The document discusses codes and conventions used on magazine front covers. It explains that the main image is centered and uses direct address to engage readers. The masthead is in a unique font at the top, attracting attention to the magazine name. Cover lines are designed to entice readers with bold snippets and teasers of articles. The main cover line stands out at the bottom in its own font and color, suggesting the fashion issue content is most important. Additional elements like banners, dates, and barcodes are placed strategically to not distract from the main visual elements.

1. Codes and conventions:
Magazine front cover

2. Main image – the main image is
centred and uses a direct mode
of address to engage the
readers.
Masthead – the masthead is
at the top of the page and
has a unique font. It is the
biggest font on the page,
attracting attention to the
name of the magazine. The
image covers part of the
masthead which shows that
the magazine is already
popular and people already
know its name so not all of
the text is needs to be
shown.
Limited colour scheme –
the colours used for the
background are simple so
that the cover lines stand
out.

3. Splash – the use of a
splash engages the
target audience. It
stands out on the front
cover as it is a circle so
although it goes along
with the colour scheme
the circular shape
contrasts with the bold
letters.
Position statement – this
isn’t used on all magazines
but is used on some to
promote the magazine.
Most position statements
are just above or below the
masthead.
Cover lines – all main
images are centred with
cover lines. Cover lines are
designed to entice the
readers. Each cover lines
main part is in bold and
sometimes capital letters to
catch the readers eye with a
small snippet of the story
underneath to give a teaser
of the article.

4. Main cover line – it has its
own unique font compared
with the other fonts used on
the cover. By positioning it at
the bottom of the page it
stands out and attracts the
reader instantly. By being the
only other text on the page
that uses the same colour as
the title it stands out as the
most important cover line. It
also cover the main image
which suggests the fact it is a
‘Fashion Issue’ is more
important the image.
Banner – some front covers
also have a banner which
might entice readers as it
generally promotes
something about the
magazine – e.g having two
covers for a weeks issue or
having a free gift inside.
Date, issue no., price,
barcode – the barcode is
usually placed in the bottom
corner of the cover so the
attention is not distracted
from the image or masthead.
The date and price is also
usually near the barcode.