Dana Xavier Dojnik is the senior director of strategy at You Are Here Corp, an agency that specializes in augmented and virtual reality technologies. The document discusses emerging immersive technologies like AR and VR and provides examples of projects You Are Here Corp has worked on with clients such as Porsche, Red Bull Racing, Lexus, Carnival Cruises, and others. It promotes You Are Here Corp's expertise in these areas and invites the reader to learn more about partnering with them.
A high-level shout out to the latest trends emerging in technology across hardware, software, mobile and platform.
Predictions on how these trends will evolve in 2016.
Further reading:
Virtual Reality: http://www.roadtovr.com/
Google Cardboard education initiative: https://www.google.com/edu/expeditions/
Microsoft Hololens: https://www.microsoft.com/microsoft-hololens/en-us
Google ATAP (Projects Tango, Jacquard and Soli): https://plus.google.com/+GoogleATAP/videos
Fitbit: http://www.fitbit.com/au
Pebble: https://getpebble.com/
Apple Watch: http://www.apple.com/au/watch/
Facebook’s DeepFace: https://research.facebook.com/publications/480567225376225/deepface-closing-the-gap-to-human-level-performance-in-face-verification/
Google’s image recognition research: http://googleresearch.blogspot.com.au/2015/06/inceptionism-going-deeper-into-neural.html
Microsoft’s How Old experiment: https://how-old.net/themagic
Skype Translator Preview: http://www.skype.com/en/translator-preview/
Android Auto: https://www.android.com/auto/
Gogoro: https://www.gogoro.com/smartscooter/customize
Tesla: http://www.teslamotors.com/en_AU/
Slack: https://slack.com/
Trello: https://trello.com/
Mobile statistics: http://www.kpcb.com/internet-trends
We now have a healthy appreciation of how technology can keep businesses on their toes by disrupting everything – processes, consumer behavior, and how we live in general.
This year, we already see the start of how technology is changing the way we do business! Some of these ways are shown in the presentation
Kinetic a WPP Agency and the global leader in contextually connecting and activating audiences on the move, led a CES tour for both clients on the ground and around the world, through a Spectacles-powered livestream on Snapchat. Here are the top trends for brands.
Kinetic a WPP Agency and the global leader in contextually connecting and activating audiences on the move, led a CES tour for both clients on the ground and around the world, through a Spectacles-powered livestream on Snapchat. Here are the top trends for brands.
A high-level shout out to the latest trends emerging in technology across hardware, software, mobile and platform.
Predictions on how these trends will evolve in 2016.
Further reading:
Virtual Reality: http://www.roadtovr.com/
Google Cardboard education initiative: https://www.google.com/edu/expeditions/
Microsoft Hololens: https://www.microsoft.com/microsoft-hololens/en-us
Google ATAP (Projects Tango, Jacquard and Soli): https://plus.google.com/+GoogleATAP/videos
Fitbit: http://www.fitbit.com/au
Pebble: https://getpebble.com/
Apple Watch: http://www.apple.com/au/watch/
Facebook’s DeepFace: https://research.facebook.com/publications/480567225376225/deepface-closing-the-gap-to-human-level-performance-in-face-verification/
Google’s image recognition research: http://googleresearch.blogspot.com.au/2015/06/inceptionism-going-deeper-into-neural.html
Microsoft’s How Old experiment: https://how-old.net/themagic
Skype Translator Preview: http://www.skype.com/en/translator-preview/
Android Auto: https://www.android.com/auto/
Gogoro: https://www.gogoro.com/smartscooter/customize
Tesla: http://www.teslamotors.com/en_AU/
Slack: https://slack.com/
Trello: https://trello.com/
Mobile statistics: http://www.kpcb.com/internet-trends
We now have a healthy appreciation of how technology can keep businesses on their toes by disrupting everything – processes, consumer behavior, and how we live in general.
