The cycle of innovation and iteration that digital is known for means existing concepts can suddenly find radically new trajectories. In this report, we highlight ten ideas that have been gaining rapid traction, and which will reshape how we digitally interact with the world around us.
10 trends reshaping digital - updated Q1 2016Beyond
The cycle of innovation and iteration that digital is known for means existing concepts can suddenly find radically new trajectories. In this report, we highlight ten ideas that have been gaining rapid traction in Q1, and which will reshape how we digitally interact with the world around us.
My slides from SAScon 2013 on the topic of "Maximising your online reputation" with some tips around how to gain and use insights into social conversations to manage brand reputation online.
Taking friction out of banking white paper - USNils Mork-Ulnes
In our white paper, ‘Taking the friction out of banking’ we research the threat from disruptive FinTech start-ups and look into designing for banking innovation with a focus on improving the digital experience for increasingly digitally-focused consumers.
Taking friction out of banking white paper - UKNils Mork-Ulnes
In our white paper, ‘Taking the friction out of banking’ we research the threat from disruptive FinTech start-ups and look into designing for banking innovation with a focus on improving the digital experience for increasingly digitally-focused consumers.
Software is having an impact on everyone’s lives and we’re fascinated by its effect on user behavior. Building on our existing financial sector expertise, Beyond wanted to fully understand how people’s behavior is changing in one of the world’s oldest industries and what this change means for the future design of products and services in banking.
The cycle of innovation and iteration that digital is known for means existing concepts can suddenly find radically new trajectories. In this report, we highlight ten ideas that have been gaining rapid traction, and which will reshape how we digitally interact with the world around us.
10 trends reshaping digital - updated Q1 2016Beyond
The cycle of innovation and iteration that digital is known for means existing concepts can suddenly find radically new trajectories. In this report, we highlight ten ideas that have been gaining rapid traction in Q1, and which will reshape how we digitally interact with the world around us.
My slides from SAScon 2013 on the topic of "Maximising your online reputation" with some tips around how to gain and use insights into social conversations to manage brand reputation online.
Taking friction out of banking white paper - USNils Mork-Ulnes
In our white paper, ‘Taking the friction out of banking’ we research the threat from disruptive FinTech start-ups and look into designing for banking innovation with a focus on improving the digital experience for increasingly digitally-focused consumers.
Taking friction out of banking white paper - UKNils Mork-Ulnes
In our white paper, ‘Taking the friction out of banking’ we research the threat from disruptive FinTech start-ups and look into designing for banking innovation with a focus on improving the digital experience for increasingly digitally-focused consumers.
Software is having an impact on everyone’s lives and we’re fascinated by its effect on user behavior. Building on our existing financial sector expertise, Beyond wanted to fully understand how people’s behavior is changing in one of the world’s oldest industries and what this change means for the future design of products and services in banking.
Me Data - The Rising Opportunity for Self Optimization Apps Beyond
A new research study from creative digital agency Beyond, shows that the lack of concern over the privacy of Me Data - open, freely available, personal data - and the popularity of personal tracking apps is leading to a demand in self-optimization services like Google Now. These products and services will break out of the niches created by personal tracking apps, instead offering overall lifestyle self-optimization services based on several different strands of Me Data.
Software is having an impact on everyone’s lives and we’re fascinated by its effect on user behavior. Building on our existing financial sector expertise, Beyond wanted to fully understand how people’s behavior is changing in one of the world’s oldest industries and what this change means for the future design of products and services in banking.
THE CONSUMER AND ADVERTISING LANDSCAPES IN INDIA EVOLVE QUICKLY AND OMG IS CONSTANTLY THINKING ABOUT HOW TO KEEP UP WITH THAT RATE OF CHANGE IN ORDER TO HELP BUILD BRANDS AND DELIVER GROWTH.
How Starbucks took their experience digitalBen Gilchriest
Since opening its first location in 1971 the company has grown into one of the world's leading speciality food retailers and a brand recognised the world over. With 94% of all Facebook users either a Starbucks fan or are friends with one, 7 million active users of its mobile payment system, and financial benefits that reflect this, it is now considered a digital leader.
However, it hash;t always been the case. In 2008 it faced real challenges with declining sales and a 50% drop in share price over two years. Starbucks’ recipe for success in Digital Transformation has been equal parts technology-savvy and committed leadership. Today, Starbucks continues to leverage these strengths to create value for customers and shareholders alike through digital.
