The document outlines 12 trends that will shape digital marketing in 2015. It discusses trends that marketers should prepare for now, such as optimizing image strategies to drive conversion rates higher, opening up APIs and data to allow for faster innovation, and improving mobile commerce experiences. It also discusses longer term trends to start thinking about, such as how sensors will be used in "smart" products, recognizing the value of consumer data, and ensuring automated marketing maintains a human touch. The document provides details and examples for each trend.
My slides from SAScon 2013 on the topic of "Maximising your online reputation" with some tips around how to gain and use insights into social conversations to manage brand reputation online.
The cycle of innovation and iteration that digital is known for means existing concepts can suddenly find radically new trajectories. In this report, we highlight ten ideas that have been gaining rapid traction, and which will reshape how we digitally interact with the world around us.
How do you strike a balance between data and creative hunch in a digital marketing world obsessed with metrics and ROI? Slides from a session with the Hyper Island Digital Data Strategy class of 2015, at the school's Stockholm campus.
Me Data - The Rising Opportunity for Self Optimization Apps Beyond
A new research study from creative digital agency Beyond, shows that the lack of concern over the privacy of Me Data - open, freely available, personal data - and the popularity of personal tracking apps is leading to a demand in self-optimization services like Google Now. These products and services will break out of the niches created by personal tracking apps, instead offering overall lifestyle self-optimization services based on several different strands of Me Data.
Taking friction out of banking white paper - UKNils Mork-Ulnes
In our white paper, ‘Taking the friction out of banking’ we research the threat from disruptive FinTech start-ups and look into designing for banking innovation with a focus on improving the digital experience for increasingly digitally-focused consumers.
Taking friction out of banking white paper - USNils Mork-Ulnes
In our white paper, ‘Taking the friction out of banking’ we research the threat from disruptive FinTech start-ups and look into designing for banking innovation with a focus on improving the digital experience for increasingly digitally-focused consumers.
Software is having an impact on everyone’s lives and we’re fascinated by its effect on user behavior. Building on our existing financial sector expertise, Beyond wanted to fully understand how people’s behavior is changing in one of the world’s oldest industries and what this change means for the future design of products and services in banking.
My slides from SAScon 2013 on the topic of "Maximising your online reputation" with some tips around how to gain and use insights into social conversations to manage brand reputation online.
The cycle of innovation and iteration that digital is known for means existing concepts can suddenly find radically new trajectories. In this report, we highlight ten ideas that have been gaining rapid traction, and which will reshape how we digitally interact with the world around us.
How do you strike a balance between data and creative hunch in a digital marketing world obsessed with metrics and ROI? Slides from a session with the Hyper Island Digital Data Strategy class of 2015, at the school's Stockholm campus.
Me Data - The Rising Opportunity for Self Optimization Apps Beyond
A new research study from creative digital agency Beyond, shows that the lack of concern over the privacy of Me Data - open, freely available, personal data - and the popularity of personal tracking apps is leading to a demand in self-optimization services like Google Now. These products and services will break out of the niches created by personal tracking apps, instead offering overall lifestyle self-optimization services based on several different strands of Me Data.
Taking friction out of banking white paper - UKNils Mork-Ulnes
In our white paper, ‘Taking the friction out of banking’ we research the threat from disruptive FinTech start-ups and look into designing for banking innovation with a focus on improving the digital experience for increasingly digitally-focused consumers.
Taking friction out of banking white paper - USNils Mork-Ulnes
In our white paper, ‘Taking the friction out of banking’ we research the threat from disruptive FinTech start-ups and look into designing for banking innovation with a focus on improving the digital experience for increasingly digitally-focused consumers.
Software is having an impact on everyone’s lives and we’re fascinated by its effect on user behavior. Building on our existing financial sector expertise, Beyond wanted to fully understand how people’s behavior is changing in one of the world’s oldest industries and what this change means for the future design of products and services in banking.
10 trends reshaping digital - updated Q1 2016Beyond
The cycle of innovation and iteration that digital is known for means existing concepts can suddenly find radically new trajectories. In this report, we highlight ten ideas that have been gaining rapid traction in Q1, and which will reshape how we digitally interact with the world around us.
Software is having an impact on everyone’s lives and we’re fascinated by its effect on user behavior. Building on our existing financial sector expertise, Beyond wanted to fully understand how people’s behavior is changing in one of the world’s oldest industries and what this change means for the future design of products and services in banking.
