This album cover features a provocative center image of artist Beyoncé, which is the main focal point. The artist's name is overlapped by the image to indicate that she is so well known she doesn't need labeling. The bold black text stands out against a light blue background. The number "4" at the bottom right references the album being her fourth studio release. The color scheme of black and light blue is meant to portray an edgy yet peaceful sound. On the back cover, Beyoncé is pictured from behind overlooking a city, continuing the theme of exhibitionism and appealing to male audiences. Her name remains in the same bold text style, and song titles are listed in smaller text at the bottom

1. Images: This image is of the artist Beyoncé. This picture is in the middle of the album cover so it
is the main focus of the album cover. The image covers the artist name which shows the image
of the artist is more important than the name of the artist as she is well known so everyone
would recognise her even without the name of her on the cover. The artist is looking in the
distance; she is not looking straight in the camera like the others which show she doesn't need
to look into the camera to persuade her fans. The pose the Arius is in is a very provocative pose
as she is exposing her body and only covering up some parts of her body. This will attract her
fans especially her male fans as it is reaching out to them.
Text: The text on this album is on the top of the album cover it is bold and is formal writing. The
text is overlapped by the image as the name of the artist isn't as important as the image of the
artist as she will be recognise straight away. The text is black and stands out on the light pale
blue background. The text is eye catching so the consumer can be attracted to buy the album.
The other text which is on this album is the name of the album which is ‘4’ the four could
represent the number of studio albums she has done. It has been put at the bottom of the
album cover on the right hand side as the album name isn't as important as the artist as she is a
main artist who is very successful
Colour scheme: The colour scheme for this album is black and a light pale blue, black could
represent that the album is edgy and light blue could represent it is also a peaceful album. The
colour scheme works well together so it makes it eye catching to the audience and stands out
so they know who's album it is

2. Gutenberg principle: The image is in the middle of the album cover, parts of the Gutenberg
principle has been used as the image is in the middle and is the main focus of the album cover.
Text: The initial of the artist is used on this CD. It is a capital letter and is in bold; this makes it
stand out to the audience so they know whose CD it is. The text is informal writing as the ‘B’
curls at the end of the letter. This could emphasis that she can be edgy and outgoing and be
different. The CD text i bold and outstanding to the audience to catch their eye.Overall this CD
cover isn’t very interesting; the artist could have done this as the audience don’t always take
interest in the CD as it is not the main attraction of a CD.
Colour scheme: The colour scheme used on this CD is black and red. The black stands out on
the red as it is the initials of the artist. The red could represent love and the black could
represent a mysterious vibe for the album. The colour scheme is very plane but is eye catching
to the audience. We can say it does catch the audience eye but it isn’t very attracting to take
interest in as it is not the main attraction like the front cover.

3. Images: This image is the back of the artist; this could indicate she is showing which the back of
the cover is as she is facing away and the front she is facing forward. This image is the main
focus of the back cover, the image is large and is eye catching to the audience. This image is
stretched across the album back cover, she is looking out onto a city, this could represent she is
looking down on her fans or looking how far she has come. Once again the image is still
exposing as it is exposing her legs and she is reaching out to the male audience more than
female. This persuades them to buy the album. Over the entire image creates an effect on the
audience.
Text: The text of the name of the artist is in the same place as it was on the front cover, the
writing is still formal and is bold and eye catching to the audience. There is also smaller writing
at the bottom of the page which is the songs on the album. This writing is small and hard to see

4. but is still in bold to make it easier. The text is placed on one side and the image is on the other
side.
Colour scheme: Only one simple colour has been used on this back cover. Black has been used
on this back cover; the artist has kept it simple by using one colour on the back and front of the
album. She has kept it the same and current throughout so it is consistent.
Gutenberg principle: The rules of third have not been followed on this image as the main focus
of the image is on the left hand side. This image is still the main focus.