are anonymous, here is a
demonstrative selection of current projects and thinking.
Using iBeacons to drive footfall into retail based on a flash sale model.
What do services as API’s mean for service providers and new store fronts.
Explorations into Addressable TV to pitch niche products to tight demographics.
Usage of Quantified self car device to drive data collection for fuel company.
Personalized Video rendering to aid personal advertising and CRM.
Smart packaging with NFC to aid product experience
Adaptive shop windows to extent shoppable hours.
Using iBeacons to improve real estate interest and aid appointment creation.

12. Thank you
Tom Goodwin
Tomorrow
tom@tomorrow-innovation.com