This paper describes, at a high level, what and how Starbucks has realised its Digital Advantage.
Isobar predicts that 2018 will be the year of Augmented Humanity, a year where technology enhances and scales our most human attributes. In 2018, technological interfaces will become more natural and instinctive, technology will automate repetitive tasks to free up time for creativity and compassion, and artificial intelligence will meet emotional intelligence.
How do you strike a balance between data and creative hunch in a digital marketing world obsessed with metrics and ROI? Slides from a session with the Hyper Island Digital Data Strategy class of 2015, at the school's Stockholm campus.
In this edition, we're covering:
RISE OF THE MACHINES • THE PRIVACY PARADOX VISIONS OF EXPERIENCE • NEW CARD TRICKS • MADE TO ORDER • CLASSIC/REFINED, CONTEMPORARY/DEFINED
Hidden in plain sight: How mobile is quietly revolutionizing the B2B worldOgilvy
Mobile@Ogilvy has published a new report into how business-to-business (B2B) brands can leverage “smart mobility” to gain significant competitive advantage. Entitled “Hidden in plain sight: How mobile is quietly revolutionizing the B2B world,” the report outlines key mobile opportunities for B2B marketers and describes how to develop mobile strategies for B2B brands.
A look at the state of location-based check-ins today and the need for a global standard for check-ins and check-outs since they form the basis for future local advertising and commerce spend
How Digital Is Becoming A Mobile First ExperienceYuan Wang
We present the latest 2016 mobile marketing statistics and insights, showing increasing consumer adoption and changing behaviour around how people use mobile. We explore various options for using mobile in your marketing such as advertising, apps and campaigns. We summarise the factors influencing how a mobile experience differs from others. We revisit the App vs responsive website debate and propose a new approach. We provide tips on managing your own mobile presence – dos and don’ts, as well as case studies of excellent brand mobile marketing – advertising vs app, larger budget vs smaller budget.
Frontier(less) Retail—an Innovation Group report created in partnership with WWD, the leading fashion, beauty and retail authority—reveals a retail landscape that has become borderless, blurred and amorphous.
Consumer expectations are becoming limitless—whether it’s instant delivery, intuitive commerce or compelling store experiences. Interfaces for retail are moving beyond the smartphone into our home environments, and the digital and physical worlds are blurring in new ways.
What's Next: The Next Frontier in Automotive Industry Ogilvy Consulting
Between homes and offices most of us spend large amounts of time commuting but a growing awareness of transportation’s ecological impact has triggered a shift towards public and shared transport. Automobiles continue to play a significant role in society, but one that is changing. The entire automotive industry is witnessing massive disruption throughout the value chain.
Digital technology in particular is proving the lever that is shifting the gears of transformation and driving ever more innovative customer experiences. In this session we will understand the major trends driving the automotive industry and how creating and being a part of a pivotal ecosystem experience, is critical for shared success.
This is a document trying to 'crystal-ball' some behavioral trends and themes in the digital marketing space in the next 12 months.
I work as a digital director at OMD Sydney and need to be clear that this is a local piece of work and not a global OMD or Omnicom viewpoint.
It was created for clients and internal training and has been amended in places for publication. I hope you find it interesting and useful.
Will 2015 be the year of wearables? Will Apple Pay succeed? Why are enterprise apps getting more expensive and complex? What's happening with Big data? How should developers treat phablets?
Every year we analyse and summarise the key mobile trends for the following year and share with customers and partners. The main objective is to keep you up to date on what’s going on and give you insights into what these trends may mean for you. Last year our mobility predictions and UX/UI trend presentations were used in hundreds of workshops, lectures and jointly got more than 100,000 views on Slideshare.
The Top 10 Mobile Trends for 2015 are more exciting than ever as we are experiencing explosive growth in almost every area including mobile usage (apps and web), mobile commerce, payments, enterprise apps, Internet of Things, wearables, nearables (sensors) and invincibles, data driven mobile services (big data), mobility in healthcare, omni-channel retail and innovations in mobile application development.
Me Data - The Rising Opportunity for Self Optimization Apps Beyond
A new research study from creative digital agency Beyond, shows that the lack of concern over the privacy of Me Data - open, freely available, personal data - and the popularity of personal tracking apps is leading to a demand in self-optimization services like Google Now. These products and services will break out of the niches created by personal tracking apps, instead offering overall lifestyle self-optimization services based on several different strands of Me Data.