This year, we already see the start of how technology is changing the way we do business! Some of these ways are shown in the presentation
Kinetic a WPP Agency and the global leader in contextually connecting and activating audiences on the move, led a CES tour for both clients on the ground and around the world, through a Spectacles-powered livestream on Snapchat. Here are the top trends for brands.
Kinetic a WPP Agency and the global leader in contextually connecting and activating audiences on the move, led a CES tour for both clients on the ground and around the world, through a Spectacles-powered livestream on Snapchat. Here are the top trends for brands.
Key takeaways from the biggest ever Mobile World Congress – an event that featured everything from electric-powered race cars controlled by AI to (perhaps) the relaunch of the most popular phone 10 years ago, to drones as a service.
Space and Lemon Innovation Lab produces one digital trend study per year. In 2016 with the "growth of China tech and a mighty start-up ecosystem". This study has been shared in workshops and keynotes in 2016, 83 times.
CARAT focuses on brand and product experiences that start and end with what is relevant and meaningful to consumers. As we continue to focus on people-based marketing, we look to these trends to understand the contribution they will make to consumers' lives and how brands can offer value in this evolving market.
Observations and insights on #MWC17 trends and technologies from Kinetic, the global leader in contextually connecting and activating audiences on the move.
SEMPL 19: SNEHA NAGESH, Global Search Business Director, PHD Global Business UKSempl 21
Closing the gap between technology and us – key future developments that await us
Humans and technology are getting closer to each other every day. We are wittnesing developments in the tech market that are surpassing all the predictions, especially in the field of cognitive technology. Sneha will lead you through the changes that awaits us, reveal some of the developments coming our way and tell you what we have to do today to prepare for tomorrow.
Below is my recap for CES 2016. I distilled the event into 6 strategic territories:
1) The New Reality - This section outlines the various virtual reality offerings presented
2) 3D Everything - A look at the advancements in 3D printing & scanning
3) Beyond Screens - This is a comprehensive look at new forms of computing and ways to connect with consumers with light
4) Accessories that Empower - A key factor in digital growth has been the creation of systems that empower consumers to create, be it images, videos, etc... This section focuses on the next evolution of accessories that will empower the creation of immersive experiences.
5) Smarter Home - There is an arms race to be the primary hub for the smart home. This section provides examples from Lowe's, LG and others who are working to connect IoT systems and the profitable ecosystem of sensors that accompany it
6) Intelligent Robotics - Emotive robotics and artificial intelligence will fundamentally change consumer behavior. This is a recap of intelligent robotic systems that were on display at CES 2016.
What We Learned at CES 2013 and What Every Brand Should Know - Final RecapOgilvy
The 2013 International CES topped 150,000 attendees, covered 1.92 million square feet of exhibit space, unveiled 20,000 new products and showcased hundreds of speakers discussing the state of the technology industry in just four days.
But with all the hype, commotion and can-not-miss content flowing throughout the 4 day event, we wanted to find the answers to the one thing on the top of all of our minds, “What does all of this mean for my brand?”
Ogilvy & Mather broke down the 2013 International CES into bite size chunks of the most important brand takeaways and trends that you’ll find compiled within “What We Learned at CES & What Every Brand Should Know”. Enjoy.
Co-authored by: Brandon Berger, Worldwide Chief Digital Officer and Matt Doherty, Associate Director, Global Digital Creative & Strategy
Mobile World Congress 2019: 6 Key Factors that Will Change the PresentHavas
Imagine a horse-drawn cart traveling along a stony track. At this point, we pose three questions. What speed could it be going at? What is the load that it can take? How long might it take to accelerate? Now imagine a large five-lane motorway, full of powerful cars, with almost instantaneous acceleration. Here we again pose the three questions above. The difference in the answers is the essence of the Mobile World Congress.
Havas Media Group Spain reports back from this year's event and looks at how 5G is going to change the way we understand connectivity and opens up a world of possibilities. Machines will have more autonomy and the challenge will be in seeing how the human-machine combination will lead us to a more sustainable and connected future.