Data vs Hunch - Beyond Lecture at Hyper Island 2015Beyond
How do you strike a balance between data and creative hunch in a digital marketing world obsessed with metrics and ROI? Slides from a session with the Hyper Island Digital Data Strategy class of 2015, at the school's Stockholm campus.
To remain competitive in today's real-time world, retailers need to more effectively read and respond to consumers' digital fingerprints, or Code Halos, to anticipate their preferences and needs and delivery contextually-relevant, timely and inspiring shopping experiences.
2016 Continues to reflect the enormous role of Big Data in digital marketing. Wisely used, Big Data can tell us almost everything about our consumers – who they are, what their interests are, what they are interested in buying / doing / drinking etc., where they are and who they are with.
Furthermore, despite consumers' need in protecting their privacy, they are willing to give away details that will help companies personalize better to their personal benefit (for example through personalized discounts, personalized offers etc.).
In order to succeed doing so, companies need to use Big Data by first recognizing the questions they would like to answer; then, gathering the information; and finally, analyzing it.
In 2016, more than ever, simultaneously is the key word – 79% of consumers (and 90% of Millennials) switch devices during a single online activity, according to Get Personal report by Adobe; The usage of applications and social media for messaging continues to grow, creating "data exclusives" who rarely use their mobile for voice calls; and applications of familiar technologies are expanding to new areas (such as location-based technologies which in addition to marketing are also used for business operations, customer services and more).
Isobar predicts that 2018 will be the year of Augmented Humanity, a year where technology enhances and scales our most human attributes. In 2018, technological interfaces will become more natural and instinctive, technology will automate repetitive tasks to free up time for creativity and compassion, and artificial intelligence will meet emotional intelligence.
Travel Planning 2020: The Journey Toward Market ProsperityCognizant
By harnessing Code Halo thinking, travel and hospitality companies can transform their business models by offering an automated and customized trip planning experience, ushering in a new era for the travel industry.
Conversational Commerce: Why Consumers Are Embracing Voice AssistantsCapgemini
The Digital Transformation Institute has launched its latest research report titled “Conversational Commerce: Why Consumers Are Embracing Voice Assistants in Their Lives”. The report helps answer why voice assistants provide a significant platform to brands and retailers to engage with their consumers through new and innovative mediums like Google Assistant, Amazon’s Alexa, and Apple’s Siri.
In this edition, we're covering:
RISE OF THE MACHINES • THE PRIVACY PARADOX VISIONS OF EXPERIENCE • NEW CARD TRICKS • MADE TO ORDER • CLASSIC/REFINED, CONTEMPORARY/DEFINED
The high rate of technology penetration is affecting the state of financial services:
• Collaboration economy – driven by social media
• On the go behavior – driven by intensive lifestyles and the rise of mobile technology
• Convenience seeking – driven by connectivity (“the internet of things” and wearable technology)
Time spent on social networking by internet users worldwide is on the rise, causing more sharing and peer to peer behaviors resulting in the “collaboration economy”.
Global Mobile penetration continues to rise, giving birth to more on the go/ mobile financial solutions. Rising penetration of Wearable Technology offers opportunities for companies.
In the EU, online banking adoption rates are 49% in the EU, and in other countries, USA included, penetration surpassed 50%.
We expect Mobile financial services to grow at an accelerated rate, due to the increase in solutions offered through mobile devices as well as younger demographics demand for ultra-convenient solutions. According to the Federal Reserve, in the USA, use of mobile banking continues to rise but is yet to reach the rates of online banking: 43% of all mobile phone owners, and 53% of all smartphone owners with a bank account, had used mobile banking in the 12 months prior to the survey, compared to 71% who used online banking on a desktop, laptop or tablet computer in the same period.
A “Mobile First” strategy is more important than ever. It requires more than merely transferring a general e-commerce experience into a mobile format as it is more instant and local, and it enables leveraging of the mobile device’s features, such as the camera. Proximity, personalization and loyalty are the three key themes for mobile in 2018.
