This document analyzes the results of Ella Potton's second audience survey about preferences for music videos, album artwork, and advertising. Some key findings include: 1) Pop, alternative, and indie remain the most preferred genres of music. Respondents preferred a retrospective visual style and specific lighting/color schemes for music videos. 2) YouTube and Spotify are the primary platforms for viewing music videos and listening to alternative/indie music. 3) NME magazine was seen as more relevant than Rolling Stone for advertising due to targeting a younger audience. 4) Pastel, bold, and complementary color schemes were found to be more interesting for album artwork and advertisements.

1. ANALYSIS OF 2ND
AUDIENCE SURVEY
Ella Potton

2. For this first question I wanted to include the same
question that I did in my first survey, so that I knew
who I was analysing data from. I marketed my
questionnaire the same way and achieved similar results
so I can see, a similar audience has answered my
questionnaire, as pop, alternative and indie are still the
most preferred genres.

3. I wrote this question to give me an
idea for the type of visual styles I
could think about for y music video.
This question was a lot more
focused than the first questionnaire,
and I found least popular style of
filming, were from a ‘first person
perspective’, understand as this
could make content repetitive, and
‘a range of perspectives’, which has
potential to confuse the audience.
More popular likes included a
retrospective influence and
lighting/colour schemes that are
specific to a scene. This retro
influence is common with the indie
genre, whilst the lighting/ colour
scheme answer, is a convention that
is used in most music video to
communicate a theme or mood.

4. The fact my target audience
views music video on YouTube
is useful as at the end of the
project, I will be uploading my
product to YouTube, which
would be easily accessible.
Otherwise, Spotify is commonly
used for alternative and indie
music, due to the fact it supplies
so much music. Also, it can be
free or a membership can be
bought, which is affordable for
my target who are likely to be
on a lower budget, with less
expendable income.

5. For this question only received
the answers Rolling Stone and
NME, otherwise it was none. I
believe these were answers
because of my peers who were
answering the questionnaire, but
also I think that NME was
mentioned more, as this is
catered to a younger audience,
in comparison to Rolling Stones
magazines who cater to an older
audience. This gives me the
option of looking at NME
magazines style and finishing
the advertisements/ articles that
out most to me, then applying
these to my own project.

6. This question will be useful for
the research, inspirations and
planning process of my digipak.
By looking at existing album
covers/art that my target
audience have been interested
in, I can emulate the parts that I
think have the greatest affect on
the audience. This I can refer
back to when I am designing my
product, as most of the
examples fit my genre and
target audience, however I can
still look at the album covers
that cater for another genre as
this could challenge my own
conventions.

7. By finding out the more noticed
way that artists promote
themselves, I will be able to
look at theses advertisements
and emulate the features that
work well and draw attention to
the digital advertisements. It
was clear that Twitter was the
most mentioned social media
platform, so will explore this
form of advertising, and
applying this to conservational
magazine advert, rather than
looking into features of radio
advertisements that can be
transferred, because this answer
was only given once.

8. By evaluating the colour
schemes that have a better
effect on the audience, a can
apply this to my own work.
Pastel, bold and complementary
colour schemes were found to
be more interesting, which I
think will be more interesting
and free to work with. From
this research, I can look at
existing content that has these
colour schemes, so that I can
learn from existing work.

9. Most people who took my surey
knew the difference of a digipak
and a CD cover, however
around one third of my
audience did not. This leads me
to think that I should explore
research regarding this
comparison. This should ensure
my own understanding of
digipaks, so I am creating a
product that is higher quality,
then a regular CD case, so the
audience will also be able to tell
the difference.

10. These results were very clear to
me as half of the options
received no votes. From looking
at the stats, its clear the most
important features that my
target audience would look for
on a magazine advertisement
are, the name of the artist and
the an image of the cover, of
the digipak. This implies that
these parts of my magazine
advertisement should be more
focused and dominant features
on the page, at first glance, to
attract attention from my target
audience.

11. For my final question, rather
than asking what should in
included, I wanted to find out
what I should avoid when it
comes to my music video. I
found that overused storylines I
should avoid, which I can do by
watching many music videos
and researching generic
narratives, and take time to plan
a narrative the is more unique. I
also learned that I should focus
on the pace an narrative, being
parallel, through editing and
shot duration. Finally, it was
clear the unrealistic content was
not so much of an issue, which
could explain the idea of
escapism that I explored in my
first survey.