Our industry has talked about autonomous driving for years now. But that concept expands to what I think is the most fascinating part of this year’s Consumer Electronics Show: autonomous living.
It’s the idea that technology can tell us what we need—and help us get it—before we even realize it. Amazon’s Alexa has served as the ultimate gateway, with millions in sales this year.
Ultimately, the world of autonomous living is getting here faster than a lot of people predicted. And that means marketers need to get to work.
When all is said and done, as marketers our goal for connecting with consumers starts with identifying and creating the right value exchange, and then ensuring that we adapt our interactions around right time, right place. Autonomous living can and will take
that to the next level. And perhaps the most exciting thing about it is this: with all the advancements we’ve already seen, this is still just the beginning.
Cindy Gustafson, NA Chief Strategy Officer, Mindshare via MediaPost
CES 2019: From Consumer Electronics to Connected ExperiencesHavas
This year marked the 52nd year of CES– one of the most highly anticipated product launch platforms in our industry. With 2.9MM square feet of exhibition space, over 4,500 exhibiting companies flocked to Las Vegas to showcase their brands and products to consumers across every market. There were over 188,000 attendees from all over the globe, including our Havas digital strategy team, who curated the most meaningful insights and takeaways for our clients and colleagues.
Since the launch of smartphones circa 2007, the level of expectation from CES increases each year as marketers and media practitioners seek the next game-changing technologies. While it may not have been home to the next iPhone, Google or Amazon disruptor (yet), CES 2019 went beyond gadgets, robots, and cool toys.
Certain key themes have remained of top interest over the years, and they continue to build momentum in the marketplace: smart homes, voice, retail, IoT — all of which ladder up to connected experiences. Connected devices have given brands unparalleled access to consumers by shortening the distance between the consumer and what they want to engage with or buy. Conversely, they have increased the distance between brands and the consumers as multiple connections also bring the challenge of holding their attention. Connected devices and consumers enable richer opportunities for brands only when the right ecosystem powers that opportunity. Furthermore, consumers expect to get what they want in their immediate context, at their precise moment of need.
For brands, this change in the power dynamic has raised the importance of effectively and efficiently interacting with consumers across each touchpoint. To be able to distinguish themselves and drive long-term loyalty valuable consumers, they need to build a long-lasting authentic connection. This is dependent on their ability to maintain a consistent and always-on presence in front of their consumers with or without paid media dollars or exposure. In a world where marketing dollars continue to shrink, that is no small feat; however, the mandate is quite clear: To deliver the best digital marketing solutions, brands must simply find the maximum outcome from their investments. And it is with this mandate in mind that we navigated CES 2019 to draw inspiration from what was showcased on the floor and build meaningful themes for our clients and partners to share in the boardroom.
Tech & Media Trends 2015 @ Mobile World Congress with Havas + MobextHavas Media
With more than 50 billion connected devices expected by 2020, the world of mobile continues to evolve way beyond handsets, to include smart appliances, accessories, cars, bikes and almost any object imaginable.
In this new organic marketing world of data-driven connectivity and content-fueled experiences, we find tremendous opportunities for marketers to create more meaningful connections with consumers.
The key trends from Mobile World Congress:
Custom Connectivity & Wearables, Immersive Experiences: Virtual & Augmented Reality, Location-Based Marketing, Mobile Commerce and Biometrics Communications
Which will be the trends that David Mattin and his team at Trendwatching will define as the most important for 2017? Be among the first to know, what trend scouts all around the world found out about the next most relevant (as opposed to most hyped) trends in the world.
Silicon Valley Meets Zurich - Mobile Industry Trends From the ValleyRaj Singh
Event based in Zurich discussing differences between the Silicon Valley Tech ecosystem and Zurich. This presentation focused on mobile (investor) trends in the valley.