25 BIG TECH PREDICTIONS FOR 2016 - REPORT BY BI INTELLIGENCE TEAMMYO AUNG Myanmar
Inside you’ll find details on the team’s top predictions for 2016 that they believe will shape the year (and years) ahead.
https://intelligence.businessinsider.com/
Research for the Digital Age
Welcome to BI Intelligence, Business Insider’s premium research service. Trusted by thousands of industry professionals, startups, digital agencies, investment firms, media conglomerates, and Fortune 1000 companies; we offer insight and research essential to your professional decision making and advancement.Whether you need information on mobile, digital media, e‑commerce, the Internet of Things (IoT), or payments; we have you covered with daily newsletters, in‑depth research reports, and corporate access solutions.
Below are the package options to access our exclusive insight and research.iPhone and Laptop
Will 2015 be the year of wearables? Will Apple Pay succeed? Why are enterprise apps getting more expensive and complex? What's happening with Big data? How should developers treat phablets?
Every year we analyse and summarise the key mobile trends for the following year and share with customers and partners. The main objective is to keep you up to date on what’s going on and give you insights into what these trends may mean for you. Last year our mobility predictions and UX/UI trend presentations were used in hundreds of workshops, lectures and jointly got more than 100,000 views on Slideshare.
The Top 10 Mobile Trends for 2015 are more exciting than ever as we are experiencing explosive growth in almost every area including mobile usage (apps and web), mobile commerce, payments, enterprise apps, Internet of Things, wearables, nearables (sensors) and invincibles, data driven mobile services (big data), mobility in healthcare, omni-channel retail and innovations in mobile application development.
10 trends reshaping digital - updated Q1 2016Beyond
The cycle of innovation and iteration that digital is known for means existing concepts can suddenly find radically new trajectories. In this report, we highlight ten ideas that have been gaining rapid traction in Q1, and which will reshape how we digitally interact with the world around us.
Software is having an impact on everyone’s lives and we’re fascinated by its effect on user behavior. Building on our existing financial sector expertise, Beyond wanted to fully understand how people’s behavior is changing in one of the world’s oldest industries and what this change means for the future design of products and services in banking.
Data vs Hunch - Beyond Lecture at Hyper Island 2015Beyond
How do you strike a balance between data and creative hunch in a digital marketing world obsessed with metrics and ROI? Slides from a session with the Hyper Island Digital Data Strategy class of 2015, at the school's Stockholm campus.
To remain competitive in today's real-time world, retailers need to more effectively read and respond to consumers' digital fingerprints, or Code Halos, to anticipate their preferences and needs and delivery contextually-relevant, timely and inspiring shopping experiences.
2016 Continues to reflect the enormous role of Big Data in digital marketing. Wisely used, Big Data can tell us almost everything about our consumers – who they are, what their interests are, what they are interested in buying / doing / drinking etc., where they are and who they are with.
Furthermore, despite consumers' need in protecting their privacy, they are willing to give away details that will help companies personalize better to their personal benefit (for example through personalized discounts, personalized offers etc.).
In order to succeed doing so, companies need to use Big Data by first recognizing the questions they would like to answer; then, gathering the information; and finally, analyzing it.
In 2016, more than ever, simultaneously is the key word – 79% of consumers (and 90% of Millennials) switch devices during a single online activity, according to Get Personal report by Adobe; The usage of applications and social media for messaging continues to grow, creating "data exclusives" who rarely use their mobile for voice calls; and applications of familiar technologies are expanding to new areas (such as location-based technologies which in addition to marketing are also used for business operations, customer services and more).
Isobar predicts that 2018 will be the year of Augmented Humanity, a year where technology enhances and scales our most human attributes. In 2018, technological interfaces will become more natural and instinctive, technology will automate repetitive tasks to free up time for creativity and compassion, and artificial intelligence will meet emotional intelligence.
Travel Planning 2020: The Journey Toward Market ProsperityCognizant
By harnessing Code Halo thinking, travel and hospitality companies can transform their business models by offering an automated and customized trip planning experience, ushering in a new era for the travel industry.
Conversational Commerce: Why Consumers Are Embracing Voice AssistantsCapgemini
The Digital Transformation Institute has launched its latest research report titled “Conversational Commerce: Why Consumers Are Embracing Voice Assistants in Their Lives”. The report helps answer why voice assistants provide a significant platform to brands and retailers to engage with their consumers through new and innovative mediums like Google Assistant, Amazon’s Alexa, and Apple’s Siri.
