The document discusses feedback received from an audience survey about music video preferences. The survey found that the target audience was mostly 16-25 year old females who prefer indie/indie-rock music videos that feature bands playing instruments, include indie clothing styles, tell a story or relate to the song lyrics, use more than one location, and have a narrative structure. The creator incorporated this feedback by developing a music video with an indie/indie-rock genre, indie clothing, multiple locations, and a narrative storyline.