Software is having an impact on everyone’s lives and we’re fascinated by its effect on user behavior. Building on our existing financial sector expertise, Beyond wanted to fully understand how people’s behavior is changing in one of the world’s oldest industries and what this change means for the future design of products and services in banking.
THE CONSUMER AND ADVERTISING LANDSCAPES IN INDIA EVOLVE QUICKLY AND OMG IS CONSTANTLY THINKING ABOUT HOW TO KEEP UP WITH THAT RATE OF CHANGE IN ORDER TO HELP BUILD BRANDS AND DELIVER GROWTH.
How Starbucks took their experience digitalBen Gilchriest
Since opening its first location in 1971 the company has grown into one of the world's leading speciality food retailers and a brand recognised the world over. With 94% of all Facebook users either a Starbucks fan or are friends with one, 7 million active users of its mobile payment system, and financial benefits that reflect this, it is now considered a digital leader.
However, it hash;t always been the case. In 2008 it faced real challenges with declining sales and a 50% drop in share price over two years. Starbucks’ recipe for success in Digital Transformation has been equal parts technology-savvy and committed leadership. Today, Starbucks continues to leverage these strengths to create value for customers and shareholders alike through digital.
This paper describes, at a high level, what and how Starbucks has realised its Digital Advantage.
Isobar predicts that 2018 will be the year of Augmented Humanity, a year where technology enhances and scales our most human attributes. In 2018, technological interfaces will become more natural and instinctive, technology will automate repetitive tasks to free up time for creativity and compassion, and artificial intelligence will meet emotional intelligence.
How do you strike a balance between data and creative hunch in a digital marketing world obsessed with metrics and ROI? Slides from a session with the Hyper Island Digital Data Strategy class of 2015, at the school's Stockholm campus.
In this edition, we're covering:
RISE OF THE MACHINES • THE PRIVACY PARADOX VISIONS OF EXPERIENCE • NEW CARD TRICKS • MADE TO ORDER • CLASSIC/REFINED, CONTEMPORARY/DEFINED
Hidden in plain sight: How mobile is quietly revolutionizing the B2B worldOgilvy
Mobile@Ogilvy has published a new report into how business-to-business (B2B) brands can leverage “smart mobility” to gain significant competitive advantage. Entitled “Hidden in plain sight: How mobile is quietly revolutionizing the B2B world,” the report outlines key mobile opportunities for B2B marketers and describes how to develop mobile strategies for B2B brands.
A look at the state of location-based check-ins today and the need for a global standard for check-ins and check-outs since they form the basis for future local advertising and commerce spend
How Digital Is Becoming A Mobile First ExperienceYuan Wang
We present the latest 2016 mobile marketing statistics and insights, showing increasing consumer adoption and changing behaviour around how people use mobile. We explore various options for using mobile in your marketing such as advertising, apps and campaigns. We summarise the factors influencing how a mobile experience differs from others. We revisit the App vs responsive website debate and propose a new approach. We provide tips on managing your own mobile presence – dos and don’ts, as well as case studies of excellent brand mobile marketing – advertising vs app, larger budget vs smaller budget.
Frontier(less) Retail—an Innovation Group report created in partnership with WWD, the leading fashion, beauty and retail authority—reveals a retail landscape that has become borderless, blurred and amorphous.
Consumer expectations are becoming limitless—whether it’s instant delivery, intuitive commerce or compelling store experiences. Interfaces for retail are moving beyond the smartphone into our home environments, and the digital and physical worlds are blurring in new ways.
What's Next: The Next Frontier in Automotive Industry Ogilvy Consulting
Between homes and offices most of us spend large amounts of time commuting but a growing awareness of transportation’s ecological impact has triggered a shift towards public and shared transport. Automobiles continue to play a significant role in society, but one that is changing. The entire automotive industry is witnessing massive disruption throughout the value chain.
Digital technology in particular is proving the lever that is shifting the gears of transformation and driving ever more innovative customer experiences. In this session we will understand the major trends driving the automotive industry and how creating and being a part of a pivotal ecosystem experience, is critical for shared success.
This is a document trying to 'crystal-ball' some behavioral trends and themes in the digital marketing space in the next 12 months.
I work as a digital director at OMD Sydney and need to be clear that this is a local piece of work and not a global OMD or Omnicom viewpoint.
It was created for clients and internal training and has been amended in places for publication. I hope you find it interesting and useful.
Will 2015 be the year of wearables? Will Apple Pay succeed? Why are enterprise apps getting more expensive and complex? What's happening with Big data? How should developers treat phablets?
