Course: Food Product Development Group Assignment looking at the consumer acceptability of fast food outlets in and around the University of the West Indies, St.Augustine Campus

1. Food Product Development
HUEC 3004

2.  CrystalLange
 Vishwattee Bhimiraj
 Amit Maharaj
 Marziya Owen
 Kern Rocke

3.  At many Universities around the world, fast-food outlets and surrounding
eating hot spots are directly responsible for students’ buying a considerable
amount of food on and off campus due to the introduction of new and
different foods to capitalize on economic profits and not looking at the long
term nutritional benefits for the student.
 Research has shown that there has been an increase in the demand for
ready to eat foods due to the changes in the socio-demographic
characteristics and consumer lifestyles

4.  This study aims to determine the factors which influence various
purchasing behaviours of students of the University of the West Indies, St.
Augustine Campus. The findings of this study will provide the essential
information needed on how the University can communicate with the
student population in adopting healthier lifestyles.

5. 1. To determine what influences eating habits of students in the various
facilities in the University of the West Indies, St Augustine campus.
2. To investigate which fast food outlet has the greatest customer base and to
determine the factors which are responsible for a superior customer base
than other fast food outlets.
3. To determine the factors affecting the fast food choices of the student
population.
4. To assess the buying behaviour of university students at fast food outlets.
5. To evaluate the students acceptability to fast food outlets.

6. Study Settings
 The Universal Sampling Method was used on 140 students from the
University of the West Indies.
 Students were asked to participate in the study as a volunteer and, the
reason the study was being conducted was explained to them.
 A 15 question questionnaire was then given to each of the volunteers to be
completed.

7. Study Instruments
 To conduct this study, self-administered questionnaires were administered
and consisted of the following categories:
1) Demographic Data
2) Eating habits and types of meals consumes
3) Consumer perception/acceptability of the meals available on
campus

8. Statistical Analysis
The statistical package for Social Sciences (SPSS) version 12 was used to
analyze the data gathered in the study.
Data Analysis was performed using ANOVA and the Pearson’s Chi-Squared
Test

10. Sex
43% Male
57% Female

11. Which Faculty are you from?
4% 3%
4%
Food and Agriculture
28%
Engineering
16% Medical Sciences
Science and Technology
Social Sciences
Humanities
22% 23% Open Campus

13. How Much More Are You Willing To pay
for vegetables ?
19%
$5
44% $0
$10
22%
$1
15%

14. p= 0.046

15. Where do you purchase your food?
12%
36% On Campus
Off Campus
22% Both Off and On Campus
Not at all
No Response
21%
9%

17. p= 0.03

18. What do you like about the food outlets you eat from
frequently?
No Response 6
Taste, Price, Convience and… 6
Taste and Price
8
Taste and Convience
Taste and Health
8 20
Taste, Price and Convience
Taste, Healthy, Price and… 17
9
Other 5
Convience
Price 14
Healthy 10
Taste
18
0 2 4 6 17
8 10 12 14 16 18 20 22
Frequency 24

19. Is food safety a concern for you when purchasing
food from ethnic and fast food resturants?
1%
14%
Yes
No
No Response
85%

20. Which of the following factors influences your food
choice at fast food restaurants?
No response 1
All 9
Price and Location 15
Price, Taste, Location and My friends purchase from the… 20
Price, Taste and Other 3
Price, Location and Taste 42
Taste of the Food and My friends purchase from the same … 1
Location of the Fast Food Outlet and Taste of the Food 2
Frequency
Other 12
My friends purchase from the same establishment 1
Taste of the Food 6
Location of the Fast Food Outlet 12
Price of the items on the menu 13
0 5 10 15 20 25 30 35 40 45

21. Are you satisfied with the services offered
at fast food outlets?
4%
Yes
44% No
52%
No Response

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25. QUESTIONS?