Disrupting Reality: Taking Virtual & Augmented Reality to the EnterpriseCognizant
The impact of virtual and augmented reality platforms and applications will be profound for enterprises across industries, allowing companies to transform processes and improve how employees work, communicate and collaborate. All within a real-time, "real-life" environment that reduces the need for physical premises and presence.
Key takeaways from the biggest ever Mobile World Congress – an event that featured everything from electric-powered race cars controlled by AI to (perhaps) the relaunch of the most popular phone 10 years ago, to drones as a service.
Space and Lemon Innovation Lab produces one digital trend study per year. In 2016 with the "growth of China tech and a mighty start-up ecosystem". This study has been shared in workshops and keynotes in 2016, 83 times.
CARAT focuses on brand and product experiences that start and end with what is relevant and meaningful to consumers. As we continue to focus on people-based marketing, we look to these trends to understand the contribution they will make to consumers' lives and how brands can offer value in this evolving market.
Observations and insights on #MWC17 trends and technologies from Kinetic, the global leader in contextually connecting and activating audiences on the move.
SEMPL 19: SNEHA NAGESH, Global Search Business Director, PHD Global Business UKSempl 21
Closing the gap between technology and us – key future developments that await us
Humans and technology are getting closer to each other every day. We are wittnesing developments in the tech market that are surpassing all the predictions, especially in the field of cognitive technology. Sneha will lead you through the changes that awaits us, reveal some of the developments coming our way and tell you what we have to do today to prepare for tomorrow.
Below is my recap for CES 2016. I distilled the event into 6 strategic territories:
1) The New Reality - This section outlines the various virtual reality offerings presented
2) 3D Everything - A look at the advancements in 3D printing & scanning
3) Beyond Screens - This is a comprehensive look at new forms of computing and ways to connect with consumers with light
4) Accessories that Empower - A key factor in digital growth has been the creation of systems that empower consumers to create, be it images, videos, etc... This section focuses on the next evolution of accessories that will empower the creation of immersive experiences.
5) Smarter Home - There is an arms race to be the primary hub for the smart home. This section provides examples from Lowe's, LG and others who are working to connect IoT systems and the profitable ecosystem of sensors that accompany it
6) Intelligent Robotics - Emotive robotics and artificial intelligence will fundamentally change consumer behavior. This is a recap of intelligent robotic systems that were on display at CES 2016.
What We Learned at CES 2013 and What Every Brand Should Know - Final RecapOgilvy
The 2013 International CES topped 150,000 attendees, covered 1.92 million square feet of exhibit space, unveiled 20,000 new products and showcased hundreds of speakers discussing the state of the technology industry in just four days.
But with all the hype, commotion and can-not-miss content flowing throughout the 4 day event, we wanted to find the answers to the one thing on the top of all of our minds, “What does all of this mean for my brand?”
Ogilvy & Mather broke down the 2013 International CES into bite size chunks of the most important brand takeaways and trends that you’ll find compiled within “What We Learned at CES & What Every Brand Should Know”. Enjoy.
Co-authored by: Brandon Berger, Worldwide Chief Digital Officer and Matt Doherty, Associate Director, Global Digital Creative & Strategy
Mobile World Congress 2019: 6 Key Factors that Will Change the PresentHavas
Imagine a horse-drawn cart traveling along a stony track. At this point, we pose three questions. What speed could it be going at? What is the load that it can take? How long might it take to accelerate? Now imagine a large five-lane motorway, full of powerful cars, with almost instantaneous acceleration. Here we again pose the three questions above. The difference in the answers is the essence of the Mobile World Congress.
Havas Media Group Spain reports back from this year's event and looks at how 5G is going to change the way we understand connectivity and opens up a world of possibilities. Machines will have more autonomy and the challenge will be in seeing how the human-machine combination will lead us to a more sustainable and connected future.
Our industry has talked about autonomous driving for years now. But that concept expands to what I think is the most fascinating part of this year’s Consumer Electronics Show: autonomous living.
It’s the idea that technology can tell us what we need—and help us get it—before we even realize it. Amazon’s Alexa has served as the ultimate gateway, with millions in sales this year.
