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Focused Attention Introduction Early Research Broadbent’s theory –  the filter model Treisman’s theory  –  the attenuator model Deutsch and Deutsch  - the pertinence model Evaluation of  single channel models Early or late selection Summary
Introduction ,[object Object],[object Object]
Early Research Perception and Communication  (Broadbent ,  1958) Experiments by Cherry (1953) and Broadbent (1954)
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Broadbent (1954)- split span procedure 5 6 3 2 4 9
pair-by-pair V.S. ear-by-ear Accuracy 20% 65%
[object Object],[object Object]
Broadbent’s theory –  the filter model Perception and Communication(1958) The first modern theory of attention and introduced a  number of key concepts. 1.Attention has a limited capacity 2.The filter
Broadbent’s theory – the filter model SENSES FILTER SHORT-TERM STORE LIMITED CAPACITY CHANNEL LONG-TERM MEMORY
This model is described as an  early selection model
Evaluation of the filter model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Gray and Wedderburn (1960) presented either different short phrases or syllables to each ear simultaneously Left ear:  OB-2-TIVE  Dear-4-Jane Right ear:  6-JEC-9  8-Aunt-2 Participants:  OBJECTIVE  Dear Aunt Jane Syllable  Phrase
[object Object],[object Object]
[object Object]
Treisman suggested that the filter does not block rejected  Information but the information is attenuated. Treisman’s theory –    the attenuator model
SENSES SHORT-TERM STORE FILTER ATTENUATOR SEMANTIC ANALYSIS RESPONSES
[object Object],The information is analysed according to word meaning ,grammatical structure and sentence meaning.
Occasionally some of the rejected,or attenuatted,Information will be analysed if this information is important or highly relevant .
[object Object],QUESTION
Treisman suggested that we have” word   units ”which we use when analysing and recognising sentence.
[object Object],[object Object],Your Name
[object Object],[object Object],[object Object]
[object Object],Dear-4-Jane 8-Aunt-2
‘ Dear Aunt Jane’ Treisman would argue that this is because, at the moment ‘4’ and ’Aunt’ are played,paticipants expect to hear a word like Aunt and it momentarily has a low threshold.
[object Object],[object Object],[object Object],[object Object],[object Object]
The pertinence model ,[object Object],[object Object],[object Object],[object Object]
The pertinence model ,[object Object],[object Object],[object Object],[object Object]
CENTRAL PROCESSOR STIMULUS- ANALYSING MECHANISMS SENSES PERTINENCE SELECTED FOR ATTENTION
The pertinence model ,[object Object]
MacKay, 1973 They were throwing stones at the bank River  /  Money Bank referred to a riverbank Bank referred to a high street bank Support for the pertinence model that shows information in an “unattended” message is processed and analyzed.
The pertinence model ,[object Object],[object Object]
Norman, 1969 ,[object Object],[object Object]
Solso, 1979 ,[object Object],[object Object],[object Object]
Early or late selection? ,[object Object],[object Object],[object Object],[object Object]
Johnson & Heinz, 1979 ,[object Object],Easy condition man woman Difficult condition man Simple process to separate the two sets of words since the physical characteristics of the voiced differed. Could not differentiate the two set of words by the physical characteristics alone.
Johnson & Heinz, 1979 ,[object Object],[object Object]
Evaluation of single channel models ,[object Object],[object Object],[object Object],[object Object]
Summary ,[object Object],[object Object],[object Object],[object Object]
THANK YOU!

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Focused Attention

  • 1. Focused Attention Introduction Early Research Broadbent’s theory – the filter model Treisman’s theory – the attenuator model Deutsch and Deutsch - the pertinence model Evaluation of single channel models Early or late selection Summary
  • 2.
  • 3. Early Research Perception and Communication (Broadbent , 1958) Experiments by Cherry (1953) and Broadbent (1954)
  • 4.
  • 5. Broadbent (1954)- split span procedure 5 6 3 2 4 9
  • 6. pair-by-pair V.S. ear-by-ear Accuracy 20% 65%
  • 7.
  • 8. Broadbent’s theory – the filter model Perception and Communication(1958) The first modern theory of attention and introduced a number of key concepts. 1.Attention has a limited capacity 2.The filter
  • 9. Broadbent’s theory – the filter model SENSES FILTER SHORT-TERM STORE LIMITED CAPACITY CHANNEL LONG-TERM MEMORY
  • 10. This model is described as an early selection model
  • 11.
  • 12. Gray and Wedderburn (1960) presented either different short phrases or syllables to each ear simultaneously Left ear: OB-2-TIVE Dear-4-Jane Right ear: 6-JEC-9 8-Aunt-2 Participants: OBJECTIVE Dear Aunt Jane Syllable Phrase
  • 13.
  • 14.
  • 15. Treisman suggested that the filter does not block rejected Information but the information is attenuated. Treisman’s theory – the attenuator model
  • 16. SENSES SHORT-TERM STORE FILTER ATTENUATOR SEMANTIC ANALYSIS RESPONSES
  • 17.
  • 18. Occasionally some of the rejected,or attenuatted,Information will be analysed if this information is important or highly relevant .
  • 19.
  • 20. Treisman suggested that we have” word units ”which we use when analysing and recognising sentence.
  • 21.
  • 22.
  • 23.
  • 24. ‘ Dear Aunt Jane’ Treisman would argue that this is because, at the moment ‘4’ and ’Aunt’ are played,paticipants expect to hear a word like Aunt and it momentarily has a low threshold.
  • 25.
  • 26.
  • 27.
  • 28. CENTRAL PROCESSOR STIMULUS- ANALYSING MECHANISMS SENSES PERTINENCE SELECTED FOR ATTENTION
  • 29.
  • 30. MacKay, 1973 They were throwing stones at the bank River / Money Bank referred to a riverbank Bank referred to a high street bank Support for the pertinence model that shows information in an “unattended” message is processed and analyzed.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.