Every year we analyse and summarise the key mobile trends for the following year and share with customers and partners. The main objective is to keep you up to date on what’s going on and give you insights into what these trends may mean for you. Last year our mobility predictions and UX/UI trend presentations were used in hundreds of workshops, lectures and jointly got more than 100,000 views on Slideshare.
The Top 10 Mobile Trends for 2015 are more exciting than ever as we are experiencing explosive growth in almost every area including mobile usage (apps and web), mobile commerce, payments, enterprise apps, Internet of Things, wearables, nearables (sensors) and invincibles, data driven mobile services (big data), mobility in healthcare, omni-channel retail and innovations in mobile application development.
2014 top mobile trends. Discover which trends are shaping what marketers will need to know in the coming months and years to take advantage of the mobile opportunity.
A must-read before finalizing your marketing plans
If 2014 was the year of mobile, 2015 is most definitely the year of Rich Media.
Mobile ad spend is expected to increase 77%, in 2015. We will see sophisticated and creative collaboration in 2015, as content creators build audiences that rival those of pop stars and brands grasp just how powerful mobile can be. In order for brands to get the most ROI for their mobile advertising spend, they need to invest in Rich Media, to create immersive experiences, transforming their level of engagement with consumers.
In FreshDigitalGroup’s “Rethink 2015,” we take an in-depth look at the following Rich Media predictions in addition to forecasts for digital, mobile and social industries.
If 2014 was the year of mobile, 2015 is most definitely the year of Rich Media.
Mobile ad spend is expected to increase 77%, in 2015. We will see sophisticated and creative collaboration in 2015, as content creators build audiences that rival those of pop stars and brands grasp just how powerful mobile can be. In order for brands to get the most ROI for their mobile advertising spend, they need to invest in Rich Media, to create immersive experiences, transforming their level of engagement with consumers.
In FreshDigitalGroup’s “Rethink 2015,” we take an in-depth look at the following Rich Media predictions in addition to forecasts for digital, mobile and social industries.
Fast Web Media's team have come together to predict what will be big in the world of digital in 2015. Our top 10 includes some great trends including wearable tech, automated marketing strategies, web design, technical development, brand storytelling and much more!
Covering the top mobile trends and forecasts for 2014, the presentation includes information and recommendations on the top 12 trends for this year: including mobile payments, enterprise apps, beacons for in-store customer engagement and the issues surrounding privacy amongst others.
For creating mobile applications that work on mobile devices, Cerebrum Infotech offers the best services in mobile app development. Visit our website for more information!
Top 15 Trends in Mobile App Development to Watch in 2023.pdfCerebrum Infotech
We can create top-notch software for smartphones, tablets, and digital assistants, most frequently for the Android and iOS platforms, with the aid of mobile app development.To learn more about it, visit our website.
Posterscope 2016 out of-home predictionsPosterscope
Outdoor advertising is evolving faster than ever before. Never before has new technology been driving such massive change, not only in how we display ads, but also in how we plan OOH campaigns. Here are Posterscope’s predictions for what 2016 holds in store for the out-of-home industry...
From Epsilon Agency, 2020 marketing technology trends, focused on three main technology ecosystems - The Web,which digitzed information, Social Media, which digitized people, and The World, which is digitizing places and things.
We dive deep into those three categories, looking towards the past to predict the future.
360i's 2015 International CES Hot List provides a comprehensive recap and essential takeaways from 2015 International CES. On the showroom floor this year marketers saw first-hand the dawn of the Connected Age, a new era of marketing powered by more accessible, affordable and applicable consumer technology
innovations that are changing consumer behavior and transforming brand marketing.
From connected homes to virtual reality, the following report provides an overview of the top trends and technologies from this year’s CES to help marketers position their brands for the future.
Similar to 12 Trends for 2015: What Marketers Should Be Thinking About in Digital (20)
This white paper is focused around the way companies are redesigning their approach to loyalty, as traditional rewards programs fail to address customer expectations in terms of convenience, speed, and relevance.
In a world where we are always logged in and customer loyalties can switch with a few taps on a mobile phone, leading brands are rethinking the entire experience they deliver to their most loyal customers, in order to make repeat purchases a habit.
Our research, based on an analysis of 40 leading brands, examines how experiences designed to increase loyalty are evolving now and into the future.