In this edition, we're covering:
RISE OF THE MACHINES • THE PRIVACY PARADOX VISIONS OF EXPERIENCE • NEW CARD TRICKS • MADE TO ORDER • CLASSIC/REFINED, CONTEMPORARY/DEFINED
The high rate of technology penetration is affecting the state of financial services:
• Collaboration economy – driven by social media
• On the go behavior – driven by intensive lifestyles and the rise of mobile technology
• Convenience seeking – driven by connectivity (“the internet of things” and wearable technology)
Time spent on social networking by internet users worldwide is on the rise, causing more sharing and peer to peer behaviors resulting in the “collaboration economy”.
Global Mobile penetration continues to rise, giving birth to more on the go/ mobile financial solutions. Rising penetration of Wearable Technology offers opportunities for companies.
In the EU, online banking adoption rates are 49% in the EU, and in other countries, USA included, penetration surpassed 50%.
We expect Mobile financial services to grow at an accelerated rate, due to the increase in solutions offered through mobile devices as well as younger demographics demand for ultra-convenient solutions. According to the Federal Reserve, in the USA, use of mobile banking continues to rise but is yet to reach the rates of online banking: 43% of all mobile phone owners, and 53% of all smartphone owners with a bank account, had used mobile banking in the 12 months prior to the survey, compared to 71% who used online banking on a desktop, laptop or tablet computer in the same period.
A “Mobile First” strategy is more important than ever. It requires more than merely transferring a general e-commerce experience into a mobile format as it is more instant and local, and it enables leveraging of the mobile device’s features, such as the camera. Proximity, personalization and loyalty are the three key themes for mobile in 2018.
25 BIG TECH PREDICTIONS FOR 2016 - REPORT BY BI INTELLIGENCE TEAMMYO AUNG Myanmar
Inside you’ll find details on the team’s top predictions for 2016 that they believe will shape the year (and years) ahead.
https://intelligence.businessinsider.com/
Research for the Digital Age
Welcome to BI Intelligence, Business Insider’s premium research service. Trusted by thousands of industry professionals, startups, digital agencies, investment firms, media conglomerates, and Fortune 1000 companies; we offer insight and research essential to your professional decision making and advancement.Whether you need information on mobile, digital media, e‑commerce, the Internet of Things (IoT), or payments; we have you covered with daily newsletters, in‑depth research reports, and corporate access solutions.
Below are the package options to access our exclusive insight and research.iPhone and Laptop
Will 2015 be the year of wearables? Will Apple Pay succeed? Why are enterprise apps getting more expensive and complex? What's happening with Big data? How should developers treat phablets?
Every year we analyse and summarise the key mobile trends for the following year and share with customers and partners. The main objective is to keep you up to date on what’s going on and give you insights into what these trends may mean for you. Last year our mobility predictions and UX/UI trend presentations were used in hundreds of workshops, lectures and jointly got more than 100,000 views on Slideshare.
The Top 10 Mobile Trends for 2015 are more exciting than ever as we are experiencing explosive growth in almost every area including mobile usage (apps and web), mobile commerce, payments, enterprise apps, Internet of Things, wearables, nearables (sensors) and invincibles, data driven mobile services (big data), mobility in healthcare, omni-channel retail and innovations in mobile application development.
2014 top mobile trends. Discover which trends are shaping what marketers will need to know in the coming months and years to take advantage of the mobile opportunity.
A must-read before finalizing your marketing plans
If 2014 was the year of mobile, 2015 is most definitely the year of Rich Media.
Mobile ad spend is expected to increase 77%, in 2015. We will see sophisticated and creative collaboration in 2015, as content creators build audiences that rival those of pop stars and brands grasp just how powerful mobile can be. In order for brands to get the most ROI for their mobile advertising spend, they need to invest in Rich Media, to create immersive experiences, transforming their level of engagement with consumers.
In FreshDigitalGroup’s “Rethink 2015,” we take an in-depth look at the following Rich Media predictions in addition to forecasts for digital, mobile and social industries.
If 2014 was the year of mobile, 2015 is most definitely the year of Rich Media.
Mobile ad spend is expected to increase 77%, in 2015. We will see sophisticated and creative collaboration in 2015, as content creators build audiences that rival those of pop stars and brands grasp just how powerful mobile can be. In order for brands to get the most ROI for their mobile advertising spend, they need to invest in Rich Media, to create immersive experiences, transforming their level of engagement with consumers.
In FreshDigitalGroup’s “Rethink 2015,” we take an in-depth look at the following Rich Media predictions in addition to forecasts for digital, mobile and social industries.
