The document discusses selecting a font for an artist's album cover and advertisement. The author tries different fonts from the website DaFont to find one that represents the artist and genre of acoustic/folk music. Ultimately, the author selects the font "Queen of Clubs" because it is bold, readable and similar to fonts used by other acoustic/folk artists. The author believes this font best represents their artist and the genre of music.

2. Using the website, I attempted different
fonts, the first being ‘Caviar Dreams’.
Stereotypically, I think that this one is a
more feminine font due to the thin lines,
and therefore I don’t think it represents my
artist or the genre well.
I started off using the site ‘DaFont’ to try out
different fonts for my digipack and advert. It is
important that the font reflects the genre of the
artist so that the target audience are attracted to
the product and therefore buy it. I think DaFont
is a useful website because it has a wide range
of fonts for all purposes. I used this website to
try to find a font that not only represents and
matches the genre, but also my artist.

3. I didn’t choose this font which is also from Dafont,
because I think it doesn’t represent the genre of the
music well. Typically on all of the digipacks and adverts
I’ve researched, the font is basic and simple.
I liked the idea of this font
because it reminds me of the
strings of a guitar.
I like this bold font because I think it is more masculine than
the first, therefore representing the artist. However I think it
still appeals to a female audience as well as a male audience
because the colour is neutral. This would stand out on the
album cover or advert because it is easily readable and bold.

4. Another font from DaFont that caught my eye was
‘Futurist fixed-width’. I like the wide with gaps
between the words, however for it to fit on an
album cover the font would have to be quite
small, especially with a longer artists name.
This tall font called ‘Abastina’ is
again from the same website. I like
that this is a bit different from the
usual standard fonts, however it is
harder to read.

5. I then looked at ‘Big
Noodle Titling’ which I
think is bold and clear
for the viewer. The
edges are sharp but
simple which I think
reflects the genre of the
music well. I explored a
different colour and
different ways of
positioning the text by
layering two colours on
top of each other (as
seen in the bottom
photo).
I don't think this colour represents the earthy and
natural aspect of the genre well, and so if I were to
use this font I wouldn't use this colour.

6. ‘Darflow’ is a more
calligraphic font which I
really like, however with this
font I think the definition and
clarity is lost.
Because the font is
more ‘flowy’
calligraphic and free, I
think it would be better
for a feminine artist.

7. The font I like the most is called ‘Queen of Clubs’ from
Dafont. I think it represents my artist and the genre of the
music well, and it is similar to those used by existing
acoustic/folk artists (which can be seen in my digipack and
advert analysis).
The font will be easily
readable and will grab the
attention of the viewer
because it so bold and
foreword.
I like the white colour because it connotes
purity and goodness. It has overall very
positive connotations and often represents a
successful beginning and since this is my
artists’ debut album I think the colour white
fits.