Although presenting takes both practice and experience, this deck can augment your skills. It covers guiding principles, talking points and clear, simple advice for designers showcasing their work.
Data vs Hunch - Beyond Lecture at Hyper Island 2015Beyond
How do you strike a balance between data and creative hunch in a digital marketing world obsessed with metrics and ROI? Slides from a session with the Hyper Island Digital Data Strategy class of 2015, at the school's Stockholm campus.
It’s been one heck of a year here at Beyond. We’ve worked with some amazing clients, challenged ourselves on exciting new projects and topped it all off with some epic Christmas parties on both sides of the pond!
Beyond Research Note: Xbox One vs PS4 - The Battle for Share of VoiceBeyond
Last month, ahead of the launches of the Xbox One and PS4, Microsoft and Sony were embroiled in a battle to win online share of voice. Both companies were pushing out consoles in the run-up to Christmas and social media was awash with conversations about both products.
We decided to have a listen in and find out whether Microsoft and Sony’s messaging was getting across to their audiences.
The Pitch Process: Turning client briefs into great ideas, then selling themBeyond
As clients have more customers, stakeholders and channels than ever, briefs are getting more confusing; lacking focus, strategy and asking for the "moon on a stick". As the agency, it's getting harder to know where to focus with our ideas and strategy, then sell it effectively. This presentation was originally delivered at Miami Ad School's New York campus as part of the "Industry Heroes" lecture series.
The notion of ‘brand as publisher’ is hot right now. From Red Bull to Amex and Coca Cola, many brands are making serious moves to position themselves as storytellers and content creators - often in ways that are disconnected to direct sales and calls to action.
On Wednesday March 13th, Roger Warner, Lee Stacey and Charlie Lyons returned for now what is our third stint at the Social Developers London meetup.
This time they shared some of the latest smoking hot social campaigns including TopShop Autumn/Winter 2013 'Reinvent the Catwalk', KLM's 'Must See Map', Mercedes' 'You Drive' and Silvercar.
Judith Lewis, Head of Search spoke last week at the Linkdex ThinkTank in London, on how to resonate with influencers. Here's a quick recap on what went down.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
12 Trends for 2015: What Marketers Should Be Thinking About in Digital
1. 12 Trends for 2015
What Marketers Should Be
Thinking About in Digital
A Beyond Report
2. Introduction
What’s in this report?
In this report we will cover 12 trends we think will shape digital in
2015. In 2014 we saw marketing spend big on technology, a sharper
focus on user experience design, and a resulting shortage in good UX
designers. As predicted, 2014 was the year mobile finally became the
primary way people consume digital in the US and UK. In 2015,
successful marketing will become more dependent on the effective use
of technology, but marketing technologists will need to better
understand the human dimension of the experiences they digitise.
They will also need to think more clearly about "little data" - and how
brands can create more user value from the highly personal data they
generate online. Lastly, all of this will be delivered through new user
interfaces on devices we don't even have names for today. These broad
themes are brought to life in the following 12 trends that will shape
2015.
How to use it?
We have divided these trends into timely priorities (Trends to Prepare
for Now) and longer-term priorities (Trends to Start Thinking About).
Trend To
Prepare For
Now
Trend To
Start Thinking
About
3. Summary:
The 12 Trends
Strong image strategies will drive better conversion
rates: smart brands will optimise for the growing image
economy that is driving the shift to a visual web.
1
2 Bare your data, innovate faster: APIs and open data
streams allow for faster and cheaper innovation, creating
more value for users and boosting brand love in return.
3 Buying on mobile will be better than on a PC: 2015 will see
m-commerce benefit from UI and payment integration
improvements that will make buying on mobiles mainstream.
4 User Interfaces will simplify as everything becomes
connected: in a world of mobiles and wearables, UIs will simplify
dramatically, and Android/iOS changes will force developers to
rethink how services are delivered to users.
4. Consumers will recognise their “data value”: the backlash
against the collection of consumer data is growing and brands
need to prove value and transparency or face being overlooked
in favour of more trusted brands.
9
10 Your phone will become smarter than you: mobile services
will use more contextual information to begin anticipating user
needs before users have them.
11 Your data will do your work for you: brands will
increasingly make behavioural data available to customers to aid
them in their decision-making.
12 Automated marketing won't be good enough: as marketing
becomes increasingly technology-driven, brands are
increasingly at risk of losing the human touch.
In-store digital experiences will revolutionise
commerce: 2015 will see in-store digital experiences
becoming more common, with online e-commerce leaders
moving into physical spaces, sparking new innovations.