Fast Web Media's team have come together to predict what will be big in the world of digital in 2015. Our top 10 includes some great trends including wearable tech, automated marketing strategies, web design, technical development, brand storytelling and much more!
Covering the top mobile trends and forecasts for 2014, the presentation includes information and recommendations on the top 12 trends for this year: including mobile payments, enterprise apps, beacons for in-store customer engagement and the issues surrounding privacy amongst others.
For creating mobile applications that work on mobile devices, Cerebrum Infotech offers the best services in mobile app development. Visit our website for more information!
Top 15 Trends in Mobile App Development to Watch in 2023.pdfCerebrum Infotech
We can create top-notch software for smartphones, tablets, and digital assistants, most frequently for the Android and iOS platforms, with the aid of mobile app development.To learn more about it, visit our website.
THE CONSUMER AND ADVERTISING LANDSCAPES IN INDIA EVOLVE QUICKLY AND OMG IS CONSTANTLY THINKING ABOUT HOW TO KEEP UP WITH THAT RATE OF CHANGE IN ORDER TO HELP BUILD BRANDS AND DELIVER GROWTH.
Posterscope 2016 out of-home predictionsPosterscope
Outdoor advertising is evolving faster than ever before. Never before has new technology been driving such massive change, not only in how we display ads, but also in how we plan OOH campaigns. Here are Posterscope’s predictions for what 2016 holds in store for the out-of-home industry...
From Epsilon Agency, 2020 marketing technology trends, focused on three main technology ecosystems - The Web,which digitzed information, Social Media, which digitized people, and The World, which is digitizing places and things.
We dive deep into those three categories, looking towards the past to predict the future.
Similar to 2015 Digital Trends Report by Beyond (20)
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
DMF Portfolio Piece Smart Goals - Artist Management.docx
2015 Digital Trends Report by Beyond
1. 12 Trends for 2015
What Marketers Should Be
Thinking About in Digital
A Beyond Report
2. Introduction
What’s in this report?
In this report we will cover 12 trends we think will shape digital in
2015. In 2014 we saw marketing spend big on technology, a sharper
focus on user experience design, and a resulting shortage in good UX
designers. As predicted, 2014 was the year mobile finally became the
primary way people consume digital in the US and UK. In 2015,
successful marketing will become more dependent on the effective use
of technology, but marketing technologists will need to better
understand the human dimension of the experiences they digitise.
They will also need to think more clearly about "little data" - and how
brands can create more user value from the highly personal data they
generate online. Lastly, all of this will be delivered through new user
interfaces on devices we don't even have names for today. These broad
themes are brought to life in the following 12 trends that will shape
2015.
How to use it?
We have divided these trends into timely priorities (Trends to Prepare
for Now) and longer-term priorities (Trends to Start Thinking About).
Trend To
Prepare For
Now
Trend To
Start Thinking
About
3. Summary:
The 12 Trends
Strong image strategies will drive better conversion
rates: smart brands will optimise for the growing image
economy that is driving the shift to a visual web.
1
2 Bare your data, innovate faster: APIs and open data
streams allow for faster and cheaper innovation, creating
more value for users and boosting brand love in return.
3 Buying on mobile will be better than on a PC: 2015 will see
m-commerce benefit from UI and payment integration
improvements that will make buying on mobiles mainstream.
4 User Interfaces will simplify as everything becomes
connected: in a world of mobiles and wearables, UIs will simplify
dramatically, and Android/iOS changes will force developers to
rethink how services are delivered to users.
4. Consumers will recognise their “data value”: the backlash
against the collection of consumer data is growing and brands
need to prove value and transparency or face being overlooked
in favour of more trusted brands.
9
10 Your phone will become smarter than you: mobile services
will use more contextual information to begin anticipating user
needs before users have them.
11 Your data will do your work for you: brands will
increasingly make behavioural data available to customers to aid
them in their decision-making.
12 Automated marketing won't be good enough: as marketing
becomes increasingly technology-driven, brands are
increasingly at risk of losing the human touch.
In-store digital experiences will revolutionise
commerce: 2015 will see in-store digital experiences
becoming more common, with online e-commerce leaders
moving into physical spaces, sparking new innovations.
5
6 Sensors will drive super-smart, proactive products:
Our mobiles are now packed with sensors giving developers
the opportunity to use new personal data streams to mesh
people’s physical and digital experiences.
