This document discusses the product mix of Cadbury India. It outlines Cadbury's various product types including Dairy Milk chocolates, Celebrations, Bournville, biscuits, candies, and beverages. It provides details on specific products within these lines and their prices. The document also covers Cadbury's strategies of line stretching to both down and up markets through new product launches. It discusses line filling and ensuring consistency across production, distribution, and end use to provide customers with joy.
Marketing Report: Segmentation, Targeting, Positioning and Product Mix of Cad...Hypup Media
A simple but comprehensive presentation from Hypup on Cadbury India.
The presentation will take you through the product mix of Cadbury India as well as how they are segmenting, targeting and positioning the company in the minds of target consumers.
The presentation will be helpful to business people, entrepreneurs and students since it explains the different elements of marketing strategy followed by world leader in confectionery market
Brand Maggi :Nestle's powerful Arm
The report entitled A Study of “Brand Maggi” deals with the study of Maggi brand that was launched in India in the year 1983, by Nestle India Limited, which became synonymous with noodles. This research tries to find awareness of Maggi& its product line with that of its competitors. The introduction provides the company background, operational & other important information provided by the company, which would assist in taking the decision for the right brand extension strategy for Maggi.
Cadbury has been around people's life from decades now and it only becomes younger & younger. Be it their Communications, Content Marketing, Advertising or Public Relations, Cadbury seems to excel in everything they do. Here's what we, as students of Symbiosis School of Media & Communication, Bengaluru (Batch 2015-17) think of Cadbury.
*NOTE* This case study has been prepared for internal evaluations and thus references are taken from various case studies, articles, news publications and Cadbury's global website.
Marketing Presentation Cadbury the king of Indian chocolate market VJ Vishwajeet
1) Introduction:
Cadbury was Launched in India in 1948.
It’s operation in 60 country
Cadbury has its headquarter in UK.
Before launch of Cadbury Indians hold the notion that “Chocolates are for kids.
During 1948, Per Capita consumption of Chocolate in Urban India is 160 gm Compared to 8kg in UK.
2) In India Cadbury Offers four Product Categories:
Chocolate and Confectionary - Cadbury Dairy Milk, 5 Star, Perk,
Eclairs and Celebration
Milk food drinks - Bournvita.
Candy – Halls
Gum - Bubbalo.
Cadbury has covered the market by offering the Range from Re. 1 for Eclairs to Cadbury Celebrations gift packs price between Rs.100 to Rs. 200.
3) Some Facts About Cadbury
The name “Cadbury” is synonymous with Chocolates in India.
Logo- Its Purple color are strongly associated with the Brand.
Dairy Milk emerged as the no. 1 “Most Trusted Brand” in India by Brand Equity’s most trusted Brands Survey (2005).
“The Worm Incidents” in 2003.
Cadbury’s Market share in India slid from 73% to 69.4 % in almost overnight.
Cadbury rescued itself today to its original position with market share of 71 %.
Cadbury creates confidence which help it successfully overcome this situation
Today Cadbury is the King of Indian Chocolate market.
Cadbury's Company Profile,Product Mix of Cadbury,SWOT Analysis of Cadbury, Promotion Strategy of Cadbury, Questionnaire on Cadbury and Nestle (Survey), Cadbury vs Nestle : A Comparative Study (Awareness, Consumption, Direct Competition)
Marketing Report: Segmentation, Targeting, Positioning and Product Mix of Cad...Hypup Media
A simple but comprehensive presentation from Hypup on Cadbury India.
The presentation will take you through the product mix of Cadbury India as well as how they are segmenting, targeting and positioning the company in the minds of target consumers.
The presentation will be helpful to business people, entrepreneurs and students since it explains the different elements of marketing strategy followed by world leader in confectionery market
Brand Maggi :Nestle's powerful Arm
The report entitled A Study of “Brand Maggi” deals with the study of Maggi brand that was launched in India in the year 1983, by Nestle India Limited, which became synonymous with noodles. This research tries to find awareness of Maggi& its product line with that of its competitors. The introduction provides the company background, operational & other important information provided by the company, which would assist in taking the decision for the right brand extension strategy for Maggi.