5
6 Sensors will drive super-smart, proactive products:
Our mobiles are now packed with sensors giving developers
the opportunity to use new personal data streams to mesh
people’s physical and digital experiences.
7 Brands will still struggle to embrace digital: digital
transformation is a key priority for brands, but without
genuine investment from the C-suite, initiatives will struggle
to make an impact.
8 Companies will waste money assimilating big data:
deriving insights from big data has underappreciated
pitfalls that will disappoint many.
5. - Hal Varian, Google
Strong image strategies will
drive better conversion rates1
Trend To
Prepare For
Now
6. - Hal Varian, Google
Creation, engagement, and sharing of images
driving transition to a visual web
Photos taken in 1998:
8 Billion
Photos taken in 2014 (est.):
880 Billion
Images shared per day in 2014:
1.8 Billion - 150%
increase from 2013 and
515%
increase from 2012
Creation Engagement with brands Sharing
Instagram
Facebook
Twitter
G+
0 0.4 0.8 1.2 1.6
Engagement Rate
Trend To
Prepare For
Now
Sources: Kodak, Yahoo, L2,Kleiner Perkins
7. 1. Strong image
strategies will
drive better
conversion rates
What’s the trend?
In 2015 brands need to think about visual optimisation of
their content. Images communicate ideas at least 20 times
faster than text (Potter et al, Kriegl et al) and consumers are
far more inclined to click through to content which includes
high quality images of their products and services.
Where are we seeing it ?
According to Bing, nearly 10% of all organic searches are for
images, and 40% of all search results contain “some kind of
visual component”. By September 2014, image search traffic
had a conversion rate 11% higher than non-image organic
search traffic.
Trend To
Prepare For
Now
8. - Hal Varian, Google
Bare your data, innovate faster
2
Trend To
Prepare For
Now
9. - Hal Varian, Google
“Combine and recombine internet
components in ways that create totally
new innovations”
Hal Varian, Google
Combinatorial Innovation:
0
3500
7000
10500
14000
2005 2007 2009 2011 2013APIs
Explosive use of web services which
brings plug’n’play innovation based on
combining data streams is key to
driving fast new innovation
Trend To
Prepare For
Now
10. 2. Bare your data,
innovate faster
Where are we seeing it ?
We will see more companies following the example of
Uber, which opened its API and allowed partners like
Starbucks, Time Out and TripAdvisor to build on its
functionality. Users can now see pickup times and fare
estimates on these apps, rather than having to open the
Uber app – evidently, shared data has improved
functionality and user convenience.
Trend To
Prepare For
Now
Open API Build on
Functionality
What’s the trend?
We will see brands achieve competitive advantage over
their rivals by opening their data and functionality
APIs up to the developer community. This digital trend
counters the traditional closed R&D approach taken by
offline brands for the last 100 years.
11. Buying on mobile will be
better than on a PC3
Trend To
Prepare For
Now
12. 3. Buying on
mobile will be
better than on
a PC
What’s the trend?
NFC mobile payments are finally here on both Android and IOS. But the
biggest m-commerce breakthrough might come with Apple Pay’s
eventual incorporation into Safari on the iPhone. This would allow
people to purchase items seen on screen with a single fingerprint,
removing the hassle of entering credit card numbers and customer
details.
Where are we seeing it ?
Mobile device conversion rates for e-commerce have long lagged those on
PCs with smartphone conversion rates often reported at a 1/3 of that of
desktops. Conversion rates for smartphone on mobile optimised sites are
160% higher than on non-optimised equivalent. We expect to see UI and
payment integration improvements coming in 2015 to further increase
this differential.
Trend To
Prepare For
Now
13. User interfaces will simplify
as everything becomes
connected
4
Trend To
Prepare For
Now
14. New devices, new UIs
Micro-interactions Glanceable UI
Hyper personalised moments
that are easy to action with
instant gratification
Providing the minimal
required information to
elicit a meaningful action
Trend To
Prepare For
Now
15. 4. User Interfaces
will simplify as
everything
becomes
connected
What’s the trend?
As more things become connected to the Internet featuring a wide
range of non-standard displays and interfaces (from smart watches to
Oculus Rift glasses), brands will need to re-think how they present
information and deliver services to users across these devices.
Where are we seeing it ?