7 Brands will still struggle to embrace digital: digital
transformation is a key priority for brands, but without
genuine investment from the C-suite, initiatives will struggle
to make an impact.
8 Companies will waste money assimilating big data:
deriving insights from big data has underappreciated
pitfalls that will disappoint many.
5. - Hal Varian, Google
Strong image strategies will
drive better conversion rates1
Trend To
Prepare For
Now
6. - Hal Varian, Google
Creation, engagement, and sharing of images
driving transition to a visual web
Photos taken in 1998:
8 Billion
Photos taken in 2014 (est.):
880 Billion
Images shared per day in 2014:
1.8 Billion - 150%
increase from 2013 and
515%
increase from 2012
Creation Engagement with brands Sharing
Instagram
Facebook
Twitter
G+
0 0.4 0.8 1.2 1.6
Engagement Rate
Trend To
Prepare For
Now
Sources: Kodak, Yahoo, L2,Kleiner Perkins
7. 1. Strong image
strategies will
drive better
conversion rates
What’s the trend?
In 2015 brands need to think about visual optimisation of
their content. Images communicate ideas at least 20 times
faster than text (Potter et al, Kriegl et al) and consumers are
far more inclined to click through to content which includes
high quality images of their products and services.
Where are we seeing it ?
According to Bing, nearly 10% of all organic searches are for
images, and 40% of all search results contain “some kind of
visual component”. By September 2014, image search traffic
had a conversion rate 11% higher than non-image organic
search traffic.
Trend To
Prepare For
Now
8. - Hal Varian, Google
Bare your data, innovate faster
2
Trend To
Prepare For
Now
9. - Hal Varian, Google
“Combine and recombine internet
components in ways that create totally
new innovations”
Hal Varian, Google
Combinatorial Innovation:
0
3500
7000
10500
14000
2005 2007 2009 2011 2013APIs
Explosive use of web services which
brings plug’n’play innovation based on
combining data streams is key to
driving fast new innovation
Trend To
Prepare For
Now
10. 2. Bare your data,
innovate faster
Where are we seeing it ?
We will see more companies following the example of
Uber, which opened its API and allowed partners like
Starbucks, Time Out and TripAdvisor to build on its
functionality. Users can now see pickup times and fare
estimates on these apps, rather than having to open the
Uber app – evidently, shared data has improved
functionality and user convenience.
Trend To
Prepare For
Now
Open API Build on
Functionality
What’s the trend?
We will see brands achieve competitive advantage over
their rivals by opening their data and functionality
APIs up to the developer community. This digital trend
counters the traditional closed R&D approach taken by
offline brands for the last 100 years.
11. Buying on mobile will be
better than on a PC3
Trend To
Prepare For
Now
12. 3. Buying on
mobile will be
better than on
a PC
What’s the trend?
NFC mobile payments are finally here on both Android and IOS. But the
biggest m-commerce breakthrough might come with Apple Pay’s
eventual incorporation into Safari on the iPhone. This would allow
people to purchase items seen on screen with a single fingerprint,
removing the hassle of entering credit card numbers and customer
details.
Where are we seeing it ?
Mobile device conversion rates for e-commerce have long lagged those on
PCs with smartphone conversion rates often reported at a 1/3 of that of
desktops. Conversion rates for smartphone on mobile optimised sites are
160% higher than on non-optimised equivalent. We expect to see UI and
payment integration improvements coming in 2015 to further increase
this differential.
Trend To
Prepare For
Now
13. User interfaces will simplify
as everything becomes
connected
4
Trend To
Prepare For
Now
14. New devices, new UIs
Micro-interactions Glanceable UI
Hyper personalised moments
that are easy to action with
instant gratification
Providing the minimal
required information to
elicit a meaningful action
Trend To
Prepare For
Now
15. 4. User Interfaces
will simplify as
everything
becomes
connected
What’s the trend?
As more things become connected to the Internet featuring a wide
range of non-standard displays and interfaces (from smart watches to
Oculus Rift glasses), brands will need to re-think how they present
information and deliver services to users across these devices.
Where are we seeing it ?
Mobile design has already started moving in the direction of greater
simplicity. Glanceable user interfaces such as bite-size cards lend
themselves to smaller devices and take friction out of user
interactions. Both Apple and Android are redesigning their operating
systems around the concept of notifications – that will let users fully
engage with their surroundings without the need to open an app.
