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Exposure
to variety of
tastes/flavors
42%
Enjoys
eating
39%
Nutrition
62%
53%
47%
30%
53%
Pediatrician
Mother/mother-in-law
Other family
members
55%
Choking
hazards
38%
Allergic
reactions
0-24
months
BIRTH TO 24 MONTHS:
PARENTS’ ATTITUDES & HABITS
International Food Information Council (IFIC) Foundation study
Parent Concerns
Top Source
of Information
Top Reasons For Not
Following Advice
Top Factors Impacting
Purchasing Habits
Expectations vs. Reality
Child’s
eating
habits
Disagree
w/advice
24%
When to
introduce
21%
What to
introduce
Parent Satisfaction
with nutrition information
when introducing solid
foods to their children
42%
Parents of children
0-24 months
Very
satisfied
77%
Expected to
introduce
Actually did
Baby
Food
12+ Months 18 Months 18+ Months
Cheese Yogurt
20%
17%
24%
10%
6%
5%
@Foodinsight / @FACTSfollowers@foodinsight FoodInsight.org
www.foodinsight.org/BirthTo24
Gaps exist between when parents expect to introduce certain
foods, and when they actually do

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IFIC Foundation Early Childhood Consumer Research

  • 1. Exposure to variety of tastes/flavors 42% Enjoys eating 39% Nutrition 62% 53% 47% 30% 53% Pediatrician Mother/mother-in-law Other family members 55% Choking hazards 38% Allergic reactions 0-24 months BIRTH TO 24 MONTHS: PARENTS’ ATTITUDES & HABITS International Food Information Council (IFIC) Foundation study Parent Concerns Top Source of Information Top Reasons For Not Following Advice Top Factors Impacting Purchasing Habits Expectations vs. Reality Child’s eating habits Disagree w/advice 24% When to introduce 21% What to introduce Parent Satisfaction with nutrition information when introducing solid foods to their children 42% Parents of children 0-24 months Very satisfied 77% Expected to introduce Actually did Baby Food 12+ Months 18 Months 18+ Months Cheese Yogurt 20% 17% 24% 10% 6% 5% @Foodinsight / @FACTSfollowers@foodinsight FoodInsight.org www.foodinsight.org/BirthTo24 Gaps exist between when parents expect to introduce certain foods, and when they actually do