Mobile design has already started moving in the direction of greater
simplicity. Glanceable user interfaces such as bite-size cards lend
themselves to smaller devices and take friction out of user
interactions. Both Apple and Android are redesigning their operating
systems around the concept of notifications – that will let users fully
engage with their surroundings without the need to open an app.
Trend To
Prepare For
Now
17. 5. In-store digital
experiences will
revolutionise
commerce
What’s the trend?
With previously online-only brands such as Amazon, E-Bay and
FourSquare starting to expand their offering into brick and
mortar high street locations, the in-store retail experience will
become increasingly driven by technology in 2015.
Where are we seeing it ?
Mirrors that double as massive touch screens can assimilate
personal data and suggest complementary "looks" and accessories
to the clothing you try on in front of them. Stores will recognise
users of the brand’s mobile app as they enter, allowing staff to
offer a more tailored service. As omni-channel retailing enters the
mainstream, it will set the standard for more traditional high
street brands who are playing catch-up on building their e-
commerce offerings.
Trend To
Prepare For
Now
18. Sensors will drive super-
smart, proactive products6
Trend To
Start Thinking
About
20. 6. Sensors will
drive super-
smart, proactive
products
Where are we seeing it ?
Gartner predicts that by 2017, smartphone sensors will reduce the
costs of diabetic care by 10%, while by 2020, wireless health
monitoring technology is expected to increase life expectancy in
the developed world by six months. Beyond this, we are already
seeing non-health related brands innovate within this space.
Microsoft’s Septimu will use heart rate, temperature, and other
biorhythm sensors to work in conjunction with a pair of earbuds.
The associated mobile app called Musical Heart will select the
most appropriate music based on the user’s mood informed by
the Septimu sensors.
The Chinese search-engine Baidu is launching “smart
chopsticks” that can detect oils containing contamination - an
appealing prospect to a country beset with food safety scandals.
What’s the trend?
We can expect to find sensors in everything from smart watches
to patches on our skin, gathering data on heart rate, sweat
composition and body temperature in real time. In 2015, brands
will add huge value by tapping into sensor-gathered data. These
sensors will be used far beyond health and fitness brands to
provide experiences that are personalised through sensors.
Trend To
Start Thinking
About
21. Brands will still struggle to
embrace digital7
Trend To
Start Thinking
About
22. 7. Brands will
still struggle to
embrace digital
What’s the trend?
Without more direct and deep involvement from the C-
suite and a willingness to adopt experimental approaches
to digital development, many companies will fail to adapt.
Where are we seeing it ?
In established companies, digital is too often a function,
department or a specialty, and therefore removed from
core business strategy. It’s rare that CFOs and CEOs are
deeply involved in digital initiatives – in fact, Gartner has
predicted that by 2016, 50% of digital transformation
initiatives will be unmanageable due to internal skills
gaps.
Trend To
Start Thinking
About
23. - Hal Varian, Google
Companies will waste money
assimilating big data8
Trend To
Start Thinking
About
24. - Hal Varian, Google
By 2020 there will be 50 Billion things
exchanging 40,000,000,000 terabytes of data
Will this greatly increase our ability to glean
insights or will the data overwhelm us?
Trend To
Start Thinking
About
25. 8. Companies will
waste money
assimilating big
data
Where are we seeing it ?
As Nate Silver (author of The Signal and The Noise)
puts it, “with very large data sets you start seeing
more spurious correlations, more false positives, and
erroneous answers. If the quantity of information is
increasing by 2.5 quintillion bytes per day, the
amount of useful information almost certainly isn’t.”
Along the same lines, machine learning guru
Michael Joran has predicted an epidemic of false
positives coming out of big-data projects. In 2014
alone, big data accounted for nearly $30 billion of
investment – it’s likely to cost companies even more
in 2015 with many businesses struggling to achieve
real value from the investment.
What’s the trend?
In 2015, it’s possible we’ll see disappointing results
from big data initiatives, as companies use the
technology in the search for new insights, but
without the right expectations or scientific approach.
Trend To
Start Thinking
About
27. 9. Consumers
will recognise
their ‘data value’
Where are we seeing it ?
In a recent Beyond study for HP, we found that only 18% of people say
they feel comfortable sharing data with companies in return for a
personalised experience. However, when given insight into how they
can improve their own lives – such as with popular fitness trackers
like FitBit – people are more than happy to supply personal data.
There are now hundreds of self-tracking apps available, many with
millions of users - such as Check (10 million users; personal finance
tracking) and Azumio (7 million users; health tracking). This shows
there is huge appetite to share even sensitive personal data as long as
there is a clear value exchange - but with that comes an equally huge
responsibility to not breach trust.
