The document discusses three common types of music videos: 1) narrative videos that follow a storyline to fit the song's message or mood, commonly used in pop genres; 2) conceptual videos based around a single idea that may seem unusual for the song but are unique, using a lot of editing in alternative or pop genres; and 3) live performance videos that capture the raw energy and atmosphere of a song through various camera angles and cuts, commonly used in rock genres.

1. Ella Potton

2. • Follows a storyline, which can have be liniear like a short film
• Fits the message, context or mood of the song
• One of the more popular options for a music video
• Commonly used for pop genre
• Can promote a film, which has a narrative
• Examples of this are:
I’m not the only one – Sam Smith
(https://www.youtube.com/watch?v=nCkpzqqog4k&list=PL
2TMdTkvXRR2lvk3LwXqVAte8Z4FrJUWQ)
Robbers – The 1975
(https://www.youtube.com/watch?v=Iyy3YOpxL2k )

3. • Based around one idea/ visual
• May sometimes seem unusual or incongruous to the song
• Usually the most unique, unusual types of music videos
• Usually a lot of editing
• Commonly used for alternative/ pop genres
• Examples of this are:
Her Morning Elegance - Oren Lavie
(https://www.youtube.com/watch?v=2_HXUhShhmY)
Do I Wanna Know – Arctic Monkeys
(https://www.youtube.com/watch?v=bpOSxM0rNPM)

4. • Live performance of the song to capture the essence and
atmosphere
• Encapsulates raw atmosphere
• Normally high energy, with wide range of angles, shots and cuts
• Commonly used for rock genres
• Examples of this are:
Closer to the Edge – 30 Seconds to Mars
(https://www.youtube.com/watch?v=mLqHDhF-O28)
Dirty Diana– Michael Jackson
(https://www.youtube.com/watch?v=yUi_S6YWjZw)