Trend To
Prepare For
Now
17. 5. In-store digital
experiences will
revolutionise
commerce
What’s the trend?
With previously online-only brands such as Amazon, E-Bay and
FourSquare starting to expand their offering into brick and
mortar high street locations, the in-store retail experience will
become increasingly driven by technology in 2015.
Where are we seeing it ?
Mirrors that double as massive touch screens can assimilate
personal data and suggest complementary "looks" and accessories
to the clothing you try on in front of them. Stores will recognise
users of the brand’s mobile app as they enter, allowing staff to
offer a more tailored service. As omni-channel retailing enters the
mainstream, it will set the standard for more traditional high
street brands who are playing catch-up on building their e-
commerce offerings.
Trend To
Prepare For
Now
18. Sensors will drive super-
smart, proactive products6
Trend To
Start Thinking
About
20. 6. Sensors will
drive super-
smart, proactive
products
Where are we seeing it ?
Gartner predicts that by 2017, smartphone sensors will reduce the
costs of diabetic care by 10%, while by 2020, wireless health
monitoring technology is expected to increase life expectancy in
the developed world by six months. Beyond this, we are already
seeing non-health related brands innovate within this space.
Microsoft’s Septimu will use heart rate, temperature, and other
biorhythm sensors to work in conjunction with a pair of earbuds.
The associated mobile app called Musical Heart will select the
most appropriate music based on the user’s mood informed by
the Septimu sensors.
The Chinese search-engine Baidu is launching “smart
chopsticks” that can detect oils containing contamination - an
appealing prospect to a country beset with food safety scandals.
What’s the trend?
We can expect to find sensors in everything from smart watches
to patches on our skin, gathering data on heart rate, sweat
composition and body temperature in real time. In 2015, brands
will add huge value by tapping into sensor-gathered data. These
sensors will be used far beyond health and fitness brands to
provide experiences that are personalised through sensors.
Trend To
Start Thinking
About
21. Brands will still struggle to
embrace digital7
Trend To
Start Thinking
About
22. 7. Brands will
still struggle to
embrace digital
What’s the trend?
Without more direct and deep involvement from the C-
suite and a willingness to adopt experimental approaches
to digital development, many companies will fail to adapt.
Where are we seeing it ?
In established companies, digital is too often a function,
department or a specialty, and therefore removed from
core business strategy. It’s rare that CFOs and CEOs are
deeply involved in digital initiatives – in fact, Gartner has
predicted that by 2016, 50% of digital transformation
initiatives will be unmanageable due to internal skills
gaps.
Trend To
Start Thinking
About
23. - Hal Varian, Google
Companies will waste money
assimilating big data8
Trend To
Start Thinking
About
24. - Hal Varian, Google
By 2020 there will be 50 Billion things
exchanging 40,000,000,000 terabytes of data
Will this greatly increase our ability to glean
insights or will the data overwhelm us?
Trend To
Start Thinking
About
25. 8. Companies will
waste money
assimilating big
data
Where are we seeing it ?
As Nate Silver (author of The Signal and The Noise)
puts it, “with very large data sets you start seeing
more spurious correlations, more false positives, and
erroneous answers. If the quantity of information is
increasing by 2.5 quintillion bytes per day, the
amount of useful information almost certainly isn’t.”
Along the same lines, machine learning guru
Michael Joran has predicted an epidemic of false
positives coming out of big-data projects. In 2014
alone, big data accounted for nearly $30 billion of
investment – it’s likely to cost companies even more
in 2015 with many businesses struggling to achieve
real value from the investment.
What’s the trend?
In 2015, it’s possible we’ll see disappointing results
from big data initiatives, as companies use the
technology in the search for new insights, but
without the right expectations or scientific approach.
Trend To
Start Thinking
About
27. 9. Consumers
will recognise
their ‘data value’
Where are we seeing it ?
In a recent Beyond study for HP, we found that only 18% of people say
they feel comfortable sharing data with companies in return for a
personalised experience. However, when given insight into how they
can improve their own lives – such as with popular fitness trackers
like FitBit – people are more than happy to supply personal data.
There are now hundreds of self-tracking apps available, many with
millions of users - such as Check (10 million users; personal finance
tracking) and Azumio (7 million users; health tracking). This shows
there is huge appetite to share even sensitive personal data as long as
there is a clear value exchange - but with that comes an equally huge
responsibility to not breach trust.