What’s the trend?
Consumers have accepted the adage that “if you don’t pay for a
product, you are a product”, and continue to adopt free
services like Facebook in their droves. Nonetheless, new
networks like Whisper and Ello promise not to track users and
their success shows that consumers are increasingly wary of
their personal data being misused. Companies need to
promote greater transparency and give consumers more direct
control of their data, or face more backlash.
Trend To
Start Thinking
About
28. Your phone will become
smarter than you10
Trend To
Start Thinking
About
29. 10. Your phone
will become
smarter than you
What’s the trend?
Context is everything. And your mobile phone is becoming
increasingly aware of context, sensing and reacting to changes in
its environment - from weather, to traffic, to the time of day.
Companies are increasingly using contextual design to create
smarter products that understand the full story around the user in
order to bring them exactly what they need, when they need it,
possibly before they even know they need it.
Where are we seeing it ?
Whether its an automatic notification that you’ll be late for a
meeting because of traffic or a notification that you have run out
of milk when you enter a supermarket, your digital devices will
anticipate your needs before the needs are needed. The
possibilities are endless.
Trend To
Start Thinking
About
30. Your data will do your work
for you11
Trend To
Start Thinking
About
31. Key forces driving this trend:
• Machine learning
• Collaborative filtering
• Predictive analytics
• Quantified self
• On-demand and cheap(ish) technology
Trend To
Start Thinking
About
32. 11. Your data will
do your work for
you
Where are we seeing it ?
Amazon recommends products you should look at next, OKCupid
pairs you with algorithmically compatible partners, and Google
anticipates what you’re about to search for – so why can’t
traditional, brick and mortar brands start doing the same with
their online experiences? By exposing analytics data
intelligently, digital experiences will only become better,
delivering increased value for both brand and customer. And
with new simple, low-cost predictive APIs like BigML and Google
Prediction API it’s easier than ever to start experimenting now.
What’s the trend?
Algorithms - such as predictive analytics - have helped brands guess
what you might buy, based on the traits you share with people like
you. Over the past few years we’ve seen brands using this to target
people with promotional offers based on their shopping patterns and
preferences. But a few companies have pioneered the use of these
algorithms to solve customer needs online by exposing user
analytics to help with decision-making. Users are being increasingly
conditioned to expect websites to automatically learn and anticipate
what they need, automatically suggesting personalised solutions.
Trend To
Start Thinking
About
34. 12. Automated
marketing won't
be good enough
Targeting users repeatedly with the same ads – regardless
of where the user is in the buying journey – shows how
easy it will be for automation to go wrong. In 2015, more
brands will see the value of ensuring automation is
designed and quality-controlled by humans, who can use
expert insight and informed planning to ensure
promotional messages fit into the greater overall customer
experience. Otherwise, the benefits of automation could
easily be outweighed by the damage done through
annoying, inappropriate and irrelevant marketing.
Where are we seeing it ?
A recent study by RAPP and InSkin Media shows that over
half of consumers are put off buying products or services if
they see the same ad reappearing multiple times online.
What’s the trend?
In recent years, marketers have invested huge amounts in
various forms of automated marketing – but as with all
automation, there’s a danger of losing the human touch.
Trend To
Start Thinking
About
35. Beyond is an experience design agency that creates
digital products and services for companies. We create
the experiences that define your brand by removing
friction from the customer journey.
Beyond believes in innovation through iteration and collaboration with our clients
and users because products are the living expression of the brands we build.
The company was started in 2010 and now employs 85 people with three offices,
San Francisco, New York and London. Our client list includes Apple, Google,
Novartis, Virgin, UBS, Facebook, Instagram, Sainsbury’s, HP, Amadeus, Hershey’s
and Viacom amongst others.
In 2012 Beyond was recognized by Marketing Magazine’s Revolution Awards as
the Best Start Up citing our "innovative approach to digital" and growth rate as
key factors in winning the award. In 2014, Beyond was shortlisted in Data
Storytelling and Online Marketing by Marketing Week’s Data Strategy Awards for
our work with Virgin and shortlisted twice for the 18th Annual Webby Awards:
Virgin.com and Google.
About Beyond
36. Thanks for reading.
This trend report was brought to you by the research and strategy team at Beyond as
part of our ongoing work to help create a world without friction.
www.bynd.com