Cadbury has been around people's life from decades now and it only becomes younger & younger. Be it their Communications, Content Marketing, Advertising or Public Relations, Cadbury seems to excel in everything they do. Here's what we, as students of Symbiosis School of Media & Communication, Bengaluru (Batch 2015-17) think of Cadbury.
*NOTE* This case study has been prepared for internal evaluations and thus references are taken from various case studies, articles, news publications and Cadbury's global website.
Marketing Presentation Cadbury the king of Indian chocolate market VJ Vishwajeet
1) Introduction:
Cadbury was Launched in India in 1948.
It’s operation in 60 country
Cadbury has its headquarter in UK.
Before launch of Cadbury Indians hold the notion that “Chocolates are for kids.
During 1948, Per Capita consumption of Chocolate in Urban India is 160 gm Compared to 8kg in UK.
2) In India Cadbury Offers four Product Categories:
Chocolate and Confectionary - Cadbury Dairy Milk, 5 Star, Perk,
Eclairs and Celebration
Milk food drinks - Bournvita.
Candy – Halls
Gum - Bubbalo.
Cadbury has covered the market by offering the Range from Re. 1 for Eclairs to Cadbury Celebrations gift packs price between Rs.100 to Rs. 200.
3) Some Facts About Cadbury
The name “Cadbury” is synonymous with Chocolates in India.
Logo- Its Purple color are strongly associated with the Brand.
Dairy Milk emerged as the no. 1 “Most Trusted Brand” in India by Brand Equity’s most trusted Brands Survey (2005).
“The Worm Incidents” in 2003.
Cadbury’s Market share in India slid from 73% to 69.4 % in almost overnight.
Cadbury rescued itself today to its original position with market share of 71 %.
Cadbury creates confidence which help it successfully overcome this situation
Today Cadbury is the King of Indian Chocolate market.
Cadbury's Company Profile,Product Mix of Cadbury,SWOT Analysis of Cadbury, Promotion Strategy of Cadbury, Questionnaire on Cadbury and Nestle (Survey), Cadbury vs Nestle : A Comparative Study (Awareness, Consumption, Direct Competition)
9. LINE STRETCHING
Line Stretching
Down
market Two
Way Up
Market
10. DOWN MARKET STRETCHING
Launched in 2008
Targeted non-users & users both
„chocolate laddoo‟
Price: 2 Rs. For 2 piece
Attempt - Product as the perfect value-for-money.
11. UP MARKET STRETCHING
Launched in January 2010
There was room for a more premium entrant in the
category
It is creamier, smoother, and tastier
Its dome shaped cubes pack turned out to be very
attractive
12. UP MARKET STRETCHING
CONTD....
Launched in 2009
Fine dark chocolate
Hailed as Cadbury‟s answer to the emerging market
of luxury chocolates
13. LINE FILLING
Launched in 1996
Perk is combination of chocolate & snack
A perfect solution for a quick snack, which made both
chocolate lovers and the frequent snackers happy.
14. LINE FILLING
CONTD….
Launched in 1969
5 Star soon became the star of every refrigerator and
pocket
It was introduced at Rs 10.
15. CONSISTENCY
PRODUCTION
END USE DISTRIBUTION
CONSISTENCY
16. PRODUCTION
Basic ingredients :
Dark chocolate, milk, cocoa powder, etc.
Extra ingredients are added
e.g. Dairy milk Fruit & Nuts (dry fruits),
Cadbury Perk (biscuits) etc.
17. DISTRIBUTION
Uses same distribution channels
Cadbury products are sold to wholesalers & retailers
2100 distributors
450,000 retailers
18. END USE
The basic end use of all Cadbury products remains
the same:
“Eating it simply for joy”
Perk may also be consumed for the intake of high
glucose levels
19. CONCLUSION
The prospective customers of Cadbury have changed
from kids to adults-including every family member to
celebrate any occasion with Cadbury chocolates.
No matter the reason or the season, Cadbury focus on
creating moments of pleasure with every tasty bite..