What’s the trend?
Consumers have accepted the adage that “if you don’t pay for a
product, you are a product”, and continue to adopt free
services like Facebook in their droves. Nonetheless, new
networks like Whisper and Ello promise not to track users and
their success shows that consumers are increasingly wary of
their personal data being misused. Companies need to
promote greater transparency and give consumers more direct
control of their data, or face more backlash.
Trend To
Start Thinking
About
28. Your phone will become
smarter than you10
Trend To
Start Thinking
About
29. 10. Your phone
will become
smarter than you
What’s the trend?
Context is everything. And your mobile phone is becoming
increasingly aware of context, sensing and reacting to changes in
its environment - from weather, to traffic, to the time of day.
Companies are increasingly using contextual design to create
smarter products that understand the full story around the user in
order to bring them exactly what they need, when they need it,
possibly before they even know they need it.
Where are we seeing it ?
Whether its an automatic notification that you’ll be late for a
meeting because of traffic or a notification that you have run out
of milk when you enter a supermarket, your digital devices will
anticipate your needs before the needs are needed. The
possibilities are endless.
Trend To
Start Thinking
About
30. Your data will do your work
for you11
Trend To
Start Thinking
About
31. Key forces driving this trend:
• Machine learning
• Collaborative filtering
• Predictive analytics
• Quantified self
• On-demand and cheap(ish) technology
Trend To
Start Thinking
About
32. 11. Your data will
do your work for
you
Where are we seeing it ?
Amazon recommends products you should look at next, OKCupid
pairs you with algorithmically compatible partners, and Google
anticipates what you’re about to search for – so why can’t
traditional, brick and mortar brands start doing the same with
their online experiences? By exposing analytics data
intelligently, digital experiences will only become better,
delivering increased value for both brand and customer. And
with new simple, low-cost predictive APIs like BigML and Google
Prediction API it’s easier than ever to start experimenting now.
What’s the trend?
Algorithms - such as predictive analytics - have helped brands guess
what you might buy, based on the traits you share with people like
you. Over the past few years we’ve seen brands using this to target
people with promotional offers based on their shopping patterns and
preferences. But a few companies have pioneered the use of these
algorithms to solve customer needs online by exposing user
analytics to help with decision-making. Users are being increasingly
conditioned to expect websites to automatically learn and anticipate
what they need, automatically suggesting personalised solutions.
Trend To
Start Thinking
About
34. 12. Automated
marketing won't
be good enough
Targeting users repeatedly with the same ads – regardless
of where the user is in the buying journey – shows how
easy it will be for automation to go wrong. In 2015, more
brands will see the value of ensuring automation is
designed and quality-controlled by humans, who can use
expert insight and informed planning to ensure
promotional messages fit into the greater overall customer
experience. Otherwise, the benefits of automation could
easily be outweighed by the damage done through
annoying, inappropriate and irrelevant marketing.
Where are we seeing it ?
A recent study by RAPP and InSkin Media shows that over
half of consumers are put off buying products or services if
they see the same ad reappearing multiple times online.
What’s the trend?
In recent years, marketers have invested huge amounts in
various forms of automated marketing – but as with all
automation, there’s a danger of losing the human touch.
Trend To
Start Thinking
About
35. Beyond is an experience design agency that creates
digital products and services for companies. We create
the experiences that define your brand by removing
friction from the customer journey.
Beyond believes in innovation through iteration and collaboration with our clients
and users because products are the living expression of the brands we build.
The company was started in 2010 and now employs 85 people with three offices,
San Francisco, New York and London. Our client list includes Apple, Google,
Novartis, Virgin, UBS, Facebook, Instagram, Sainsbury’s, HP, Amadeus, Hershey’s
and Viacom amongst others.
In 2012 Beyond was recognized by Marketing Magazine’s Revolution Awards as
the Best Start Up citing our "innovative approach to digital" and growth rate as
key factors in winning the award. In 2014, Beyond was shortlisted in Data
Storytelling and Online Marketing by Marketing Week’s Data Strategy Awards for
our work with Virgin and shortlisted twice for the 18th Annual Webby Awards:
Virgin.com and Google.
About Beyond
36. Thanks for reading.
This trend report was brought to you by the research and strategy team at Beyond as
part of our ongoing work to help create a world without friction.
www.bynd.com