Ultimately, the world of autonomous living is getting here faster than a lot of people predicted. And that means marketers need to get to work.
When all is said and done, as marketers our goal for connecting with consumers starts with identifying and creating the right value exchange, and then ensuring that we adapt our interactions around right time, right place. Autonomous living can and will take
that to the next level. And perhaps the most exciting thing about it is this: with all the advancements we’ve already seen, this is still just the beginning.
Cindy Gustafson, NA Chief Strategy Officer, Mindshare via MediaPost
CES 2019: From Consumer Electronics to Connected ExperiencesHavas
This year marked the 52nd year of CES– one of the most highly anticipated product launch platforms in our industry. With 2.9MM square feet of exhibition space, over 4,500 exhibiting companies flocked to Las Vegas to showcase their brands and products to consumers across every market. There were over 188,000 attendees from all over the globe, including our Havas digital strategy team, who curated the most meaningful insights and takeaways for our clients and colleagues.
Since the launch of smartphones circa 2007, the level of expectation from CES increases each year as marketers and media practitioners seek the next game-changing technologies. While it may not have been home to the next iPhone, Google or Amazon disruptor (yet), CES 2019 went beyond gadgets, robots, and cool toys.
Certain key themes have remained of top interest over the years, and they continue to build momentum in the marketplace: smart homes, voice, retail, IoT — all of which ladder up to connected experiences. Connected devices have given brands unparalleled access to consumers by shortening the distance between the consumer and what they want to engage with or buy. Conversely, they have increased the distance between brands and the consumers as multiple connections also bring the challenge of holding their attention. Connected devices and consumers enable richer opportunities for brands only when the right ecosystem powers that opportunity. Furthermore, consumers expect to get what they want in their immediate context, at their precise moment of need.
For brands, this change in the power dynamic has raised the importance of effectively and efficiently interacting with consumers across each touchpoint. To be able to distinguish themselves and drive long-term loyalty valuable consumers, they need to build a long-lasting authentic connection. This is dependent on their ability to maintain a consistent and always-on presence in front of their consumers with or without paid media dollars or exposure. In a world where marketing dollars continue to shrink, that is no small feat; however, the mandate is quite clear: To deliver the best digital marketing solutions, brands must simply find the maximum outcome from their investments. And it is with this mandate in mind that we navigated CES 2019 to draw inspiration from what was showcased on the floor and build meaningful themes for our clients and partners to share in the boardroom.
Tech & Media Trends 2015 @ Mobile World Congress with Havas + MobextHavas Media
With more than 50 billion connected devices expected by 2020, the world of mobile continues to evolve way beyond handsets, to include smart appliances, accessories, cars, bikes and almost any object imaginable.
In this new organic marketing world of data-driven connectivity and content-fueled experiences, we find tremendous opportunities for marketers to create more meaningful connections with consumers.
The key trends from Mobile World Congress:
Custom Connectivity & Wearables, Immersive Experiences: Virtual & Augmented Reality, Location-Based Marketing, Mobile Commerce and Biometrics Communications
Which will be the trends that David Mattin and his team at Trendwatching will define as the most important for 2017? Be among the first to know, what trend scouts all around the world found out about the next most relevant (as opposed to most hyped) trends in the world.
Silicon Valley Meets Zurich - Mobile Industry Trends From the ValleyRaj Singh
Event based in Zurich discussing differences between the Silicon Valley Tech ecosystem and Zurich. This presentation focused on mobile (investor) trends in the valley.
Disrupting Reality: Taking Virtual & Augmented Reality to the EnterpriseCognizant
The impact of virtual and augmented reality platforms and applications will be profound for enterprises across industries, allowing companies to transform processes and improve how employees work, communicate and collaborate. All within a real-time, "real-life" environment that reduces the need for physical premises and presence.
