2. She has her menu bar
straight at the top of the
website. This is so her fans
and audiences find it easier
to explore her website. Her
name/logo is made the
centre of the menu bar so
people recognise that she is
still the focus of the site.
Her name and logo is
identifiable with her fans.
3. She uses the colour
scheme pink, white and
black. This is a reminder
of her recently released
album. This allows
audiences to focus
straight on her new music
and it may even influence
them to take a further
look at it. At this current
time Beyoncé is
associated with these
colours, so I would say
that it is the expected
colours for her to use on
her site.
4. In the center of
the website is a
video and slide
show of her new
album. We are
almost forced to
watch this, because
as soon as you
click the website it
pops up. It means
that audiences and
fans are already
shown snippets of
her video and it
may influence
them to buy the
album and watch
the rest of her
videos.
5. On Beyoncé's
homepage there is a
collage of images. I
think this was done
to make her fans
feel more connected
to her, they’re
personal images and
it would make fans
feel like they’re
getting an insight
into her life.
6. When you click the
music tab it
automatically shows
30second previews
of her music video.
It’s a constant
reminder to buy the
album.
