The document outlines codes and conventions commonly used on magazine front covers, including placement of the masthead, main image, cover lines, color scheme, fonts, incentives, and other design elements. The masthead is located at the top in large font to identify the magazine genre. The main image is usually a close-up shot intended to draw the reader in. Cover lines provide information on articles to generate interest. Color schemes, fonts, and imagery are designed to attract readers while maintaining a clean, uncluttered layout focused on the main image.
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2. Masthead
At the top of the page.
Largest writing on the page.
Allows target audience to gain an understanding of what genre the magazine
is.
It’s font isn’t used anywhere else.
Sometimes will overlap or underlap the main image.
3. Main image
Usually a medium close-up.
Direct emotive address which makes it look like whoever the main image is,
they are looking directly at the reader.
Relevant to a specific article.
4. Cover Lines
They give specific information towards more interesting/exciting articles to
gain the reader’s attention.
Primarily to the side of the page and the main image.
One main cover line that links specifically to the main image. Usually larger
font than other cover lines so it stands out on the page.
5. Colour Scheme
Specific colour scheme always used.
Simplistic colours- doesn’t take attention away from the main image.
The background is usually a singular block colour (simplistic) so more focus is
towards the main image.
Same colours used for masthead and cover lines.
6. Banners
Used to highlight significant or interesting information about the magazine.
At the top of the page above the masthead.
7. Font
The font used for the masthead isn’t used anywhere else.
The font for the cover lines is simple and basic.
8. Splash/Puff
Primarily used to either highlight a key piece of information or to show off an
incentive (free gift).
9. Sub-images
Sub-images are used as a way of allowing the reader to see what the cover
line is about.
Usually images of well-known people/celebrities to help intrigue the target
audience to want to read the magazine.
10. Incentives
These are free gifts that are in the magazine as a way of trying to persuade
people to buy the magazine.
Usually has relevance to a key article within the magazine.
11. Mise-en-scene
Relevant to genre of magazine.
The facial expression must match the genre for the magazine as should the
clothing used for the main image.
12. Positioning Statement
This tells you about the magazine place in the market.
This also helps to give people a better understanding of what type of
magazine it is.
13. Quotes
These are usually from the artist(s) that are the main image to ignite another
point of interest to try and persuade the audience to read the article it is
from.
14. Buzz words
These are used to help attract the audience.
E.g. “plus” – it is a way of persuading people to want to read the magazine as
it emphasises exclusive content.
15. Barcode/Price/Date/Issue
These are printed onto the page using small font so they are out of the way
and don’t derive attention away from the main image.
The barcode is made small and in the bottom corner of the page.
16. Musical Iconography
The images contain musical iconography which has connotations towards the
genre of the magazine.
Usually instruments etc.