Final File World's 10 Most Innovative ARVR Solution Providers 2022 1.pdfBusinessBerg
We at The Business Berg found 2immersive4U to be best suited for the cover of our latest edition, “World’s 10 Most Innovative AR/VR Solution Providers 2022.
Read More: https://thebusinessberg.com/worlds-10-most-innovative-ar-vr-solution-providers-2022-june2022/
Dwatches just to check time and date, as they
were supposed to perform that task only. Now
the arrival of smart watches has drastically changed
the scenario. Humans can now check their heartbeat
rate, calorie count, steps walked, and what not,
through their smart watches.
I recently attended the 2016 Mobile World Congress event in Barcelona, Spain. With over 100,000 attendees and 2,200 participating companies there was a lot of breaking news and tech on display that has the potential to reshape industries.
With mobile representing a primary access point for consumers this event is becoming increasingly important for brand marketers.
This document covers:
• Key industry topics discussed at MWC
• Overviews of technology that will empower
consumers
• The latest technology focused on creating
immersive experiences
• How connected cars are evolving to become
mobile platforms.
Tom Edwards
Chief Digital Officer, Agency
Epsilon
An overview on Virtual Reality and the rise of the Metaverse and Qbit Technologies approach in contributing to create immersive worlds and experiences.
With the Internet we have built the basic infrastructure for our next dimension to live in. This dimension is the one of Virtual Reality.
This presentation highlights the main factors that are driving virtual reality towards mainstream market.
The presentation is dated May 2015.
The integration of Virtual Reality & Augmented Reality with multiple mobile, wearable, IoT & conversational platforms extends possibilities for a plethora of immersive applications for a wide range of industries.
According to Statista, the combined the market size of VR & AR would be $210bn by 2022.
PWC: Why we believe VR/AR will boost global GDP by $1.5 trillionAlejandro Franceschi
PWC: Why we believe VR/AR will boost global GDP by $1.5 trillion USD.
We estimate virtual reality (VR) and augmented reality (AR) can bring net economic benefits of $1.5 trillion by 2030. But where did we get that number from? As you can imagine, estimating the potential impacts of new technologies like VR and AR is tricky and uncertain. The task is even more difficult when these technologies are expected to develop rapidly and become more deeply ingrained in our everyday lives. But we feel it's important to highlight the potential in a way that give our clients the facts to build a business case to act - and that starts with a robust methodology.
Future of AR & VR technologies - PixelCrayonsPixel Crayons
Pixel Crayons are a reputed VR & AR developers. Augmented Reality (AR)- Offers human experience as an enhanced natural world by adding some virtual elements. Examples- Pokemon Go and SnapChat filters. Virtual Reality (VR)- A technology that eliminates the physical world and immerses you into a complete virtual world that you can touch and feel. PixelCrayons provides ar vr developers on hire as well as full app development services using AR VR.
Feel like knowing more about AR & VR?
Contact us @ https://www.pixelcrayons.com/mobile-app-development/augmented-reality-development
Our Social Media Profile
https://www.facebook.com/PixelCrayons
https://twitter.com/pixelcrayons
https://www.linkedin.com/company/pixelcrayons
https://www.instagram.com/pixelcrayons
https://in.pinterest.com/pixelcrayons
Insights Success has compiled a list of “The 10 Most Promising Smart City Solution Providers, 2021”, which are reshaping the world with their cutting-edge solutions.
SpaceTime is a unique XR collaboration platform that allows project developers anywhere in the world to access 3D data and collaborate on projects along a timeline using both AR and VR devices and various telecommunications options.
Virtual Reality (VR) Continuum - AMP New VenturesAMP New Ventures
If the Internet is the sharing of information, then Virtual Reality (VR) is the sharing of experiences; and if most customer experiences are digital, then Virtual Reality (VR) must be important, for it is the next frontier in digital.
VR immerses users in indistinguishably real simulated environments, while Augmented Reality (AR) blends the digital into our physical environments. In the past month, PlayStation VR was released along with Google VR, to join a global ecosystem of VR content, infrastructure and platforms startups, projected to be worth $160bn by 2020.
