The document highlights the growing importance of healthy meal options for children due to rising childhood obesity rates and changing dining habits, with nearly one-third of calories consumed coming from meals prepared outside the home. It emphasizes that providing nutritious menu choices can attract customers, particularly parents concerned about health, and enhances restaurant revenue and customer loyalty. The Kids LiveWell program, initiated by the National Restaurant Association, assists restaurants in implementing healthier menu options, thereby aligning with consumer demand for nutritious meals.