Given It will transform experiences across industries, including Financial Services, and the expert consensus is that mainstream adoption is ~5 years away, we recommend Financial Services companies start exploring VR/AR possibilities now.
It’s the time to care, not sell. Caring is not some new strategy that you should adopt, but it's more important than ever that your brand's story be one of empathy. This is not just a COVID-19 consumer trend, but an important strategy for making sure your business is one that connects and lasts.
A Creative Cheatsheet for your Brand's Social Style
Social Fresh 2019 - Social Fresh is the original social media conference, find more info at https://socialfresh.com
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
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VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
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A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Unveiling the Secrets How Does Generative AI Work.pdf
[WORKSHOP] Getting Started with 360-Video, Augmented Reality, and VR
1. Redefining
Reality
Augmented & Virtual Reality for
Social, Agencies & Brands
Dana Xavier Dojnik, Sr Dir of Strategy
Contact:
ddojnik@youareherecorp.com
@danax
@youarehereco
linkedin.com/in/danaxdojnik
Immersive
Experience
Lab
2. 2
Virtual & Augmented Reality
The way we view the world is about to dramatically
change through the use of a graphical layer of
information about what we’re seeing.
3. 3
“Virtual reality will
merge with augmented
reality and become part
of everyday life.”
Mark Zuckerberg
Facebook
“I feel that augmented
reality is perhaps the
ultimate computer.”
Satya Nadella
Microsoft
“I regard Augmented Reality
as a big idea like the
smartphone. It’s for
everyone.
It’s huge.
Tim Cook
Apple
Looking to the
future, the next
big step will be for
the very concept
of the 'device' to
fade away,
Sundar Pichai
Google
The largest
forces in tech
all agree.
Augmented &
Virtual Reality
technology is
the future.
IDC predicts spending
on AR / VR to rise to
221B by 2021.
4. 4
What’s next on our digital journey?
Computing has migrated from a few research facilities into everyone’s pockets
70
years ago
?
30
years ago
10
years ago
5
years ahead
5. 5
Technologies moving us into the future
Objects & machines
communicate with
us and each other
Wireless speeds up
to 100x faster than
today’s 4G LTE
Network computers
record and measure
everything we do
Computers learn,
recommend, and
make decisions
Computers enhance
or even replace our
view of the world
6. 6
Augmented Reality
improves what’s
already “here.”
AR
Virtual Reality
takes us “there” –
someplace
real or imaginary.
Industrial Healthcare Entertainment
Engineering Education Real Estate &
Architecture
VR
8. 8
AR/VR Moving from Labs to Living Rooms
After decades in research laboratories, these technologies are moving into
the mainstream with more sophisticated tools and lower costs.
VR
Economy Mobile VR
$0 - $15 + phone
400MM users
Premium Mobile VR
$0 - $50 + phone
5MM users
Gaming Console VR
$400 + console
1MM users
“Room Scale” PC VR
$400 – 700 + PC
750K users
iOS Devices with
Apple AR Kit or
Google AR Core*
$500-1,200
500MM users*
AR
Premium Mixed
Reality Headsets
$1,000 - 5,000
<100,000 users
Industrial AR
headsets
$15,000
<5,000 users*
*Est. Installed base. Google ARCore releases Q4 2017. Apple’s AR Kit compatible with iPhone 6s and above. Daqri (bottom, right) users unreported.
10. 10
Considerations for 2018
1. The Move from Physical to Digital
Transforming physical processes to digital creates agility, iteration and innovation
2. Speed to Market
Emotion and design trumps the importance of hard goods manufacturing
3. Agile Competitors
Emergence of swift and nimble competitors who are already creating digitally
4. Social and Mobile Customer Acquisition
Constant visual engagement with dynamic experiences throughout digital channels
13. 13
It started with:
1. MS Dos/ Text - main frames
2. GUI Interface - personal/home
3. Touch on Small Devices
4. Hybrid world of Virtual
and Physical
Fourth Transformation…
AR Everyday
14. 14
• B2B – controlled mobile
environments
• Training
• Medical
• Automotive
• Real Estate -
• Education – this area
is going to push us all.
Who is poised for success in the next
Digital Transformation?
20. 20
Augmented & Virtual Reality + more
Few companies are prepared for this next digital transformation. The
following pages showcase some recent AR, VR, and other immersive
work our group has been experimenting with and collaborating with our
clients to just dip their toe but in reality making strides ahead...
+
21. 21
You Are Here created, designed and
developed the Porsche AR –
Imagine ARKit app with the intent for
dealers to encourage Porsche
enthusiasts to configure their dream
car, view it from all angles in varied
environments (including their
driveway) and even take it for a drive.
• Original HoloLens version offered
multi-user collaboration, voice control
• iOS increased graphical quality and
greatly expanded reach
* Stick around after this workshop to customize
your Porsche and take it for a test drive
Driving Imagination with PorscheAR
22. 22
When Red Bull Racing needed to
tell the story of their IoT
partnership with AT&T, You Are
Here stepped up.
Microsoft HoloLens headsets
gave Mobile World Congress
attendees freedom to explore a
synchronized demo of the
amazing technology behind the
winning Red Bull Formula One
racing team.
The crowd jammed this exhibit,
lining up to take their turn. Our
experiences are often far more
effective than others, and this
time was no different.
Red Bull Takes a Hot Lap with HoloLensAR
23. 23
Executives at the CTIA Super
Mobility Conference were
immersed in a large digital
experience that overcame their
problems with VR.
• Interactive and topically-focused
network experience
• Redefined immersive marketing
• Immersive without long lines or
sweaty headsets
• High throughput, and WOM
• Deep and repeat engagement
• 11 out of 10 on the ‘wow’ factor
Immersion Room for AT&T
24. 24
Through 3D projection mapping and
high luminosity projectors, we
created an interactive creative display
for Hines Commercial Real Estate
who owns 1260+ properties in 201
cities and 21 countries.
The immersive art projected onto the
floor includes API weather
integration, time of day and
seasonality to enhance the overall
experience. The art can also be
customized to welcome current and
potential new tenants through logo
integration and messaging.
Enriching Environments with
Immersive Technology
25. 25
Lexus at the NY Auto Show
VR is most effective when offering rare
experiences. At the NY Auto Show in 2016,
Lexus gave attendees virtual test drives with
famous race car drivers.
Working with Lexus’ agency, You Are Here
created VR mobile apps to deliver these test
drives.
The Lexus VR experience at the 2016 New
York Auto Show was a stand-out success.
Attendees lined up for the chance to take a
virtual test drive, and were able to take the
experience home with them.
VR
27. 27
About Us
You Are Here stands at the intersection of physical and digital worlds.
From our offices in Atlanta, USA, we help agencies, brands, and companies
redefine realitySM with Augmented and Virtual Reality along with many
other immersive technologies.
By creating experiences that are both meaningful and measurable, we are
committed to improving each moment with technology.
28. 28
Augmented
Reality (AR)
Mixed
Reality (MR)
Extended
Reality (XR)
Virtual
Reality (VR)
Cloud
Computing
Computer
Vision
Machine
Learning
Internet
of Things
Let’s get to
what’s next
We leverage innovative technologies to help
people feel and understand, leading to remarkable
outcomes. Our immersive experiences lab offers:
• Expertise in AR & VR
• Innovative storytelling
• Measurable ROI
Thanks for the opportunity to introduce ourselves!
Dana Xavier Dojnik
Sr. Director, Strategy
ddojnik@youareherecorp.com / 770.598.1287
You Are Here, LLC
150 Interstate North Pkwy
Atlanta, GA 30339
www.youareherecorp.com
@youarehereco
Proud Members of: